There’s never been a better time to be a coffee-lover. Coffee shops mark practically every block in most popular cities, and supermarkets are packed with coffee varieties and brands. True coffee aficionados tend to have a fierce loyalty to who makes their cup of joe and where it came from. This week’s #WebsiteWednesday features a company making their award-winning coffee available to their customers internationally on Black.xyz.
Black.xyz is a specialty coffee roaster and supplier located in Bratislava, Slovakia. The owners behind the company pride themselves on the freshness, quality, and seasonality of their roasted coffee selection. All roasted in Bratislava, the coffee beans they currently offer come from popular coffee regions like Brazil and Columbia. The team behind Black.xyz has a good reason to be proud of their coffee, as they won both first and second prize at the Slovak Brewers Cup in 2019.
Their passion for and knowledge of coffee is evident in how they describe each type they carry. Black.xyz explains each coffee’s variety and exactly where it came from on their website. For instance, their Gildardo Manco coffee is meant to have notes of dried plum and caramel and was grown at precisely 1890 feet at the Fianca la Peña farm in Antioquia, Columbia. If a lighter variety is what you’re after, their Bota Fora is meant to have notes of dried apricot and almonds, and was grown at 1100-1300 feet at the Farm Bota Forum in Brazil.
It’s evident how much securing their Black.xyz domain name has been integral in their branding. As their favorite color and the associated color of coffee, the simple name “black.” is a memorable brand name that fits perfectly with their product. Their brand name of choice also matches the minimalist design of their coffee shop. However, highly sought after brand names like this are often hard to get as the name for your website. Black.xyz made a great choice by branding on .xyz, allowing them to get the exact name they want on a domain with a global reach. With Black.xyz, they have a domain ready to grow with their business. Although their brand name is such a common word, by choosing a .xyz domain, they didn’t need to sacrifice their brand-name of choice to get a short and intuitive domain.
Coffee lovers in Slovakia can head to Black.xyz’s Bratislava coffee shop to get a personally brewed cup, served with a variety of pastries and casual dishes. It’s described as a minimalist yet cozy place with a staff that’s always smiling. International customers can shop Black.xyz’s coffee selection via their online shop, along with all the coffee accessories you need to brew the perfect cup at home. Cafés and offices that would like to serve Black.xyz coffee can contact them to get everything they need.
In this XYZ Quarterly we’ll cover the seven essential features your business website needs to succeed and recap XYZ’s Q3 2020 activity.
Read on for Part 1: “Discover 7 fundamental features your business website needs to succeed” or jump down to Part 2: “XYZ’s Q3 2020 Recap.”
More people are going online today than ever before. In fact, current usage statistics sayx 62% of the world’s population is now online.1 Your website is one of the best ways to tap into this growing market, create new customers for your business, and promote your product or service. If done well, your website can lend credibility and professionalism to your company, be fully customized to meet your business’s needs, and help you reach potential customers all over the world. But what features does your website need to unlock its full potential and drive more customers to your business? In this edition of the XYZ Quarterly, we will show you seven successful businesses websites that are prime examples of the key features that make an impactful company website.
Visibility is crucial for your business’ website. Make your website easy for your target audience to find by choosing a short, memorable domain name that clearly conveys your brand or business goals. Keyword domain names can also offer a great opportunity to rank in relevant searches for your product, along with even broader branding opportunities. An example of this idea is all-in-one property management platform Property.xyz.
Property.xyz is a free-to-use property listing platform designed by property investors, for property investors. Their goal is to offer services for each step in the property buying process. The company’s long term aim is to become the world’s leading property management platform. That’s why they chose the Property.xyz domain name, which exactly matches the keyword search term for their industry. They also wisely branded with a global domain extension – .xyz. Using the .xyz extension shows they are a worldwide platform built as a solution for all aspects of the property industry.
“We’re creating a property platform that works for everyone,” says Property.xyz co-founder Robert Jones. “All buyers. All sellers. All agents and suppliers. Covers all geographic areas. All property types. All property categories from residential to commercial. All steps of the property process. All available data in one place. A centralized platform. ‘Building the world’s most intelligent property platform.’ We felt (the name) Property.xyz achieves this perfectly.”
