Art is an important piece of every culture, as it allows us to explore the complexities of life in an engaging way. It is also one of the most expressive ways that communities can share and celebrate their unique identity with others. This week’s #WebsiteWednesday features the portfolio of a cultural producer who provides a global platform for artists from the LGBTQ+ and East African communities to tell their stories: Rocca.xyz.
Rocca.xyz is the online portfolio of London-based artist and cultural producer Rocca Holly-Nambi. Rocca is currently the Head of Arts for the British Council, East Africa, a program promoting creatives and artists from countries in East Africa and the UK. She is also completing a Ph.D. in Visual Cultures at the University of London. Her artistic work centers on the culture of both the East African and the LGBTQ+ communities. Rocca has earned many awards and grants in nearly 20 years as an artist. This includes an ISPA Global Fellow grant, a grant from the European Cultural Foundation, and award recognition from the Gordon Forum for the Arts, the British Council, and the Big Lottery Fund, among many others.
Rocca founded the East Africa Arts British Council program and has overseen it since its start. The program aims to connect contemporary British and East African artists through grants, opportunities and projects. One of Rocca’s main projects in her role on the Council is producing a collection of artworks from East African artists. The project highlights work from artists who must use innovative visual strategies to represent LGBTQ+ points of view in art and “thrive in atmospheres of queer oppression.” Rocca says her goal is to “highlight the artists’ work, celebrate the impact visual culture has on the queer journey, and build strategies for creating alternative spaces and avenues of thought.” In her role for the council, she says she has also helped commission 16 major new artworks of East African artists and curated film festivals in seven countries. This program is a testament to Rocca’s passion for art and the great positive impact she has had on artists in East Africa.
Rocca’s work outside her role on the Council also includes notable projects. Her own studio work aims to visualize “both the mess and potential of new connections” in a thought-provoking way. In one example piece, Rocca uses enamel paint on an egg box to convey what she describes as “everyday queerness.” As part of a residence at the Edinburgh Mela Festival, Rocca helped form and managed a youth hip hop group in Edinburgh, which later performed across Scotland. One of Rocca’s most unique visual pieces is Jump, created in response to the 500 year anniversary of Thomas More’s book Utopia. More’s book centers on the political system of an imaginary “ideal” island nation. Rocca’s piece subverts this idea by showing a looping video of performance artist Ife Piankhi moving through a deserted island while a poem Ife wrote plays over the video. Rocca uses the piece to show the island can be a utopia for some and a repetitive dystopia for others.
Art is one of the most powerful tools we have to convey emotion and explore different cultures. Rocca shines as an example of the .xyz community through her celebrated art and the positive impact she’s created in her career. See more of Rocca’s work by following her on Instagram and Twitter, or checking out her portfolio on Rocca.xyz.
The holiday season is in full swing, and food lovers, home chefs, and seasoned professionals alike are sharing their favorite meals and discovering exciting new recipes. The internet is a major force driving these individuals to connect and network. This week’s #WebsiteWednesday harnesses the power of their website to reach these individuals and build a community made for all kinds of food lovers, wherever they are on their culinary journey: Foodism.xyz.
Foodism.xyz is a media brand that aims to be the one-stop destination for all things food. Based in India, Foodism.xyz offers culinary professionals and food lovers a place to discuss cuisines, network, and share recipes or opinions. Foodism.xyz says their mission is “to gather all food enthusiasts under a single roof and help solve their everyday issues by connecting them to the right people.” Indian cuisine-lovers can chow down on Foodism.xyz’s recipe-filled magazine, or grab new meals to try from their recipe sharing platform. They can also cook smarter by reading Foodism.xyz’s “feed bites,” which give tips on healthy ingredients to incorporate into your cooking alongside suggestions for developing better eating habits.
The Foodism.xyz magazine seeks to deliver interesting and exciting food content directly to your inbox each month. Each issue features different seasonal food topics, deep dives into regional cuisines, and articles about what dishes to serve when celebrating upcoming holidays. Regular sections include chef interviews, snack reviews and even a home decor section. Foodism.xyz’s magazine features recipes for both health-conscious readers and those with a sweet tooth, with the overall goal of inspiring their next favorite dish. Past months’ issues are downloadable or can be read directly on the website if you create a free Foodism.xyz account.
