Distractive.xyz – Amazon customer – (United States)
Platforms shaping the future of decentralized technology use .xyz domains to signal their place in the web3 community. Creator participation platform JoinBond.xyz introduces a new way for audiences to support creators. Incubator Obex.xyz supports the next generation of yield-generating stablecoin projects. Web3 accelerator OnePieceLabs.xyz connects founders with networks, mentorship, and resources for building decentralized technology. In this week’s #BlockchainThursday, we’ll introduce you to a crypto-native web3 marketing agency built to serve blockchain projects at every stage of growth: Distractive.xyz.
Distractive.xyz is the online home of Distractive, a web3 marketing agency focused on brand strategy, community building, and growth for blockchain projects. According to the website, the agency’s services span a range of disciplines, including design and branding, public relations, social media marketing, content marketing, events, email, and paid media campaigns.
The agency positions itself as crypto-native, with a stated focus on serving infrastructure and protocol-layer companies in the blockchain space. Distractive.xyz describes the agency’s approach as “action over everything,” and its blog publishes practical guidance on web3 marketing topics. A February 2026 post titled “How to Run Crypto Ads (Without Getting Banned): 2026 Guide,” for example, covers the mechanics of running compliant paid media campaigns across platforms including Google, Meta, and X. Distractive’s case studies document work across multiple blockchain projects, including a 2024 brand refresh for blockchain protocol Polkadot that involved overhauling the network’s visual identity, messaging architecture, and content system.
Distractive is co-founded by Katie Butler and Nate Hamilton. According to Katie Butler’s LinkedIn profile, she has spent over 15 years working with technical products across software security and cloud infrastructure before focusing on web3. Prior to co-founding Distractive, Katie served as marketing lead at cross-chain smart contract platform Moonbeam Network, and was subsequently appointed by the Web3 Foundation (the not-for-profit organization behind the Polkadot blockchain protocol) as the first recipient of its Decentralized Futures Grant1, serving as a senior marketing lead for the Polkadot network from January 2024 through December 2025. According to Nate Hamilton’s LinkedIn profile, he serves as Head of Accounts at Distractive and previously held the role of Director of Business Development and Ecosystem at blockchain infrastructure company PureStake, where he worked on partnerships and growth for Moonbeam Network.
Distractive brings a level of hands-on protocol experience to the marketing agency space, with a founding team that includes a Web3 Foundation grant recipient and an experienced blockchain business development leader. As a generic domain ending with no industry-specific meaning, .xyz keeps the focus squarely on the Distractive brand. .XYZ is the go-to domain ending for the next generation of internet users, making it a natural choice for an agency like Distractive, whose work lives at the intersection of technology and culture. You can learn more by following the agency on X/Twitter @distractivexyz and LinkedIn, and by visiting Distractive.xyz.
1. https://web3.foundation/press/w3f-launches-decentralized-futures-program
SheCreative.xyz – Squarespace customer – (United States)
The .xyz community is home to skilled creatives using .xyz to showcase their work. Graphic designer Gina Kang uses GinaThings.xyz to blend storytelling and brand identity through bold visual design. Multidisciplinary designer Kuba Skurski uses KSkurski.xyz to highlight branding, UI/UX, and visual design work. Art director Marko Medic uses MarkoMedic.xyz to share his work for brands such as Glossier and La Croix. In this week’s #WebsiteWednesday, we’ll introduce you to a graphic artist and designer who shares her portfolio across public health, branding, print, and type design on a .xyz of her own: SheCreative.xyz.
SheCreative.xyz is the personal website of Shelby Osbourn, a graphic artist and designer based in Northwest Arkansas. According to the website’s About page, Shelby holds a Bachelor of Fine Arts in Graphic Design from the University of Arkansas School of Art and an Associate of Arts from Northwest Arkansas Community College. Shelby currently serves as a Senior Graphic Artist for University of Arkansas for Medical Sciences (UAMS) Institute for Community Health Innovation in Springdale, Arkansas. As stated on SheCreative.xyz, Shelby’s work focuses on translating complex healthcare information into clear, engaging visuals for diverse communities across Arkansas. Prior to that role, Shelby spent five years as a Digital Services Specialist at the University of Arkansas and held a position as a Designer at advertising agency Omelet.
Visitors to SheCreative.xyz are greeted with two options: About and Work. Selecting Work leads to Shelby’s portfolio, organized into sections titled “Analog” and “Digital.” The Digital showcase loads by default, while the Analog option displays a hover menu of individual projects, including “Pocket Guide to the Web,” described on the website as a collaborative informational booklet designed to translate internet concepts into digestible infographics, and an “Odds & Ends” collection that includes event posters, wedding invitations, album covers, and merchandise designs. Also listed in the Analog menu are bookbinding and publication projects such as the Japanese Stitch Bound Book and Squash Accordion.
