If there’s one thing we know #GenXYZ loves, it’s video games! So the team from XYZ headed across town to the LA Convention Center for E3 2018. This is the first time E3 has been opened to the public, and the tens of thousands of gamers in attendance enjoyed getting down with the #XYZsquad in between playing demos of all the biggest upcoming game releases.
Check out the full video recap of our trip to E3 below!
E3 2017 was an exciting new experience for XYZ, drawing just under 70,000 people from around the world. Industry professionals, gaming journalists, and passionate fans alike gathered in the Los Angeles Convention Center to get hands-on with the future of video games. But the real star of the conference was the #XYZsquad, who danced their way into the attendees’ collective hearts.
The XYZ purple people were on site to hand out some limited edition XYZ swag, inform the gaming world that .xyz is for every website, everywhere, and challenge all those die-hard fans to a dance off. But between dance sets and posing with cosplayers, #XYZsquad managed to take in some of the best sights E3 had to offer.
The #XYZsquad took home first, second, and third at Forza Motorsports…
Dance-battled the Hip Hop Storm Trooper…
Experienced Pico Interactive’s new VR headset demo…
Met with one of the dinosaur robots from Horizon Zero Dawn…
And shut down E3 with a set at the Shadow of War booth.
The #XYZsquad had such a good time at E3 2017, we’re already looking forward to next year’s convention. With the gaming conference down, the XYZ Team is looking ahead to the summer. Not just for a chance to escape to the beach, but for all the exciting events we have in store. Want more details about our events and dance battles? Stay up-to-date with all the XYZ news by signing up for our newsletter and following us on Twitter, Instagram, and Facebook.
Acclaimed artists and creatives have been choosing to brand their portfolio websites on .xyz domains since the TLD first hit the web in 2014. From award-winning writer MelissaHung.xyz, to renowned French street artist Levalet.xyz, to budding superstar VFX director TimHendri.xyz, individuals at the top of their industries continue to trust in .xyz domains as the best method to broadcast their creations to the world. This week’s #WebsiteWednesday profiles another accomplished artist who chose to showcase his body of work using a personally branded .xyz website: JakePrice.xyz.
Jake Price is a filmmaker, action sports videographer, snowboarder, and Pacific Northwest native who has produced many notable creative projects in the action sports and entertainment industries. Much of Jake’s work has been created in partnership with the biggest names in action sports, like Vans, Volcom, ESPN’s X-Games, and MTV’s Nitro Circus.
On JakePrice.xyz, Jake shares his venerable history of film projects via a well-designed catalog of videos, complete with individual pages for each project. Jake employs a minimalist layout on his site, which offers a clean display of his films on the homepage. Jake’s About section gives a perfect snapshot of who he is by using pictures and interviews instead of long blocks of text. Jake also lists household name brands like Vans, The North Face, and Kodak, who have chosen him as an ambassador thanks to his celebrated status within the snowboarding community. For those interested in working with Jake, he’s listed his CV and past awards, and makes it easy to book him for commercial projects via his contact page.
Visitors to the Cinema page of Jake’s site can view his notable work, like Vans’ first ever all-women full-length snowboarding team film, Listen to the Eyes, which Jake directed. The film features Vans’ global snow team riders Hana Beaman and Mary Rand, as well as Snowboarder Magazine and Transworld Magazine Rider of the Year winner Leanne Pelosi.
Listen to the Eyes was shot entirely on 16mm Kodak film at various mountain spots throughout the Pacific Northwest, and is packed with impressive runs, massive airs, and exciting trick combinations. Between these exhilarating action shots, Jake paints a peaceful and inviting picture of the region he calls home, and gives a glimpse of his life on the mountain with 3 pioneering women blazing trails in the snow.
Outside of his work in action sports, Jake has filmed commercial spots and music videos for well-known entertainers and brands as well. He directed, edited, and produced the music video for rapper Buddy’s single Hey Up There featuring Ty Dolla $ign, which was filmed using a vertical frame camera to be played in the Spotify app. He also directed and edited a series of commercial spots for Wild Mike’s Ultimate Pizza, including one particular commercial which features Nitro Circus creator, MTV personality, and Motocross legend Travis Pastrana.
