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SpiritGuideSociety.xyzGoDaddy customer (United States)

A website is a vital part of promoting your podcast because you can expand awareness to people all around the world with the ease and simplicity of one memorable domain name. Websites provide a great value to potential audiences by allowing them to easily go online to absorb everything you make available about your podcast. As discoverability for smaller and growing podcasts is sometimes limited to word of mouth, your podcast can always benefit from additional awareness. Look to Twitch co-founder Justin Kan who is using .Quest, one of the latest additions to the XYZ family of domain names, to launch Justin.Quest as the dedicated home for his podcast, The Quest. Like Justin.Quest, your website can help make it easier to have your podcast discovered, serve as an online hub for your growing brand, and even generate revenue.

In this week’s #WebsiteWednesday, you’ll learn how the popular Los Angeles-based podcast The Spirit Guide Society serves as another example to follow for building a website to elevate and enhance your podcast: SpiritGuideSociety.xyz.

SpiritGuideSociety.xyz

SpiritGuideSociety.xyz is the online home of The Spirit Guide Society, a podcast produced by the Seven Grand bar group of Los Angeles, CA, and hosted by their “Spirit Guide,” Pedro Shanahan. For nearly a decade, popular global spirit brands have been visiting the bar group (Seven Grand, Caña Rum Bar, Las Perlas) to teach whiskey, rum, tequila, and mezcal enthusiasts about the drinks that they love. The Spirit Guide Society relays that same level of knowledge in podcast form with new episodes every Tuesday and Friday.

So how does a podcast benefit from a well-designed online presence? Here are three advantages to having a website for your podcast like SpiritGuideSociety.xyz:

1. Design a virtual hub

SpiritGuideSociety.xyz

A website for your podcast gives your listeners a place online to become fully immersed in your brand and can help them to share it with their friends with a shorter or more memorable link. As an online virtual hub, your podcast website can include things like the podcast’s backstory and ways to stay in touch with you, including your social media handles, embedded video promos, bonus episodes, candid photos of your hosts and guests, related press clippings, and more. Visitors can strengthen their fandom and increase their brand loyalty as they absorb all of your entertaining content, which can help convert listeners into brand evangelists. With your linked social media accounts centralized on your virtual hub, brand evangelists can easily follow the accounts and share about their favorite episodes and their love of the series. Increased social media engagement from your brand evangelists increases the promotion of your brand.

Spirit Guide Society has created a virtual hub for their intoxicating podcast on SpiritGuideSociety.xyz. Visitors can learn more about the Spirit Guide Society by checking out the video page and their blog. There is a welcoming contact page that invites visitors to send a message, with included social media links for them to follow. And, there is an entire collection of Spirit Guide Society podcast episodes with links for them to listen and share. With so much Spirit Guide Society-related content to absorb, fans can learn more about the podcast and its host Pedro, and can easily hop on social media to share their brand affinity.

2. Expand your discoverability

SpiritGuideSociety.xyz

Having a website for your podcast helps to make it discoverable during online searches. Many people may turn to search engines to help them find their next favorite podcast, just as they do for finding most things. With their exact-match .xyz domain and the content they’ve included on their website, SpiritGuideSociety.xyz is the top search result for “Spirit Guide Society” (as of May 9, 2021). New and current enthusiasts can more easily discover SpiritGuideSociety.xyz, which can help them gain more listeners. The SpiritGuideSociety.xyz podcast focuses on educating enthusiasts about whiskey, rum, tequila, and mezcal, and their website is rich with these keywords in their titles, headings, and body content. SpiritGuideSociety.xyz is also the top search result for “whiskey rum tequila podcast,” an example of a search one might make when hunting for a podcast like theirs (as of May 9, 2021). The content on the SpiritGuideSociety.xyz helps liquor enthusiasts discover their podcast online and can help them gain more listeners.

