DeniDesign.xyzCrazy Domains customer (Australia)

Building a website about your experience is a truly polished way to share your expertise with others. It gives complete control over how your work is displayed and creates a great first impression for potential clients and employers. If an employer sees your website link in your signature or on your resume, they’ll likely click on it to see what you’ve built. Get inspired to create a compelling online portfolio by the refined website of this week’s #WebsiteWednesday, homepage is the website of Sydney-based graphic designer Denise Ng. Originally from Hong Kong, Denise studied Multimedia Design at Hong Kong Polytechnic University before moving to Australia to pursue her degree in Digital Media Design from the College of Fine Arts. She specializes in brand identity, which includes everything from website interface design, to shopfront and signage, to advertising materials.

Denise has created a standout website to display the many design projects she’s worked on. We’ve broken down how the following four characteristics help her online portfolio represent her skills and abilities in the best possible way. You can apply these key features when building your own compelling design portfolio.

1. Use a custom domain name

Having a personalized domain name is a key part of creating a portfolio website. It lends a sense of credibility and experience to your work and business. You can also use your domain as a memorable and personalized email address. This will make your communication with potential clients and employers that much more professional and polished.

For a personal website, include your name or nickname in the domain you choose, as Denise did with She smartly kept her domain short, making it easy to spell and remember for her potential website visitors. As .xyz is a popular domain among designers and creatives, we can see why Denise chose it to brand her work as part of a forward-thinking community.

2. Make your projects the main focus

With any type of design work, it’s important for visitors to be able to focus their attention on the visuals of your portfolio. Keep the design of your website simple and non-distracting. You don’t want a lot of competing images, text, and animations that take away from the projects in your portfolio.

With, Denise lets the attractive colors of her design work stand out against a clean white background. She even uses muted colors for all text on the pages. In this way, website visitors’ eyes are guided to the large thumbnail images on her homepage and portfolio pages. That way they can easily navigate to each of her projects by clicking on these links.

3. Use high quality images

If you work in a creative field, the images in your portfolio could be the deciding factor when being considered for a position or project. Include ample photos of the projects that you’ve worked on. Present your work in the best possible way by making sure the images are sharp and the subjects are well-lit.

Denise’s branding project for the Family Asian Mart is a great example of images done right. She includes clean and crisp images when displaying the many uses of the logos and other branding she has designed. You can clearly see how her work is beautifully applied in the business’ wall decal, business cards, coffee cups, flyers, shopping bags, and posters.

4. Tell the story of each project

Including some background information about your work will help to explain why it was a success. Share notes about who the client was, what skills were used, and how the project was marketed.

The page Denise created for street food restaurant De Hawker tells the story of the branding project she worked on for them. From the page’s description, you learn that the restaurant was inspired by traditional Chinese food-serving pushcarts – known as hawker carts. Denise created a slick logo that tied in the shape of a hawker cart along with chopsticks, Chinese characters, and neon signage. Sharing the logo’s inspiration makes the branding even more meaningful and impressive for her website visitors.

Utilize a custom domain name, thoughtful website design, high-quality images, and descriptive background information when building your portfolio website. These four key factors will help showcase your work in a compelling way. Head to to learn more about Denise and see her polished personal website for yourself.

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