Blog

XYZ Quarterly Posts

In this XYZ Quarterly we’ll cover seven important features to add to your app’s promotional website and recap XYZ’s Q4 2020 activity.

Read on for Part 1: “How to build the ultimate website for promoting your app or project” or jump down to Part 2: “XYZ’s Q4 2020 Recap.”

Ultimate app website

Making a strong promotional website for your app or project is critical to its success. Showcasing your app on your website, a platform that you control, can help you reach potential users worldwide. A website enables you to promote and present your app independently, giving you creative reign over your marketing and your audiences. Launch your website on a short and memorable domain, and it becomes easy to share through social media, email, and word of mouth.

We’ll show you 7 essential features to consider in order to get the most out of your app’s promotional website. In this edition of the XYZ Quarterly, we’ll explore seven app websites that offer stellar examples of these features that you can use to market your own app or project.

1. Give an elevator pitch of your app or project

A key step to marketing your app is to succinctly tell users exactly what it does. This important information should be quick to read and front and center on your website. Make it easy to understand the purpose of your app by using short sentences designed with high visibility. This strategy helps visitors decide immediately what they want to do next. By providing simple information from the start, you can lead website visitors down the path to the next steps you want them to take. To see how this tip works in practice, look to UseMy.xyz.

Usemy.xyz

UseMy.xyz is an app where users can lend everyday items to others or find and borrow an item they need. Their homepage features a two-sentence elevator pitch of the benefits to users, along with a quick description of what the app does. UseMy.xyz includes a prominent button with a call to action (CTA) to download the app, located immediately under this description. Their strategy is to tell users what their app does via the elevator pitch, then make it easy to get to the app with a simple click. In less than 30 seconds, UseMy.xyz gives future users what they need to know to get started.

Try this strategy on your homepage to quickly relay information that new users need about your app, and encourage app downloads.

2. Include a clear call to action for downloading your app

Crafting a promotional website for your app can help generate downloads and add new users. It’s essential that you make download links clear and highlight them so that they are one of the most important elements on the page. A call to action (or CTA) is an element of your website that tells your audience what to do. Websites most often will utilize a highly visible button with action text, that makes it easy for the user to see and click right off the bat. An example of a solid CTA layout can be found on POAP.xyz’s website.

POAP.xyz

POAP.xyz is an app that uses decentralized technology to create a system where users can collect badges to confirm their participation in activities at events. POAP.xyz’s homepage is colorful and simple, and right in the center of the screen they feature a small group of calls to action. POAP.xyz uses the brands of Apple App Store and Google Play in their CTA buttons to show users where the app is available. A third button calls out “Questions?” which leads users directly into messaging with their team.

Try placing prominent marketplace-specific buttons on your website to immediately signal where potential users can get your app and help increase download conversions.

3. Show the devices your app works on

A significant number of apps today are compatible with more than one device. New users will want to know which of their devices work with your app before they try it. Showing them what your app is compatible with gives them a visual of your app at work, making it real in their mind. This also answers one of the first questions users will have – how to use your app. A company that answers this question in an engaging manner is Fill.xyz.

Fill.xyz

Fill.xyz is an app designed to help users e-sign documents on their mobile devices. Fill.xyz‘s website homepage shows right away that their app works on both mobile phones and tablets by featuring images of the app in use on these devices. This visual cue gives users a clear understanding of how the app works and where, before they even read a word on the website.

Try this method to give your website viewers a strong visual that will stick in their minds, make it real, and show where your app can be used.

4. Use images to illustrate key features of your app

Your elevator pitch and images of compatible devices help viewers create a solid understanding of your app. To showcase the full range of benefits of your app, you can present a magnified version of each feature on your website. Use short, easy-to-read sentences that explain important individual features and their benefits. Share close-up images of these features next to the descriptions so users will know how to use your app as soon as they open it. A great example of this strategy is Mee6.xyz‘s website.

Mee6.xyz

Mee6.xyz is a bot made to integrate into the messaging platform Discord, and gives users more control over their community. Mee6.xyz allows users to add custom commands and roles for members, or gain ranking based on activity related to the community. These services can be difficult to picture, so Mee6.xyz features screenshots of each one as they would look in use on a Discord server. These visuals help explain, showing potential users how the features work, and also make it easy to visualize the benefits.

Help users grasp the benefits and get them thinking about the ways your app can solve their problems by illustrating your app’s features.

5. Share testimonials from users to add social proof

There are an overwhelming amount of apps available today. Generating trust in your app is important if you want folks to try it out. One of the strongest ways to earn that trust is by showing your app has “social proof” of its legitimacy and benefits. While app platforms already provide reviews, you can use your website to highlight the best reviews from your users, and also feature testimonials posted on other mediums. These could be social media posts, quotes, or even videos of users talking about why they like your app. GitHistory.xyz can help provide some inspiration for trying this tip.

GitHistory.xyz

GitHistory.xyz is a browser application that enhances a key feature of Github, a popular platform amongst the developer community for code collaboration and version control. GitHistory.xyz’s website proves the app’s popularity and legitimacy by listing testimonials from well-known members of their target audience in a section on their website titled “What people are saying…” This adds social proof and shows the app is popular with makers and developers, which are GitHistory.xyz’s ideal user base.

Try this tip on your website to increase trust with new users and help increase downloads of your app from your target audience.

6. Demonstrate potential use cases for your app

The tips so far have focused on how you can use your app’s website to tell your audience what your app is and show off its features and benefits. This next tip will show you a great way to set your users up for success by breaking down scenarios that users can relate to. Users will be able to anticipate the benefits of your app before they’ve even downloaded it.

Sharing potential uses and scenarios can be especially helpful if your app solves complex problems. A model to look toward following on this tip is Mailchain.xyz.

Mailchain.xyz

Mailchain.xyz is a blockchain-based, email-like messaging service designed to allow users to send and receive messages between addresses and accounts. Blockchain technology is highly popular and growing fast, but many people are just becoming aware of its benefits and uses. Mailchain.xyz shows how businesses, communities, and cryptocurrency owners alike could use this messaging service in the “Use Cases” section of their website. They list three different examples for each scenario, showing how users in various roles could use the service. This helps users try Mailchain.xyz with a clear goal in mind as they start.

Pitching your app can be more effective when you show potential users clear ways to get started. Try this tip to make a great first impression and guide your users to a successful first experience with your app.

