Entrepreneurs innovate and bring new ways of thinking to established businesses. The #GenXYZ community is filled with inventive minds. This week’s #WebsiteWendesday, creative agency Square1.xyz, takes on the challenge of audience engagement through digital marketing for its clients.
Orange County based creative agency Square1.xyz takes an innovative approach to brand development and marketing. Whereas most marketing agencies are large companies with hundreds of clients, Square1.xyz is a “family size” business with 10 employees that develop close relationships with their clients on a professional and personal basis. When developing a branded digital campaign, Square1.xyz’s creative team involves the client in all branding aspects from start to finish. The team will use their deep knowledge about the client to create social media campaigns, website design, and even advertisements that capture the true spirit of that business. One of the examples we at XYZ know, is our producer of some of your favorite .xyz-swag, Adorn Premiums.
One example of the success Square1.xyz’s approach brings to clients is their work with seafood restaurant Crafthouse, which was listed in the OC Register as one of the top 10 new restaurants in Orange County in 2016. Square1.xyz managed every aspect of Crafthouse’s marketing, from social media to website updates and the creation of a 3-minute documentary highlighting Crafthouse’s “fishing to table” process. This campaign gave Crafthouse significant exposure and made them one of the go-to restaurants in Orange County.
“Our inspiration for creating Square1.xyz was to take an innovative approach to the digital community and associate our brand, Square 1, with .XYZ. I think people like the idea of something new – … we live in an extremely creative and innovative time, and .XYZ is a perfect example of this. We chose .XYZ because we feel that we share more than just the ‘outside the box’ approach – .XYZ wants their users to win just as much we want our clients to win.” – Robbie Dye, Founder of Square1.xyz
To bring true change to a well established industry, you need to have a completely new perspective and a plan for how you will bring about that change. A vital consideration is to include your customers in this process. .xyz brings availability and affordability to the members of the #GenXYZ community; Square1.xyz involves their clients in the work they do in an intimate way. It’s no wonder they chose the domain extension that is revolutionizing the domain industry, for their online presence. Brand yourself at Square1.xyz.