The secret behind every great website is a top-notch design. You could have a memorable domain name, set up promotion campaigns to direct traffic to your website, and have an awesome product or service to offer, but if your website doesn’t have an intuitive and appealing design then visitors will bounce from your page as quickly as they arrived.
Fortunately, designing a website that looks good and works well isn’t difficult. Make sure your website design is the best it can be by following these tips:
Designing your website with a minimalistic approach boils down to keeping your website uncluttered and simple. This is especially important on your homepage, where you’ll want to space out images and text to keep an even and organized feel that guides your site’s visitors to the different subpages you want them to click on.
For a great example of minimalistic homepage design, check out Milk.xyz’s homepage below.
When you design your website with a minimalist style, that doesn’t mean you need to cut out having text. Wherever you do plan on putting content, though, just make sure the paragraphs aren’t too long or filled with difficult language and jargon.
Accessibility is key to getting visitors to stay on your page, and a welcoming website design is one that uses short paragraphs of text with concise sentences.
For inspiration on the right way to design text on your website, check out how Hyperlab.xyz does it below.
We’ve talked about the importance of designing your site using “Mobile first” in the past, but it bears repeating here. Odds are the majority of your website’s visitors will be accessing your page via a mobile device, so designing your website to look appealing on a mobile device first, then scaling the design up to look great on desktop is the best way to ensure your site keeps visitors no matter where they’re accessing your page from.
Supernova.xyz is a great example of the kind of beautiful look you can get by designing your website with mobile first.
When you design your website, imagine it’s like a map. You are drawing the lines of the streets and where they lead, but the user is the one driving the car. Set up eye-catching call-to-action (CTA) buttons leading to important subpages, and use text placement along with enticing, clickable images that lead visitors to the information you want them to see or the pages you want them to dig deeper into.
One great example of a well-mapped site is MIT’s Engine.xyz.
Adding the personal touch of your brand, your idea, or even you yourself when you design your website will endear visitors to the content you’re displaying and make them more interested in engaging with what you’re showing them.
For ideas on how to design your website with a unique personal touch, check out JovelRoystan.xyz.
You’re going to be putting serious effort and time into designing your website. Make sure it’s worth your while and take full advantage of tracking tools like Google Analytics to see where your site traffic is coming from, which pages visitors stay on the longest, and what pages users navigate to and from the most. This will help you identify what is working on your site, and let you see exactly what tweaks need to be made to get the most from every visitor to your website.
These tips will help you design a website that not only looks fantastic, but works to get you the results you want. Now that you’re ready to design a beautiful website, don’t miss your chance to submit it in XYZ’s website design contest where you could win an iPad Pro!
All the details on how to win can be found at www.gen.xyz/giveaway, and the contest is running from now until July 31st. Get your .xyz domain and get started on building your winning site today at www.gen.xyz/register.
On May 25, 2018, the European Union’s new General Data Protection Regulations (GDPR) will go into effect. The GDPR laws are the result of years of lawmakers’ efforts to create a system that is prepared to protect consumers privacy and information against the data breaches and security threats that have been steadily increasing across the web.
To help you make sure you’re ready for the changes GDPR will bring, this week’s installment of XYZ’s Internet “How-to’s” is all about GDPR; What GDPR is, Why GDPR matters, and how you can prepare for GDPR’s implementation.
GDPR is the EU’s set of rules and regulations that are designed to protect EU consumers online from identity theft, invasion of privacy, and leaks of personal data into the hands of malicious actors online. The GDPR provisions regulate organizations or businesses that collect, transfer or process consumer information online, especially sensitive information like names, addresses, credit card numbers, and more.
GDPR regulations ensure consumers’ data remains safe by placing legal obligations on any business or organization online that handles that information. These obligations include things like making sure the organization keeps records on how they process data and even harsh legal penalties for organizations that are subjects of data breaches.
If you’re a business owner with a client base in the EU, you must prepare to abide by the new laws before May 25 or be subject to fines. The number one priority you should have is to get in compliance with the laws, if you haven’t already. You should also prepare your organization’s data collection methods and data storage systems. Send your consumer’s opt-in privacy notifications and tell them how you will protect their data.