7. Provide a video or demo to give users a trial experience


New users often want to see your app in action before they try it themselves. Seeing how it works helps them feel more comfortable by trying before buying (or downloading.) Get inspiration for your website by seeing an example of how this is done, and also preview a useful tool that will help you do it yourself on Overframe.xyz.

Overframe.xyz

Overframe.xyz is a recording service that helps users make demo videos of their app in use. Overframe.xyz knows the value of adding app demo videos to your website, because their app is a tool that creates demo videos! On their own website homepage, they feature a gif of the Overframe.xyz tool in use, showing the user interface of the app. They include a secondary call to action right next to their “Get it now” button, and an option to watch a demo. Clicking on the “Watch demo” button pops up a video that shows how a user can use their app to record their own app demo. This video helps potential users get a quick idea of the quality and ease of use of Overframe.xyz’s tool.

Try giving your audience a look at your app in action so they can know what to expect from the user experience. They’ll be able to see the benefits your app offers firsthand, and go into using it with more trust.

Conclusion

When it comes to making the ultimate website to promote your app, focus on making information easy to find and process. Give your visitors a quick pitch of your app, use clear download CTAs, and give social proof that others like your app to help turn website visitors into app users. Visualize the features and benefits of your app, offer videos or demos, and share the devices it works on to start users off on the right foot. Provide potential use cases to help your site visitors get a clear picture of how they will use your app, as well.
Following the example of the seven .xyz websites above can help you make your app’s promotional website as effective as possible for generating users.




XYZ’s Q4 Quarterly Recap

2020 has finally drawn to a close. For XYZ, Q4 was filled with just as much activity, innovation, and excitement as always. Here’s how the XYZ team, our partners, and allied organizations helped make the most of the end of 2020.

Say hello to .Beauty, .Hair, .Skin, and .Makeup

On December 1, XYZ introduced the first-ever domain names made for the beauty industry: .Beauty, .Hair, .Skin, and .Makeup. The naming opportunities of these new domain endings give brands, professionals, influencers, and communities of the multi-billion dollar beauty industry an exciting new way to build a flawless, industry-specific online presence.

.Beauty domains

.Beauty, .Hair, .Skin, and .Makeup allow beauty brands, professionals, and influencers to get affordable, memorable URLs that match their brand name, first and last name, social handle, or creative idea. The domains will carry an expected MSRP of $15-$20 and are going through an early access period for trademark holders called the Sunrise period now until February 5, 2021. An unrestricted early access period will be held for anyone willing to pay an extra fee to get their domains before everyone else from February 10 until March 2. On March 2, 2021, the domains will become available to beauty pros, brands, influencers, fans, and everyone else worldwide.

.Quest arrives to help internet users be the destination

.Quest domain names

December 1st also saw the arrival of .Quest, the domain made for gurus, experts, and authorities in any field. .Quest is the perfect domain for internet users to prove their website as the destination their audience is seeking.

.Quest follows the same launch phases as .Beauty, .Hair, .Skin and .Makeup, with a Trademark Holder Landrush period taking place now until February 5th. The domain will embark on its journey to serve online authorities everywhere on March 2, 2021.

XYZ provides domains and education for coders at seven hackathons in India and the U.S.

The virtual hackathon scene is continuing to flourish, and XYZ helped support attendees at seven hackathon events in both India and the U.S. in Q4 of 2020.

Thanks to XYZ’s ongoing relationships with Script India Foundation and the Institute of Electrical and Electronics Engineers in India, XYZ supported five events in the region in Q4. Participants at IEEE Elysium, Let’s Hack, Hack the Bond, and Hack with CodeWarriors received .xyz domains to help them get their ideas and projects online. The hackathons focused on coming up with solutions to big problems like climate change and the Covid-19 pandemic. XYZ is proud to help participants share their ideas and solutions with a global audience via their new .xyz domains.

Script India Hackathon

XYZ was also a returning sponsor of US-based events Cutie Hack and Hack RPI in Q4. Participants were happy to see XYZ return and welcomed another year of access to .xyz domains for their projects, portfolios, and ideas. They also appreciated XYZ’s guidance on how to set up their perfect .xyz website.

.College helps the higher education community adapt to 2020

Higher education institutions have had a challenging year. To help them adapt to online learning, many XYZ partners shared how .College domains provide a platform for these schools to keep students and teachers connected. In addition to offering a sale on .College domains, GoDaddy, Dynadot, Rebel, and Porkbun each shared blog posts on how .College domains can take higher education organizations to the top of their class online.

Porkbun, Pananames, Rebel, and Domain Cost Club also shared a short video helping educators visualize the benefits .College could have for their institution. We’re proud to have our partners’ support in spreading the word about .College during this critical time for learning institutions online.

Pananames and cdmon offer otherworldly deals on .Monster to celebrate Halloween

Creatives, out-of-the-box thinkers, and those seeking a unique domain for their website got a spooky surprise this Halloween thanks to cdmon and Pananames. Both partners served up spooky good deals on .Monster domains, with sales of up to 92% off standard price.

The sale was the perfect opportunity for ghouls and ghosts everywhere to grab deals on domain names that are sure to help their websites make a beastly impression.

XYZ Anti-Abuse Team adds 5 new partners and wraps Q4 with a lower average badness score than legacy TLDs

The XYZ Anti-Abuse Team is at the forefront of safeguarding the namespaces of all XYZ extensions. In Q4 2020, they welcomed five new partners to join in their efforts to keep these zones safe and reputable. Thanks to the Anti-Abuse Team and our partnerships in the cybersecurity industry, .xyz concluded Q4 with a lower average badness score than other legacy TLDs during the quarter, according to Spamhaus.1

Adopters of XYZ’s family of domains can count on the XYZ Anti-Abuse Team and its partners to aggressively halt abusive use of any XYZ domains in accordance with XYZ’s Anti-Abuse policy. To report abuse of a .xyz domain, submit evidence at gen.xyz/abuse.

Holiday sales bring a sweetly-priced end to 2020

Online shopping was the go-to gift buying method this holiday season. XYZ helped online shoppers get the world’s favorite new domain, .xyz, for as low as $0.50 on Black Friday and Cyber Monday. XYZ’s partners Alibaba, Tencent, WestCN and Xinnet rang in the start of 2021 with holiday sales on .xyz domains. Their customers can start the new year with a memorable .xyz name and set themselves up for a productive year all for customer-friendly prices under $1.