3. Further monetize your podcast

SpiritGuideSociety.xyz

Another benefit of creating a website for your podcast is that it gives you a place to sell your own products and services. Creating an online shop on your website can be an opportunity to make additional revenue and strengthen a special connection with your fans. SpiritGuideSociety.xyz has an online shop that they use to sell tickets to their live and virtual liquor tastings, which are recorded and posted on their video page. These virtual tasting events include at-home tasting kits containing a flight of liquor that the host and his guests will be discussing. These events offer fans of the podcast the chance to sample the featured spirits and hear about Pedro’s expertise, just as with an in-person tasting. Spirit Guide Society promotes these events on their social media and directs their listeners to SpiritGuideSociety.xyz for purchase.

Conclusion

Your .xyz domain can help take your podcast to the next level. After all, it’s the place for your fans to gather when they finish the latest episode and are thirsty for more. Demonstrating these three potential advantages of a website for your podcast, SpiritGuideSociety.xyz has expanded their discoverability with keyword-rich content, monetized their podcast with an online shop, and developed a fandom-strengthening virtual hub loaded with centralized, branded content. SpiritGuideSociety.xyz is an example to follow for how you can enhance your podcast by building an effective website on your own .xyz domain.

To join the fun of the Spirit Guide Society and enjoy all of their content, connect with them on Instagram, Facebook and Twitter or head over to SpiritGuideSociety.xyz.

Rosenbloomboom.xyzIonos customer – (United States)

.XYZ’s reputation as a domain for forward-thinkers has inspired creatives and developers from around the globe to join the movement and brand on .xyz domains themselves. Meet a developer that has set their sights on the gaming industry, and is working toward it’s evolution. This week’s #WebsiteWednesday features the portfolio of a distinctive game designer with a hopeful vision for the future of gaming: Rosenbloomboom.xyz

Rosenbloomboom.xyz

Rosenbloomboom.xyz is the personal portfolio website of Silicon Valley-based game designer and programmer, Honey P. Rosenbloom. Honey works as a full-time employee for Google as a Diversity, Equity, and Inclusion Analyst. Their position plays a major role in the company’s commitment to build programming to lead to a more diverse and inclusive Google, including Employee Resource Groups, Leadership Councils, and Diversity Councils. Honey is also co-creator of Friendship Garden, a nonprofit organization “sowing the seeds of inclusivity to cultivate a gentle, playful, and sustainable games industry that welcomes and supports people of all historically marginalized communities.”

Honey aims to foster interactions that allow players to have fun while being vulnerable, connect with others, and explore themselves. Most importantly, they hope to use games to tell stories from the personal experience of living at an intersection of marginalized identities. Honey creates games as tools to inspire new perspectives from those who play them, as explained on their portfolio website.

Honey’s gaming projects include physical, digital, and hybrid games that include the usage of a variety of technological solutions, including Unity3D, C++, JavaScript, and Ionic. One thing the designs have in common is the intent to positively impact the players, whether it be socially, cognitively, or educationally.

Trash Traders is an example of an educational game that intends to positively impact players. Honey developed Trash Traders while studying at the Carnegie Mellon University Entertainment Technology Center. The game was designed for Apple’s iPad platform and helped introduce elementary school students to sustainability, recycling, and pollution dangers. Players in the game team up on iPads and each iPad serves as a different recycling center. The teams must quickly sort the trash that comes in, otherwise it goes to the landfill and increases pollution.

Honey designs games for adults as well. Butterfly Fields is a large-scale social game that Honey initially designed for a birthday party. Butterfly Fields encourages players to meet and mingle in social situations – utilizing secret challenges, fun icebreakers, and personal questions to encourage players to be vulnerable and develop new friendships. Honey added the ability for players to join and leave at any time without penalty, providing late-comers and those who may need to excuse themselves early some leniency, enhancing an infectious party game where no one is left out and everyone can be a social butterfly.

Honey also enjoys some competition theirself and has presented various unique projects at a handful of game design conferences over the years, including Serious Play and Connected Learning Summit. They have won prizes at competitions such as the Student Game Design Competition at 2017 CHI PLAY and the 2016 Whiskey Rebellion Festival.

Rosenbloomboom.xyz is a website set up to capture many layers of Honey P. Rosenbloom. Honey shares gaming projects and career highlights alongside their mission of changing the landscape of gaming. We are proud to have forward-thinkers like Honey defining the .xyz community. Just as .xyz is reshaping the future of the internet, Honey is working to reshape the future of the gaming industry. It’s a great fit.

