Blog

February 2018 Posts

Sleepover.xyzGoDaddy customer (Canada)

Many business owners in the #GenXYZ community know first hand what a struggle it can be to not only of find online real estate, but office real estate as well. Our #WebsiteWednesday this week solved that issue with a new business model, one that has garnered them praise for creating the “future of how retail works”: Sleepover.xyz.

Sleepover.xyz is a pop-up store in Toronto born out of the program thisopenspace, a startup that carries a roster of buildings and retail spaces that can be used for short term services, events, and now retail outlets. The Sleepover.xyz pop-up is unique because it is the first example of thisopenspace’s innovative new idea of offering “retail as a service”, meaning that customers benefit from being able to get the items they want right when they want them in store, and the retailer can focus on satisfying their customers’ needs by simply offering great products instead of fretting about rent, taxes, and the myriad other issues standard brick and mortar stores face.

This retail revolution has already caught the eye of press outlets nationwide, including Canada’s Global News, Daily Hive, The Toronto Star, and Toronto Life to name a few. And, thisopenspace’s seed round funding included investment from Scott Lake, CEO of Shopify.

Sleepover.xyz is a retail store of the future. Any online-first brand can open a retail store of their own within days by simply sending their products to thisopenspace. We provide merchandising, marketing, staffing, and more. Brands get affordable access to physical retail by renting just a table, shelf, or rack in a 3,000 sqft retail storefront. We launched the website to highlight the brands and in-store events happening at Sleepover.

We chose .xyz because it’s unexpected and that reflects the brand values of thisopenspace and Sleepover. We got it from GoDaddy because it’s the easiest place to buy a domain. We have all our company domains on GoDaddy and never think of any other site to purchase a domain.”

– Yashar Nejati, Creator of Sleepover.xyz

When faced with a challenge, we’ve seen time and time again that the members of #GenXYZ are ready to not only find a way to succeed, but to change their industry along the way. Sleepover.xyz is shaping a new future for retail, and in choosing a .xyz domain they got the website that perfectly matches their intrepid attitude.

ViceRoyal.xyzNetwork Solutions customer (United States)

Our #WebsiteWednesday series is filled with artists behind some of the biggest brands and entertainment projects in the world. There’s Xand.xyz’s art direction on ad campaigns for Adidas and Nike, JHill.xyz’s character animation on Titanfall, SoaLee.xyz’s VFX animation in The Last of Us and Uncharted, and HBO’s microsite for it’s critically acclaimed hit show Silicon Valley on Hooli.xyz, just to name a few. This week we’re highlighting another creative member of #GenXYZ who has worked on many of the biggest films and games of the past decade: ViceRoyal.xyz.

ViceRoyal.xyz is a portfolio site displaying the work of JP Monroy, art director at leading VFX animation company Whiskeytree. JP’s list of credits working on box office smashing movies is nearly endless, including the Iron Man, Hunger Games, Captain America, and Thor series, The Avengers, Rango, The Revenant, Cosmos: A Spacetime Odyssey, The Big Short, Star Wars: The Last Jedi, and many more. JP has also worked on some of the most popular video games in the world as well, including League of Legends, Best Friends, and Need for Speed.

JP also uses his site to show off his original works of fine art, including paintings and drawings inspired by many different styles and artists. The split between JP’s personal and professional works of art on ViceRoyal.xyz are a display of the two halves of his life as an artist, and a unique way he utilizes the personal portfolio site format.

“It had been a while since I had my work up, so I thought this portfolio website would be a great way to consolidate my commercial work in VFX and my personal projects. Showcasing all my work with a tailored interface will hopefully allow me to collaborate with other artists and keep my creative output up to date.

