Today marks the launch of the XYZ Quarterly, a magazine recapping everything XYZ has been up to since the start of the new year. From our team attending 7 events in 3 different countries, to .xyz adopters securing a combined $5,000,000 in funding for their businesses, to our registry welcoming around 500,000 new registrations across our portfolio of TLDs, we have a lot to fill you in on.
In the first edition of the XYZ Quarterly, you’ll find helpful facts and figures about our start to the year, take a look at the events and marketing initiatives we’ve been a part of so far in 2018, and get to know the faces of some featured #GenXYZ members and XYZ registrar/reseller partners. We’ve had an amazing start to the year, and we can’t wait to share it all with you in the new XYZ Quarterly!
Happy New Year #GenXYZ! We hope you’re as excited for 2018 as we are. But in all the anticipation surrounding the start of a new calendar year, it’s important to take time to reflect on everything that was accomplished in the previous one. For all of us here at XYZ, that list of accomplishments is something we couldn’t be prouder of. But we didn’t do it alone, so we want to look back at all the awesome things Generation XYZ helped make happen in 2017.
2017 was a big year for growth here at XYZ. We acquired our 10th domain extension, .Storage, and re-launched it as an unrestricted namespace, which caught the attention of storage businesses and even coverage by industry resources like Sparefoot. Earlier in 2017, after teasing a big announcement for months through our AYDACFU campaign, we launched a new class of 1.111 billion .xyz domains, dubbed the 1.111B® Class. It encompasses all 6 through 9-digit numeric .xyz domains that have been reclassified for alternative uses, and we’ve already seen some very unique examples of active 1.111B® Class sites.
Speaking of alternative uses for .xyz domains, one of our favorite highlights in 2017 was the announcement of the exclusive partnership between Ethereum and XYZ, which allows users to pair their .xyz domains to their Ethereum wallets, making crypto trading and management a simple process through any registrar that offers .xyz. This partnership opens up Ethereum to a whole new audience and gives .xyz adopters an unprecedented new freedom in how to use their domain. Check out a video of Ethereum announcing the partnership at their DevCon3 event below.
If you’ve been a regular reader of our monthly event recap blog series, you already know that we’ve visited dozens of countries and countless cities around the globe to spread the word about .xyz this year. We brought the #XYZsquad to San Diego for Comic-Con, then to Downtown Los Angeles for the world’s biggest gaming convention, E3, and they even danced their way onto Austin’s local news at SXSW. And that was just the beginning – they also made pit stops in China, Vietnam, and Bangladesh, among other places.
In addition to making .xyz’s presence known to the public at major events like these, we are also proud to be able to connect directly with the members of #GenXYZ with the help of our strategic partners. Product Forge regularly provides .xyz domains to the innovators who participate in their hackathons, CoderDojo teaches middle school and high school students how to code with their own .xyz domains, and Junior Achievement implemented a new website requirement to their 13-week entrepreneurship classes, which gives high school students .xyz domains – and all the other necessary tools and resources – to build their company’s first website.
All of us at Team XYZ clearly have a lot to look back on and be proud of from 2017, but none of it would be possible without the support and passion of all of you in the #GenXYZ community. Your passion is what motivated us to eventually claim two Tech in Motion TIMMY Awards this year, one for Best Tech Workplace for Diversity and another for our CEO Daniel Negari for Best Tech Manager. So below we’re sharing just a few of the many big successes from our end users in 2017:
We’re proud of everything that the #GenXYZ community and our team accomplished this past year, and we know that 2018 is only going to be better. We have some very exciting new initiatives rolling out this year, so be sure to stay up to date on all things XYZ by subscribing to our newsletter, reading our blog, and follow us @XYZ on Instagram, Twitter, and Facebook.
As 2017 winds to a close, Team XYZ was happy to focus on continuing to foster the #GenXYZ community in November. Keep reading to get all the details, or check out the highlights below!
The #GenXYZ community in China always shows a unique passion when representing .xyz, and they were back it again this month at the 2017 Shanghai Marathon. The runners supporting .xyz in the race ran the entire 26.2 miles (or 42.2km) with .xyz flags streaming behind them, and they couldn’t have been more excited to rep .xyz!