As a veteran and respected name in his field, it’s no surprise Jake has enjoyed being the subject of some impressive press profiles. ESPN.com wrote a feature on Jake and his rise to becoming a snowboarding cinematography luminary, charting his path to success while detailing the history of his personal blog. He’s also been the recipient of numerous features in Transworld Snowboarding Magazine, a staple in the action sports community.
A personal portfolio site can serve many purposes, and JakePrice.xyz is a shining example of this. Professionals in any industry can benefit from building a website with personality that stands out to visitors such as new clients, fans, and recruiters. You can follow Jake on Twitter, Tumblr, or Instagram to keep up to date on his new projects, or dive into his film catalog on Vimeo and YouTube. If you’re inspired to walk in Jake’s snowy footprints by building your own personal portfolio site, get started by grabbing your own .xyz domain!
Once you’ve cornered your target market by finding and claiming your niche, it’s time to stamp your brand’s presence online. At its core, your brand is the perception others have about you. Your name, design, positioning, and values all go into creating this gut-feeling that lives in the hearts and minds of your target market.
Your brand is important because brand recognition is a big part of how consumers make purchasing decisions. Based on a survey by Nielsen, 59% of consumers say they prefer to buy new products from brands that are familiar to them. Building your personal brand online can also help with employment opportunities, as 57% of employers are less likely to interview job candidates if they can’t find information about them online, according to a CareerBuilder study.
Companies with similar products or services will compete for your customers, professionals with similar experience will line up for the job you want, and communities and organizations driven by the same mission will vie for the same members and supporters. One lasting way to stand out against the competition is by eliciting a gut-feeling that works in your favor and will make your audience choose you. Creating this feeling is known as branding.
We think good branding is truly the secret weapon of success, so let’s get started with establishing your brand in four steps.
The first–and arguably the most important–step to creating your brand is getting crystal clear on what your mission is. Also sometimes called a vision statement, your mission statement is a formal summary of the aims and values of yourself, your company, or your organization. It is the key message that you want everyone who comes across your brand to walk away with.
.XYZ was founded five years ago with a bold mission to unlock the internet’s limitless potential and give new users an innovative and affordable domain name to connect with the world online. With support in over 200 languages and more users than any other new domain in the world, this mission has been the guiding principle throughout every decision the company has made.
A great example of a company whose stayed true to their mission is Dare2Dream.xyz, a foundation who aims to “improve the quality of life for youth and young adults in order to strengthen our communities both domestically and globally.” Founded by Lefty Williams, star basketball player who once played for the Harlem Globetrotters, the foundation empowers youth and helps them develop healthy habits through ambassador programs and basketball and fitness camps.
Now you must give your brand a name. If you’re working solo and don’t have a brand name you want to use, then you could simply stick to your first and last name. For a new company or organization, you have a lot more room to work when choosing your name compared to an existing business. Use your mission statement as a jumping-off point to start brainstorming names. It should convey the feeling of your key message as much as possible.
Your brand name should be easy to spell, easy to pronounce, and easy to remember. Make sure it passes the radio test; if someone heard it on the radio (or a podcast), it should be memorable and easy to spell (even if you made up the word), so they can look you up later. Similarly, if someone else has only read about your brand, they ideally should be able to talk about it without worrying if they’re pronouncing it correctly.
Peer-to-peer sharing app, UseMy.xyz, chose a brand name that fits this criteria well. UseMy.xyz’s mission to allow people to share everyday things via their community-based platform is expressed cleary by their brand name. It’s also easy to spell, pronounce and remember, plus using the .xyz in their brand name promotes awareness about their exact website name.
Once you have some contenders, do your research to make sure the name you want to use is not already trademarked. You will also want to do a search online to make sure it hasn’t already been popularized by another business.
You now must register your winning brand name’s domain. Your website will be the main way your customers and supporters find information about you, so the URL should clearly state your brand name. The chances that your brand name is available depends on the top-level domain (TLD) that you choose, what comes after the dot. The longer a TLD has been around, the harder it might be to find a domain name that is available.
