.XYZ has always been home to creative minds and out-of-the-box thinkers from every industry. Internet famous poet KimmyWalters.xyz uses her personal site to share her professional work next to meme-worthy projects like poems based on the @Horse-ebooks Twitter. Video game writer, Andy Kelly, shares his strange internet creations like the Dark Stock Photos Twitter on UltraBrilliant.xyz. Brooklyn-based art curators have created a collection of works made entirely from blockchain tokens on FirstEdition.xyz. Our #WebsiteWednesday this week features another uber-creative .xyz adopter whose radically strange online stunts have made them a viral online phenomenon; MSCHF.xyz.
MSCHF.xyz is an experimental creative brand known for producing multiple viral products, stories, and stunts. The brand’s personal identity as an undefined creative entity is a core aspect of their work. MSCHF.xyz prefers to see itself as a brand and not a company. As founder and CEO Gabriel Whaley put it, “A brand of what? I don’t know. Being a company kills the magic.”
The MSCHF.xyz homepage lists the brand’s many viral creations for which they’re known, all in chronological order. Some of their most notable works include recreating all episodes of The Office through gifs on Slack and launching a Chrome extension that disguises Netflix in your browser to look as if you’re on a conference call. They’ve even produced customized Nike Air Max 97 sneakers with 60cc of Holy Water from the River Jordan in the sole, allowing the wearer to “walk on water.” Drake liked the “Jesus shoes” so much he wore a pair on his Instagram story.
While most of MSCHF.xyz’s creations are accessible via their website, some are only available through exclusive drops on the MSCHF app. Launching projects through an app satirizes the “hypebeast” culture surrounding sneaker and clothing drops while also functioning as a natural extension of their website. MSCHF.xyz promotes the app through the website and “restricts” access to certain projects on the homepage list. To see these creations, MSCHF.xyz requires you to have “level 2 access” which is a clever way to generate downloads of their app. MSCHF.xyz also counts down to each new project drop on the website, as well. They currently have 45 new projects ready for drops, with exact countdowns for each.
To say MSCHF.xyz has a knack for going viral would be an understatement. They’ve become so good at it they’ve made it a habit. The true reach of their viral brand is clear when looking at the scope of outlets they’ve appeared in. Many major U.S. television networks and news sites have covered MSCHF.xyz’s projects. Celebrities like Chrissy Teigen, Drake, and Casey Neistat have promoted their work as well. From tech outlets like TechCrunch and The Verge to lifestyle brands like Cosmopolitan and People magazine, it seems the world can’t get enough MSCHF.xyz. The company’s clear mission is to put out projects that have mass appeal and create cultural waves in many different interest groups. The proof that they’ve succeeded at this is in the seemingly endless major outlets who have covered them.
MSCHF.xyz’s spirit of developing new projects that cut right to the front of the cultural conversation is truly unique. They’ve shown they have a special skill in going viral with anything they do. As a standout brand looking to break rules and traditions, they couldn’t have picked a better domain extension to match their non-conforming and innovative ideology. MSCHF.xyz is a great representation of the creative thinkers who use .xyz domains and proof that .xyz adopters are shaping the future of the internet.
Creative expression is known to relieve stress and improve mental health and well-being. However, it’s common for adults who grew up with coloring books and music classes to lose touch with their creative sides. It’s never too late to jump back into an artistic hobby or try out a new one, whether that means knitting a scarf, jamming on the guitar, or doodling in a spare notebook. Sharing what you make online can inspire others and connect you to other like-minded individuals outside of your usual circle. That’s exactly what this week’s #WebsiteWednesday did with her website TheLudicCreative.xyz.
TheLudicCreative.xyz is the online portfolio of San Francisco artist and healthcare professional Tara L. Chen. As a child, Tara was an avid student of painting, drawing, and Chinese calligraphy. She temporarily set her artistic abilities aside in pursuit of her career as a clinical pharmacist in hematology and oncology. Tara advanced to become the associate director for a pharmaceutical company working on treating many forms of cancer. After graduate school, Tara reconnected with her creative talent and rediscovered her passion for abstract acrylic painting.
Tara created TheLudicCreative.xyz to share her new creative outlet with the rest of the world. The joy Tara gets from art is evident with the .xyz domain name she chose. As the website homepage defines, “ludic” means “showing spontaneous and undirected playfulness.” Her domain name serves as a wonderful representation of her abstract artwork.
The design of TheLudicCreative.xyz is a great example of how to showcase your artwork online. The homepage features a fullscreen image of her painting in a slideshow, so the viewer gets to experience a number of her works immediately. Once you enter the website, you’re taken to her Gallery page, where you’re able to see the entirety of her work.