Image via SheCreative.xyz
Shelby’s Digital section showcases a wider range of project types, from brand identity work to custom type design. Among the identity projects, Shelby presents a full branding system for a sushi restaurant concept called Tokyo Sushi, which, according to SheCreative.xyz, pairs Japanese letterforms with a bold sans-serif typeface and draws on classic Japanese textiles and color palettes. A music festival identity project spans posters, lanyards, wristbands, billboard designs, social media assets, and merchandise for a fictional festival concept. The Digital section also features a custom typeface called Handy, described on the project’s page as a handmade font inspired by lettering found in a 1990s issue of The Arkansas Traveler within archives of the University Libraries. Shelby also highlights her work for the nonprofit organization Teen Action & Support Center (TASC), for which she developed a full style guide and Instagram content during a creative internship.
The .xyz domain is generic and works for any industry or location, making it a great fit for a creative professional like Shelby, whose work spans public health, branding, print, and type design. SheCreative.xyz is a memorable, easy-to-share domain name with a domain ending that reflects Shelby’s creative identity and gives her work a home that is both distinctive and easy to share. In a field where word of mouth and referrals matter, a domain that is easy to remember and easy to pass along can make a real difference. We look forward to seeing what Shelby accomplishes next. You can learn more by following Shelby on LinkedIn, Instagram, TikTok, and YouTube, and visiting SheCreative.xyz.
MikeDiva.LOL – Hexonet customer – (United States)
Individuals, businesses, and brands use .xyz and XYZ Registry domains like .LOL and more to showcase their services and offerings online. A .LOL domain is your space to make people laugh or just stand out online. Whether you’re a comedian, designer, or creator, .LOL gives you a playful and memorable way to showcase your work. Today, we’ll introduce you to the personal portfolio website of director, editor, VFX artist, and Saturday Night Live’s lead digital director, Mike Diva, built on a FirstNameLastName.LOL domain: MikeDiva.LOL.
MikeDiva.LOL is the personal website of Mike Diva, a Los Angeles, CA-based director, editor, and VFX artist. According to the website, Mike describes himself as “a director, editor, vfx artist and occasional music maker.” As reported by Muse by Clios, Mike first made a name for himself making YouTube videos before building a career in commercial and music video direction.1 According to Mike’s profile on the website of Los Angeles production company Lord Danger, his clients have included Zoom, Epic Games, DoorDash, Old Spice, Lil Nas X, Doja Cat, and The Lonely Island.2 Mike also directed the DoorDash “All the Ads” Super Bowl campaign, which was awarded the Titanium Grand Prix at Cannes Lions 2024.3 Mike currently serves as lead digital director for Saturday Night Live. In March 2026, Ad Age named Lord Danger a Standout on its Production Company A-List, citing the studio’s 2025 output across film, sports, and gaming projects.4
The website is organized into four portfolio sections: Music Videos (on the homepage), Commercials, Internet Trash, and Other Works. Each section presents project thumbnails, and clicking a thumbnail brings the selected project into focus on a retro, screen-within-a-screen display at the center of the page. Clicking the larger image pulls up the embedded video. The Music Videos section includes Mike’s work for rapper Lil Nas X on the official video for “Panini.” The video stars actor and former Disney Channel star Skai Jackson in a futuristic setting, where Lil Nas X appears to her repeatedly in digital ads and virtual spaces throughout her surroundings. The visual style draws on computerized imagery, robotic elements, and abstract backgrounds. Jackson’s character attempts to evade Lil Nas X throughout, including a scene on an airplane wing, before escaping via jetpack.
“Eat the Ice Cream” via MikeDiva.LOL
The Commercials section features work spanning notable brands, including a spot for ice cream brand Halo Top Creamery titled “Eat the Ice Cream,” directed by Mike through Lord Danger. According to the Shorty Awards, where the project was named a finalist in Branded Content at the 10th Annual Shorty Awards, Halo Top asked Lord Danger to “make something weird for the internet,” with the goal of reaching audiences outside the brand’s existing customer base. The resulting spot leaned into dark humor and deliberately avoided conventional product promotion. As reported by Adweek, the ad was named one of the top 10 best ads of 2017.5 The Shorty Awards entry notes the spot received theatrical release ahead of the horror film It, running domestically for two months and accumulating over one million combined views across YouTube, Facebook, and Vimeo.6
The Internet Trash section presents Mike’s earlier, self-initiated comedic projects, offering a look at the sensibility that preceded his work in commercial and television production. Among the entries is the music video for “Show Me The Money (Jerry’s Theme),” described on the website as “A song I made for my Lord & savior Jerry Maguire.” The track itself is available on major streaming platforms including Spotify and Apple Music. The Other Works section includes thumbnails from additional projects, among them The Lonely Island Presents: The Unauthorized Bash Brothers Experience, a Netflix special billed as a “visual poem.” As reported by In Review Online, the special was co-directed by Mike Diva and Akiva Schaffer, and stars Andy Samberg as Jose Canseco, framed around a fictional 1988 rap album recorded by the Oakland Athletics players.7
Mike Diva’s career spans self-made internet videos, music video direction, branded commercial work, and digital short direction for Saturday Night Live. The .LOL domain extension is a fun fit for a creative professional like Mike, whose work is defined by humor, irreverence, and a sensibility rooted in internet culture. Mike’s body of work continues to grow, and the extension’s association with levity makes it a fitting choice for wherever that work leads. Additionally, using a FirstNameLastName.LOL domain like MikeDiva.LOL gives Mike an online presence directly tied to his name and body of work. This naming approach can help people searching for his work locate a single, clearly identifiable destination. Anyone who searches for “Mike Diva” will find MikeDiva.LOL near the top of search results (as of May 22, 2026). You can learn more by following Mike on X/Twitter, Instagram, and Facebook, and visiting MikeDiva.LOL.