.XYZ is a new TLD, so the likelihood of getting YourBrandName.xyz is still quite high. It is also globally recognized and pairs well with any industry, profession, or mission. You can check your brand name’s availability at gen.xyz/register, or with one of our retail partners.
Using a .xyz also creates an instantly memorable domain name. Independent arts and music magazine, Preme Magazine, chose Preme.xyz because they wanted a domain name as cutting-edge as their content. Founder, Anthony Supreme, states, “Creating Preme.xyz was inspired by trying to think of something different than a typical .com. We wanted to name our site something creative.”
Once you have your domain name registered, you can set up your website. Create a logo and choose fonts and colors that express your brand’s mission and attract your audience. If coding and design isn’t part of your skillset, you can select and customize a template from one of the many website builder services that are available today, like the Weebly website builder that’s available for free with any .xyz domain registered at gen.xyz/register.
You want to fill your site with information about what you have to offer, and a good place to start could be your mission statement. A tagline and short description, also known as an elevator pitch, can also be used to spark interest in what you do. Make sure it defines who you are, describes what you do, and identifies what makes you unique.
Once you have launched your website, you must create ways for people to find it and contact you through email and social media. It’s recommended that your email address and social media handles are all the same in order to build brand recognition and awareness. Most of your communication with potential customers, clients and members will probably be done over email, so it’s key to use a custom email address in order to appear professional. With a .xyz, you can get your custom email address when you register your domain.
Use your brand name to create social media accounts on all the platforms that your audience uses. Using your full domain name as your social media handles ensures that you’re easily recognizable on all platforms.
Toronto-based R&B musical artist, Quami.xyz, shows true understanding of the digital world we live in by using his domain name as his stage name too. It’s easy to connect with him on social media as well, thanks to his branded social media handles @quami.xyz on Instagram and @quamixyz on Twitter.
Completing these four steps establishes your brand online and sets you up for success. You’re now ready to share what you have to offer with the world! At this point, it’s a good idea to summarize all of your brand information into a deck, called your Brand Guidelines, that you and your team can reference for the future. Keep in mind that your brand may grow and expand as the years go by, but your mission should still ring true. It’s common for brands to update logos, fonts, and colors as they grow.
Your brand may also expand in other ways. Fashion entrepreneur, Egreis Gjergjani of StilettoMeUp.xyz, started her blog four years ago as a way to share her story during a major life change: her first child. Since then, she’s launched two businesses, contemporary women’s line By Egris and children’s line Itty Bitty Toes, all while proving that juggling being an entrepreneur and a mom can be done in style.
Fashion is one of the most vibrant, creative, and influential industries in the world. If you want to make it your career, though, it can be an arduous road. If you’re looking for a success story from the fashion industry to inspire you to pursue your designer dreams, then this week’s #WebsiteWednesday is for you: DAMOWANG.xyz.
DAMO WANG was created in 2015 by fashion designer Da Mo and his friend Alex Wang while the two were students at Beijing Institute of Fashion Technology, and a mashup of the pair’s names served as the inspiration for the brand’s moniker. Da Mo had already established himself as a name on the Chinese fashion scene, having worked for 10 years at another top fashion brand and creating his own clothing label ICYSOUL in 2012.
Since it’s launch, DAMO WANG has followed an impressive path to success and popularity. At the Shenzhen Original Design Fashion Show in 2016 and 2017 DAMO WANG was awarded Best Designer and Best Commercial Potential Brand, respectively. DAMO WANG’s styles have been worn by famous Chinese actresses like Han Xue, Liang Jing, and Yao Xingtong. Feature stories covering DAMO WANG’s work have appeared in major press outlets like Sohu.com, Fashion.ef360.com, HaiBao, Fashion QQ, and China SSPP, and have garnered millions of views.
This meteoric rise to the top of the industry is well deserved, and it’s clear the catalyst behind DAMO WANG’s success is their rebellious, forward-thinking attitude.
“By extracting fashion fragments and methods of overlapping, DAMO WANG reshapes the concepts of avant-garde and fashion, while in the meantime reflecting magnificence and sexiness, and bringing back delicacy and elegance. Therefore, it overthrows the over-simple value orientation of traditional designer brands, and creates a brand suitable for women today who have more and more identities.
