Every day since our CEO Daniel Negari launched .xyz launch back on June 2, 2014, all of us here at Team XYZ have put our heart and soul into spreading the message of .xyz to internet users around the world. In the years since that day, we’ve been overwhelmed at how much the #GenXYZ community of users has grown, and it now spans to over 2 million domains registered by end users from over 230 countries and territories.

But it wasn’t just our passion that helped .xyz grow into one of the most popular domains in the world. We never could have accomplished what we have without our registrar partners and the avid adopters and supporters of .xyz in the #GenXYZ community. That’s why today we want to show you our gratitude by celebrating Client’s Day for the first time in the United States.

For us, Client’s Day is about not only celebrating our wonderful registrar clients and end users who share our vision and bring it to life, but also saying thank you for inspiring us and the millions of other .xyz supporters across the globe. We promise to always match your innovative spirit by using our voice in #WebsiteWednesdays and on social media to bring your sites to a larger audience, and by ensuring .xyz is truly the domain for the next generation of internet users.

So here’s to you #GenXYZ, Happy Client’s Day!

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If you’re looking for guidance when building your website, the thing you’ll hear most often from website designers, developers, and even savvy business owners is “mobile first”. But what does mobile first mean? And why do you need to care about mobile first for your website?

To start, mobile first refers to a strategy you should employ when building your site; think about how it will look on mobile first, then work your way up to designing for bigger screens. Mobile traffic dethroned traditional desktop traffic as the main source of internet usage back in 2016, and has only been steadily (and rapidly) rising ever since. You need a mobile first approach because your website is most likely going to be accessed using a phone or tablet. No matter how great your site looks on a desktop, an ugly mobile site will lead to less page-viewing time and higher exit rates.

For help building your website with the mobile first approach, below are some important guidelines to follow.

  1. Think about the overall “big picture” of your site first.
    • This advice is the same starting guideline that we gave you in last week’s post on how to build a website, but it still rings true with mobile first. If you get bogged down with the details, you’ll add much more time to the site-building process, and you’ll likely focus too much on insignificant details. But with mobile first, you want to consider how things will look on a small screen. That means smaller images and more Calls to Action (CTAs) higher up the page so site visitors don’t need to scroll and click too much before you get them where you want them to go.
  2. Before you build out the content, make a site map.
    • This is another bit of advice we gave last week, but it is still important in mobile first design as well. Your site map will remain the same for both your desktop and mobile site, but you need to consider the smaller screen, and the fact that your site visitor will be using touch gestures to navigate your site, not a mouse. Keep things as simple as possible, and get the site visitor to your final CTA as soon as possible.
  3. Design the site so it is easy to look at on mobile, and also easy to get around on mobile.
    • This means designing your site with:
      • Large touch targets that are easy to tap
      • A font size styled to fit mobile screens
      • CTA buttons and images that are not too big so they fit naturally in the look of your site
      • YouTube videos and eye-catching images to attract viewers’ attention and keep them engaged
      • A viewport meta tag (code: ) so your site scales to fit the visitors mobile screen size
  4. Make sure your site is in line with SEO (Search Engine Optimization) best practices for mobile first.
    • Not all SEO is created equal, so make sure on your mobile site you:
      • Keep design simple to maintain fast page load
      • Avoid using Adobe Flash to play multimedia on yours site, since it is not available on many phones
      • Don’t add pop-ups that break the visitor’s engagement with your site
      • Use Responsive Web Design practices or templates to create a fluid page that fits any visitors’ screen
      • Make sure media content plays correctly, tap-targets are adequately spaced and sized, and all text and images are readable/viewable

    These recommendations come directly from the biggest search engine in the world, Google.

  5. Test out your site on real devices.
    • The best way to know if your site follows good mobile first design is to try it yourself. Try to navigate your site on various sizes of phones and tablets. Scroll and click to make sure everything is correctly scaled, and that your site is responsive. You should also page through your site as if you were a viewer from your target audience, and judge if your site is easy to read and navigate. Having friends test your site is also a great idea, as they can give you a different perspective than your own.

Building your site using a mobile first strategy is a wise choice, because not only will your site be ready for the majority of traffic you’ll see right after launch, it will also be prepared for the much larger mobile-using internet market that is taking over online. Mobile first requires a slightly different approach than traditional site-building for desktop, but if you follow these best practices your site will be optimized to keep visitors on your page.

In case you missed it, be sure to check out the first installment in our “How To” blog post series, last month’s post on “How To Build a Website.” And be sure to come back next month, when we’ll cover “How to Choose a Domain Name”. Until then, you can see more internet “How To’s” on our YouTube channel!