Most importantly, invest in the cybersecurity of your company. There are many cybersecurity best practice guides available online, but if you need to look further and enlist outside help via a cyber protection service, don’t hesitate to do so.
As an individual preparing for GDPR, your main concern should be to take note of the opt-ins that you receive from companies who have your information online and make sure that you approve of how they will be handling your information. If you don’t feel comfortable with the measures they are taking, it is your right to opt-out and have your information removed from that company’s database.
Be careful, though, when completing privacy opt-ins. Since many companies are sending these privacy opt-ins via email, scammers and fraudulent agents are seizing this time of increased security opt-in emails to pose as companies or organizations and trick consumers by into giving over their personal data. Remember, a legitimate company sending a privacy opt-in will NEVER ask for personal information like your name, address, or credit card number. You should also check the email address you received the opt-in from, and make sure it matches the company or organization’s website.
Security is of the utmost importance online, so consider protecting your domains by adding registrar locks on them. This will give you an added layer of control over your domain and ensure it is not taken or falls into the wrong hands.
Similarly, you should also consider adding two-factor authentication on your domains. This will ensure that you are notified any time someone is trying to access your domain name, and you can detect suspicious behavior right when it happens and keep your domains safe.
GDPR is set to have a far-reaching effect on the internet, but if you follow this guide you will be knowledgeable of the coming changes and ensure you are prepared for them. Be sure to read our past “How to” posts if you’ve missed any, and stay up to date on all things XYZ by following us on Instagram. We’ll be back next week with another internet How To, so be sure to stay tuned to our blog for more!
*Nothing in this blog post constitutes legal advice.
When you want to build a website, choosing a domain name is the first, and possibly most important, decision you need to make. No matter if you’re building a website for your business or organization, or just want to create a website to show off some of your hobbies, choosing a domain name shouldn’t hold you up from getting your website up and running. Below are some helpful tips to follow to make sure you choose a domain name that’s perfect for you so you can get to building your website quicker.
Short domain names are: a) easy to remember, b) easier to spell correctly, c) faster to type, d) easier to read, e) fit better on advertisements or business cards.
In a past study done on the top 1 million websites as ranked by Alexa, Gaebler found that sites became less popular as their character length increased, and the top 10,000 domains in the list had 8 characters or less. So, if you choose a domain name that is short, you’ll be much better off in the long run.
If you’re choosing a domain name for your business, go with your company name over something generic about your product. This will also help you keep things shorter and more memorable, which is easier to promote.
Choosing a domain name with hyphens or numbers may seem like an easy workaround to getting a shorter domain, but these make the domain harder to type and remember. Numbers cause confusion (is it spelled out or just the number?) and hyphens can easily be forgotten when someone is typing out your domain name.
In some industries, the majority of a company’s business will come from online leads, so having specific keywords in your domain can help you rank higher in searches for that product or service. For example, you can register Plumbing.xyz for your plumbing service, instead of settling for something like BillsHomeRepairServices.com
If you’re creating your website for a localized audience, you can connect with them by including your city or state in your domain. Securing MikesPizzaLA.xyz or LawyersNY.xyz not only show that regional audience that you are serving them, but can also help you improve your organic search rankings.
One of the essential places to promote your site will be on social media platforms like Instagram, Facebook, and Twitter. Unfortunately, just as it can be a struggle to get the domain that matches your brand before it’s gone, the same is true for getting your social media handles.
Using your domain extension in your social media profiles (like @PublicSpace.xyz or @TheLushLife.xyz) ensures you’ll get the handle that matches your brand, and also doubles as a promotion of your website.
Before you choose a domain and put down the money to register it, make sure that the name you want isn’t trademarked or copyrighted by someone else. You could end up dealing with a legal battle for the domain and potentially lose it for good.
To be safe, check that the domain you want to choose isn’t something already registered in the Trademark Clearing House.
On the flip side, if you have trademarked your business name or slogan, make sure you’ve secured the domain to match it. As mentioned in the last tip, there are legal avenues to follow if bad actor is using a domain named after a trademark you own, but it’s easier to avoid the whole mess in the first place by securing your brand and registering your names before the bad actor can even get to it. Plus, if you’re struggling to choose a domain name, it’s always a no-brainer to register your brand name and trademarks!