DAMOWANG.xyz is a window for our customers to understand us more comprehensively and intuitively, to better enhance the brand effect, to acquire business opportunities, and to provide better customer service.
We love .xyz, especially because when it connects with DAMO WANG, the personalized domain is more recognizable, like our consistent brand design style. DAMOWANG.xyz endows our brand with rich meaning and unlimited imagination.”
– Da Mo, Founder of DAMO WANG and creator of DAMOWANG.xyz
DAMO WANG is proof that when you combine your passion with hard work and a clear vision, you can take your career to amazing heights. Once you’re ready to bring your brand online, you can get your own .xyz domain to build a unique and powerful online identity, just like DAMOWANG.xyz.
This week’s #WebsiteWednesday is a special one for all the gamers of #GenXYZ. It’s National Video Games Day today, a day made to celebrate one of the most fun pastimes we have. XYZ has a handful of passionate gamers on our team, and we’ve been excited to get to attend E3 the past two years. So we thought there would be no better way to celebrate our video game fandom than to highlight just a few of the many .xyz adopters in the video game industry!
Virtual Reality gaming is slowly making its way into many homes around the world, but its full potential remains largely untapped. EdgeLab.xyz is pushing VR’s boundaries by using the technology as the base for everything from brand promotion and product presentations to hands on training and in-depth tourism attractions.
The firm has been producing award winning work, garnering first place honors at the Coinbusters Hackathon during Milano Digital Week and being named among Lazio Creative’s 100 Best Stories of Creativity.
One frustrating limitation of VR is the small space you are confined to while using it. Want to be able to truly walk around in the virtual environment before your eyes? Then you want VRTracker.xyz, a camera system that integrates with your VR system to allow you to move around freely in your room, or across multiple rooms, making the experience a more in-depth and realistic one.
VRTracker.xyz claims their system is compatible with every VR/AR headset in the world, and offer demos, developer support, and a forum for users, all on their site.
Many of us who grew up playing video games dreamed of one day being able to design the games ourselves. That dream is a reality for Patty Shannon, a Digital Designer who has molded game and UX design for companies like Aurora44, Storybox, and even the New Zealand chapter of the Independent Game Developers Association.
On his site, Patty shows off his work portfolio and his imaginative personal projects, and shares his passion for gaming, along with personal stories, on his blog.
If you’re just starting your journey as a game developer but you need some help getting past a hangup on, say, character combat dynamics or 3D character modeling, then Invector.xyz is the place for you. They have downloadable assets and tools that work right into your game design, giving you exactly what you need to get past the problems holding you back from creating your visionary game. You can buy products directly from their online store, and get help if you need it from their online forum.
If you love video games and hope to one day make your career in the video game tech industry, then these 4 .xyz adopters can help show you what it takes to succeed and help guide you through the industry. Video games are a lot of fun to play, but there is a great deal of hard work to be done behind the scenes by the people who design and produce the games we love. Have you started working on your gaming project and want to share it with the world? Then get your .xyz domain today and follow in the footsteps of thousands of other gamers who are pursuing their dreams.
When you’re building any website, there are a few hard and fast rules that will always apply. It doesn’t matter whether you’re making something simple like a website for your wedding or something more complicated like a platform to connect members of your organization, the basic principles of “how to build a website” are the same for everyone. In this blog post we’ll share the basic best practices for building a website that you should keep in mind.
