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The secret behind every great website is a top-notch design. You could have a memorable domain name, set up promotion campaigns to direct traffic to your website, and have an awesome product or service to offer, but if your website doesn’t have an intuitive and appealing design then visitors will bounce from your page as quickly as they arrived.

Fortunately, designing a website that looks good and works well isn’t difficult. Make sure your website design is the best it can be by following these tips:

1. Embrace minimalistic design

Designing your website with a minimalistic approach boils down to keeping your website uncluttered and simple. This is especially important on your homepage, where you’ll want to space out images and text to keep an even and organized feel that guides your site’s visitors to the different subpages you want them to click on.

For a great example of minimalistic homepage design, check out Milk.xyz’s homepage below.

2. Make text easy to read

When you design your website with a minimalist style, that doesn’t mean you need to cut out having text. Wherever you do plan on putting content, though, just make sure the paragraphs aren’t too long or filled with difficult language and jargon.

Accessibility is key to getting visitors to stay on your page, and a welcoming website design is one that uses short paragraphs of text with concise sentences.

For inspiration on the right way to design text on your website, check out how Hyperlab.xyz does it below.

3. Remember: Mobile First!

We’ve talked about the importance of designing your site using “Mobile first” in the past, but it bears repeating here. Odds are the majority of your website’s visitors will be accessing your page via a mobile device, so designing your website to look appealing on a mobile device first, then scaling the design up to look great on desktop is the best way to ensure your site keeps visitors no matter where they’re accessing your page from.

Supernova.xyz is a great example of the kind of beautiful look you can get by designing your website with mobile first.

4. Set up your site so you guide the user through it

When you design your website, imagine it’s like a map. You are drawing the lines of the streets and where they lead, but the user is the one driving the car. Set up eye-catching call-to-action (CTA) buttons leading to important subpages, and use text placement along with enticing, clickable images that lead visitors to the information you want them to see or the pages you want them to dig deeper into.

One great example of a well-mapped site is MIT’s Engine.xyz.

5. Let your personality show

Adding the personal touch of your brand, your idea, or even you yourself when you design your website will endear visitors to the content you’re displaying and make them more interested in engaging with what you’re showing them.

For ideas on how to design your website with a unique personal touch, check out JovelRoystan.xyz.

6. Set up tracking on your site to optimize your design

You’re going to be putting serious effort and time into designing your website. Make sure it’s worth your while and take full advantage of tracking tools like Google Analytics to see where your site traffic is coming from, which pages visitors stay on the longest, and what pages users navigate to and from the most. This will help you identify what is working on your site, and let you see exactly what tweaks need to be made to get the most from every visitor to your website.

These tips will help you design a website that not only looks fantastic, but works to get you the results you want. Now that you’re ready to design a beautiful website, don’t miss your chance to submit it in XYZ’s website design contest where you could win an iPad Pro!

All the details on how to win can be found at www.gen.xyz/giveaway, and the contest is running from now until July 31st. Get your .xyz domain and get started on building your winning site today at www.gen.xyz/register.

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