See more of Honey’s work by following along on Instagram and LinkedIn, or checking out Rosenbloomboom.xyz.

MADC.xyzOpen Provider customer – (Spain)

In any well-established industry, it is the forward thinkers who will incite change, create growth, and foster evolution in the field. Growth and evolution can help ensure the endurance of your brand. Longevity results from offering services that continually satisfy customer demand, and it is even more impactful when those services also improve society as a whole. This week’s #WebsiteWednesday features an architecture and urban design firm that puts sustainability and innovation above all else: MADC.xyz

MADC.xyz

MADC.xyz is the online home of Miguel Ángel Díaz Camacho (MADC) & Partners, an international architecture firm established in Madrid, Spain. With over twenty years of experience in both public and private buildings, MADC.xyz is cognizant of the need to view each project through a lens of sustainability. According to their website, they believe that decreased impact to natural resources equals longevity and allows for the coexistence of the biosphere and urban development. MADC.xyz claims to operate under a succinct philosophy: “Design without sustainability is no longer design.” Following this belief, their view of architecture becomes a balancing act in considering people, public space, neighborhood, and the city, as well as the climate, geography, and the environment.

The firm states that they operate under the idea that “Designing is caring for the world. No excuses.” This idea was initiated by founder Miguel Ángel, a lecturer, researcher, writer, and architecture critic with a Ph.D. in Architectural Design. He also sits as Chairman of the Architecture and Sustainability Association (ASA). This care for the world extends to the firm’s online presence. MADC.xyz’s website was designed and developed as a low carbon website by Hyper Studio, a digital creative studio in Spain. According to a post on MADC.xyz, the Internet uses three times more energy than the world’s wind and solar power sources are able to provide. The manufacturing and maintenance of renewable power plants also requires energy. This implies that if data traffic keeps growing, so will the use of fossil fuels.

To design MADC.xyz with the intent of low environmental impact, they employed three energy-reducing efforts. First, they chose ProfesionalHosting, a hosting company whose policy is focused on green energy at all levels. ProfesionalHosting’s Green Hosting page states that “Our offices in Almería [have] self-produced electricity by means of solar panels and we carefully choose out Data Centers ensuring their energy comes from renewable sources.”

Visuals are an important part of MADC’s work, but they also take up quite a bit of bandwidth, and the website would not be the same without them. To solve this, they apply an image compression technique called “dithering,” allowing them to make images ten times less resource-intensive, yet still be displayed quite large. Instead of using full color, high-resolution images which impact size, they converted all images to black and white. Clicking the HD button on each image enables visitors to access the full-color high-resolution version of each image, and adds a fun interactive feature.

The second energy-reducing design tactic is that MADC.xyz does not load a custom typeface. They explain that all resources, including typefaces and logos, create an additional request to the server, requiring storage space and energy use. Visitors will see the default typefaces of their browser, a sans serif and a serif font. In place of a high concept logo, MADC.xyz’s identity consists of “MADC” with the strikethrough effect in the blank spaces between the initials.

Miguel Ángel explains, “Of course I think having a short website name helps our low-carbon website footprint mission: LESS IS MORE. We use a similar approach for the logo. Instead of a designed logotype, which would require the production and distribution of custom typefaces and imagery, MADC’s new identity consists of a single typographic effect: to use the strikethrough style in the blank spaces between letters to create a chain (the chain is the symbol about how we connect things like design-environment-people-architecture-city-food-public space-water-landscape-etc), that’s why the logo is like that (–m–a-d—c-)…it’s not an image but some connections with letters, that reduce KB and MB and GB at the end.

The third energy-reducing design tactic is use of color. Some devices may consume more energy displaying a page with a white background versus a black one. However, accessibility can be affected by one version or another, so MADC.xyz provides both options. The default display depends on the time of the day. While visiting the website during the day, viewers will see it in white with black text. This scheme is inverted at night. They’ve also placed a toggle in the upper-right corner of the screen, another interactive feature, so that every visitor can choose between these two modes.