Best Practices for Building a Website:
When most people start building a website, the common mistake they make at the start is focusing first on very specific aspects of their site, like choosing a background picture or deciding where to put a certain block of text. While these things do matter, spending too much time on them will make a website less organized and add a great deal of time to the process of building a website. What you should do instead when you start to build a website is:
The “big picture” pieces of your website will be determined by Step 2…
An example site map:
Think of your site map as the skeleton of your website. The bubbles and lines in your site map are the bones that connect everything you build on your website together. When you build your website map:
Nielsen group estimates that you have about 10 seconds of a visitor’s time to get their attention and keep them on your page. Having huge, unbroken blocks of text on your site is a basic error often made when building a website, and unfortunately it can be one of the most damaging as it gives your visitors reason to navigate away. To avoid this error when you build your website:
Think back to your site map and the main goal you had when you set out building your website. The pages at the end of each line in your site map should have a direct call to action that accomplishes the overall goal you want from the people who visit your site. Below are a few examples of good, clear calls to action:
After you’ve built your website strategy, drawn your site map, optimized your content, and placed your calls to action, the last consideration you need to make is the overall feel of your website. This is where you need to give special attention to images, stylization, content placement, and anything else that comprises the “aesthetic” we discussed in at the beginning of the post. Think about:
Learning how to build a website that perfectly accomplishes everything you envision is not as difficult as it seems. If you keep these website building best practices in mind, your website will look and feel exactly how you want and will attract the visitors you’ve targeted for it.
This is the first in a series of blog posts we’ll be sharing about best practices on the web, so stay tuned to learn about everything from picking a domain name to making your website secure. You can also head to gen.xyz/101/build-a-website for more in-depth information on how to build a website including logo design, using HTML/CSS, and more. Be sure to check back next month when we’ll discuss how to make your website mobile-friendly. Until then, head over to our YouTube channel to see more internet “how to’s”.
Happy New Year #GenXYZ! We hope you’re as excited for 2018 as we are. But in all the anticipation surrounding the start of a new calendar year, it’s important to take time to reflect on everything that was accomplished in the previous one. For all of us here at XYZ, that list of accomplishments is something we couldn’t be prouder of. But we didn’t do it alone, so we want to look back at all the awesome things Generation XYZ helped make happen in 2017.
2017 was a big year for growth here at XYZ. We acquired our 10th domain extension, .Storage, and re-launched it as an unrestricted namespace, which caught the attention of storage businesses and even coverage by industry resources like Sparefoot. Earlier in 2017, after teasing a big announcement for months through our AYDACFU campaign, we launched a new class of 1.111 billion .xyz domains, dubbed the 1.111B® Class. It encompasses all 6 through 9-digit numeric .xyz domains that have been reclassified for alternative uses, and we’ve already seen some very unique examples of active 1.111B® Class sites.
Speaking of alternative uses for .xyz domains, one of our favorite highlights in 2017 was the announcement of the exclusive partnership between Ethereum and XYZ, which allows users to pair their .xyz domains to their Ethereum wallets, making crypto trading and management a simple process through any registrar that offers .xyz. This partnership opens up Ethereum to a whole new audience and gives .xyz adopters an unprecedented new freedom in how to use their domain. Check out a video of Ethereum announcing the partnership at their DevCon3 event below.
If you’ve been a regular reader of our monthly event recap blog series, you already know that we’ve visited dozens of countries and countless cities around the globe to spread the word about .xyz this year. We brought the #XYZsquad to San Diego for Comic-Con, then to Downtown Los Angeles for the world’s biggest gaming convention, E3, and they even danced their way onto Austin’s local news at SXSW. And that was just the beginning – they also made pit stops in China, Vietnam, and Bangladesh, among other places.
In addition to making .xyz’s presence known to the public at major events like these, we are also proud to be able to connect directly with the members of #GenXYZ with the help of our strategic partners. Product Forge regularly provides .xyz domains to the innovators who participate in their hackathons, CoderDojo teaches middle school and high school students how to code with their own .xyz domains, and Junior Achievement implemented a new website requirement to their 13-week entrepreneurship classes, which gives high school students .xyz domains – and all the other necessary tools and resources – to build their company’s first website.
All of us at Team XYZ clearly have a lot to look back on and be proud of from 2017, but none of it would be possible without the support and passion of all of you in the #GenXYZ community. Your passion is what motivated us to eventually claim two Tech in Motion TIMMY Awards this year, one for Best Tech Workplace for Diversity and another for our CEO Daniel Negari for Best Tech Manager. So below we’re sharing just a few of the many big successes from our end users in 2017:
We’re proud of everything that the #GenXYZ community and our team accomplished this past year, and we know that 2018 is only going to be better. We have some very exciting new initiatives rolling out this year, so be sure to stay up to date on all things XYZ by subscribing to our newsletter, reading our blog, and follow us @XYZ on Instagram, Twitter, and Facebook.
