NICE.Car – GoDaddy customer – (United States)
Entrepreneurs and organizations are embracing .xyz and XYZ Registry domains like .Car, .Homes, .CEO, and more to establish their online presence. These next-generation domain endings are being used across industries such as artificial intelligence, automotive technology, real estate, and civic leadership to share ideas and build new platforms. EV startup Slate.Auto rethinks vehicle ownership with a customizable electric mini-truck. Author and civic leader Dr. Stephen Tang uses Tang.CEO to share insights on leadership, crisis management, and public service. Real estate platform Busca.Homes aims to help buyers find properties in Mexico’s top destinations. Today, we’ll introduce you to an EV startup developing a circular supply chain for reclaimed batteries and components: NICE.Car.
NICE.Car is the online home of NICE (which stands for “No Internal Combustion Engine,” as shared in their footer), a San Francisco–based company developing a circular supply chain for electric vehicle (EV) components. Founded in 2023, NICE began as a gas-to-electric conversion business with a pilot project converting a 1987 Suzuki Samurai into an EV. According to an August 2025 feature by Fast Company, the company’s pilots demonstrated strong demand for conversions but also revealed challenges in sourcing consistent and transparent second-life parts, leading NICE to expand its focus toward building infrastructure for reuse.1
According to NICE’s website, the company is building an AI-powered platform and marketplace that connects reclaimed EV parts with the industries that can use them. This approach is designed to extend the lifecycle of high-quality components that still have years of utility but are often discarded due to the economics of replacement over repair. NICE describes its protocol, called NICE Certified, as a system that extracts, tests, and certifies parts so they can return to use in energy storage and mobility. The company highlights that these efforts can support electrification while reducing waste and making use of resources already built.
As highlighted on her LinkedIn profile, Lauryn Morris is the Founder and CEO of NICE. She has nearly 20 years of experience in product, design, and strategy roles, including work at Snap, where she contributed to multiple generations of Spectacles hardware. She has earned 14 patents, 3 Gold Cannes Lions, and was included in Fast Company’s Most Creative People in Business list. After a sabbatical in 2023 and participation in the Climatebase fellowship, Lauryn launched NICE to address the challenges of linear product development and to advocate for regenerative solutions.
The Fast Company article highlights Lauryn’s view that EV conversions alone cannot cover every vehicle on the road, but they can still make a measurable contribution to electrification. Beyond conversions, NICE emphasizes the growing potential for second-life EV batteries to support commercial and industrial energy storage needs. With hundreds of thousands of EVs reaching end of warranty and aging into salvage supply, NICE positions itself as a connective layer between salvage supply and reuse demand. The company is focused on building the infrastructure needed to make these reclaimed components safe, reliable, and traceable for broad applications.2
NICE uses the domain NICE.Car for its online home. The .Car extension provides an industry-specific web address that aligns directly with the company’s work in automotive electrification. Using NICE.Car creates a clear and memorable connection between the brand and its mission, while also serving as a concise entry point for audiences to learn more about NICE’s circular approach to EV components. You can learn more by following the company on Instagram @hi.nice.car and LinkedIn, and by visiting NICE.Car.
Find more information about .Car at Go.Car.
1.https://www.fastcompany.com/91376257/this-designer-sick-of-making-products-that-ended-up-in-landfills-how-she-completely-rethought-her-career-to-work-on-clean-energy 2.https://www.fastcompany.com/91376257/this-designer-sick-of-making-products-that-ended-up-in-landfills-how-she-completely-rethought-her-career-to-work-on-clean-energyXYZ is proud to share about the many incredible members that make up the XYZ community! We encourage you to do your own research before using the products and services of the websites we feature. The information about products and services contained in this blog post does not constitute endorsement or recommendation by XYZ.