2021 is finally here, and XYZ has big plans for the upcoming year ahead. Stay tuned by subscribing to our newsletter, following us on Instagram, Twitter, and Facebook.

Sources:
1. https://www.spamhaus.org/statistics/tlds/

In this XYZ Quarterly we’ll cover the seven essential features your business website needs to succeed and recap XYZ’s Q3 2020 activity.

Read on for Part 1: “Discover 7 fundamental features your business website needs to succeed” or jump down to Part 2: “XYZ’s Q3 2020 Recap.”

More people are going online today than ever before. In fact, current usage statistics say 62% of the world’s population is now online.1 Your website is one of the best ways to tap into this growing market, create new customers for your business, and promote your product or service. If done well, your website can lend credibility and professionalism to your company, be fully customized to meet your business’s needs, and help you reach potential customers all over the world. But what features does your website need to unlock its full potential and drive more customers to your business? In this edition of the XYZ Quarterly, we will show you seven successful businesses websites that are prime examples of the key features that make an impactful company website.

1. Make your business website easy to find

Visibility is crucial for your business’ website. Make your website easy for your target audience to find by choosing a short, memorable domain name that clearly conveys your brand or business goals. Keyword domain names can also offer a great opportunity to rank in relevant searches for your product, along with even broader branding opportunities. An example of this idea is all-in-one property management platform Property.xyz.

Property.xyz

Property.xyz is a free-to-use property listing platform designed by property investors, for property investors. Their goal is to offer services for each step in the property buying process. The company’s long term aim is to become the world’s leading property management platform. That’s why they chose the Property.xyz domain name, which exactly matches the keyword search term for their industry. They also wisely branded with a global domain extension – .xyz. Using the .xyz extension shows they are a worldwide platform built as a solution for all aspects of the property industry.

“We’re creating a property platform that works for everyone,” says Property.xyz co-founder Robert Jones. “All buyers. All sellers. All agents and suppliers. Covers all geographic areas. All property types. All property categories from residential to commercial. All steps of the property process. All available data in one place. A centralized platform. ‘Building the world’s most intelligent property platform.’ We felt (the name) Property.xyz achieves this perfectly.”

Visibility is essential for your business’ website to attract customers. Increasing your website’s visibility online starts with your domain name, and choosing a short, memorable URL helps increase your chances of getting your website to reach your target audience.

2. Tell your story

Many of today’s customers want the values of the companies they’re supporting to match their own. Telling the story behind your product or service helps customers get to know your business and creates that deeper connection they may be seeking. Sharing how your business began, having a page introducing your team, and showing photos or video from inside your office are all effective ways to promote your company’s values to potential customers. One example website that accomplishes this very well is Moxie.xyz.

Moxie.xyz

Moxie.xyz is a platform that helps health and wellness professionals bring their services online. The website was created by a team of developers previously working on building software for large companies. When their projects were shut down due to the COVID-19 pandemic, the team responded by putting their resources into something they recognized people needed during the “new normal.” With gyms and fitness studios closed, Moxie.xyz helps to give instructors the tools to continue their services online. Moxie.xyz shares the story of their inspiration to create the platform, along with the history of their service, in a section titled “Our Story.”

Moxie.xyz’s origin story proves they have earned their name, showing the company’s resilience, resourcefulness, and the genuine caring that went into creating their platform. Sharing that story with website visitors helps them get to know Moxie.xyz’s business on a human level, which creates a stronger positive association with the company.

Think of the values and mission that your company stands behind and highlight them on your website. This will help you attract customers that share your values and will build a deeper connection between them and your brand.

3. Make your website user-friendly

Your site needs to be easy for customers to navigate and read through in order to maximize their experience. Good user experience on your website helps generate more leads and sales. If your site is confusing or difficult to navigate on first visit, you could see a large number of potential customers quickly exit your page. When users “bounce” from your page like this, you lose potential conversions. To build the best possible experience for your visitors, consider things like your top-level navigation. What pages do you want to incentivize visitors to click? How well does your site guide visitors toward the actions you want visitors to take? A site that answers these questions well is Amaz.xyz.

Amaz.xyz

Amaz.xyz is an employee benefits platform that helps businesses who use their service offer unique perks and experiences for employees. Amaz.xyz creates an easy and enjoyable experience for users starting right from the homepage. The company clearly explains what the service does “above the fold” – meaning users don’t need to scroll or click anything to learn this information. They introduce their service with a short, elevator-style pitch and feature a picture of the service in use. Overall this adds up to a quick and effective introduction of their service to new site visitors. Amaz.xyz clearly labels the navigation links atop their page to provide tailored experiences for both employers and businesses. When users scroll down the site’s main page, they’re given more information about how Amaz.xyz’s service works and its benefits.

Designing your website with the user’s goals in mind helps optimize their experience, which will keep them on your page longer and create a more positive association with your brand. Many of the most successful products and services are created with the user in mind first, and this same principle holds true when it comes to your website.

4. Generate trust through customer testimonials, awards, and notable press

Generating trust in the quality of your business is a key part of promoting your product or service online. Show new customers they can depend on you in order to win them over. This is especially true for brand new products and services, or businesses working in emerging industries. One time-honored but effective way to create this trust through your website is by featuring testimonials from customers who have had a positive experience with your business. In addition, you may also showcase awards or notable media coverage you have received. This shows potential customers that others trust your company’s product or service and that it meets their quality standards. A great example to follow when adding this element to your website is Argent.xyz.

Argent.xyz
Argent.xyz is a cryptocurrency wallet service that aims to simplify the overall crypto trading experience by adding custom naming and other helpful services for users’ wallets.
The company’s product is an example of emerging tech that is not yet familiar to mainstream customers. So, in order to generate trust and transparency with new users, they’ve dedicated a section of their homepage to a wall of tweets praising the Argent.xyz service. Beneath this “wall of love,” Argent.xyz also lists the industry leaders who have backed their service, which includes venture capital firms like Hummingbird and Index Ventures. This further shows Argent.xyz’s legitimacy and success in their industry to potential customers and partners.

Adding testimonials, notable press, and awards you’ve received helps establish trust and show legitimacy with your website visitors from the first time they arrive on your page. This trust is crucial if you are asking them to try your business for the first time. It also gives you a more professional image online by showing that your product or service has others’ support behind it.