MADC.xyz‘s commitment to the world is echoed in their design work. Potential clients can check out an assortment of sustainable designs on their projects page, like the construction of 30 rooms intended for temporary housing for underserved families of newborns admitted to the ICU at Madrid’s Hospitals. Created in partnership with the Avintia Foundation, the rooms are designed with what they call a green infrastructure, a natural system that resets temperature fluctuations, recovers and purifies rainwater, generates oxygen, and regulates humidity. Each of the 30 rooms also has its own “energetic backpack” for production of electric power using high-performance technologies and renewable sources.

With such forward-thinking designs, it’s no surprise that their News page is filled with the many awards and recognitions MADC.xyz has earned from national and international contests in architecture and urban planning. Most recently, they took first prize in a 2020 ideas competition organized by the Insurance Compensation Consortium with the aim of executing a full renovation of a 68,000 square foot office building located at Paseo de la Castellana in Madrid.

In March 2019 they won the competition for the creation of a new Public Library in Villaverde, Madrid with their “Thousand Suns Library” design. MADC.xyz designed the library in two overlapped architecture sheds, the Cultural Shed and the Social Shed, both intended as an open infrastructure with autonomous access. The design generates new public spaces that utilize natural sunlight to create both a warm space during the winter and a cool shaded area during the summer.

MADC.xyz has developed a system of operating that seems to yield longevity. They show compassion for the environment and the overall impact their output will have on the neighborhood, the city, and beyond. The firm is branded with Miguel Ángel’s initials, short and memorable, which were available in the .xyz domain ending. The distinctiveness and minimalism of the .xyz domain aligns with the firm’s very ethos. And, when said out loud, MADC.xyz has a poetic ring to it that makes it fun to say. To read more about their services and see more examples of their design work and achievements, you can visit MADC.xyz on Instagram and Twitter.

BrianTan.xyzNamecheap customer – (Phillipines)

Your personal website is a place where you can share your education and career experiences as well as the missions that are important to you, especially if you wish to impart helpful guidance and lessons learned from your experiences. There are no limits to what you can share, in fact you can create an online hub for each subject that you’d like to share with your audience. In this week’s #WebsiteWednesday, you’ll meet an accomplished product designer, app developer, and Effective Altruism advocate who does an extraordinary job sharing the EA philosophy as well as his varied professional experiences online: BrianTan.xyz

BrianTan.xyz

BrianTan.xyz is the carefully curated personal website of Brian Tan, an accomplished designer currently working full time with Effective Altruism Philippines, the local chapter of the EA organization he co-founded in 2018. Considered a philosophy, a movement, and a community, Effective Altruism is a response to an obstacle that many people face when trying to figure out the most impactful way to do some good. It’s the obstacle of wanting to help, but not knowing the best way how. In some instances, money and efforts are just not as impactful as intended. Effective altruism uses evidence and reasoning to determine how to help others as much as possible. There are over 170 different chapters of EA in over 40 countries. Brian created his chapter of the global EA movement because he wanted to bring together the local community of Filipinos interested in EA.

Brian and his EA chapter are currently working to spread the philosophies of EA and tackle COVID-19 issues with their ideas. In 2020 Brian gave an introduction to Effective Altruism and its benefits in addressing the pandemic during a virtual event organized by his EA chapter. He shares this talk in an article on his blog. He explains the attributes of Effective Altruists, including the willingness to solve global problems that are big in scale, neglected, and solvable. This includes global catastrophic and existential risks, which are things that could cause humanity to go extinct, thus ending the possibility of future generations to enjoy life. And, as with all other aspects of BrianTan.xyz, he doesn’t just tell – he also shares examples of how effective altruists are doing work in these neglected problem areas.

Brian’s experiences in the tech industry show off his impressive design skill set. On his website, Brian shares many projects from school and various employment experiences in a section labeled My Portfolio. One such experience, the co-creation and launch of the Hangtime app (a platform that helps students compare schedules with friends), served him well for a future project. Two years later, he joined a startup called HeronChat to work part-time as their lead UI/UX Designer, and made significant contributions to the design of their job placement app.

Brian is a very accomplished and globally conscious member of the .xyz community. He serves as a resource to those visiting his website. He shares not only his experiences and samples of his design work, but also the valuable lessons he has learned along the way. BrianTan.xyz serves to educate and inspire, and includes many opportunities to connect with Brian to learn more. You may also visit him on Facebook and LinkedIn.