When you click on an image on the Gallery page, you’re able to see more photographs of each painting, along with a title and description. Through the description, you’re able to learn more about Tara and her inspiration for her work. One favorite of ours is a dreamy blue and yellow piece entitled Summer on Cape Cod. In its description, Tara describes fond memories she has growing up going to the vacation spot. Tara says that when she looks at the painting, it is “so evocative of our summers on the cape that I could almost smell the salt in the air.”
Go to TheLudicCreative.xyz to enjoy more of Tara’s works and to gain inspiration from a polished art website. Follow Tara and her work on Instagram with @TheLudicCreative to stay up-to-date with her latest work.
One of the key steps in establishing your brand is bringing it online with a memorable website. It’s important to choose a name that will appeal to potential customers and users while also presenting your brand in the best light. This week’s #WebsiteWednesday will introduce you to three .xyz adopters who established brands for their typography services with expertly branded domain names: Undercase.xyz, FutureFonts.xyz, TypeSpecimens.xyz. Each one utilizes a unique strategy to establish a creative brand, and can help inspire you when creating your new website.
Sharing the story of your brand helps you make a more memorable and emotional connection with your target audience. Phaedra Charles and Flavia Zimbardi, the founders of font design and distribution service Undercase.xyz, use this storytelling marketing strategy immediately on their homepage. The first thing you’ll learn from Undercase.xyz is about the brand’s creation, when Phaedra and Flavia met at the [email protected] Extended Program and began their partnership. They also introduce themselves and their impressive past experience. Phaedra is a former partner at a boutique typographic and illustration studio. Flavia has collaborated with renowned foundries like Frere-Jones, Commercial Type, and AdobeFonts, and was the first Brazilian woman to have a typeface awarded by the Type Directors Club in 2018.
After using the homepage to make a deeper connection with the audience, Undercase.xyz uses clear call-to-action buttons to note where to purchase or download custom fonts. The site also cleverly uses a black and white color scheme to reinforce the “typeface” theme of the brand. Flavia and Phaedra complete their branding with a very memorable and perfect name for their industry, Undercase.xyz.
FutureFonts.xyz, as you may be able to tell from their descriptive brand name, is a forward-thinking font foundry. They specialize in fresh fonts that are new to the market. Their modern marketing approach can be seen in their use of a subdomain, Hypertext.FutureFonts.xyz, to showcase their separate offering of special “hypertext” fonts. They created these fonts utilizing pop culture references as a celebration of font culture. This allows them to use their well-branded domain name to launch a new product category and create a dedicated page for it. Using their domain this way also makes the URL easy to remember, so customers can easily navigate to the hypertext offerings FutureFonts.xyz has.
The FutureFonts.xyz website itself employs a very modern and bold look, which immediately grabs site visitors’ attention. They feature a host of font contributors from around the world, along with a photo, location, and taste of each one’s personal style on the Foundries page. FutureFonts.xyz also features journal posts with updates from the members of their font foundry service. This touch of personalization is a great way to get customers to engage with the FutureFonts.xyz website regularly.
Mark Boulton is a design director, writer, and speaker who uses his website, TypeSpecimens.xyz, to curate type specimens and journal his thoughts on them. Mark has labeled the TypeSpecimens.xyz service as a “research & design project, a publication, and a community resource.” The website provides a list of type specimens, which are created by font designers as tools to help other designers choose fonts and make stylistic choices. Mark then draws on his experience working with clients like Conde Nast, Al Jazeera, and ESPN to analyze these specimens. In his posts, Mark investigates the specimens’ usefulness as marketing tools and muses on their effect on “type culture.” This unique angle helps Mark make his service stand out by offering a new perspective on the industry.
Mark shares most of his thoughts on these specimens and their cultural impact in his journal, and also provides a link to sign up for the TypeSpecimens.xyz newsletter featuring “specimens, interviews, blog posts and more.” The keyword TypeSpecimens.xyz domain exactly matches Mark’s niche service as well. Securing a domain name that exactly matches your product as Mark did helps make your URL more memorable.
These three typographers show that incorporating personal style, helpful features, and creative use of your domain name are all ways to differentiate your unique service in a large industry. When you start with a branded .xyz domain, as these entrepreneurs did, you make it easier to promote your website and have potential customers remember it. A memorable and short domain also gives your service an extra air of professionalism that can help attract clients.
When your business is promoting the rollout of a new product or service, a helpful strategy to consider is creating new promotion channels for it. Launching your new offering via its own website allows you to introduce its features and advantages to a global audience. You also have complete control over your website, which lets you decide the image you want to present. This week’s #WebsiteWednesday features a successful startup that introduced their new product via an inspiring dedicated website: Luban.xyz.