5. Stay in touch with your customers

There are many ways businesses aim to stay in touch with their customers, from sending newsletters to posting regularly on social media. These methods help businesses remain on customers’ minds and drive them back to their website to generate sales and product usage. It’s crucial that you give your customers a way to stay in touch with you so that you can communicate with them once they leave your website. One of the simplest and most effective ways to do this is by adding a feature that asks for customer contact information in exchange for a valuable resource. An example of this strategy that you can follow for your business’ website is that of TheLushLife.xyz founder Sarah Tracey.

TheLushLife.xyz

Sarah Tracey is a certified sommelier who has shared wine advice for MarthaStewart.com and served as wine director at a Michelin-starred restaurant. On her website, TheLushLife.xyz, she offers her expert wine advice for everything from pairings to gift ideas and even style guides. Her website includes a dedicated section for website visitors to sign up for her wine advice newsletter. Sending valuable information via this newsletter is one of the main ways Sarah stays in touch with potential customers and brings them back to her website.

Sarah also trades fun for contact information from her website visitors through features like the “What kind of wine should you ‘actually’ be drinking” quiz at the top of her page. As visitors fill out the quiz, it concludes by asking for an email before it can be completed.

Collecting customer information through fun and engaging methods creates a perfect avenue to bring them back to your site. When you provide value to customers through newsletters and similar outreach methods, you establish a stronger relationship with customers and keep them engaged with your business.

6. Include clear calls to action

When you set out to build your website, the first goal in mind should be to prioritize what action you want website visitors to take on your page. It could be to sign up for your service, buy your products, or contact you to work with you, among many other things. Whatever your end goal for your visitors might be, it’s vital that you guide them to completing that action through your website design. The most visible and effective way to close the deal with website visitors is by using clear calls to action. Calls to action tell website visitors what to do in order to get something (i.e. add to cart or sign up for service). The best calls to action will catch website visitors’ eyes and inspire them to complete something that further engages them with your business. Without clear calls to action, your website visitors will not be sure of what action to take while on your website. Without clear direction, potential customers may leave without purchasing your product or service. To see a website that has calls to action done right, look to TheHop.xyz.

TheHop.xyz

Created by 114-year-old Spanish brewery and beverage company Hijos de Rivera, TheHop.xyz gives startups the opportunity to develop new tools and technologies. The company program integrates the tools created by participants in their program into the promotion methods for it’s popular Estrella Galicia premium beer. To bring startups on board, TheHop.xyz’s website features clear calls to action starting right from the homepage.

TheHop.xyz strategically placed calls to action beneath their main elevator pitch and every program description section. These call to action buttons direct visitors to get to know their program, see projects created by program participants, and submit projects to be a part of the program. They also direct website visitors to engage more with the company’s mission and brand, which is TheHop.xyz’s main goal.

Using clear call to action buttons on your website guides visitors toward the sections of your website you want them to engage with. They also help you capitalize on every website visit by funneling users toward taking the actions you want them to, like buying a product or learning more about your services.

7. Make your website “mobile first”

Smartphones have been the main way we access the internet since 2016, when usage surpassed desktop computers.2 As smartphones become more powerful and affordable, the number of mobile internet users only continues to rise. Your website needs to be designed to appeal to mobile users first, because they will likely make up the majority of your website’s visitors. Having a mobile version of your website that loads slowly, doesn’t look good, or is difficult to navigate could result in visitors leaving your page. This means lost sales and less visibility for your brand. Fortunately, you can build your website to be optimized for mobile no matter whether you are designing your website yourself or using a website builder.

An example of a very well designed mobile website is Comuzi.xyz. The London-based design studio creates forward-thinking, “radically creative” product designs.

Their mobile website is designed to be easy to navigate and view as a mobile user. The three-button layout at the top of the page leads visitors to relevant information about their studio, blog, and work. Comuzi.xyz also employs large text and short sentences in their site design to describe each project. These design choices work to keep the page’s main focus on the eye-catching images they use for each project page link and simplify overall visuals presented to mobile users.

Comuzi.xyz’s mobile website design allows visitors to easily scroll through the website to learn more about their work. A mobile-first design helps to communicate their message clearly and draw in potential collaborators and clients. Using this kind of simple and strategic mobile design on your website can help you to make a positive impression on your potential customers.

Conclusion

An effective company website is a crucial part of your business’ success. Making it easy to find and navigate your website will help you attract and retain potential customers. Authentically sharing your story, customer testimonials, and notable coverage of your business helps to create a stronger connection with website visitors. Utilizing clear calls to action helps you convert them into customers or users.

Whether you’re building a brand new website for your latest business or tweaking your existing website, these elements will build the backbone of your successful business website.


XYZ’s Q3 2020 Recap

As the summer winds to a close, the XYZ Team looks back on everything that happened in another busy quarter for our team and our partners. Despite this summer being a bit different than usual, together we worked as hard as always to serve the .xyz community and spread the word about .xyz.

Discover the sounds of the next generation on .XYZ Radio

Summer is always a great time to listen to music as you soak up the sun. This quarter, the XYZ team celebrated the inspiring creativity of the musical artists in the .xyz community by creating a playlist of their impressive work: .XYZ Radio. The playlist features artists from the .xyz community who share their next-generation work through their .xyz websites.

The artists featured in the playlist cover a range of genres, from R&B sensations Aminidi (Amindi.xyz) and Quami.xyz (Quami.xyz), to pop vocalists C TORRES (CTorres.xyz) and Grant Carey (GrantCarey.xyz), and even features electronic vibes from Lance Free (LanceFree.xyz) and Electric Cafe (ElectricCafe.xyz.) The mix is streaming now on Spotify, jump in and discover your next favorite song from these creative artists and .xyz adopters.

XYZ supports innovators tackling global issues at five hackathons in two countries

Many events have gone digital, and so have XYZ’s efforts to support coders around the world. In Q3 of 2020, XYZ sponsored five hackathon events in two different countries that brought participants together to create projects which address current global issues related to health, education, and emerging technology.

First was XYZ’s return as an official sponsor of Hack the 6ix in Toronto, Canada, where we helped participants showcase their projects and create portfolio websites for their work. Then, XYZ showed support for the blossoming .xyz community in India by supporting four hackathon events in the country.

XYZ’s sponsorship helped coders in India work on projects at Hack in India, Garuda Hacks, Hack Gujarat, and Delhi Hacks. Some participants at the events were making their first ever websites, and we’re proud to have helped them do so with memorable .xyz domains.