I chose a .xyz domain I spend most of my days staring at 3D software, having the X,Y, & Z axis in the name felt appropriate.”
JP Monroy, Creator of ViceRoyal.xyz

Your .xyz domain is what you make it, and JP has made his ViceRoyal.xyz domain into a site that projects his art and vision just as far as the movies he’s worked on have. What’s stopping you from making your own personal site and projecting your own passion to the world? Join JP and register YourName.xyz today to get started showing your talents to the world.

When you’re building any website, there are a few hard and fast rules that will always apply. It doesn’t matter whether you’re making something simple like a website for your wedding or something more complicated like a platform to connect members of your organization, the basic principles of “how to build a website” are the same for everyone. In this blog post we’ll share the basic best practices for building a website that you should keep in mind.

Best Practices for Building a Website:

1. Think about the big picture first, and take care of the details later

When most people start building a website, the common mistake they make at the start is focusing first on very specific aspects of their site, like choosing a background picture or deciding where to put a certain block of text. While these things do matter, spending too much time on them will make a website less organized and add a great deal of time to the process of building a website. What you should do instead when you start to build a website is:

  • Outline the strategy for what you want to achieve with your website
  • Decide on the image you want to present about yourself or your brand to your visitors (i.e. your website’s “aesthetic”)
  • Start to build out the most essential, “big picture” pieces of your website

The “big picture” pieces of your website will be determined by Step 2…

2. Before you build out the content, create a site map

An example site map:

Think of your site map as the skeleton of your website. The bubbles and lines in your site map are the bones that connect everything you build on your website together. When you build your website map:

  • Start at “Home”, and add all the main pages you want your website to have
  • Map out which pages navigate to which, and be sure to keep your map organized (like the image above)
  • Make sure the most important parts of your website get the highest accessibility

3. Keep your website’s content concise

Nielsen group estimates that you have about 10 seconds of a visitor’s time to get their attention and keep them on your page. Having huge, unbroken blocks of text on your site is a basic error often made when building a website, and unfortunately it can be one of the most damaging as it gives your visitors reason to navigate away. To avoid this error when you build your website:

  • Write 1 to 2 sentence paragraphs and keep the language simple and easy to read
  • Use headers to get the most important information across, and keep titles short
  • Use bullet points to highlight important points, and avoid using text in images

4. Create clear “calls to action”

Think back to your site map and the main goal you had when you set out building your website. The pages at the end of each line in your site map should have a direct call to action that accomplishes the overall goal you want from the people who visit your site. Below are a few examples of good, clear calls to action:

  • Appmaker.xyz has their main call to action right at the center of the homepage, and it’s perfectly placed around short text and example images that entice you to click right away.
  • On TheLushLife.xyz, celebrity wine sommelier Sarah Tracey has a dual call to action on her website, as the newsletter subscription page also featured embedded posts from her Instagram, working as a secondary call to action to visit her social media page.
  • Simplicity is key, and Voter.xyz’s homepage call to action works because the short header gives a full description of the app, the background image shows the app’s eye catching user interface, and the layout naturally points your attention down to the download buttons.

5. Keep the look and feel of your website consistent throughout

After you’ve built your website strategy, drawn your site map, optimized your content, and placed your calls to action, the last consideration you need to make is the overall feel of your website. This is where you need to give special attention to images, stylization, content placement, and anything else that comprises the “aesthetic” we discussed in at the beginning of the post. Think about:

  • Keeping your website’s color palette consistent
  • Using relevant (preferably high-def) images
  • Keeping content blocks separate and avoiding overlapping images or content that create a “cluttered” look

Learning how to build a website that perfectly accomplishes everything you envision is not as difficult as it seems. If you keep these website building best practices in mind, your website will look and feel exactly how you want and will attract the visitors you’ve targeted for it.

This is the first in a series of blog posts we’ll be sharing about best practices on the web, so stay tuned to learn about everything from picking a domain name to making your website secure. You can also head to gen.xyz/101/build-a-website for more in-depth information on how to build a website including logo design, using HTML/CSS, and more. Be sure to check back next month when we’ll discuss how to make your website mobile-friendly. Until then, head over to our YouTube channel to see more internet “how to’s”.