In this XYZ Quarterly we’ll cover seven helpful tips that you can use to develop a customer-inspired brand and recap XYZ’s Q1 2021 activity.

Seven key ways to stay ahead of the curve by building a customer-focused brand

Evolving your brand to fit the needs of your audience is vital to its longevity. The world is ever-changing, and often unpredictable. From economic stumbling blocks and new health regulations, to environmental dangers, social upheaval, and demographic challenges, the needs of your customer are changing. A customer-focused brand is one that always identifies growing trends and serves their audience in the best and most current way. Being flexible and nimble when necessary can help your brand to achieve true staying power.

In today’s digital world, a thoughtful and purposeful online presence is one of the best ways to stay ahead of the curve. A website with a memorable domain enables you to promote your brand and your evolution of services. It can reach new audiences all over the world and you can showcase your brands exactly how you want to.

That’s the reason this year’s XYZ Quarterly theme is Staying Ahead of the Curve with .XYZ. Each quarter we will provide you with tips on how to develop and redirect your brand to stay two steps ahead. To begin, this quarter we’ll be showing you how to stay ahead of the curve by being customer-focused. We’ll offer you seven helpful tips that you can use to develop a customer-inspired brand, as well as seven .xyz websites that serve as prime examples of these tips.

Read on for Part 1: “Seven key ways to stay ahead of the curve by building a customer-focused brand” or jump down to Part 2: “XYZ’s Q1 2021 Recap.”

Tip 1. Improve an industry with a digital solution

Improve an industry with a digital solution

Brands that can recognize a universal need and create a digital solution for the greater good can transform their industries. Among the many benefits of digital solutions (efficiency, flexibility, cost savings) one stands out the strongest: improved customer experience. Digital solutions have increased availability to countless new audiences, and have helped many brands embark on new journeys. The customer experience, specifically customer convenience, is at the forefront of these solutions and new ways of business. “It’s never been easier to” is a common expression you’ll hear when anyone describes the new innovations or offerings of a brand that has gone digital. Consider the moment in time when streaming services began evolving the video rental format that had been operating the same way for years. It became easier and easier to access any movie at any time, without the burden or inconvenience of a trip to the video store.

Moxie.xyz

Moxie.xyz is an example of a brand that created a cutting-edge digital solution for the fitness community. They work to connect health and fitness professionals to those wanting to workout from home, on their own time and at an affordable cost. Moxie.xyz recognized that fitness instructors needed assistance taking their services to the digital landscape in order to continue thriving. They created a digital platform of fitness classes filtered by type, preferred instructor, duration, required equipment, and more, all at reasonable costs. Interested parties have the opportunity to become an instructor for Moxie.xyz via a link on the site. The website has made many considerations for the fitness instructor community and has set them up to be leaders in the growing trend of at-home, streaming workouts.

By researching trends, honing in on opportunities for digital solutions as they arrive, and taking action quickly, your digital solution helps you to meet the needs of modern customers. It could even become the new baseline in your industry.

Tip 2. Adapt to the changing needs of your audience

Adapt to the changing needs of your audience

It may be necessary for your brand to pivot in order to better serve your audience. Making a pivot can help you to improve your results and make the best use of your efforts. Pivots can be made in many different ways, small and large. Consider narrowing your efforts to offer one fully enhanced service that is above and beyond the best in the field. Redirect your marketing to cater to a new audience or demographic that could benefit from your services. Consider surveying your audiences to discover gaps between your offerings and their expectations. You can make your efforts widely known with updates to your website.

HelloWorldRobotics.xyz

HelloWorldRobotics.xyz is an example of a brand that pivoted to serve the market better. With a fleet of skillfully developed autonomous delivery robots fully designed, they recognized a greater need for their technology at the onset of the COVID-19 pandemic. They realized they could provide a way to help reduce imprudent physical contact. The company launched Project Care, a focused effort to provide contactless delivery of essentials and sanitizing services using the technology they had just developed. Their delivery robots can be dispatched to hospitals, quarantine zones, shopping malls, and gated communities; practically everywhere a person in need could be. HelloWorldRobotics.xyz made use of their existing technology to better serve the needs of their customers.