November’s issue centered around sharing recipes and comfort foods to cook for cold winters. A few of their “must have” winter recipes include fruit and nut-based dish vasaanu, sweet-flavored Kehwa tea, and Ghugra pastries, which are popular during the colder months. For their regional food focus, Foodism.xyz offered a vegetarian twist on the typically meat-based Kashmiri Pandit cuisine. They wrapped up the comprehensive issue with chai inspired dishes and unique sweets to help bear the cold, along with stories from transplants to India about their favorite chai meals.
Another key element of Foodism.xyz is their interactive recipe sharing platform. The tool features step-by-step recipes searchable by keyword, cuisine type, or author. Those who have created a Foodism.xyz account can submit their favorite recipes using the site’s five step process. Users’ submissions require a description of the dish along with written instructions for making it and photos or video of the cooking process. Foodism.xyz adds even more helpful info for readers by choosing a “recipe of the day” from the recipes submitted.
Another way Foodism.xyz users can connect more closely with their passion for cooking and their fellow users is by sharing food stories. This section features Foodism.xyz users recalling memorable meals and giving tips they’ve picked up from past culinary experiences. Foodism.xyz’s aim for this section is to gather experienced chefs and food fans alike to improve their recipes, find new dishes, and share their journey with others.
Users of Foodism.xyz have new features to look forward to on the horizon as well. Foodism.xyz plans to launch an e-commerce marketplace through both a mobile and web application. They say this new marketplace will allow users to network and swap or sell cooking products.
Gathering with others who share your interests and hobbies helps add to your overall enjoyment of them. Foodism.xyz shows that you can join a community around your interests from anywhere in the world through the internet. Their work also serves as a great example of how .xyz users foster community and help individuals build a deeper connection with the things they love.
Many graphic design professionals choose to supplement their full time workload with side projects that pique their interest. Both kinds of projects are worth sharing on a personal portfolio. It helps show off your skills, gives a full picture of your ability, and can inspire others. A portfolio website is also a great way to meet potential collaborators, partners, and clients. In this week’s #WebsiteWednesday, you’ll meet a graphic designer and illustrator who joins her professional and personal creative work through her website: Gurleen.xyz.
Gurleen.xyz is the homepage of Gurleen Gill, a San Francisco based graphic designer and illustrator. Gurleen pursued a career in Graphic Design because she feels it is a powerful form of self expression. Since earning a BFA in Graphic Design from California College of the Arts, Gurleen has gone on to develop designs for both print and web-based media. Gurleen tries to blend print and web design methods in her work to explore how each field’s unique differences can add to projects in the other. She gives her website visitors a deeper look into her creative process and background in the About section of her website. She shares that her empathetic nature inspires both her professional and personal projects. Her main interests lie in working on projects around social issues like mental health and sustainability. This “About” section is a wise inclusion on Gurleen’s website, as it gives a deeper perspective on the projects she features.
In her career, Gurleen has worked on team design projects for notable names like Salesforce and NetApp. Gurleen took on the graphic design role of a nine person team when working on Salesforce’s Dreamforce event. For her part, she helped create visuals to generate the feel of the event’s “campground” theme. This included everything from gateways and game screens at booths to designing a social wall helping attendees connect with each other. Gurleen took up a similar graphic designer role when working on a team for NetApp’s Insight conference. On this project, she helped render 3D graphics that determined an optimal layout of the event space. Gurleen shares how she was able to incorporate the event’s color palette into advertisements and even the booths themselves.
Gurleen focuses her professional work on making a positive impact. She’s worked on a handful of suicide prevention campaigns to spread awareness and education. For the Global Suicide Landmarks project, Gurleen made an animated map of 10 locations associated with suicide. The aim of the map is to prevent future incidents by sharing real stories and information. She has also created illustrations for Unlocked, an organization that educates parents in the Bay Area about youth suicide prevention. Gurleen helped spread awareness of the project by designing an interactive website featuring original illustrations. The illustrations go along with information on the site about adolescent suicide and the role depression plays in it. Gurleen designed the site so visitors can understand the problem, find statistics, learn about prevention, and get resources for treatment.
Gurleen’s personal projects show off her well-rounded skill and interest in exploring both web and print design methods. On her website, Gurleen labels these projects the “Playground” section. One of her featured passion projects is a custom CSS interactive font she created. The font uses reverse italics and inverts its letters when a mouse scrolls over them. She also shares “Typophoto” explorations, which blend type and photography. Gurleen’s typophoto pictures use the words “and” “points” and “of” to make unique artwork. Gurleen also features her many painting-like illustrations, displaying the well rounded creative skillset she possesses.