Visibility is essential for your business’ website to attract customers. Increasing your website’s visibility online starts with your domain name, and choosing a short, memorable URL helps increase your chances of getting your website to reach your target audience.
Many of today’s customers want the values of the companies they’re supporting to match their own. Telling the story behind your product or service helps customers get to know your business and creates that deeper connection they may be seeking. Sharing how your business began, having a page introducing your team, and showing photos or video from inside your office are all effective ways to promote your company’s values to potential customers. One example website that accomplishes this very well is Moxie.xyz.
Moxie.xyz is a platform that helps health and wellness professionals bring their services online. The website was created by a team of developers previously working on building software for large companies. When their projects were shut down due to the COVID-19 pandemic, the team responded by putting their resources into something they recognized people needed during the “new normal.” With gyms and fitness studios closed, Moxie.xyz helps to give instructors the tools to continue their services online. Moxie.xyz shares the story of their inspiration to create the platform, along with the history of their service, in a section titled “Our Story.”
Moxie.xyz’s origin story proves they have earned their name, showing the company’s resilience, resourcefulness, and the genuine caring that went into creating their platform. Sharing that story with website visitors helps them get to know Moxie.xyz’s business on a human level, which creates a stronger positive association with the company.
Think of the values and mission that your company stands behind and highlight them on your website. This will help you attract customers that share your values and will build a deeper connection between them and your brand.
Your site needs to be easy for customers to navigate and read through in order to maximize their experience. Good user experience on your website helps generate more leads and sales. If your site is confusing or difficult to navigate on first visit, you could see a large number of potential customers quickly exit your page. When users “bounce” from your page like this, you lose potential conversions. To build the best possible experience for your visitors, consider things like your top-level navigation. What pages do you want to incentivize visitors to click? How well does your site guide visitors toward the actions you want visitors to take? A site that answers these questions well is Amaz.xyz.
Amaz.xyz is an employee benefits platform that helps businesses who use their service offer unique perks and experiences for employees. Amaz.xyz creates an easy and enjoyable experience for users starting right from the homepage. The company clearly explains what the service does “above the fold” – meaning users don’t need to scroll or click anything to learn this information. They introduce their service with a short, elevator-style pitch and feature a picture of the service in use. Overall this adds up to a quick and effective introduction of their service to new site visitors. Amaz.xyz clearly labels the navigation links atop their page to provide tailored experiences for both employers and businesses. When users scroll down the site’s main page, they’re given more information about how Amaz.xyz’s service works and its benefits.
Designing your website with the user’s goals in mind helps optimize their experience, which will keep them on your page longer and create a more positive association with your brand. Many of the most successful products and services are created with the user in mind first, and this same principle holds true when it comes to your website.
Generating trust in the quality of your business is a key part of promoting your product or service online. Show new customers they can depend on you in order to win them over. This is especially true for brand new products and services, or businesses working in emerging industries. One time-honored but effective way to create this trust through your website is by featuring testimonials from customers who have had a positive experience with your business. In addition, you may also showcase awards or notable media coverage you have received. This shows potential customers that others trust your company’s product or service and that it meets their quality standards. A great example to follow when adding this element to your website is Argent.xyz.
Argent.xyz is a cryptocurrency wallet service that aims to simplify the overall crypto trading experience by adding custom naming and other helpful services for users’ wallets.
The company’s product is an example of emerging tech that is not yet familiar to mainstream customers. So, in order to generate trust and transparency with new users, they’ve dedicated a section of their homepage to a wall of tweets praising the Argent.xyz service. Beneath this “wall of love,” Argent.xyz also lists the industry leaders who have backed their service, which includes venture capital firms like Hummingbird and Index Ventures. This further shows Argent.xyz’s legitimacy and success in their industry to potential customers and partners.
Adding testimonials, notable press, and awards you’ve received helps establish trust and show legitimacy with your website visitors from the first time they arrive on your page. This trust is crucial if you are asking them to try your business for the first time. It also gives you a more professional image online by showing that your product or service has others’ support behind it.
There are many ways businesses aim to stay in touch with their customers, from sending newsletters to posting regularly on social media. These methods help businesses remain on customers’ minds and drive them back to their website to generate sales and product usage. It’s crucial that you give your customers a way to stay in touch with you so that you can communicate with them once they leave your website. One of the simplest and most effective ways to do this is by adding a feature that asks for customer contact information in exchange for a valuable resource. An example of this strategy that you can follow for your business’ website is that of TheLushLife.xyz founder Sarah Tracey.