Luban.xyz is a dedicated promotional site created by 3D printing manufacturer Snapmaker for their new Luban software. Snapmaker raised nearly $3 million in seed round funding in February last year for their 3-in-1 3D printer. Now, they have developed Luban as the free and open-source 3D printing application for use with their printers. On Luban.xyz, Snapmaker showcases the features of the software, like its user-friendly interface, camera capture technology, and multi-language support. Snapmaker says Luban is also equipped with custom profiles, file transfer over Wi-Fi, and multi-model support. Interested users can download the software right from Luban.xyz for any of the three major OS: Mac, Windows, and Linux.
In addition to making it easy to download the software, Luban.xyz also helps Snapmaker develop a community for Luban users to join. The site links to the official Snapmaker forum and Snapmaker Facebook groups. These allow adopters to share their experience and tips on using Luban with others. Luban.xyz features a comfortable UI design as well, employing short paragraphs of text to explain the benefits of the Luban software. The text on Luban.xyz is broken up to display download links for the Luban software at the top, middle, and bottom of the home page. This is a wise design choice meant to increase the chances of converting visitors to Luban users.
Establishing a standalone brand for your new offering is one major benefit of creating a separate website to launch a product or service. The Luban.xyz branded domain differentiates the software from Snapmaker’s 3D printers, making it an appealing product on its own. The Luban.xyz website is designed to promote the software for all 3D printing projects, and works to promote Snapmaker’s printers as well, thanks to the connection of the brands.
Luban.xyz is a great example of how a business can use a dedicated promotional website to efficiently introduce a new product offering to its target audience. The Luban.xyz website displays the most important and helpful information about its software to potential adopters in a more interactive and simple way than the standard white paper. In addition, Luban.xyz is indexed into search engine results, allowing Snapmaker to promote Luban to a worldwide audience.
When you promote a new service or product via a dedicated promotional site, you have the freedom to share that information in the exact way you’d like. Introducing it to relevant communities can help increase customers’ connection to your brand, and allows them to get information quickly and easily by remembering one simple branded URL. The site can also be sent to potential investors as a professional and memorable introduction to your offerings.
Blockchain-based services continue to give us some of the most exciting new developments we’ve had in technology. Every day we discover new applications. Uses of blockchain tech range from stock options trading and smart wallet naming to strong email encryption and event participation tracking. You can even link your .xyz domain to your Ethereum wallet and use it as a custom wallet address. Blockchain tech is popping up in all kinds of industries, as well. This week’s #WebsiteWednesday shows that the art world is the latest to join the trend with FirstEdition.xyz.
FirstEdition.xyz is an online gallery of rare blockchain-based digital art. Created earlier this year, the gallery exists entirely on the blockchain itself. Cryptocurrency art enthusiasts in Williamsburg, Brooklyn manage the gallery and cultivate its audience. Creators of the works in FirstEdition.xyz’s gallery use nonfungible tokens (NFTs) to make their art. An NFT is a special kind of token on the blockchain that represents something unique. Art from the FirstEdition.xyz gallery is purchasable through any Ethereum-based marketplace that supports ERC-721, the technical standard for NFTs. The entire artistic process for creators of the works on FirstEdition.xyz, from creation to sale, happens on the blockchain.
The gallery itself is named after its specialty of featuring many rare “first edition” works. FirstEdition.xyz provides a commission to the artist of any work sold from their collection. In addition to the FirstEdition.xyz site, the gallery promotes its collection to art fans and potential buyers through social media. They include the FirstEdition.xyz domain name right in their Twitter name so they are promoting the gallery with every post and reply they make. This is a smart tactic, as it helps their website reach more potential site visitors than if they only featured the link in their social media bio. They also send out a newsletter branded with their FirstEdition.xyz domain which features rare works, virtual galleries, creator tokens, and more.
The layout of the website resembles a real-life art gallery, embracing minimalist design to keep the focus on the art featured. FirstEdition.xyz displays each work along with the artist’s name, the name of the work, and an online handle for the artist. Buyers can sort the works to view only rare pieces as well if they want to purchase something especially unique.
Creativity and innovation are two traits that are abundant in the .xyz community. FirstEdition.xyz shows both by pushing the capabilities of blockchain tech-forward. Their blockchain-compatible .xyz domain lets them showcase their tech knowledge on a memorable, perfectly branded website. Join FirstEdition.xyz and the many blockchain fans using .xyz domains by registering your own for your latest project or follow our guide to use it as a custom name for your crypto wallet.