Adjusting your lens to see the greater needs your products or services could address can help them gain traction and put you ahead of your competition.

Tip 3. Create the most engaging user experience possible

Create the most engaging user experience possible

In today’s digital world, a strong website user experience can give your brand a competitive edge in attracting and retaining your audience. Designing a website that effectively communicates the value you bring to your audience will help you to generate brand advocacy and customer retention. Becoming hyper-focused on the needs of your customers is one of the keys to creating the most engaging user experience possible. Utilize varying types of media to communicate how your brand serves them, including images, videos, and gifs. Create opportunities to be interactive with your website visitors by sharing their user submissions and hosting topical quizzes or trivia. Be creative and consider surprising your audience with something new or unexpected.

Foodism.xyz

Find inspiration from Foodism.xyz, one of the first-ever social media platforms centered on food. Their mission is to gather all food enthusiasts under a single digital roof, and they do so by creatively engaging them in all things food related. What began as an online presence for their print magazine evolved into a full-fledged platform with a pretty remarkable user experience. Foodism.xyz gives members reasons to log in at least once a day, including the promise of a user-submitted recipe of the day. Not only are viewers excited for a new recipe, but they’re eager to see if perhaps their submission was chosen. Members can also read user-submitted blog posts, mixed in with posts directly from the Foodism staff, covering everything from “desserts of India” to “why it’s time to change up your cooking oil.” Foodism.xyz has created an online atmosphere where viewers can spend considerable time. They make regular use of user participation to collaborate with and build their growing community of brand advocates, strengthening their position as a leading food-based social media platform.

Utilizing engagement and creativity to understand the interests of your customers can help you design an appealing user experience on your website and set you on a course of long-lasting favorability.

Tip 4. Find ways to develop innovative solutions to optimize your operations

Find ways to develop innovative solutions to optimize your operations

Taking the time to identify areas within your company that could be more effective or efficient can help you to develop solutions to improve what you have to offer. This can help you to keep up with the needs of your audience and ensure the longevity of your brand. Larger companies may not need to make a full pivot to keep up with their audience’s needs; they just need innovative solutions to fulfill new requirements. See if you can find ways to improve your customer experience. Streamlining warehouse functions can decrease the time it takes to send out shipments. Adding a chat service to your website can cut down on customer service phone call hold times for your customers. Optimizing the images on your website can decrease its load time and help your customers save a minute or two when online shopping. Improving your operations with your customer in mind can help you continue to serve the growing needs of your customer.
byld.xyz/

Byld.xyz specializes in providing solutions for this kind of strategic internal optimization. Their website states that “61% of CEOs expect a startup competitor to disrupt their industry at any moment” so they help big companies create innovation internally to keep up with the growing needs of their customers. Byld.xyz determines a solution through three main growth phases: Insights, Labs, and Startups. The Insights phase focuses on identifying trends and detecting opportunities. Based on learnings from the Insights phase, possible solutions and minimum viable products (MVPs) are created during the Labs phase. Finally, these MVPs are put to the test during the Startup phase. Once an MVP is considered ready to become a startup solution, Byld.xyz assigns internal teams to take care of essential functions like marketing and sales, operations, product, and IT.

You can take inspiration from Byld.xyz’s startup process to help improve your own operations. New internal processes can help your brand stay relevant and in demand.

Tip 5. Take advantage of digital freedoms to reach worldwide customers

Take advantage of digital freedoms to reach worldwide customers

Technology has freed brands and professionals from many location constraints. Email, instant messaging, video conferencing, and messaging platforms make it possible to connect with and serve customers all over the world. Associates are working remotely, enabling them to move freely about the world and still get the job done. While businesses are utilizing digital solutions and operating remotely, they can also rethink how they conduct business. You and your customers can become fully acquainted digitally, with no need to have them travel any distance to meet with you. This helps you to expand your customer base and own your niche. A well-designed website has become an essential way to inform your audience of how your brand operates, your mission, and examples of past projects.