1. https://musebyclios.com/film-tv/how-director-mike-diva-makes-some-of-your-favorite-snl-short-films/
2. https://www.lorddanger.com/director/mike-diva
3. https://lbbonline.com/news/cannes-lions-titanium-grand-prix-awarded-to-doordash-all-the-ads
4. https://adage.com/events-awards/a-list-creativity/aa-lord-danger-2026/
5. https://www.adweek.com/creativity/the-10-best-ads-of-2017/
6. https://www.adweek.com/creativity/the-halo-top-ice-cream-ad-thats-creeping-everyone-out-is-even-weirder-than-you-thought/
7. https://inreviewonline.com/2019/06/07/the-unauthorized-bash-brothers-experience/
Foundation.xyz – Porkbun customer – (United States)
The .xyz community includes developers building AI infrastructure aimed at openness and human control. Decentralized AI infrastructure company Othentic.xyz develops modular frameworks that connect decentralized computing with verifiable AI systems. Decentralized AI protocol Sentient.xyz supports an open, community-driven approach to AGI development. Distributed AI data network Hub.xyz builds a system for real-time machine intelligence. In this week’s #AIMonday, we’ll introduce you to a “Human Authority Hardware” company building dedicated hardware services for AI agent authorization, Bitcoin, and identity: Foundation.xyz.
Foundation.xyz is the online home of Foundation, a hardware company focused on what it describes as “Human Authority Hardware,” dedicated physical devices designed to keep humans in control of high-stakes digital decisions. According to the website, Foundation builds secure devices, operating systems, and developer tools spanning Bitcoin, identity, authentication, encrypted storage, and AI-era approvals. As reported by The Block on May 21, 2026, Foundation raised $6.4M in a funding round led by venture firm Fulgur Ventures, with participation from Arche Capital, bringing the company’s total funding to $16.5M.1
According to Foundation’s blog post announcing Passport Prime’s general availability, the company’s flagship device combines a Bitcoin hardware wallet, FIDO security keys, two-factor authentication storage, a secrets vault, and 50GB of encrypted storage in a single piece of hardware. The blog post states that Passport Prime is designed to serve as the human-facing trust layer for an era in which AI agents can act across accounts, wallets, and enterprise systems at machine speed. The premise, as highlighted on Foundation.xyz, is that consequential actions taken by AI agents on a user’s behalf should require explicit approval on dedicated hardware, with what Foundation describes as a trusted display and an inspectable operating system, rather than on the same computer running the agent. Foundation also opened its KeyOS developer platform to outside developers alongside the announcement, with a KeyOS app store planned for users by the end of Q2 2026, according to the company.
Foundation is co-founded by Zach Herbert, Ken Carpenter, and Jacob Johnston. According to Zach’s LinkedIn profile, he serves as CEO and previously held operations leadership roles at Skynet Labs, the company behind decentralized cloud storage project Sia and ASIC mining hardware producer Obelisk. According to Ken’s LinkedIn profile, Ken serves as CTO and previously worked as a Senior Staff Software Engineer at enterprise software company ServiceNow, and prior to that as Principal Software Engineer at Obelisk, where he and Zach overlapped. According to Jacob’s LinkedIn profile, Jacob serves as VP of Operations and also previously held operations roles at Skynet Labs, as well as earlier positions at 3D printing company Formlabs.
Foundation has secured $16.5M in total funding, shipped Passport Prime to all buyers, and opened its developer platform to outside integrations, advancing what the company describes as dedicated hardware for AI agent authorization and human approval. Foundation.xyz is where that work lives online. As a premium domain, Foundation.xyz is direct and easy to remember, giving the company an online presence directly tied to its name across the Bitcoin, identity, and AI authorization audiences it serves. We look forward to seeing what Foundation builds next. You can learn more by following the platform on X/Twitter and LinkedIn, and visiting Foundation.xyz.
Starting 6/7, .xyz launches 67.xyz and celebrates with a 6.7-day promotion.
From 6/7 – 6/13, .xyz domains will be available for just $0.67 for the first year, as a limited-time sale with select participating registrars.
6-7!