After trotting around the globe in October, it was great to spend some time this month right here in our own neighborhood of Santa Monica. We started off the month by heading across the street to Lime Cafe, a favorite lunch spot around our office, and holding a pop up XYZ shop to hand out great .xyz swag and get the dozens of lunch-goers set up with their own .xyz domains. Lime even made a special menu item for us, and the “XYZ Special Burger” was the most popular menu item of the day! Be sure to subscribe to our newsletter to follow where we’ll be next.
The innovation of #GenXYZ was on display again this month as our partner Product Forge hosted their Medical Visualization hackathon in Edinburgh, Scotland. The hackathon focused participants’ bright minds on creating solutions that will deliver precision medicine that is tailored for individual patients. They built their projects and can now bring those ideas to help the global healthcare industry thanks to their .xyz domains.
The entrepreneurial spirit of our end users isn’t limited to just .xyz adopters. .Cars/.Car/.Auto adopters Waive.Car brought their new ride-sharing startup to ABC’s hit show Shark Tank, and went toe to toe with the sharks to secure an investment in their business. They even gave XYZ a shoutout, as we’re one of their first advertisers. Congrats Waive.Car, we can’t wait to see what waits for you on the road ahead!
Over the past few months we’ve been getting ready to welcome another new neighbor near our office, Santa Monica College. They recently finished construction on a brand new campus just down the street, so we made sure to swing by for SMC’s homecoming football game to show our support and spread the word about .xyz to the students. We’ve only just begun collaborating with SMC, so be sure to check our Instagram to see what else we have in store!
We’ve had plenty to be thankful for this year, and we were glad to have a chance to reflect on it as a team while celebrating Thanksgiving at the office. From the official launches of .Storage and the 1.111B® Class, to announcing a partnership that allows users to pair and trade Ethereum exclusively with .xyz domains, 2017 was a great year for us and for .xyz adopters around the world. We’re not done yet though, as we have plenty in store for December and beyond, so stay tuned to our blog for all the latest .xyz news.
October was another action packed month for all of us here at XYZ. Keep reading to see everywhere we went, or check out the video below for all the highlights!
2017 marks the 3rd straight year that we’ve taken .College to Educause, which was held this year in the City of Brotherly Love. And there was plenty of brotherly love spread around to the 4,000+ attendees, especially by the #XYZsquad, whose welcoming personalities helped the .College booth stand out among big names like Microsoft, Google, and Amazon as the hit of the conference. We spoke with hundreds of education industry professionals to help them register their .College domains and get their picture with the #XYZsquad too!
October also brought us an opportunity to connect with one of our leading registrar partners, Alibaba, at their YunQi Conference. It was great to see some familiar faces at the event, not just from Alibaba, but from Driver.xyz as well. There were many insightful keynotes and presentations given at the event, so if you missed any be sure to watch the replays here.
Giving the next generation of business leaders around the world a place to show their skills is central in XYZ’s mission to get the next generation online, and our partner Product Forge has helped us accomplish this goal time and again with their hackathons. This month, Product Forge organized the Edinburgh Tourism Challenge Weekend to give Scotland’s bright young minds a crack at improving Edinburgh’s tourism industry. Hackathon attendees put forth dozens of new ways to optimize the city’s tourism industry, and we supported them with free .xyz domains so they can share their ideas with the world (and they received some great free swag to boot). Check out the hackathon recap video below to see all the action, and subscribe to our newsletter to stay up to date on all the ways we support #GenXYZ!
ICANN’s events have given Team XYZ the chance to travel around the world, and this month we made the trip from LA all the way to Abu Dhabi, where we met with over 30 of our partners. We shared the exciting news about both .Storage and the 1.111B® Class officially launching, and also planned some exciting new initiatives for 2018.
Last month we previewed an interview we were happy to have with Majesty Alliance, and we’re excited to be able to share the full video this month. Check it out below!
We capped off the month of October by celebrating Halloween with the entire office. We held a costume contest and a pumpkin carving contest, and there were some very creative entries in both. To see more of XYZ’s culture and find out why XYZ is the best place to work, check out our daily stories on Instagram (@XYZ).