Wave.xyz

Take note of Wave.xyz, a creative agency that offers complete promotional and branding services to their clients. Their website clearly communicates that they handle everything from the development of a complete strategy, material creation, and campaign management. Wave.xyz sets themselves apart from other creative agencies by choosing to be “nomadic.” Their employees go to their client and work from the front line. Visitors to the About Our Collective tab will find a quote from Jason Syptak, Wave.xyz‘s founder, which identifies the forward thought used in their operations. “We set up shop, work and deliver at the point of impact, or Impact Point as we call it.” Their goal is to immerse their team in the environment and create the most meaningful final product. They don’t have a headquarters because Wave.xyz was born with the idea of traveling to their clients, demonstrating a unique dedication to their audience. Wave.xyz uses their website to inform potential clients about their methods to illuminate the fact that geographic location does not limit their ability to do business.

Eliminating limitations and boundaries created by distance is easier than ever. Being flexible and showing willingness to serve a global audience can position you as an industry leader.

Tip 6. Identify emerging problems and create solutions for them

Identify emerging problems and create solutions for them

Analyzing your niche’s marketplace may lead you to create a completely new product or service. World events, newly developed technologies, and changing attitudes are all opportunities to create brand-new services, projects, or communities. An evolving marketplace continually provides new opportunities to work towards improvements, and increase efficiency and convenience. Many brands find a problem or pain point and solve it in a new way. Being innovative can assist your continued relevance and position you ahead of the curve.

KetoChow.xyz

Learn from KetoChow.xyz, who addressed an obstacle in the trending ketogenic diet lifestyle. KetoChow.xyz recognized the growing desire for a healthy and convenient meal-replacement option to serve the ketogenic community. There are ample protein shakes and meal-replacement shakes on the market, but KetoChow.xyz wasn’t seeing any that met the trifecta of requirements to make them perfectly ketogenic: high fat, moderate protein, and very low carbohydrates. Founder Chris Bair has been following the ketogenic diet since 2014. As a customer himself, it was easy to center the customer in his strategy. He took something that worked for him in his journey and developed it to make it available for the mass market. KetoChow.xyz created a shake mix of their own. Customers can add water and heavy whipping cream or avocado oil to create a convenient ketogenic meal replacement. KetoChow.xyz created an innovative solution for the ketogenic community, positioning themselves at the forefront of ketogenic meal-replacements.

Creating a brand new product or service that fills a gap in the marketplace can create incredible value for your audience and establish you as a forward-thinking brand.

Tip 7. Combine new products and services

Combine new products and services

Expanding your services can help you to provide more value to your audience. You can develop a second leg of your main service to combine two services in one offering that hasn’t been done before. Increasing your services can increase the size of your brand and demonstrate your awareness of the growing needs of your customers. Once you have developed your unique combination, you can add new pages to your website and/or launch a sister site to work in conjunction with each other. Many companies have fully reinvented themselves to take advantage of digital opportunities — online stores and applications can put all of your existing services at a customer’s fingertips, at any time of the day.
Spot.xyz

Learn from Spot.xyz, a startup that’s working on a workplace solution that aims to bring the spirit and utility of being in the same physical office to a digital experience. Their platform is combining features of a communication platform with that of shared workspaces. Spot.xyz includes virtual shared spaces and office services complete with chat rooms organized by topic, as well as private groups and direct messaging. They are positioning themselves as the virtual hub for your organization, and they are bringing together a channel-based messaging platform, a secure document sharing system, and an office simulation experience. Spot.xyz’s strategy of combining the many needs of the modern office in a single platform could place them ahead of competitors that only offer a piece of what they do.

Offering multiple products or services that customers need can help you to create a unique solution that positions you at the forefront of your industry.

Conclusion

Brands that stay ahead of the curve stay focused on their customers. Keep an eye on growing trends and the changing needs of your audience. Strive to offer them the best experience possible by adapting to new situations and perspectives when necessary. That could mean layering and increasing your services, developing smaller innovative solutions to improve what you currently provide, or making a drastic change that better utilizes your resources. Every improvement can be promoted with a website that is as adaptable and flexible as your business.

Following the examples of the seven .xyz websites above can help to keep the customer at the center of every decision and help to ensure the longevity of your brand.