Sarah Tracey is a certified sommelier who has shared wine advice for MarthaStewart.com and served as wine director at a Michelin-starred restaurant. On her website, TheLushLife.xyz, she offers her expert wine advice for everything from pairings to gift ideas and even style guides. Her website includes a dedicated section for website visitors to sign up for her wine advice newsletter. Sending valuable information via this newsletter is one of the main ways Sarah stays in touch with potential customers and brings them back to her website.
Sarah also trades fun for contact information from her website visitors through features like the “What kind of wine should you ‘actually’ be drinking” quiz at the top of her page. As visitors fill out the quiz, it concludes by asking for an email before it can be completed.
Collecting customer information through fun and engaging methods creates a perfect avenue to bring them back to your site. When you provide value to customers through newsletters and similar outreach methods, you establish a stronger relationship with customers and keep them engaged with your business.
When you set out to build your website, the first goal in mind should be to prioritize what action you want website visitors to take on your page. It could be to sign up for your service, buy your products, or contact you to work with you, among many other things. Whatever your end goal for your visitors might be, it’s vital that you guide them to completing that action through your website design. The most visible and effective way to close the deal with website visitors is by using clear calls to action. Calls to action tell website visitors what to do in order to get something (i.e. add to cart or sign up for service). The best calls to action will catch website visitors’ eyes and inspire them to complete something that further engages them with your business. Without clear calls to action, your website visitors will not be sure of what action to take while on your website. Without clear direction, potential customers may leave without purchasing your product or service. To see a website that has calls to action done right, look to TheHop.xyz.
Created by 114-year-old Spanish brewery and beverage company Hijos de Rivera, TheHop.xyz gives startups the opportunity to develop new tools and technologies. The company program integrates the tools created by participants in their program into the promotion methods for it’s popular Estrella Galicia premium beer. To bring startups on board, TheHop.xyz’s website features clear calls to action starting right from the homepage.
TheHop.xyz strategically placed calls to action beneath their main elevator pitch and every program description section. These call to action buttons direct visitors to get to know their program, see projects created by program participants, and submit projects to be a part of the program. They also direct website visitors to engage more with the company’s mission and brand, which is TheHop.xyz’s main goal.
Using clear call to action buttons on your website guides visitors toward the sections of your website you want them to engage with. They also help you capitalize on every website visit by funneling users toward taking the actions you want them to, like buying a product or learning more about your services.
Smartphones have been the main way we access the internet since 2016, when usage surpassed desktop computers.2 As smartphones become more powerful and affordable, the number of mobile internet users only continues to rise. Your website needs to be designed to appeal to mobile users first, because they will likely make up the majority of your website’s visitors. Having a mobile version of your website that loads slowly, doesn’t look good, or is difficult to navigate could result in visitors leaving your page. This means lost sales and less visibility for your brand. Fortunately, you can build your website to be optimized for mobile no matter whether you are designing your website yourself or using a website builder.
An example of a very well designed mobile website is Comuzi.xyz. The London-based design studio creates forward-thinking, “radically creative” product designs.
Their mobile website is designed to be easy to navigate and view as a mobile user. The three-button layout at the top of the page leads visitors to relevant information about their studio, blog, and work. Comuzi.xyz also employs large text and short sentences in their site design to describe each project. These design choices work to keep the page’s main focus on the eye-catching images they use for each project page link and simplify overall visuals presented to mobile users.
Comuzi.xyz’s mobile website design allows visitors to easily scroll through the website to learn more about their work. A mobile-first design helps to communicate their message clearly and draw in potential collaborators and clients. Using this kind of simple and strategic mobile design on your website can help you to make a positive impression on your potential customers.
An effective company website is a crucial part of your business’ success. Making it easy to find and navigate your website will help you attract and retain potential customers. Authentically sharing your story, customer testimonials, and notable coverage of your business helps to create a stronger connection with website visitors. Utilizing clear calls to action helps you convert them into customers or users.
Whether you’re building a brand new website for your latest business or tweaking your existing website, these elements will build the backbone of your successful business website.