Last week, XYZ was honored with two out of four Timmy Awards: one for Best Tech Workplace for Diversity, and another for our CEO, Daniel Negari, as Best Tech Manager. This was following an already eventful September, which included speaking at the Marketplace Master automotive conference, an appearance at TechDay LA 2017, meeting with GoDaddy at their new office in Hiawatha, and catching up with our partners at WorldHostingDays. Check out our event recap video below to watch all of September’s great moments!
XYZ and CEO Daniel Negari were both recognized as leaders in the tech community with two Tech in Motion Timmy Awards – for “Best Tech Workplace for Diversity” and “Best Tech Manager”. Being selected from a field of more than 120 nominees and joining previous winners like Constant Contact, Dollar Shave Club, Venmo, and Trip Advisor was an incredible honor for us.
“XYZ prides itself on attracting talent from different backgrounds to bring diversity to the office and help the company grow through contrasting vantage points. Our team’s diversity has become one of our greatest assets in making .xyz the go-to domain ending for the next generation of innovators in 230 countries and territories.” – Shayan Rostam, Global Director, XYZ
The Marketplace Master conference in Dallas, Texas, drew hundreds of car dealers from around the country. Shayan addressed attendees in his keynote, titled “Increase SEO with Digital Automotive Real Estate,” and spoke on a panel about successful digital marketing strategies for dealerships. Dealers learned firsthand about the benefits of .Cars/.Car/.Auto domains, and even interacted with one the whole week, since the conference’s official website was MarketplaceMaster.Auto.
GoDaddy has always been a great partner for us, and we reached a big milestone together when we passed 100,000 .xyz domains at GoDaddy in September 2016. Fast forward to September 2017, and there are now nearly 200,000 .xyz domains registered at GoDaddy! The timing was also appropriate, since we were just at their newly renovated office in Hiawatha, Iowa to discuss strategy for the year ahead. We were also excited to find last year’s celebratory gift on display, albeit empty. Thanks again for a great time, GoDaddy!
WorldHostingDays USA drew hosting and cloud professionals from across the internet to Las Vegas. We saw GoDaddy’s CEO, Blake Irving, moderate an interesting panel with hosting giants like Intel, and had many great meetings with our retail partners. Be sure to subscribe to our newsletter to get notified about our October sales!
The #XYZsquad also made an appearance at TechDay LA to mix it up with startups and entrepreneurs. It’s always fun to help new businesses pick out their .xyz domains, as well as run into some of our loyal customers at the event.
We first met Majesty Alliance, a new platform connecting investors with startups, at TechDay LA. They loved .xyz and Generation XYZ community so much that they even invited us to do an interview with their CEO a few weeks later. The interview covered a ton of great topics to help entrepreneurs kick off their businesses, so stay tuned for the full interview coming to our blog soon!
XYZ also made an appearance at the Vietnamese Online Marketing Forum with our partners at MatBao and ChiLi. Attendees of the show received special deals on .xyz domains with website builders, as well as limited edition MatBao/XYZ swag. And VOMF was just the beginning – XYZ will be at many more events in Asia next month!
September was a great month for XYZ and we have a lot in store for October, so be sure to come back next month for all the amazing highlights. In the meantime, remember to check the XYZ blog every Wednesday to read our #WebsiteWednesdays, and get daily updates on Facebook, Instagram, and YouTube!
August at XYZ meant outreach to the Los Angeles tech community. From talking with entrepreneurs and engineers at happy hours across the southland, to tabling at the LA Tech and Startup Bash, XYZ made its presence in, and support for, LA tech known.
Our partners at CoderDojo and Product Forge continue to support the next generation of internet users through their Prewired Summer Hack 2017 teen coding course in Edinburgh, Scotland. This August, the program put on a week-long hackathon and all the projects were given access to .xyz domains. Check out their highlight video for more!
If you are interested in partnering with XYZ to help the next generation of internet users build the future of tech, contact us today!
Team XYZ sponsored the inaugural LA Tech & Startup Bash hosted by Schmoozd and Expert DOJO. XYZ joined TriNet, Sachs Marketing Group, Cornerstone OnDemand, HotStartupJobs, and other LA companies to reach more than 200 entrepreneurs. We gave out stylish XYZ shirts and tote bags to every attendee, and our purple people tore up the dance floor.