XYZ Q1 Quarterly Recap

2021 is well under way. For XYZ, Q1 was filled with innovation, accomplishment, and anticipation. Here’s how we made a big entrance into the new year.

Five news ways to shine online

In our continued effort to help the next generation of internet users make their mark online, we changed the face of the beauty industry online forever. We proudly introduced the first-ever domain names made for the beauty industry: .Beauty, .Hair, .Skin, and .Makeup! These exciting domains allow beauty brands, professionals, and influencers to acquire affordable, memorable URLs that match their brand name, first and last name, social handle, or creative idea. We also introduced .Quest, the domain made for gurus, experts, and authorities in any field. .Quest is the perfect domain for internet users to show their website is the destination their audience is seeking. These new domains are affordable, unrestricted, and available to anyone looking for a head-turning brand presence.

Say hello to .Beauty, .Hair, .Skin, and .Makeup

Say hello to .Beauty, .Hair, .Skin, and .Makeup

Flawless beauty brands are getting online with .Beauty, .Hair, .Skin, and .Makeup domain names. Many smart brands and visionaries have already taken advantage of these exciting domain opportunities and exceeded our expectations. A .Beauty, .Hair, .Skin, or .Makeup domain can enable beauty brands, professionals, and fans to launch affordable, memorable URLs that match their brand name, first and last name, social handle, or creative idea. Some noteworthy early adopters have already realized the value of these extensions. To name just a few, we’ve noted registrations such as www.MaxFactor.beauty, www.Barbers.hair, www.Freckles.skin, and www.Glossier.makeup!

Get the best with .Quest

Get the best with .Quest

We also launched .Quest, the domain intended for gurus, experts, and authorities in any field. .Quest is the perfect domain for internet users to mark their website as the destination their audience is seeking. Some of today’s gurus are already on board, including Twitch co-founder Justin Kan who launched www.Justin.quest as the dedicated home for his podcast The Quest. New apparel brand www.GoldenAge.quest is paying homage to famous expeditions with their Explorer Series t-shirts. Each t-shirt design charts a different well-known voyage from history.

Eight more of our TLDs achieved MIIT accreditation

Eight more of our TLDs achieved MIIT accreditation

At the onset of March, eight of our domains joined .xyz in achieving MIIT accreditation in China. We’re thrilled to say that any owner of a .Rent, .College, .Monster, .Baby, .Security, .Protection, .Storage, or .Theatre domain in China can publish their site live to a global audience. Meanwhile, .xyz continues to enjoy its position as one of the most popular domains in China, having maintained MIIT accreditation since 2016. With adopters ranging from startups, individuals, and organizations, we’ve seen so many launch creative websites on their .xyz domains. Be sure to check out our blog to learn first hand from .xyz adopters and discover their inspiring websites for yourself.

Preparing for the relaunch of .Homes, .Autos, .Motorcycles, .Boats, and .Yachts

.Homes, .Autos, .Motorcycles, .Boats, and .Yachts

We’ve been busy preparing for the relaunch of our latest domain acquisitions. We’re excited to continue to serve the real estate and transportation industries with .Homes, .Autos, .Motorcycles, .Boats, and .Yachts domain names. They make it easy for brokers, dealers, and service-providers to create memorable domains that match what their audiences are searching for. Starting in June, we plan to make these unrestricted domains even more affordable. Stay tuned for more information!

XYZ provides domains and education for coders at five exciting hackathons

XYZ supported five student-focused hackathons in the first quarter of 2021. Participants at Hack BI 2021, UPES-CSI, UofT Hacks, SacHacks, Makeathon 3077 received .xyz domains to help them launch their ideas and projects online. Located throughout the United States, Canada, and India, the hackathons all celebrated technology with workshops and mentors that helped participants learn and grow. XYZ is proud to help participants share their ideas and solutions with a global audience via their new .xyz domains.

We also supported entrepreneurs and small businesses by partnering with business education platform StartUpStarter in March. Free .xyz domains were provided as part of their No Code Week, a 9-day event where leading companies in the no code space taught participants how to build apps, a website, and even entire businesses.

2021 promises way more excitement, and XYZ has continued plans for the year ahead. Stay tuned by subscribing to our newsletter, and following us on Instagram, Twitter, and Facebook.