Past and Future Meet at TEDxTrangThiSt’s Art Hackathon

.XYZ is the domain on which many great artists and designers have chosen to build a home for their work online. This quarter we were proud to give back to the global art community by supporting next generation artists in Vietnam at the TEDxTrangThiSt Art Hackathon.

The hackathon’s central theme asked participants to use modern coding techniques to create artistic solutions for traditional art problems. XYZ provided domain names for the participants to showcase their artfully coded projects and gave them a platform to share their solutions with a global audience.

Coding program students establish their first online presence with .xyz domains

One key component of XYZ’s commitment to the next generation of internet users is our focus on setting them up for success in the future so they can share their ideas with the world. This quarter, XYZ provided .xyz domain names to students participating in coding camp programs UX Academy, HackBright Academy, JavaScript Mastery Design Lab, and Girl Genius STEAM Conference. Through these collaborations, participants in the program were given their own .xyz websites along with guides on how to build their first professional portfolio online. The portfolios will help the students put their best professional foot forward online and help them rise above the pack as they step into their careers.

XYZ rides with DomainInvesting.com’s Elliot Silver as official jersey sponsor

For the past three years, XYZ has proudly been the official jersey sponsor for our friend Elliot Silver of DomainInvesting.com and his riding partner John Berryhill on their annual 80-mile charity bike ride in the Pan-Mass Challenge. XYZ was the lead jersey sponsor for the 2020 event as well, creating a jersey design which pays tribute to those whose lives have been affected by cancer. We were proud to support Elliot and help him reach $10,000 raised for the Dana-Farber Cancer Institute.

Domainesia and Alibaba Cloud help fuel .XYZ’s growth in Asia

Our Indonesian partner Domainesia held an exciting super sale in Q3, offering customers a great discount on a .xyz domain and hosting bundle. The sale generated a great deal of interest, as Domainesia spread the word to a huge audience through a fun video showing customers they can do almost anything with their own .xyz domain!

In China, our longtime partner Alibaba Cloud had an incredible number of .xyz registrations in Q3, eclipsing over 100,000 new .xyz domains created. These .xyz names were registered as part of Alibaba Cloud’s ongoing developer campaign, which bundles a .xyz domain with a free website builder and hosting. The bundle was a huge hit with developers in China, and our team is happy to welcome them to the .xyz community.

.XYZ now available on Google Domains

Google’s registrar platform is now offering the world’s favorite new domain. Customers of Google Domains will now see .xyz among the list of available extensions, and we’re excited to welcome Google to our ever-growing family of retail partners. Our mission is to offer .xyz customers choice and freedom when choosing a domain name, and adding Google Domains as a retailer marks another step XYZ has taken toward fulfilling that promise.

XYZ, our partners, and the .xyz community still have plenty of exciting plans in store before 2020 draws to a close. Stay up to date on all things XYZ by subscribing to our newsletter, following us on Instagram, Twitter, and Facebook.


Sources:
1. https://www.internetworldstats.com/stats.htm
2. https://bgr.com/2016/11/02/internet-usage-desktop-vs-mobile/

6 Essential Personal Website Design Tips from Standout Professionals

Making impactful connections online is crucial right now. That’s the reason our sixth anniversary celebration featured .xyz domains for less than $1. We aim to help entrepreneurs, innovators, and creatives everywhere achieve their dreams with a strong and memorable online presence.

Our support for the next generation of internet users doesn’t stop there. Through our new RGP Restore Fee Waiver Program, we’re waiving Redemption Grace Period (RGP) Restore Fees through the end of the year. In addition, our sponsorship this quarter of Hack in India and CitrusHack allowed us to continue our ongoing mission of supporting the innovation and creativity of young developers.

In keeping with the theme of our sixth anniversary, this quarter’s installment of our guide to Creating Your Ultimate .XYZ Website will provide tips on how to design a personal website that will get you noticed.

A professional website is one of the best ways to demonstrate your skills and experience online. Job-seekers, entrepreneurs, and established industry professionals can all benefit from having a personal website that stands out to potential clients, employers, or collaborators. When you start designing your personal website, you’ll need to give it some planning and thought to make it as impressive as possible. Use these six tips when building your online resumé or portfolio to create your ultimate personal website.

Market yourself and your achievements

1. Market yourself and your achievements

No one knows you better than you, which means no one is better equipped to market yourself to potential collaborators or employers than you. Marketing yourself is like selling a product or service, it starts with an elevator pitch. You may focus on pitching your impressive portfolio of past work, or highlight prestigious jobs and internships you have had. Whatever you think your strongest asset is, your elevator pitch should focus on that element so it shines through on your website.

Advait.xyz is a good example of this tip, as Advait Ubhayakar built his website around his impressive qualifications. Advait has both an MBA in Communication Management and an MFA in Creative Writing. He shares this impressive educational background front and center on the homepage, putting it as the main focus of his portfolio for potential employers. As a business consultant, he has worked with a number of global corporations and growing start-ups. This experience is another powerful selling tool for potential new employers, which is why Advait features each company’s logo to highlight how impressive his resume is through brand association.

advait.xyz

Advait.xyz functions as a sales pitch for Advait’s services and has a proven track record.

“Within a month of going live, it got me an interview for my first full-time copy-writing job for an ad agency in the U.S.,” says Advait, “And in the three years since then, it continues to bring me exciting new opportunities to work on creative writing projects from around the world.”

You can follow this same principle with your professional website. Create a 30-second pitch about yourself and pay attention to what you mention at the start. No matter what level of experience you have, you can still make your best qualities and skills the focus of your portfolio. Those traits should be the core of your professional website’s overall pitch to visitors, as it highlights what you can offer to a potential employer or partner.

Structure your site around your work

2. Structure your site around your work

Once you have hooked your audience with your homepage, you will want to explain your abilities in further detail. A great way to do this is by creating additional pages for the projects and achievements that you have worked on. This may include professional experience, education and academic achievements, awards and accomplishments, training and certifications, or other projects relevant to your desired job. Structure the layout of your website so that it’s easy to navigate through your work.

Award-winning writer and journalist Melissa Hung shares her portfolio on her personal website, MelissaHung.xyz. Melissa’s outstanding work and admirable experience are organized neatly on three main pages. You can view the stories she’s written for publications like Vogue and Catapult under Essays. Head to Journalism to read her San Francisco Chronicle and NBC News features. Under Editing you will find information about the many books she helped develop and line edit, as well as the magazine where she held the highest-ranking editorial title of Editor-in-Chief. On her About page, she lists notable press she’s received as well as prestigious accomplishments like being awarded a White House National Arts and Humanities Youth Program Award.

melissahung.xyz

All of the pages Melissa has on her website are purposefully laid out to be simple and contain little extra content that would take the focus from her writing. This puts the focus on the pages that do feature her work and avoids creating distractions for visitors to get lost in.