As the summer winds to a close, the XYZ Team looks back on everything that happened in another busy quarter for our team and our partners. Despite this summer being a bit different than usual, together we worked as hard as always to serve the .xyz community and spread the word about .xyz.
Summer is always a great time to listen to music as you soak up the sun. This quarter, the XYZ team celebrated the inspiring creativity of the musical artists in the .xyz community by creating a playlist of their impressive work: .XYZ Radio. The playlist features artists from the .xyz community who share their next-generation work through their .xyz websites.
The artists featured in the playlist cover a range of genres, from R&B sensations Aminidi (Amindi.xyz) and Quami.xyz (Quami.xyz), to pop vocalists C TORRES (CTorres.xyz) and Grant Carey (GrantCarey.xyz), and even features electronic vibes from Lance Free (LanceFree.xyz) and Electric Cafe (ElectricCafe.xyz.) The mix is streaming now on Spotify, jump in and discover your next favorite song from these creative artists and .xyz adopters.
Many events have gone digital, and so have XYZ’s efforts to support coders around the world. In Q3 of 2020, XYZ sponsored five hackathon events in two different countries that brought participants together to create projects which address current global issues related to health, education, and emerging technology.
First was XYZ’s return as an official sponsor of Hack the 6ix in Toronto, Canada, where we helped participants showcase their projects and create portfolio websites for their work. Then, XYZ showed support for the blossoming .xyz community in India by supporting four hackathon events in the country.
XYZ’s sponsorship helped coders in India work on projects at Hack in India, Garuda Hacks, Hack Gujarat, and Delhi Hacks. Some participants at the events were making their first ever websites, and we’re proud to have helped them do so with memorable .xyz domains.
.XYZ is the domain on which many great artists and designers have chosen to build a home for their work online. This quarter we were proud to give back to the global art community by supporting next generation artists in Vietnam at the TEDxTrangThiSt Art Hackathon.
The hackathon’s central theme asked participants to use modern coding techniques to create artistic solutions for traditional art problems. XYZ provided domain names for the participants to showcase their artfully coded projects and gave them a platform to share their solutions with a global audience.
For the past three years, XYZ has proudly been the official jersey sponsor for our friend Elliot Silver of DomainInvesting.com and his riding partner John Berryhill on their annual 80-mile charity bike ride in the Pan-Mass Challenge. XYZ was the lead jersey sponsor for the 2020 event as well, creating a jersey design which pays tribute to those whose lives have been affected by cancer. We were proud to support Elliot and help him reach $10,000 raised for the Dana-Farber Cancer Institute.
One more training ride to go before @PanMass weekend. 35 miles today and 30~ miles tomorrow. Thanks to our jersey sponsors for supporting @DanaFarber: https://t.co/l4BjMxoJAE Also, thanks to my domain industry colleagues for their support: https://t.co/w9x33blVbh pic.twitter.com/TCIDnQSCci
— Elliot Silver (@DInvesting) July 25, 2020
Our Indonesian partner Domainesia held an exciting super sale in Q3, offering customers a great discount on a .xyz domain and hosting bundle. The sale generated a great deal of interest, as Domainesia spread the word to a huge audience through a fun video showing customers they can do almost anything with their own .xyz domain!
In China, our longtime partner Alibaba Cloud had an incredible number of .xyz registrations in Q3, eclipsing over 100,000 new .xyz domains created. These .xyz names were registered as part of Alibaba Cloud’s ongoing developer campaign, which bundles a .xyz domain with a free website builder and hosting. The bundle was a huge hit with developers in China, and our team is happy to welcome them to the .xyz community.
Google’s registrar platform is now offering the world’s favorite new domain. Customers of Google Domains will now see .xyz among the list of available extensions, and we’re excited to welcome Google to our ever-growing family of retail partners. Our mission is to offer .xyz customers choice and freedom when choosing a domain name, and adding Google Domains as a retailer marks another step XYZ has taken toward fulfilling that promise.
XYZ, our partners, and the .xyz community still have plenty of exciting plans in store before 2020 draws to a close. Stay up to date on all things XYZ by subscribing to our newsletter, following us on Instagram, Twitter, and Facebook.
Cities are constantly changing and evolving as new groups flow in and out and businesses and communities grow. These changes affect both the city’s layout and structure as well as the residents from diverse neighborhoods. Culture-focused projects can help guide these changes so they include the views of all city residents. One great modern example of this change in action can be seen from this week’s #WebsiteWednesday: ABCDM.xyz.