Your personal website gives you the power to show your complete set of skills and attract employers, collaborators, or new contacts. It also gives you the freedom to create a portfolio online that looks, feels, and says exactly what you want it to. Gurleen Gill did just that with her website. Gurleen.xyz stands as a great example for anyone looking for inspiration on how to build a strong personal portfolio. Head to Gurleen.xyz to check out her work or get in touch with her for a potential collaboration.
Cryptocurrency businesses and services love Ethereum compatible .xyz domains. Argent.xyz offers a smart crypto wallet service on their domain. Vega.xyz uses their .xyz for cryptocurrency-based stock dividend trading. FirstEdition.xyz even constructed a unique blockchain art gallery with their .xyz. It’s no surprise to see another new cryptocurrency tool hit the market branded with a .xyz domain: cryptocurrency exchange platform Matcha.xyz.
Launched in June 2020 by 0x Labs, Matcha.xyz is a decentralized finance (DeFi) platform that promises to get crypto traders the best rates on currency exchanges. They do this by using their own “0x API” technology to check 17 decentralized exchanges (DEXs) at once. DEXs are where crypto exchanges take place. Matcha.xyz finds and executes the best prices for their users’ trades which often requires intelligently splitting up orders across multiple exchange sources. Put simply, if you want to exchange one kind of cryptocurrency for another, a DEX aggregator like Matcha.xyz gets you better prices than going directly to a single DEX platform. “Our goal is to save our users time and money,” says Matcha.xyz Community Engagement Lead Brent Oshiro. “Similar to Expedia and Kayak for travel, Matcha.xyz conveniently searches for the best prices across a growing number of exchange networks for you. When you use Matcha.xyz, we do the work to save you money on every trade!”
Matcha.xyz’s service features a simple interface and is designed for ease of use. The platform has gotten a positive reception, with some hailing it as “the Robinhood of DEX trading.” Matcha.xyz works to maintain their “easy to use” label by allowing users to make exchanges without having to create an account. This adds privacy and speeds up the process for users. Matcha.xyz processes all trades using a peer-to-peer system, which means users’ tokens go directly from their wallet to someone else’s. This is valuable for traders because they never have to give up control of their tokens throughout the trade and risk losing them.
The helpful features that Matcha.xyz offers don’t stop there. Matcha.xyz says their service offers lower fees than other exchange platforms and is compatible with most major crypto wallet providers. You can trade all Ethereum-based tokens on Matcha.xyz, including popular coins like Ethereum (ETH), wrapped versions of Bitcoin (wBTC, renBTC, tBTC), and 0x’s own token, ZRX. Matcha.xyz gives users detailed information on exchanges. They do this using tools like an x-ray chart which shows the difference between the current “ask prices” and the current “bid prices.” This chart helps users visualize what Matcha.xyz’s technology is tapping into to get them the best exchange rate possible. Matcha.xyz is also one of the few DeFi services to offer customer service support. This support includes a chat service on their homepage and a help center that guides users through troubleshooting problems quickly themselves.
“Ease of use” was one of the primary factors Matcha.xyz considered during the platform’s creation. As Brent explains, “We set out to rethink the exchange experience and build the foundation to onboard the next wave of crypto traders. Most exchanges and decentralized finance (DeFi) products require you to be an expert going in. We wanted to make sure that our users always feel smart and in control when using Matcha.xyz. We make sure that we tell you what is going on, we use friendly language and protect you and your money.”
Brent says speed is another area where Matcha.xyz stands out from the competition. “Matcha.xyz was built to be intuitive and easy-to-use, but also for speed and efficiency. For example, on other exchanges, navigating to markets requires clicking into two different dropdown menus to find the assets you’re looking for. With Matcha.xyz search, you can quickly type out whatever token or pair you’re looking for and immediately jump into that market to begin trading. Eventually, there will be hundreds of assets with thousands of different pair combinations you can trade. So, we wanted to make it as fast as possible for traders to find and navigate to whatever markets they’re looking for with fewer interactions, no matter where they are on Matcha.xyz.”
The team behind Matcha.xyz also pass on their knowledge about cryptocurrency to users through their blog. The blog features helpful guides on trading basics, introductions to new tools, and even how to increase yield from farming tokens. Matcha.xyz also has a YouTube channel that gives users a visual guide to their product alongside helpful tutorials to get them started.