Team XYZ was at some of the country’s biggest events in June to celebrate .xyz’s 3rd Anniversary. To kick things off, we introduced the innovative 1.111B® Class as part of our new AYDACFU campaign. We spent months planning and prepping, and our registrar partners all over the world did a fantastic job helping us launch this new initiative. And to commemorate turning 3, we hosted a BBQ by our Santa Monica office to go along with some entertainment from the #XYZsquad.
Check out the video below and read on to find out where we went and what else we did to tell the world that .xyz just turned 3!
Our huge AYDACFU marketing campaign surrounding the release of our 1.111B® Class was developed, in part, to reach a particularly tech-savvy #GenXYZ audience. So why not reach some of them at one of the largest video game conventions in the world? With close to 70,000 attendees, E3 2017 gave Team XYZ ample opportunities to connect with developers and designers to raise awareness of the 1.111B®Class. And in the end, the #XYZsquad stole the show by busting a groove at the convention. To see more of our E3 2017 coverage, check out our E3 recap post or watch the video below.
Product Forge has become one of our top partners when it comes to organizing hackathons for future innovators and entrepreneurs. Our most recent event with them, the Cancer Innovation Challenge Data Dive, was a three-day collaborative effort between clinicians, designers, and engineers to improve cancer care.
If you like what we’re doing with Product Forge, check out last month’s recap, which covers another hackathon with them.
Throughout the month of June, we worked with our partner EyHost to encourage .xyz adoption in Bangladesh. EyHost did a great job of hosting sponsored events to connect startups and small businesses, while educating them on how .xyz is being used by other Bangladeshis, such as Sheba.xyz. In fact, the team behind Sheba.xyz even invited some people over to check out their office!
June also saw the launch of a new partnership with CoderDojo, the international organization dedicated to teaching students aged 7 to 17 how to code. Through July 24th, all members of the CoderDojo community can apply for a free .xyz domain and all the tools necessary to create some of their first projects on the web. This partnership is yet another way that we are encouraging entrepreneurs to adopt .xyz to cultivate the Generation XYZ community.
For all our younger readers, don’t forget to check out CoderDojo to learn how to code with a .xyz domain today!
Of course, June wasn’t only about .xyz. We also teamed up with GoDaddy to cross the desert and attended NIADA 2017, the largest independent car dealership trade show of the year. Drawing nearly 2,000 general managers and owners from coast to coast, as well as abroad, this was the perfect place to educate dealers on the benefits of upgrading to a .Cars/.Car/.Auto domain, just like manufacturers Lucra.Cars and Renovo.Auto, as well as independent dealers, like Arizona.Cars and Brilliance.Auto have done already. Two of our favorite domains registered from the conference are VirginiaBeach.Cars and Z.Cars.
We attend a variety of events every month to educate the public on what .xyz is, who uses .xyz, and to connect with existing .xyz customers – June was no exception. Team XYZ started the month by attending The Los Angeles Pancakes & Booze Art Show, Jayme Stone’s Folklife Concert at the Annenberg Community Beach House, and Mayhem’s Imersiv concert. These three venues were intimate opportunities to connect directly with the next generation of internet users and introduce them to .xyz. We then finished the month by attending two Twilight Concerts, where thousands of Angelenos come every week to mingle in Silicon Beach. If you’re not in LA, catch the live action with the XYZ Team by following us on Instagram @XYZ!
The summer is far from over and XYZ has a lot more in store. We are keeping the momentum of AYDACFU up to raise awareness for your new 1.111B® Class of domains. Be sure to keep a close eye on our Instagram (@XYZ), Facebook (/XYZ) and Twitter (@XYZ), to see what Team XYZ and the #XYZsquad have planned for the rest of the summer!
November was a busy month for us here at XYZ. Team XYZ was out meeting with investors, resellers, and end users at 6 different events this month, including across the ocean in China and the Netherlands. Now that we are all back home, we wanted to give a recap of our month and all the amazing events we attended.