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TheLushLife.xyzOpenSRS / eNom customer (United States)

Happy Valentine’s Day #GenXYZ! Unfortunately we can’t give every one of you flowers and chocolates, but with the help of this week’s #WebsiteWednesday, we can make sure you plan a perfect Valentine’s Day and choose just the right wine for the occasion: TheLushLife.xyz.

Sarah Tracey is a certified sommelier based in Brooklyn who offers her expert wine advice via her column on MarthaStewart.com, and also serves as Wine Director for Michelin-starred restaurant Rouge Tomate Chelsea. Outside of those two very impressive arenas, you can find Sarah’s wine recommendations on her site TheLushLife.xyz, featuring her blog that is full not only of sage wine advice, but tips on everything from boozy gift ideas to style guides to get the wine country look. After soaking up all the sage advice Sarah offers on her blog, you can also check out her media appearances, explore her tips for which accessories to get and celebrations to try to live the lush life, and even book a private tasting with Sarah herself!

Creating a brand requires time, skill, and a serious passion for what you do. Sarah possesses all of these tools, and she has mastered using them to make TheLushLife.xyz the perfect destination not only for her audience to find the right wine, but to live their best “lush” lives. Do you have what it takes to launch your brand? If you’re up for the challenge, get started with your own .xyz domain today and follow Sarah’s lead to make your impact on the world.

JovelRoystan.xyzGoDaddy customer (United States)

It’s always a great idea to get YourName.xyz so you can use it to show off your skills. Whether you showcase your work portfolio like Xand.xyz or your many hobbies and interests like KarenJWang.xyz, your personal website gives you complete creative control to tell your story to the world. In this week’s #WebsiteWednesday, a young member of #GenXYZ living at the forefront of fashion, music, and more and shares it all with you using his personal .xyz site: JovelRoystan.xyz.

In his 9 to 5, Jovel helps shape the image of one of the most popular fashion brands as a social media executive at ASOS, and his site also features his past work for companies like Calvin Klein, Remy Martin, Timberland, KSwiss, Lucky Brand, Forever 21, and more. But Jovel’s penchant for dressing sharp isn’t just his job, it’s his brand. On JovelRoystan.xyz you can discover what a career in fashion is really like by reading Jovel’s blog, fill out your wardrobe with all the next big styles using Jovel’s trend report, and even get outfit inspiration from Jovel himself. Beyond fashion, Jovel uses his site to share his favorite music (and how it matches his fashion moods), and allows you to travel with him to all the beautiful places around the world that his career takes him.


JovelRoystan.xyz serves as more than just a blog—it’s really an evolving creative portfolio of sorts. Moving forward into 2018 I plan on sharing more exciting projects, but I also intend to follow some great advice from a few of my readers and offer more of an intimate look at what I have going on and the things that I care about.

Before launching JovelRoystan.xyz, I ran a blog with an old college buddy of mine, which we launched in 2011. Over the course of five years, we built an exciting brand that celebrated individuality, creativity, and ambition. I think that the idea of a .xyz platform embodies each of these three elements in one way or another, so as I was conceptualizing my personal website, getting a .xyz domain was an easy choice to make. Plus, in my field, I’ve yet to meet another guy with one—which is definitely a plus in my book.

GoDaddy has been my online “fairy godfather” from the jump. When my partner and I launched our site back in school GoDaddy was our domain home, and when the time came around for me to venture off on my own, I felt like it was only right to stay in the family.”
Jovel Roystan, creator of JovelRoystan.xyz

Every person has a story to tell, whether its driven by a lifelong interest in a certain industry, or a unique skill, or even simply a creative outlook on the world. The best way to broadcast your message to the masses is with your own personal website, just like Jovel does with his .xyz site. Are you ready to share your story with the world? Get YourName.xyz today and create your own personal website today so you can leave your mark.