When it came to choosing a domain name to brand their DEX aggregator, Matcha.xyz’s team valued the memorability and flexibility of .xyz. “Having a memorable product name that reflects your brand values is crucial to a product’s success. By going with the .xyz domain extension, we had many more naming options available to us” Brent says. “Additionally, with 0x Labs being an innovator in blockchain technology, we felt right at home with the growing number of industry-leading companies that selected .xyz as their home, including Google’s parent company Alphabet.”
.XYZ is quickly becoming the go-to domain for the cryptocurrency industry online. With Ethereum compatibility, it’s the perfect domain for businesses and individuals alike to show they are part of the crypto revolution, just like Matcha.xyz. Join the Matcha.xyz user community on Telegram and Discord or follow them on Twitter to stay up to date on new features and news.
The startup industry moves at a rapid pace. Oftentimes, the companies that find success are able to do so because they have a solid process in place that guides what they do. Finding the right process can be a challenge, especially if you have a solution in mind but need guidance to bring it to market. This week’s #WebsiteWednesday, Byld.xyz, set themselves apart in the industry thanks to their innovation process designed to help companies grow more efficiently.
Byld.xyz is a corporate venture builder, which raises startups from the ground up. Claiming to be the first venture builder in Spain, Byld.xyz works with established corporate partners to create startups from scratch. After creation, Byld.xyz develops the startups into viable companies by guiding them to avoid common mistakes as they grow. The goal is to streamline the companies’ journeys so that their disruptive projects can make it through to implementation. Byld.xyz’s founder and CEO, Adrian Heredia, created the company after six years of working for venture firm Sonar Ventures. This experience, he says, is what inspired him to dream up the idea for a corporate venture builder, which became Byld.xyz. Adrian wanted Byld.xyz to offer a builder model that was more sustainable and also takes into account what startup companies truly need to succeed. Adrian says that Byld.xyz believes in today’s business world, saying “it is not the big fish that eats the small fish, it’s the fast fish that eats the slow fish.” They share their company philosophy via their Manifesto, which guides the work they do.
The main component of Byld.xyz that Adrian credits for his company’s success is their support process. Byld.xyz sends potential startups through three core phases: Insights, Labs, and Startups. The Insights phase is an eight-week period when Byld.xyz identifies trends and detects opportunities for a startup to help them shape a strong business model. During this phase, Byld.xyz gathers important foundational information using tactics like startup scouting, trend analysis, customer discovery, and design sprints. The “Labs” phase is a 12-week period which focuses on creation of a minimum viable product (MVP) and carrying out experiments to improve the solution. Finally, the “Startups” phase is the 36 to 45-week process where these MVPs become scalable startups. Once they’ve created a startup company, Byld.xyz assigns internal teams to take care of essential functions like marketing and sales, operations, product, and IT. Byld.xyz acts as the CEO of the startup, making strategic decisions together with the company until it has grown enough to choose its own independent teams of employees.
Byld.xyz like to say they always #TrustTheProcess and let it work to create impactful startups. Their work on a project with Coca-Cola shows how this process succeeds in action. For the project, Byld.xyz started by sourcing about 50 ideas for product solutions from their team. Then, they used the design sprint strategy to narrow down to 12 ideas. Next, their team worked on fleshing out two ideas each and gave a three minute pitch for choosing their ideas as the final MVP. This step helped narrow the final proposals for Coca-Cola down to four solutions. While Byld.xyz are not able to share all the details of the startup solutions they created, they say that Coca-Cola was thrilled with the results.
Another example of their process at work is their organizing and moderation of a two-day workshop at Vodafone’s HQ in Madrid. Vodafone gathered some of the best Spanish travel companies, including Grupo Barceló, Lopesan and Best Hotels Spain, in an ideation, collaboration and innovation session. Byld.xyz was asked to guide the workshop because of their expertise in these fields and in the development of new business models. Byld.xyz had workshop participants follow their process, spending the first day generating ideas and the second day developing tangible business models. As they share in their recap of the event, Byld.xyz was able to use their process to help the participants create a viable business model ready to scale in just two days.
Whenever you’re faced with a challenge, having a strong process in place can guide you to overcome it. Byld.xyz have shown the effectiveness of their process and shared it with others to create startup companies that can bring real change to their industries. Read about Byld.xyz’s latest work on their Medium page or get to know them even better at Byld.xyz.