Whatever aspect of your work you choose as the centerpiece of your website, remember to create a site navigation that guides visitors toward it. This makes your chosen skill the main focus of your site, and uses that skill to illustrate your full abilities and the true quality of your portfolio.

Communicate your message clearly and concisely

3. Communicate your message clearly and concisely

Time is precious for your potential clients and employers, so it’s important to communicate your core beliefs and mission as effectively as possible. If you can, make use of recognizable companies and people you may have worked with. You may also want to consider sharing some data and metrics that prove the success of your past projects. This type of language will get their attention and increase your chances of sticking in their minds.

Esteemed business professional and author Juan José Delgado shares his personal website on JJDelgado.xyz. On the homepage, JJ welcomes website visitors with an eye-catching description of himself: The leader behind the biggest sales day in Amazon history. With a PhD in Digital Economy and Online Human Behavior, and over 12 years of business experience at well-known brands across Europe and Latin America, JJ could have described himself in many impressive ways. To make the most immediate impact on visitors, he chose to lead with a powerful statement that references ecommerce behemoth Amazon.

https://www.jjdelgado.xyz/

Further description of JJ on JJDelgado.xyz mentions his status as one of LinkedIn’s Top 15 Influencers of 2018 and Top 50 Worldwide Human Behavior Experts to Follow in 2017. This reference to yet another recognized brand and inclusion in these rankings further prove his notoriety in his field.

Employers and potential collaborators are coming to your website to learn more about you and what you offer. When you convey that information clearly and concisely on your website, you increase the chances those visitors will identify with your personal message and want to work with you.

Make a visual impact

4. Make a visual impact

Countless social media and other online platforms prioritize video and pictures over all other content. This is an indicator that images and video are more engaging. Using eye-catching imagery on your website is a quick and effective way to draw visitors into your page and get them interested in you. This could mean using a rotating slideshow of past projects, sharing business logos when listing the companies you’ve worked for, and sharing a professional photo of yourself with your description.

Video game character designer Soa Lee has crafted many beautiful characters for the popular game company Naughty Dog Games, including characters in the newly released and highly anticipated The Last of Us Part II. Her personal website, SoaLee.xyz, prominently features these amazing designs. Soa uses both video and images to showcase her work as if it were a digital photobook.

https://www.soalee.xyz/

Soa’s strategy of including vivid imagery of her work is effective. She explains “My career and fame as a 3D artist have been growing with my personal website. Now, my website has become the most important way I spread awareness about myself.”

When you can, try to show your skills and past work through well-placed pictures and video. This will grab visitors’ attention and keep them on your page. It’s also a clever way to draw visitors’ eyes to specific blocks of text on your site you want them to read.

Keep your target niche or market in mind

5. Keep your target niche or market in mind

Creating your website with your target audience in mind helps you focus your design choices to better appeal to that specific group. It helps you attract collaborators or employers who best match your interests and skills. Whether you’re a musician looking to find collaborators in a certain genre, a writer pursuing stories in a specific field, or a trained professional looking for a job in a certain industry, your website should appeal directly to others in that same niche.

One great example of this in action is JovelRoystan.xyz, personal website of an ASOS fashion executive. Jovel created his personal site to share his thoughts on fashion, music, and lifestyle to “all the ambitious twenty-somethings who desire more than 9-to-5s and Netflix.”

jovelroystan.xyz

He makes frequent use of aesthetic photos showing his personal style and the places he’s visited to appeal to young professionals who dream of a similar lifestyle. He utilizes his blog to offer his thoughts on music, fashion, his industry, and current events that are relevant to his audience. All of this creates a unique style on the website and puts forth an image that will appeal to others who think and hustle like him.

Work backwards from who you want to visit your site, then build it to appeal directly to that group. This helps you maximize your reach to your specific audience and increase your influence in your target market, like Jovel did.

Paint a full picture of yourself

6. Paint a full picture of yourself

Think for a moment of the many different skills you have. When your website reflects your full range of abilities, you give a more complete picture of what you can do to potential collaborators, employers, and clients. You might have lived in a unique place, possess a special skill, or come from a specific background that adds depth to your experience. Displaying that part of yourself on your professional website lets employers and collaborators understand you better and helps them visualize how you can fit into the culture of their company.

Multitalented professional Karen Wang has many capabilities, from writing to UX design to teaching yoga and mindfulness. On her portfolio website, KarenJWang.xyz, she showcases each of her skills to paint a full picture of herself to visitors. Karen does this through her website design by using three tabs at the top of the site corresponding to the three main skill areas of her life: Work, Art, and Wellness.

karenjwang.xyz

With KarenJWang.xyz, Karen hopes to inspire others to pursue their hobbies and interests outside of their career. She explains “Creating a website that showcases my eclectic interests has always been a priority of mine. Besides being an aspiring UX designer, my free time consists of cooking vegan meals, teaching vinyasa yoga, dancing, blogging for music festivals, and lots of time for being silly.”

Your personal website can be about more than just your professional accomplishments. Include the skills and passions you have outside your professional life to make your personal website have a more human feel. This can show potential employers you can be both a work and culture fit for their business.

Conclusion

In summary, if you want a great portfolio website that will stick in the minds of your website visitors, then make your design choices carefully so you highlight your work in the most efficient way. Show the full scope of what you can do and inspire your website visitors with your exceptional words and creations. Use your website design to accentuate the best parts of your portfolio and present what you do clearly and concisely. Remember to paint a complete picture of yourself so that site visitors see the “professional” you and feel like they’ve met the “personal” you as well.

These tips will help you make a website that is memorable and presents you in the best light to the potential employers or collaborators you want to reach. Your personal website is a way for you to express yourself in all your creativity, complexity, and fullness to potential collaborators and employers. Put your best foot forward using an inspired design like these .xyz adopters.