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Type-A.xyzGoDaddy customer (Philippines)

#GenXYZ how do you normally start your day? Quick morning workout? Or a big hearty breakfast? The team here at XYZ loves nothing more than to start our day off with a nice cup of coffee. With coffee shops on every corner and thousands of brands to choose from, it can be hard to establish your place in such a booming business. So how does this week’s #WebsiteWednesday manage to stick out? (Besides the .xyz domain of course!) is breaking the mold with their own take on cold brew, delivered right to your home or business. is located in Manila, Phillipines and is a cold brew subscription service. Their cool and functional bottle design is what gets customers interested, but the great taste is what keeps them subscribed. Their coffee is single origin from Panama, and the low-extract process creates a light flavor with hints of fruit. But what really makes shine is it’s brilliantly designed bottle. The outside is marked with serving measurements, so you know exactly how much to pour. Simply pour 1 measurement of the bottle with an even amount of your favorite addition, such as creamer or milk, and add ice. Fast and simple for any morning, and an easy solution for that afternoon pick me up.

“We are fans of specialty coffee but admit that there are days when making a hand brew from scratch is just too much work. With Type A, a cold brew made from 100% Panama beans, we wanted to develop an instant specialty coffee that retains all the nuanced tasting notes of a crafted coffee (ours are dark chocolate and orange peel) – just add water.

We want Type A to be synonymous with cold brew coffee, and grow a community of A-types who love the brand. In fact, we’ve started a blog ( to talk to them about everything from recipes involving Type A to essays about things that would interest overachievers, say, how to deal when your dog has OCD.

We liked the suggestion of “a to z” when you type out the URL. We’re overachieving that way.”
– Anna Canlas,

We love seeing the #GenXYZ continue to be at the forefront of innovation. From custom 3D printing, to functional and fun community living spaces, to A.I. text unscramblers, we’re always proud to provide a domain as unique as you are. If you’re ready to get some of’s cold brew for yourself, you can subscribe here. You can also follow them on Facebook or Instagram to get the latest updates. Do you think you have the next great idea? Then lock down now, and keep changing the world!

Team XYZ is heading back to SXSW again this week, and that means our SXSW Scavenger Hunt is back too! But in this year’s Scavenger Hunt, you don’t have to attend SXSW to be entered to win, you can join the fun from wherever you are.

There will be a total of 5 prizes awarded and winners will be selected through a raffle drawing. First Prize will snag the Nintendo Switch, Second Prize will take off with the Camera Drone, and Third, Fourth, and Fifth prize winners grab the swag bags.

The more entries you get, the better your chances are to win, so make sure you remember all the ways you can gain entries below:

  • 1 entry: Follow @XYZ on Instagram, Twitter, and Facebook (1 entry added for each platform)
  • 5 entries: Post a photo of any of our purple people on social media and tag @XYZ, #XYZsquad, and #SXSW (5 entries are added for each platform)
  • 25 entries: Register a .xyz domain between March 12-15, use code SXSW18 at checkout to get your domain for $1, and tweet it to @XYZ (25 entries are added for each .xyz domain you register and tweet to us)

No Purchase Necessary. Purchase does not enhance the chance of winning. Void Where Prohibited. To see complete official rules, head to

The contest is open now, so you can start racking up those entries right away. Don’t miss your chance to join in on the SXSW party with us and take home one of these amazing prizes!

We’ll be sharing our experience at SXSW with you on our Instagram, so be sure to stay tuned and follow us as we take over Austin again this year. Good luck to all the participants in the Scavenger Hunt; we’ll see you again on Friday when we announce the winners!

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Sammy6000.xyzTucows customer (United Kingdom)

We always love seeing another creative professional using domain to display their personal achievements and talented skills. In the past we’ve brought you the digital animations of, the visual novel ghost adventure of, and the 3D art pieces of But for this week’s #WebsiteWednesday we’re excited to feature an intriguing new creative designer currently residing in London,

Sam Jacobs, or better known as, has achieved a lot in the design space across the globe. In Shanghai, China he helped to co-found a creative agency called Jellymon, where he resided as the creative director for 9 years. After much success they were even able to open up a second office in Beijing. During this time he also co-founded China’s first street art gallery Da>Space. But this past year he took on an exciting new challenge: Creative Director at the world-renowned news station The Guardian.

“I wanted to create a portfolio site that stood out, on which I could show off an edited selection of my projects. I would like to develop the site further in the future, but I don’t have specific goals beyond having a nice place to put my work.

[I chose to build on a .xyz domain] because .com seems boring and predictable. It also sounds old fashioned. A .xyz domain sounds fun, cool and is really memorable. It just matches my style more and what I wanted to get across with my site.”
– Sam Jacobs of

During this impressive career climb, he has been able to work with multitudes of big name companies, such as Adidas, Nike, Converse, and Red Bull. He was even able to land the first ever design collaboration with a Chinese State-Owned company, The Shanghai Watch Company. But his hard work doesn’t stop at just design, he also has done research projects for BMW, Hennessy and Apple.

We love the uniqueness of our #GenXYZ community and are proud to give everyone an easy way to express themselves online. The best part about art is that every piece is new and different, and what better way to stand out than with an .xyz domain? So why wait, check out right now to see if is available, and show the world your passion!