On behalf of the entire XYZ team, we hope you and your loved ones had a safe and happy Thanksgiving! In our new normal, it’s more important than ever to have a reliable way of connecting with friends and family online. Keep in touch with your personal and professional groups on a platform that gives you control and creative freedom: your own website.
Through XYZ’s Black Friday & Cyber Monday sale, you can get .xyz for as low as $0.50, plus deals on .College, .Monster, .Baby, and .Rent domains too. Claim the perfect domain to stay in touch with family, promote your business, launch your latest project or app, and even build a personal portfolio for up to 95% less than standard retail price.
Not sure what domain name you should get first? Take inspiration from industrial designer SamLavoie.xyz and get your FirstNameLastName.xyz. Get a head start on buying gifts for the holidays by getting members of your family their own FirstNameLastName.xyz domains as well. Your website is your own piece of the internet, and giving the gift of a FirstNameLastName.xyz lets your loved ones share their passions, professional work, and ideas with the world.
Been working on a new hobby or side hustle this year? Follow the example of full time healthcare professional and part time painter TheLudicCreative.xyz by giving it a proper home online with YourProject.xyz or YourHobby.xyz. Are you a member of a dedicated interest group or community? Set up a webpage to organize meetings and events with YourOrganization.xyz, like the developer community of Bytesized.xyz. Want to widen your business’ digital footprint? Give your brand a global reach by adopting a .xyz, like fashion brand DAMOWANG.xyz. Whatever you’re most passionate about, you can connect with it more deeply by sharing it with a global audience on your .xyz website.
These Black Friday & Cyber Monday deals are available right now, so don’t wait to get the name you want!
Cutting-edge developments in today’s technology have made products and services better and more accessible than ever. EchoAR.xyz’s award-winning Augmented (AR) and Virtual Reality (VR) platform helps developers get their 3D, AR, and VR projects released faster. Yours.xyz and Starship.xyz’s autonomous delivery robots make food delivery safe, fast, and easy for consumers to get goods delivered. These technologies are part of a wave of services and products targeting the next generation of consumers. This week’s #WebsiteWednesday aims to bring that same innovation to the dog food industry by offering premium dog food for a budget price: Wooof.xyz.
Netherlands-based dog food manufacturer Wooof.xyz provides natural dog food designed to improve your pet’s overall health. They aim to create high-quality dog food by crafting it using carefully selected ingredients backed by nutritional science. To achieve this standard, Wooof.xyz say they collaborated with leading Dutch nutritional specialists to design five lines of pressed dog food. This pressed chunk design is a key piece in Wooof.xyz’s process, as they claim that the pressing system preserves vitamins and minerals by keeping temperature low during creation, which makes the food easier on your dog’s stomach. They say the pressed chunk process is also less harmful to the environment than other methods.
Wooof.xyz clearly show care in their product design, and offer a technical feed analysis tool that customers can use to find the perfect mix for their dog. The feed analysis is available as a PDF for download from Wooof.xyz’s site and breaks down the exact amount of vitamins and minerals in each of Wooof.xyz’s food mixes. This helps owners ensure they choose a mix that gives their pet the nutrition they need, while also allowing them to compare the different health benefits each Wooof.xyz mix offers. The company offers other important information via their website as well, including guides telling customers exactly when their order will arrive and how much food to order. Customers can compare each food option, then pay right when they order or pay when the food arrives to them the next day thanks to Wooof.xyz’s 1-day shipping. For customers with questions, Wooof.xyz makes it easy to contact them via Facebook, phone, or their cute and memorable email [email protected]
Through their thoughtful product design process and expertly crafted website, Wooof.xyz shows they are a brand at the forefront of their industry. As CEO Pieter Prenen explains, their .xyz domain is a perfect fit for their innovative style. “We choose the .xyz extension because we are a next generation dog food brand. A simple .NL just did not do it for us. We like to think of our Wooof.xyz domain as more than just our web URL. In a way it is expressing our way of forward-thinking.”
Being a “next generation dog food brand” as Pieter says, Wooof.xyz has garnered significant praise for their work, some of which they share on the media page of their site. The recognition Wooof.xyz has received includes a nomination for the Shopping Awards (a public awards event in the Netherlands), as well as a feature on the Dutch television program RTL 4.
Wooof.xyz shows that no matter what industry you are in, the best way to show your customers the quality and innovation you bring to your products is through your e-commerce website. Stay in touch with Wooof.xyz by following them on Instagram, Facebook, and Vimeo. If you’re in the Netherlands or Belgium, head to Wooof.xyz to get your own bag for your dog.