The #XYZsquad made a big impression with everyone at the event and we can’t wait for the next bash!
On August 21st, a complete solar eclipse traversed the contiguous United States. XYZ, while not in the path of totality, nevertheless was able to observe a beautiful partial solar eclipse.
Four nations across Asia – India, Pakistan, Indonesia, and Malaysia – celebrated their independence days in August. We joined with regional registrar partners to run special commemorative sales to mark each occasion, and highlighted a stellar use-case from each country.
Team XYZ attended the Culver City Tech Happy Hour to talk to dozens of professionals from around Culver City looking to establish the neighborhood as the next hub. We discussed startup strategies with event organizer AirFive, and talked about end-user FoodBlockChain.xyz with the representative from Chewse.
XYZ continued its tour of West LA’s tech neighborhoods with a visit to the Happy Hour at The Bungalow Santa Monica. We distributed glasses and even helped actress Kat Bingham get a domain to act as her portfolio.
Here’s Jeremy from Team XYZ taking a break from the tech scene to mingle amongst art loving Angelenos at the LA Art Walk & Night Market in historic DTLA. One of the artists even did a quick freestyle about our shirts! It was a memorable night full of food and fun for XYZ.
Team XYZ met with dozens of CEOs and small startups looking for website help at the Silicon Beach Santa Monica Mixer. Everyone knew about .xyz from Alphabet, Google’s parent company, and were eager to tell us about their plans to join the #GenXYZ community. We can’t wait to see what websites get made!
Remember to check the XYZ blog every Wednesday to read our #WebsiteWednesdays, and be sure to come back next month to get all the highlights from September. For daily updates on the #XYZsquad, follow us on Facebook, Instagram, and Youtube!
July gave Team XYZ the opportunity to meet face to face with some of Southern California’s rising tech stars, reach tens of thousands of people at two of the nation’s largest pop-culture conventions, San Diego Comic-Con and Los Angeles Anime Expo, make inroads at China’s Global Domain Summit 2017, join with partners to educate Bangladeshi startups, and talk the ins and outs of security at Blackhat 2017.
San Diego Comic-Con is one of the biggest entertainment events in the United States, drawing well over 130,000 people to the San Diego Convention center for everything related to their favorite media. Our intrepid social media team made the journey and spread #GenXYZ to the convention center floor, all around downtown San Diego, and of course, over in the artist’s alley. For more about our Comic-Con experience and to see which artists we connected with, or some great shots of the #XYZsquad, read our Comic-Con recap blog and watch the recap video!
Mason from Team XYZ China (he’s not the panda) learning more about the Chinese domain market at GDS 2017 in Xiamen, China, co-organized by GoDaddy, AliCloud, Baidu Cloud, eName, and Bizcn. It was exciting to see GDS highlight .xyz as the only new TLD in the top 10 most registered domains in the world.
World-leading security firms like Hewlett Packard Enterprise, Bae Systems, Alert Logic, Check Point Software Technologies, Symantec and many more adopters of .Security and .Protection got together at Blackhat 2017, with more than 18,000 attendees.
HostMight’s customers received a free .xyz domain, some stylish XYZ swag, and a personalized greeting from XYZ all the way from Santa Monica via video message. Want your .xyz site to be featured on our blog?
XYZ met with talented artists and visionary creators at the ARt Show. We’re looking forward to all the awesome projects soon to come to .xyz. Check out our blog to see how other creators have used XYZ.
Team XYZ attended the Silicon Beach Networking Mixer at Wurstkuche in Venice. Between mouthfuls of sausages, Marketing Assistant Jeremy connected with dozens of eager entrepreneurs looking to create the next great company. To see the kinds of businesses that use .xyz, check out gen.xyz/live.
XYZ met with tech visionaries at Verizon Digital Media Services to get the lowdown on what the software company has in store. To see some of the other tech initiatives XYZ is involved with, check out our blog on our CoderDojo partnership.
July took XYZ to exciting new events around the world and we can’t wait to connect with more of our partners and users in August. Make sure you don’t miss a beat – follow XYZ on Instagram (@XYZ), Facebook (/XYZ) and Twitter (@XYZ) for more of Team XYZ and the #XYZsquad!
