In this XYZ Quarterly we’ll cover seven helpful tips that you can use to develop a customer-inspired brand and recap XYZ’s Q1 2021 activity.
Evolving your brand to fit the needs of your audience is vital to its longevity. The world is ever-changing, and often unpredictable. From economic stumbling blocks and new health regulations, to environmental dangers, social upheaval, and demographic challenges, the needs of your customer are changing. A customer-focused brand is one that always identifies growing trends and serves their audience in the best and most current way. Being flexible and nimble when necessary can help your brand to achieve true staying power.
In today’s digital world, a thoughtful and purposeful online presence is one of the best ways to stay ahead of the curve. A website with a memorable domain enables you to promote your brand and your evolution of services. It can reach new audiences all over the world and you can showcase your brands exactly how you want to.
That’s the reason this year’s XYZ Quarterly theme is Staying Ahead of the Curve with .XYZ. Each quarter we will provide you with tips on how to develop and redirect your brand to stay two steps ahead. To begin, this quarter we’ll be showing you how to stay ahead of the curve by being customer-focused. We’ll offer you seven helpful tips that you can use to develop a customer-inspired brand, as well as seven .xyz websites that serve as prime examples of these tips.
Read on for Part 1: “Seven key ways to stay ahead of the curve by building a customer-focused brand” or jump down to Part 2: “XYZ’s Q1 2021 Recap.”
Brands that can recognize a universal need and create a digital solution for the greater good can transform their industries. Among the many benefits of digital solutions (efficiency, flexibility, cost savings) one stands out the strongest: improved customer experience. Digital solutions have increased availability to countless new audiences, and have helped many brands embark on new journeys. The customer experience, specifically customer convenience, is at the forefront of these solutions and new ways of business. “It’s never been easier to” is a common expression you’ll hear when anyone describes the new innovations or offerings of a brand that has gone digital. Consider the moment in time when streaming services began evolving the video rental format that had been operating the same way for years. It became easier and easier to access any movie at any time, without the burden or inconvenience of a trip to the video store.
Moxie.xyz is an example of a brand that created a cutting-edge digital solution for the fitness community. They work to connect health and fitness professionals to those wanting to workout from home, on their own time and at an affordable cost. Moxie.xyz recognized that fitness instructors needed assistance taking their services to the digital landscape in order to continue thriving. They created a digital platform of fitness classes filtered by type, preferred instructor, duration, required equipment, and more, all at reasonable costs. Interested parties have the opportunity to become an instructor for Moxie.xyz via a link on the site. The website has made many considerations for the fitness instructor community and has set them up to be leaders in the growing trend of at-home, streaming workouts.
By researching trends, honing in on opportunities for digital solutions as they arrive, and taking action quickly, your digital solution helps you to meet the needs of modern customers. It could even become the new baseline in your industry.
It may be necessary for your brand to pivot in order to better serve your audience. Making a pivot can help you to improve your results and make the best use of your efforts. Pivots can be made in many different ways, small and large. Consider narrowing your efforts to offer one fully enhanced service that is above and beyond the best in the field. Redirect your marketing to cater to a new audience or demographic that could benefit from your services. Consider surveying your audiences to discover gaps between your offerings and their expectations. You can make your efforts widely known with updates to your website.
HelloWorldRobotics.xyz is an example of a brand that pivoted to serve the market better. With a fleet of skillfully developed autonomous delivery robots fully designed, they recognized a greater need for their technology at the onset of the COVID-19 pandemic. They realized they could provide a way to help reduce imprudent physical contact. The company launched Project Care, a focused effort to provide contactless delivery of essentials and sanitizing services using the technology they had just developed. Their delivery robots can be dispatched to hospitals, quarantine zones, shopping malls, and gated communities; practically everywhere a person in need could be. HelloWorldRobotics.xyz made use of their existing technology to better serve the needs of their customers.
Adjusting your lens to see the greater needs your products or services could address can help them gain traction and put you ahead of your competition.
In today’s digital world, a strong website user experience can give your brand a competitive edge in attracting and retaining your audience. Designing a website that effectively communicates the value you bring to your audience will help you to generate brand advocacy and customer retention. Becoming hyper-focused on the needs of your customers is one of the keys to creating the most engaging user experience possible. Utilize varying types of media to communicate how your brand serves them, including images, videos, and gifs. Create opportunities to be interactive with your website visitors by sharing their user submissions and hosting topical quizzes or trivia. Be creative and consider surprising your audience with something new or unexpected.