In today’s digital world, it’s no surprise that video has become such a popular form of marketing and communication. It can tell a brand or individual’s story in an easy to digest, entertaining, and engaging way. Picking the right team to help you create your video is important. You will want professionals that understand your point of view and can thoughtfully bring your idea to life. This week’s #WebsiteWednesday features a team that specializes in capturing the local spirit of their area: XYZPrism.xyz.
XYZPrism.xyz is the newly redesigned online home for New Orleans video production company XYZ Prism Production. The full-scale boutique production house helps businesses and filmmakers across Louisiana tell their stories in meaningful ways. XYZPrism.xyz’s portfolio of work spans a wide range of genres, from working with international pop sensation Lizzo, to local video projects for non-profit organizations. Scheduled to be released in 2020, XYZPrism.xyz created a behind-the-scenes look at the making of Lizzo’s “Good as Hell” music video, filmed at Baton Rouge’s Southern University. A video project they created for Propeller Incubator, a New Orleans-based non-profit organization that endeavors to back people who have been historically excluded from entrepreneurship, shares a hopeful glimpse of the economic opportunities created for a local barber shop.
As a full-scale production company, XYZPrism.xyz handles all aspects of the video creation process, working on everything from corporate videos, to social media videos, and even short videofilms. Their Services page explains their process. First, they help their clients brainstorm the best way to tell their story visually, and map out a storyboard for them. Once a direction is agreed upon, their crew uses top-of-the-line equipment to capture the video. Next, XYZPrism.xyz “makes movie magic happen” during the post-production phase, handling the voice-overs, music, and graphics needed to complete the project.
When creating video content set in New Orleans, Baton Rouge and surrounding areas, using a boutique, local agency like XYZPrism.xyz offers a unique benefit. Their knack for capturing the local culture of their home state is evident on their Project page. For a chilling glimpse of Louisiana Voodoo, check out the short documentary film of the New Orleans Voodoo Spiritual Temple priestess Mirian Chamani. The scenes of Louisiana marshland edited with the priestess’ interview lends an eerie feel to the historic religious practice.
The team chose the perfect domain name to strengthen their company’s online presence. Choosing a .xyz domain name emphasizes their XYZ Prism Productions brand name, making their URL intuitive and memorable. Their .xyz domain also establishes their target audience for their customers, as XYZPrism.xyz says that they are “here for the needs of Gen XYZ business owners.”
Our #WebsiteWednesday series is full of multi-talented creative members of the .xyz community showcasing their varied skills and projects on .xyz websites. Developer, artist, music blogger, and yogi, Karen Wang, shares her work, passion for music, and healthy living on her site KarenJWang.xyz. Photographer, actor, filmmaker, and sociology student, Zachary Kemper, displays his impressive photography skills on ZBKPhotos.xyz. Painter and healthcare professional Tara L. Chen showcases her artistic talent and her creative outlet on TheLudicCreative.xyz. They all prove that a personal website has possibilities that are as varied as their talents. This week we’re featuring another multi-talented creative who has turned his portfolio website into an all-in-one hub for his professional and passion projects: VisualBoy.xyz.
VisualBoy.xyz is the central online hub for visual artist, web designer, programmer, VJ, and all-around creative, Massimiliano Glitch. Massimiliano describes his work as a mix of passion, technology, and creativity. These words appear on his website homepage as an accurate introduction to his creative output. On his website, he features his full portfolio of projects broken down by categories. This includes everything from his VJ sets, visual mapping projects and 3D landscapes, to livestream performances of visual art.
Besides taking advantage of his different skills, Massimiliano’s projects also serve varying audiences. One of Massimiliano’s larger visual art projects involved creating massive video displays, or video mapping, on the facade of the “Museo della fiducia e del dialogo per il Mediterraneo” for museum goers in Lampedusa, Sicily. The same year, Massimiliano built an interactive aquarium application that teaches children to draw marine animals on paper and then recreate them in the virtual aquarium software. Massimiliano is a VJ, so many of his visual art projects incorporate music in the form of vibrant visual displays. He created the live visuals for DJ Van at the Casa festival in Casablanca in 2017, resulting in an exhilarating visual experience to pair with DJ Van’s EDM-heavy set.