San Diego Comic-Con (SDCC) is one of the largest and most influential pop-culture conventions in the United States. What began in 1970 with 100 sci-fi fans in a hotel basement has transformed into an annual pilgrimage by comic enthusiasts from all over the world. Pulling in over 160,000 attendees in past years, SDCC 2017 was a five-day extravaganza devoted to all the movies, television, and literature that have made their mark over the years.
So, of course, Team XYZ and the #XYZsquad made the trip to downtown San Diego to introduce fans of all ages to .xyz, the domain extension for creative types, while also admiring the cosplay and connecting with artists.
The heart and soul of SDCC is the convention floor. It takes up about every inch of space in the San Diego Convention Center and feels something like a mix of an exotic night market and being a cow in a cattle lot. Nevertheless, our intrepid social media expert, Tyler, braved the crushing claustrophobia and hit the floor to meet dozens of artists and creators to get them excited about .xyz.
Wearing his stylish XYZ shirt, Tyler discussed the importance of a memorable domain with comic book artist and historian Scott Shaw, the creators of gonzo comic Man vs Rock, character designer and concept artist Tom Bryski, the incredible artists at Imaginism Studios, award-winning graphic novelist Robert James Luedke, and cartoonist/ illustrator, Rick Geary, to name just a few. He also stopped by Sideshow Collectibles to talk about finding the right .xyz domain, marvel at their Swamp Thing Marquette, and score a little R2D2 time. Check out the Sideshow Collectibles video from Comic-Con and see Tyler’s interview starting around 2:08.
As always, the #XYZsquad was quite an event unto itself. Over the course of the con, we gave away hundreds of XYZ shirts, 3D glasses, and promo cards. We also had the purple people on hand, gathering crowds hundreds deep for death-defying break dance shows in front of the convention hall. Check out which other videos XYZ made it into, by following our Facebook, Twitter, and Instagram!
SDCC is so large that it’s impossible to do everything. Lining up for a panel to see the new Black Panther trailer could mean you miss out on your spot for the WestWorld VR experience or your chance to purchase an official Rick & Morty Portal Gun. But no SDCC would be complete without all the amazing industry events hosted around the town.
First, XYZ made it into the IMDB yacht party and connected with photographers working for Amazon. Check out Tyler’s picture in his XYZ shirt on Amazon Prime Photos. The next night, SyFy’s Live From Comic-Con held an event with Zachary Levi, who played Chuck on the hit series Chuck, Andre Meadows, the host of Youtube’s BlackNerdComedy channel, members of the Battlestar Galactica cast, and many more. During the pre-show taping, the event’s host actually called Tyler on to the stage to ask him about his XYZ shirt. Not missing a beat, Tyler took the microphone and told the audience of over 5,000 people about .xyz and handed out some XYZ swag to the front rows. We can’t wait to see all the amazing registrations that will come from our time at SDCC 2017.
San Diego Comic-Con 2017 was an unbelievable opportunity for XYZ. We reached tens of thousands of passionate people and dozens of creative companies and artists and even though the event just came to a close, we’re already itching to get back! To catch up on the rest of the XYZ excitement in the month of July, check out our upcoming event recap blog and make sure you subscribe to our newsletter!
Team XYZ was at some of the country’s biggest events in June to celebrate .xyz’s 3rd Anniversary. To kick things off, we introduced the innovative 1.111B® Class as part of our new AYDACFU campaign. We spent months planning and prepping, and our registrar partners all over the world did a fantastic job helping us launch this new initiative. And to commemorate turning 3, we hosted a BBQ by our Santa Monica office to go along with some entertainment from the #XYZsquad.
Check out the video below and read on to find out where we went and what else we did to tell the world that .xyz just turned 3!
Our huge AYDACFU marketing campaign surrounding the release of our 1.111B® Class was developed, in part, to reach a particularly tech-savvy #GenXYZ audience. So why not reach some of them at one of the largest video game conventions in the world? With close to 70,000 attendees, E3 2017 gave Team XYZ ample opportunities to connect with developers and designers to raise awareness of the 1.111B®Class. And in the end, the #XYZsquad stole the show by busting a groove at the convention. To see more of our E3 2017 coverage, check out our E3 recap post or watch the video below.