XYZ Quarterly 2020: Q1

7 Ways to Get Your Side Project Off the Ground with the Ultimate .XYZ Website

2020 has already presented our team with a few opportunities to help individuals launch their side projects online. In January we announced the addition of five new TLDs coming to our portfolio later this year. These new extensions will provide platforms for beauty industry professionals and knowledgeable experts to brand their projects using domain names that match their passion. In February, our .Cars, .Car, and .Auto team attended the NADA Expo with our partner Rackspace and shared how .Cars domains can help automotive businesses launch new projects with better-branded URLs. We also sponsored six hackathon events in three different countries, providing .xyz domain names for participants and giving them a platform to present their projects to potential users around the world.

We know that a website is key to sharing your project with a global audience, which is why this year’s XYZ Quarterly theme is Creating Your Ultimate .XYZ Website. Each quarter we will provide you with tips on how to build a .xyz website that serves as the perfect platform for your specific idea. To kick things off, this quarter we’ll be showing you how to turn your hobby, side hustle, or passion project into your ultimate .xyz website.

Personal hobbies and passion projects are among the biggest sources of excitement, joy, and fulfillment in life. They introduce us to people who become lifelong friends, guide us into communities that become foundations in our lives, push us to grow personally by stepping outside our comfort zone, and whisk us away to the most amazing places.

A project, hobby, or side business that you care about deserves its own home online via a dedicated website. In this article, we’ll help you get started with advice on how to build the ultimate .xyz website and share examples of .xyz users who have created inspiring websites around their passions.

Establish an information hub for your community

1. Establish an information hub for your community

Sharing your expertise on an industry or hobby that you care about is a great way to pass your experience on to others. It can help members of your community get a strong start on their journey, and create a greater sense of personal satisfaction from your work. Whether you’re an expert in navigating 18th-century literature, making homemade kombucha, or planting a balcony garden, there’s most certainly an audience that can benefit from your tips and experience. When you use your website to share what you know, it gives you the freedom to publish many types of content while documenting the information, findings, and discoveries you’ve amassed throughout your years of experience. You can start a blog and share your writings through social media and newsletters, or embed video content dispensing your advice.

Liucid.xyz

Liucid.xyz is an example of this kind of information hub. Red Dot Design Award winner Annie Liu created blog on her site with posts about her experience mapping a career in design, tutorials on illustration tools, and new design techniques for her readers to use in their work. She connects updates from her social media feeds on Liucid.xyz as well, making the site a one-stop hub for readers to find her tips and insights.

While Liucid.xyz has grown into Annie’s multifaceted educational tool for the design community, your information hub site could take any form you like. However you choose to build it, your .xyz site is equipped to grow along with your knowledge and the community you share it with.

Use your personal site as your creative outlet

2. Use your personal site as your creative outlet

Building a website dedicated to your creative endeavors gives you a platform to share your point of view with the world. Your website is a perfect place to share the things you make in your free time; whether that’s telling your short stories, showcasing watercolor pictures you’ve painted, or displaying your carefully curated collection of comics. Since your website can look like, feel like, and say anything you want, you also have the freedom to mold it in your image while displaying your unique style and personality.

Create pages dedicated to each of the things you can’t live without, and tell stories about your personal experiences. Generate a following by documenting your daily habits as they relate to your passions, and you could soon find yourself gathering influence in that community.

thewonderlist.xyz

Katie Novack is a blogger and self-proclaimed lover of exploration who documents her creative journey on her website TheWonderList.xyz. Katie uses her personal website to share her experiences and recommendations on travel destinations, health and beauty, and food and drinks. The name TheWonderList.xyz itself comes from Katie’s wonderment about the world. As she explains, “I created The Wonder List because I have a strong passion for learning about the world and I am always ‘Wondering’ where my journey will take me next! I love sharing everything from fashion tips to my global diary and all in between. I chose a .xyz domain because I think it’s part of a new movement of entrepreneurs and companies who want to go in a different direction than the norm. It’s part of the reason why The Wonder List is so unique. A new outlook on the world through the lens of XYZ.”

The lists, reviews, stories, and experiences Katie shares on TheWonderList.xyz give her readers the same knowledge she’s gained. By sharing her journey to find the wonders in life, Katie has developed an engaged following on her site.
Turning your own creative pursuit into a website is a great way to get your work noticed and appreciated.

Create a collection of your many hobbies

3. Create a collection of your many hobbies

If you are someone who tends to work on many small projects, give them the proper recognition they deserve by putting them on your website. Your website is the perfect place to aggregate all your creative pursuits and showcase them in one place. By creating pages for each project and sharing your inspiration behind them, you can also become an inspiration to countless others like yourself. Keep in mind that the more you share your projects and work, the greater the chance someone will see it and potentially pay you for that work.

ultrabrilliant.xyz

Video game journalist Andy Kelly uses his website UltraBrilliant.xyz as a home for his humorous, interesting, and sometimes bizarre internet creations. Andy’s creative output on UltraBrilliant.xyz includes his award-winning short film series, Other Places and an interactive science fiction story he wrote, and also showcases multiple popular Twitter accounts he’s created like @DarkStockPhotos and the Louis Theroux bot.

As a creative, Andy always has some kind of project going on outside his daily job. He uses his .xyz site to promote these projects to a larger audience, and in turn, gives his creations the recognition they deserve.

Establish an information hub for your community

4. Document your own personal adventure

Using your site as an extra-powerful online journal to chronicle life events can help you get more fulfillment from the experience. If you are embarking on a personal transformation, you can share progress updates and track your journey. If you are taking a physical trip, you can provide updates along the way and impart the lessons you learn through your site. If you’re learning a new language or skill, document your progress so that others can look at your experience when they start down the same path.

bigbluedot.xyz homepage

The Colebrook family uses their .xyz site BigBlueDot.xyz in precisely this way. They visited 21 countries over an 18-month journey and shared photos and updates on their site. Followers of the Colebrook’s travels could track them via the site, and even witnessed the three Colebrook children’s first experience in making their own web pages. Now that the trip has ended, the site serves as a detailed digital scrapbook for the family and their supporters to revisit, so they can always keep the memories of that experience close to them.

Creating BigBlueDot.xyz helped the Colebrook family document their trip and provided an educational experience for their children. Sharing you or your family’s journey online can help increase your enjoyment of it while serving as an inspiration guide for others.

Document your own personal adventure

5. Build a space that connects your community

Create a meeting place for your community with a website it can connect on. It could be a place to discuss topics you’re passionate about, such as faith, politics, sports, art, culture, travel, or fashion. Share ideas and form new bonds with like-minded individuals. Your .xyz website gives you total control to customize it to meet the needs of your community.