Many of Massimiliano’s projects blend his creative abilities together. One example is his music and graphics hybrid software called Spectrum Space Jam. Here, he shows his developer skills in building a software programmed to bounce 3D planets around a flat surface via bars which represent sounds created by the program user. It also shows his ability to create otherworldly visuals, and his knack for making creative musical tools. By blending the visual, musical, and developer areas of his creative ability, Massimiliano produced a unique platform that other musicians and artists can enjoy using as they develop their own sounds.
Massimiliano has put his impressive abilities to use in his own career, as he has created products for fellow music innovators like himself. He sells these products through the virtual shop right on his portfolio website. The products he’s developed are made to help others create visual art and music together. For example, Massimiliano’s website visitors can purchase his spectrum grid software that produces visuals to pair with their songs, like the Space Jam project. He has also created a touch-based audio workstation built for use on tablets, which aims to make it easier to create songs from anywhere. Selling these products is a unique feature that Massimiliano has added to his portfolio website. It shows he understands the full potential his website has to both showcase his work and act as a marketplace to conduct transactions for his business.
Massimiliano is a great example of just one of the many .xyz adopters who think outside the box and find ways to get the most out of their websites. Follow Massimiliano on his expertly branded Twitter @VisualBoyxyz, or on Facebook and Instagram @visualboy.
The U.S. Presidential election season dominates most major news cycles and media every four years. Surprisingly, statistics show that nearly half of all eligible U.S. voters did not vote at all in the 2016 election. In the lead up to the 2020 U.S. Presidential elections, streetwear moguls The Shoe Surgeon and Jeff Staple shared one message: JustVote.xyz.
JustVote.xyz is a voting information platform created by custom footwear designer The Shoe Surgeon and Staple Pigeon streetwear line founder Jeff Staple. JustVote.xyz’s URL makes it clear that the goal of the duo’s initiative urges Americans to make their voice heard in the U.S. Presidential Election. JustVote.xyz provides information on everything from the challenges of voting during a pandemic, to the history of voter suppression, and even details where candidates stand on major issues.
Knowing the appeal of their collaboration, Jeff and The Shoe Surgeon are engaging visitors through their “secret shop.” Visitors are only granted access to the shop’s exclusive streetwear-inspired gear once they correctly complete a voting rights and history quiz. Information needed for the quiz is provided throughout the JustVote.xyz website. They explain on the how it works page that once visitors purchase any of the gear, which features a t-shirt, sweatshirt, hat, and tote bag, they’re entered in a special raffle to win a Jeff Staple x Shoe Surgeon sneaker custom made for the winner. The catch? Only a raffle winner with photo proof of them at the voting booth or mailing in their ballot are eligible to win. Proceeds from JustVote.xyz’s secret shop will be put toward supporting the ACLU and the ACLU voting rights project.
JustVote.xyz’s creators work to educate website visitors by designing it to be both engaging and interactive. This starts right from the main homepage, designed to look like a piece of notebook paper and evoke thoughts of schools and learning. Interactive red, white, and blue campaign stickers are placed strategically over top of the page and instantly grab visitors’ attention. Clicking one sticker sends visitors to a page where they can become a poll worker, another explains the purpose of JustVote.xyz, and a third teases the “secret store” awaiting them at the end of their journey. Each shows a creative way that JustVote.xyz’s creators keep their visitors engaged. The resources JustVote.xyz provides for voters include key information for voting by mail, a 2020 election timeline, and a planning tool for voting day. Each resource is linked in multiple places on the JustVote.xyz page to make sure visitors don’t miss them.
Both creators have used their platforms to promote the JustVote.xyz initiative, with each making posts on their respective social media pages about JustVote.xyz. Jeff explains via an Instagram video that he launched the JustVote.xyz initiative because he believes in “creating with a purpose.” He explains that JustVote.xyz is not only about voter education, but also showing people that they have a voice and can make their dreams a reality. The Shoe Surgeon shared the initiative with his nearly 1 million followers, and has even updated the link in his Instagram bio to JustVote.xyz. Their posts have drawn thousands of likes and generated dozens of comments about the importance of voting and voter education.
JustVote.xyz, like vaporwave streetwear brand PublicSpace.xyz and renowned streetwear label CPFM.xyz, show that .xyz is the home of the next generation of creatives in fashion. Head to JustVote.xyz to take their quiz, get some special merch, and enter to win the limited edition sneaker collab between Jeff Staple and The Shoe Surgeon. And remember to JustVote.xyz!