ABCDM.xyz is a collaborative culture project created by Laura Janka Zires, an architect for UNAM and urbanist for Harvard. ABCDM.xyz was created to address major urban changes happening in Mexico City. These changes are both cosmetic, like new building developments and general city repairs, as well as cultural, like gentrification. The cosmetic changes are often strongly tied to the cultural ones, and gentrification is one of the most impactful kinds of cultural change. Gaining an understanding of these terms helps show their effect, as gentrification in cities refers to the process of renovating and improving a house or district so that it conforms to middle-class taste. Fostering understanding of these terms for residents in Mexico City is one of the main aims of ABCDM.xyz.
ABCDM.xyz works to create a better understanding between city residents and those pushing for structural changes in a two-part process. First, the project collects, organizes, and analyzes language used in Mexico City to create an “urban dictionary.” The dictionary of terms is “urban” in that it breaks down specific terms related to the urban renewal happening in Mexico City. This gives residents and decision makers alike a better understanding of the sometimes confusing terms that describe changes happening in their city. For example, terms like “gentrification” did not previously exist in the language of residents in Mexico City.
Second, the project makes this research engaging and personal by discussing one term from the dictionary in each episode of their XYZ podcast (or X and Z in Spanish), available on GooglePlay, iTunes, and Spotify. The podcast, as ABCDM.xyz says, “gives voice to visionaries, to those responsible for public policy, to academics who define theories, to those who live urban realities, to those who oppose pre-established notions, and to ordinary citizens.” ABCDM.xyz believes that including the varied perspectives of the city’s residents will help to make sure that it grows in the most beneficial way.
The XYZ podcast is meant to exist as an open space for debate on issues like gentrification while allowing all who will be impacted by them to have their say. The podcast analyzes one word from the urban dictionary each episode. They not only explain the meaning of the word, but also dive deep into exploring its effects, goals, and potential outcomes. A great example of this approach in action is their episode on urban ecology. The term is not easily understood at first glance, so ABCDM.xyz brought on experts like Isla Urbana Director of Socio-Ecological Education Dolphin Montaña and UNAM sustainable architecture professor Pipola Gomez to explain what the term means and the impact it will have across Mexico City. The episode questions the concepts of urban ecology, looks at opportunities it could create, and studies if it is the same in rural areas as urban areas.
The goal of these discussions is to inform residents of Mexico City so they can be an educated and active part of shaping the future of their city. The podcast is branded with a very memorable name, as well. XYZ is a clever play on words and fits perfectly with the ABCDM.xyz domain name. The ABCDM.xyz domain itself represents both the alphabet (tying in the dictionary aspect of the project) and Mexico City (which is often abbreviated as CDMX).
The project has ambitious aims, and backs them up with impressive institutional support. ABCDM.xyz is supported by institutions like UNAM and Mexico’s National Fund for Culture, as well as real estate developer Refurbano and urban development community Comunica la Ciudad. This support gives ABCDM.xyz the backing to conduct their research and produce interesting stories on their podcast. It also shows the broad-ranging support ABCDM.xyz has in Mexico City.
ABCDM.xyz works to give a voice to the diverse culture of Mexico City and amplify the voice of the city’s residents. With their creatively branded .xyz domain, they can also amplify their message to cities around the world and inspire others with their example. Listen to their podcast to learn their urban dictionary. Stay up to date with their work by following them on Instagram and Twitter at their handles which exactly match their domain name.
Global lockdowns and quarantines have accelerated digital adoption in 2020. Limiting in-person interaction disrupts everyday life, leading consumers to try out digital solutions for everyday tasks. This creates an opportunity for strategic new businesses to make technology-driven solutions for the people who need them. This week’s #WebsiteWednesday is taking your exercise routine digital by connecting health and wellness professionals to those wanting to keep moving from home at an affordable cost.
Moxie.xyz is a new platform that was born out of the COVID-19 pandemic. The developers behind the website worked on building software for large companies before the novel coronavirus canceled their projects. The team responded to the setback as an opportunity to put their resources into something people needed during the “new normal.”