Choosing a domain name can seem like a daunting task, but following these tips will ensure that you choose the domain name that’s perfect for you, and one that you will be happy with for as long as you own it. Feeling like your ready to choose a domain name and get your website online? Head to gen.xyz/register and get your own .xyz domain for just $0.99 with promo code ‘GENXYZ’.
If you missed any of our past Internet “How-Tos” on ‘How to build a website’ and ‘How to design your site using “mobile first”’, be sure to catch up on them and make sure you’re prepared to not only choose a domain name, but build a fantastic website on your domain! We’ll see you again next month with a new helpful internet “How-To”!
If you’re looking for guidance when building your website, the thing you’ll hear most often from website designers, developers, and even savvy business owners is “mobile first”. But what does mobile first mean? And why do you need to care about mobile first for your website?
To start, mobile first refers to a strategy you should employ when building your site; think about how it will look on mobile first, then work your way up to designing for bigger screens. Mobile traffic dethroned traditional desktop traffic as the main source of internet usage back in 2016, and has only been steadily (and rapidly) rising ever since. You need a mobile first approach because your website is most likely going to be accessed using a phone or tablet. No matter how great your site looks on a desktop, an ugly mobile site will lead to less page-viewing time and higher exit rates.
For help building your website with the mobile first approach, below are some important guidelines to follow.
These recommendations come directly from the biggest search engine in the world, Google.
Building your site using a mobile first strategy is a wise choice, because not only will your site be ready for the majority of traffic you’ll see right after launch, it will also be prepared for the much larger mobile-using internet market that is taking over online. Mobile first requires a slightly different approach than traditional site-building for desktop, but if you follow these best practices your site will be optimized to keep visitors on your page.
In case you missed it, be sure to check out the first installment in our “How To” blog post series, last month’s post on “How To Build a Website.” And be sure to come back next month, when we’ll cover “How to Choose a Domain Name”. Until then, you can see more internet “How To’s” on our YouTube channel!
When you’re building any website, there are a few hard and fast rules that will always apply. It doesn’t matter whether you’re making something simple like a website for your wedding or something more complicated like a platform to connect members of your organization, the basic principles of “how to build a website” are the same for everyone. In this blog post we’ll share the basic best practices for building a website that you should keep in mind.
Best Practices for Building a Website:
When most people start building a website, the common mistake they make at the start is focusing first on very specific aspects of their site, like choosing a background picture or deciding where to put a certain block of text. While these things do matter, spending too much time on them will make a website less organized and add a great deal of time to the process of building a website. What you should do instead when you start to build a website is:
The “big picture” pieces of your website will be determined by Step 2…
An example site map:
Think of your site map as the skeleton of your website. The bubbles and lines in your site map are the bones that connect everything you build on your website together. When you build your website map:
Nielsen group estimates that you have about 10 seconds of a visitor’s time to get their attention and keep them on your page. Having huge, unbroken blocks of text on your site is a basic error often made when building a website, and unfortunately it can be one of the most damaging as it gives your visitors reason to navigate away. To avoid this error when you build your website:
Think back to your site map and the main goal you had when you set out building your website. The pages at the end of each line in your site map should have a direct call to action that accomplishes the overall goal you want from the people who visit your site. Below are a few examples of good, clear calls to action:
After you’ve built your website strategy, drawn your site map, optimized your content, and placed your calls to action, the last consideration you need to make is the overall feel of your website. This is where you need to give special attention to images, stylization, content placement, and anything else that comprises the “aesthetic” we discussed in at the beginning of the post. Think about:
Learning how to build a website that perfectly accomplishes everything you envision is not as difficult as it seems. If you keep these website building best practices in mind, your website will look and feel exactly how you want and will attract the visitors you’ve targeted for it.
This is the first in a series of blog posts we’ll be sharing about best practices on the web, so stay tuned to learn about everything from picking a domain name to making your website secure. You can also head to gen.xyz/101/build-a-website for more in-depth information on how to build a website including logo design, using HTML/CSS, and more. Be sure to check back next month when we’ll discuss how to make your website mobile-friendly. Until then, head over to our YouTube channel to see more internet “how to’s”.