World Hosting Day in Beijing officially came to a close last week, and our CEO, Daniel Negari, was there with our new Director of Business Development in China, Mason Zhang, to focus on one of XYZ’s most important markets.
Daniel was a keynote speaker and gave an excellent talk on XYZ’s unique marketing strategies, and how that success will be used to expand in China. Daniel was also a member on the Domain Name Roundtable panel, where he explained how startups and new businesses buying .xyz domains in the aftermarket bodes well for investors. The day ended with an exclusive interview with newg.TV, which covers how .xyz came to be and the direction we’re going in. Check out the full video interview below.
But that’s not all, Daniel brought the #XYZSquad (and a whole bunch of swag) with him to China for the first time ever. Just like in Los Angeles, attendees were enamored with our Purple People – so much so that one attendee just had to join in on the break dancing.
In case you missed our previous blog post, both our CEO, Daniel Negari, and XYZ were honored by Techweek as a technology Ambassador and Innovator for the annual Techweek 100 awards. These prestigious awards were also given to the likes of Oculus, SpaceX, and Mark Cuban.
We were extremely excited for Techweek LA to finally arrive, and XYZ (and the #XYZSquad) was out in full force at the various events taking place around Los Angeles. We had an amazing time meeting with all of the attendees and businesses, and even ran into some of our very own .xyz end users in person. PlayTable.xyz was at the LAUNCH Startup competition, and we were able to play an interactive game of Poker and Plants v Zombies on the PlayTable. We look forward to attending again next year!
Meanwhile, XYZ was also at the OpenProvider Partner Event in Utrecht, Netherlands. We met with several of OpenProvider’s resellers to talk with them about why .xyz has become the go-to domain extension for the next generation of internet users and how their customers can use these domains. Keep an eye out for some new sales in the very near future!
To top things off, the event took place in a remodeled factory that not only hosts events, but features a full sized go-kart track. Great choice of location, Openprovider!
In a partnership with the national TV show The Sunday Drive (who recently rebranded from TheSundayDrive.TV to www.SundayDrive.Cars), the .Cars team headed to the SEMA Show in Las Vegas – one of the biggest automotive conventions in the world.
Our team met with hundreds of manufacturers, auctioneers, dealerships, and exhibitors to discuss how .Cars, .Car, and .Auto domains could help grow their businesses and expand their marketing efforts. We even ran into the team behind MeetOlli.Auto, who has been traveling the world to show off their 3D-printed autonomous bus. We had some amazing conversations throughout the show, including a great one on air with The Sunday Drive’s host, Mark Perleberg himself. The interview and lots more should be posted on their new URL, www.SundayDrive.Cars, in the coming weeks.
We were also in Kentucky last week to attend the Annual Kain Clients & Friends Workshop. Kain Automotive unveiled its new branding campaign, which now drops the “Automotive”, and focuses more on Kain – making Kain.Auto the perfect URL for their business.
This intimate event allowed us to meet with dealerships and automotive marketing businesses 1-on-1 about the inherent SEO and branding benefits of .Cars, .Car, and .Auto domains. Shayan, our Global Director, also met with Jason Stum of the MarketPunch podcast to do an exclusive interview highlighting forward-thinking businesses already using these domains and also a few of his favorites that are still available for registration. Keep an ear out for the full interview later this month at www.MarketPunch.Auto.
Back in Los Angeles, the .Cars Team also attended as a sponsor of the AutoConference LA event, hosted by JD Power and NADA. The day was filled with amazing talks on the future of the automotive industry by leaders such as Dietmar Exler, the new President and CEO of Mercedes Benz USA.
After the talks, we had a great time networking with many of the dealers and manufacturers in attendance. More than a few saw the value in having geo-specific domains in the industry-specific .Cars, .Car, and .Auto namespace.
As you can see, we’ve been all over the globe meeting with industry leaders and insiders about the benefits of new domain extensions like .xyz and .Cars. As 2016 comes to a close, we look forward to attending even more events in the coming year (we have 3 already lined up for January!).
The good news is that even if you missed us at one of these events, you can still take advantage of our insider offers during our partners’ Cyber Monday flash sales. Don’t miss out on one of our best deals of the year – see a full list of participating registrars below.