That’s why software engineers Mary Kate Fain and Alex Gleason created social platform Spinster.xyz. As influential figures in the modern feminist movement, they faced social media harassment and abuse. The pair decided to solve the problem by creating a platform that prohibits such behavior.

Spinster.xyz homepage

Mary Kate and Alex knew exactly which domain to use as a space where their community can gather to safely discuss feminist issues. As Mary Kate explains, “We chose .xyz as our top-level domain for two main reasons. First, it is short, snappy, and easy to say, spell, and remember. Second, we liked .xyz because it felt tangential to the content of Spinster. As a feminist social media platform, we regularly deal with questions of identity, biology, what it means to be a woman. Since “X” and “Y” are the human sex chromosomes, we thought .xyz was a bit of a cheeky reference to the extravagance of modern gender discourse.”

After welcoming thousands of users at first launch, Spinster.xyz is now among the leading places for feminist discussion online. A website offers you the freedom to manage your community with total control so it can flourish.

Build a space that connects your community

6. Hold competitions that push your industry forward

Competitions can unite avid fans of a particular industry or practice in a way that advances the entire medium forward. On your own website, you can create open competitions whose entries could introduce you to new ways of thinking and improving your current methods. Competitions encourage the sharing of information while also motivating entrants to think outside the box to have their submission stand out from the crowd. Whether you need a logo for your business, a new way to improve your product, or simply want to see what kind of interesting inventions could lie in our future, using a competition website gives you a direct way to solicit those ideas from many different sources.

Uni.xyz homepage

Architecture competition website Uni.xyz presents design-related problems to designers and architects around the world. These problems range from globally impactful challenges like re-developing prisons for maximized rehabilitation, to dreaming up the most exciting interactive performance venue. The nature of the competitions invites creativity by asking entrants to wrap their heads around massive challenges.

Hosting online competitions can generate inspiration and new ideas in your community. A competition website can be a valuable tool for pushing a medium forward.

Hold competitions that push your industry forward

7. Sell what you make online

If you find that your homemade products or personal skills are in high demand with your friends and family , you may be able to grow that into a personal business via your website. Many small businesses today are born this way. Creating a website for your brand not only increases awareness, but gives you a platform to promote your products and services that you fully control. You might try setting up a company store to list your offerings and give a detailed description of what makes your business different from the competition.

KetoChow.xyz homepage

Utah dad Chris Blair found his niche when he lost nearly 60 pounds by following a ketogenic (or “keto”) diet. During his diet, he created a custom protein shake mix that contained the necessary nutrients to power him through his day and later shared his recipe online to much acclaim. Recognizing the potential of his creation, Chris got to work building a presence for his brand online at KetoChow.xyz. He grew the business through his site’s online store, and began expanding his product offerings by adding new drink mix flavors. The side hustle became so successful for Chris that he’s turned it into his full-time gig and the family business.

Your side business could get a massive boost from having its own well-built website, just like KetoChow.xyz did for Chris. Either way, listing your goods and services online makes it available to a worldwide audience.

Conclusion

If you have an idea you are passionate about pursuing, whether it be a personal journey, a side business, a new app, or founding an entire community, one of the most powerful ways to reach your goal is making a website for it. Your website gives you the freedom to fully express yourself beyond the limits of social media, provides you with a creative outlet, and serves as a home on which to build your network.

If you’d like to stay updated on XYZ’s outreach efforts and receive the new quarterly right to your inbox, be sure to follow us on Instagram, Twitter, and Facebook, and subscribe to our newsletter for updates and news.

We’re wrapping up 2019 with the fourth installment of our “How To Get Online” series: Expand Your Business or Project. Last quarter we shared how to expertly grow your audience, and now you can learn how to take your business or project to the next level by expanding it.

Q4 of the XYZ Quarterly outlines how to grow your brand within your current market, and how to extend into new markets. Learn four key ways to ramp up your business or project and meet the .xyz community members who have gone on to expand in exciting ways after their brand’s initial success. Also, catch up with all things XYZ as we share our many accomplishments from 2019.

The third issue of the XYZ Quarterly for 2019 is here, and with it comes the third installment in our “How To Get Online” series: Grow Your Audience. Last quarter you learned how to build your brand, and this quarter we’re helping you to deliver your brand to your potential customers, fans, and members.

Q3 Cover

Q3 of the XYZ Quarterly is filled with tips and tricks to help you attract a loyal following. Learn six key ways to build brand awareness within your community, and meet the .xyz community members who are expertly connecting with their audience. Also, get a first look at who’s killing it with .Monster and thriving on .Baby.

The second edition of the XYZ Quarterly for 2019 is here, and with it comes the second installment in our “How To Get Online” series: Establish Your Brand. Last month you learned how to find your niche, and this month we’re helping you connect with that audience in the best way possible.

Get the knowledge you need to develop your brand with our 4 tips on how to establish your brand, take a look back with us on .xyz’s journey as a brand as we celebrate our 5th birthday, and take note from .xyz community members who have established strong brands for their projects and businesses.

At XYZ, our mission is to help people share their passions, dreams, and ideas with the world by establishing themselves online. With the first XYZ Quarterly of the year, we’re guiding you on the important first step in attracting the audience you want: finding your niche.

Discover three steps that will help you decide how to serve an interested community with a niche that matters to you, and determine how you can outshine the competition. Get inspired by .xyz community members who are experts in catering to their audience and reaping the rewards while doing it. Plus, get some of the latest XYZ news and stats, including our newest domain additions: .Baby and .Monster.

Summer is over, leaves are starting to fall to the ground, and the third quarter of 2018 has come to an end. That means it’s time for XYZ’s latest Quarterly Report to give you an in-depth look at all the major happenings from the past 3 months for our registry and the #GenXYZ community.

In this quarter’s edition, see how DNSSEC adoption is being pushed into the online security spotlight thanks to XYZ and Ethereum’s partnership, travel to events around the globe with the XYZ Team, check in on #GenXYZ’s most recent successes, and get all the stats and figures behind another exciting and fruitful quarter for XYZ.

Another 3 months are in the books, and that means it’s time for a new edition of the XYZ Quarterly, the magazine that gives you an in-depth update on everything that’s happened for the XYZ registry.

In this edition of the XYZ Quarterly, you’ll get an update on the success our end users have had and see the huge impacts they’re having on their respective industries, get an overview of XYZ’s success by the numbers, take a closer look at our historic 4th birthday sale and other marketing initiatives, and hear about our wonderful registrar/reseller partners!