Product Forge has become one of our top partners when it comes to organizing hackathons for future innovators and entrepreneurs. Our most recent event with them, the Cancer Innovation Challenge Data Dive, was a three-day collaborative effort between clinicians, designers, and engineers to improve cancer care.
If you like what we’re doing with Product Forge, check out last month’s recap, which covers another hackathon with them.
Throughout the month of June, we worked with our partner EyHost to encourage .xyz adoption in Bangladesh. EyHost did a great job of hosting sponsored events to connect startups and small businesses, while educating them on how .xyz is being used by other Bangladeshis, such as Sheba.xyz and Socian.xyz. In fact, the team behind Sheba.xyz even invited some people over to check out their office!
June also saw the launch of a new partnership with CoderDojo, the international organization dedicated to teaching students aged 7 to 17 how to code. Through July 24th, all members of the CoderDojo community can apply for a free .xyz domain and all the tools necessary to create some of their first projects on the web. This partnership is yet another way that we are encouraging entrepreneurs to adopt .xyz to cultivate the Generation XYZ community.
For all our younger readers, don’t forget to check out CoderDojo to learn how to code with a .xyz domain today!
Of course, June wasn’t only about .xyz. We also teamed up with GoDaddy to cross the desert and attended NIADA 2017, the largest independent car dealership trade show of the year. Drawing nearly 2,000 general managers and owners from coast to coast, as well as abroad, this was the perfect place to educate dealers on the benefits of upgrading to a .Cars/.Car/.Auto domain, just like manufacturers Lucra.Cars and Renovo.Auto, as well as independent dealers, like Arizona.Cars and Brilliance.Auto have done already. Two of our favorite domains registered from the conference are VirginiaBeach.Cars and Z.Cars.
We attend a variety of events every month to educate the public on what .xyz is, who uses .xyz, and to connect with existing .xyz customers – June was no exception. Team XYZ started the month by attending The Los Angeles Pancakes & Booze Art Show, Jayme Stone’s Folklife Concert at the Annenberg Community Beach House, and Mayhem’s Imersiv concert. These three venues were intimate opportunities to connect directly with the next generation of internet users and introduce them to .xyz. We then finished the month by attending two Twilight Concerts, where thousands of Angelenos come every week to mingle in Silicon Beach. If you’re not in LA, catch the live action with the XYZ Team by following us on Instagram @XYZ!
The summer is far from over and XYZ has a lot more in store. We are keeping the momentum of AYDACFU up to raise awareness for your new 1.111B® Class of domains. Be sure to keep a close eye on our Instagram (@XYZ), Facebook (/XYZ) and Twitter (@XYZ), to see what Team XYZ and the #XYZsquad have planned for the rest of the summer!
E3 2017 was an exciting new experience for XYZ, drawing just under 70,000 people from around the world. Industry professionals, gaming journalists, and passionate fans alike gathered in the Los Angeles Convention Center to get hands-on with the future of video games. But the real star of the conference was the #XYZsquad, who danced their way into the attendees’ collective hearts.
The XYZ purple people were on site to hand out some limited edition XYZ swag, inform the gaming world that .xyz is for every website, everywhere, and challenge all those die-hard fans to a dance off. But between dance sets and posing with cosplayers, #XYZsquad managed to take in some of the best sights E3 had to offer.
The #XYZsquad took home first, second, and third at Forza Motorsports…
Dance-battled the Hip Hop Storm Trooper…
Experienced Pico Interactive’s new VR headset demo…
Met with one of the dinosaur robots from Horizon Zero Dawn…
And shut down E3 with a set at the Shadow of War booth.
The #XYZsquad had such a good time at E3 2017, we’re already looking forward to next year’s convention. With the gaming conference down, the XYZ Team is looking ahead to the summer. Not just for a chance to escape to the beach, but for all the exciting events we have in store. Want more details about our events and dance battles? Stay up-to-date with all the XYZ news by signing up for our newsletter and following us on Twitter, Instagram, and Facebook.