With gyms and fitness studios closed, the Moxie.xyz team found that those around them wanted to remain active and really missed their health and wellness classes. Meanwhile, they recognized that fitness and wellness instructors needed help transitioning their offline services to online in order to keep their businesses alive. Managing various disconnected services for scheduling, payments, attendee management, and livestreaming was proving to be hard to juggle.
The Moxie.xyz website was built to give fitness and wellness instructors an all-in-one platform where they could continue to teach their classes online. The online platform includes the necessary features that instructors find at a physical fitness studio. Instructors can use it to schedule, host, and charge for their classes as they normally would. Instead of visiting a physical location, attendees can stream Moxie.xyz classes from the safety of their homes. On the platform, clients are able to browse the many fitness options, pay and reserve their virtual spot, and then livestream the class. Classes include everything from yoga to high intensity interval training, and even guided meditation.
Moxie.xyz continues to meet the needs of instructors and their customers with Moxie Music, labeled as the world’s first streaming music solution for online fitness classes. Using their smart technology, Moxie Music is meant to seamlessly play fully licensed tunes that instructors can use to pump up their classes with. Before the class, the instructor chooses from curated music stations that get refreshed every month. After starting the stream, Moxie Music’s technology keeps everyone in sync and hearing the same music, automatically adjusts the volume when the instructor speaks, and can even mute class attendees.
If you’re interested in taking a class, go to Moxie.xyz to browse the varied studios available. Instructor Bahareh Ameri offers low-impact dance-inspired classes, martial arts instructor Rahul Bhowmich can train you on karate and kickboxing, while Halima Henderson’s yoga classes range from beginner to intermediate. If you’re more interested in booking a class for a specific time, go straight to their classes page and choose the date and time that best suits your schedule. If you like the classes, it pays to invite your friends to join in. Their Referral Rewards program allows students to earn credit towards classes for new members they referred to Moxie.xyz.
The .xyz community is filled with innovative new apps and startups that aim to make everyday life better. Autonomous delivery robot company Starship.xyz is making touchless food delivery possible at colleges all over the United States and Europe. Browser-based video service TwoSeven.xyz lets you stream TV shows and movies to watch with your friends online. Viral sensation MSCHF.xyz creates entertaining products, stories, and stunts that are sure to make you LOL. This week’s #WebsiteWednesday features another company that specializes in brightening its customers’ days by giving new meaning to the phrase “perks of the job.”
Amaz.xyz is a Hong Kong-based employee benefits platform that aims to make work a better place. Through their local business partnerships, they provide employers a wide range of perks to help attract and retain their employees.
The Amaz.xyz employee benefits platform is meant to be flexible and simple. The perks offered are customizable, so companies can decide what works for their teams and culture. By consolidating the perk management process in an all-in-one platform, Amaz.xyz aims to make it as easy as possible for company leaders to “set it and forget.” After customizing the types of perks they would like to offer their employees, their work is basically done. Companies no longer would need to worry about reimbursing each employee for their benefit purchases.
For those who enjoy shopping and dining-out, Amaz.xyz grants access to special discounts with local restaurants, bars, brands, and retail stores. Employees can find working from home even more comfortable with discounts on organic produce boxes, high-quality bedding, and homemade bubble tea. If experiences are more their thing, Amaz.xyz offers tickets to concerts, wellness classes, and immersive pop-up events. Employees looking to get some exercise can go stand up paddle boarding or take a yoga class. Companies can even book workplace events with their AMAZ Events program, which offers customized events for companies to entertain their employees with.
Amaz.xyz has partnerships to offer perks from a number of growing companies, and it’s easy to see why. Their direct sales channel helps these perk providers reach over 60,000 income earning clients, making the platform a potentially powerful driver for growth. By partnering with the platform, local businesses are able to increase traffic to their establishment by generating awareness of their services through benefits they offer to local employees. Through Amaz.xyz, businesses can also test the market by offering new products in limited quantities to a controlled user base of income-earning workers.
By connecting local businesses with employees, Amaz.xyz is creating a win-win-win situation. Employees get to try out new businesses, companies can entice employees with attractive and unique benefits, and local businesses enjoy a new channel to reach customers with.
If you are in Hong Kong and would like to offer Amaz.xyz perks to your employees or want your business available on the platform, go to their website to set up your 30 minute meeting.