Find inspiration from Foodism.xyz, one of the first-ever social media platforms centered on food. Their mission is to gather all food enthusiasts under a single digital roof, and they do so by creatively engaging them in all things food related. What began as an online presence for their print magazine evolved into a full-fledged platform with a pretty remarkable user experience. Foodism.xyz gives members reasons to log in at least once a day, including the promise of a user-submitted recipe of the day. Not only are viewers excited for a new recipe, but they’re eager to see if perhaps their submission was chosen. Members can also read user-submitted blog posts, mixed in with posts directly from the Foodism staff, covering everything from “desserts of India” to “why it’s time to change up your cooking oil.” Foodism.xyz has created an online atmosphere where viewers can spend considerable time. They make regular use of user participation to collaborate with and build their growing community of brand advocates, strengthening their position as a leading food-based social media platform.
Utilizing engagement and creativity to understand the interests of your customers can help you design an appealing user experience on your website and set you on a course of long-lasting favorability.
Taking the time to identify areas within your company that could be more effective or efficient can help you to develop solutions to improve what you have to offer. This can help you to keep up with the needs of your audience and ensure the longevity of your brand. Larger companies may not need to make a full pivot to keep up with their audience’s needs; they just need innovative solutions to fulfill new requirements. See if you can find ways to improve your customer experience. Streamlining warehouse functions can decrease the time it takes to send out shipments. Adding a chat service to your website can cut down on customer service phone call hold times for your customers. Optimizing the images on your website can decrease its load time and help your customers save a minute or two when online shopping. Improving your operations with your customer in mind can help you continue to serve the growing needs of your customer.
Byld.xyz specializes in providing solutions for this kind of strategic internal optimization. Their website states that “61% of CEOs expect a startup competitor to disrupt their industry at any moment” so they help big companies create innovation internally to keep up with the growing needs of their customers. Byld.xyz determines a solution through three main growth phases: Insights, Labs, and Startups. The Insights phase focuses on identifying trends and detecting opportunities. Based on learnings from the Insights phase, possible solutions and minimum viable products (MVPs) are created during the Labs phase. Finally, these MVPs are put to the test during the Startup phase. Once an MVP is considered ready to become a startup solution, Byld.xyz assigns internal teams to take care of essential functions like marketing and sales, operations, product, and IT.
You can take inspiration from Byld.xyz’s startup process to help improve your own operations. New internal processes can help your brand stay relevant and in demand.
Technology has freed brands and professionals from many location constraints. Email, instant messaging, video conferencing, and messaging platforms make it possible to connect with and serve customers all over the world. Associates are working remotely, enabling them to move freely about the world and still get the job done. While businesses are utilizing digital solutions and operating remotely, they can also rethink how they conduct business. You and your customers can become fully acquainted digitally, with no need to have them travel any distance to meet with you. This helps you to expand your customer base and own your niche. A well-designed website has become an essential way to inform your audience of how your brand operates, your mission, and examples of past projects.
Take note of Wave.xyz, a creative agency that offers complete promotional and branding services to their clients. Their website clearly communicates that they handle everything from the development of a complete strategy, material creation, and campaign management. Wave.xyz sets themselves apart from other creative agencies by choosing to be “nomadic.” Their employees go to their client and work from the front line. Visitors to the About Our Collective tab will find a quote from Jason Syptak, Wave.xyz‘s founder, which identifies the forward thought used in their operations. “We set up shop, work and deliver at the point of impact, or Impact Point as we call it.” Their goal is to immerse their team in the environment and create the most meaningful final product. They don’t have a headquarters because Wave.xyz was born with the idea of traveling to their clients, demonstrating a unique dedication to their audience. Wave.xyz uses their website to inform potential clients about their methods to illuminate the fact that geographic location does not limit their ability to do business.
Eliminating limitations and boundaries created by distance is easier than ever. Being flexible and showing willingness to serve a global audience can position you as an industry leader.
Analyzing your niche’s marketplace may lead you to create a completely new product or service. World events, newly developed technologies, and changing attitudes are all opportunities to create brand-new services, projects, or communities. An evolving marketplace continually provides new opportunities to work towards improvements, and increase efficiency and convenience. Many brands find a problem or pain point and solve it in a new way. Being innovative can assist your continued relevance and position you ahead of the curve.
Learn from KetoChow.xyz, who addressed an obstacle in the trending ketogenic diet lifestyle. KetoChow.xyz recognized the growing desire for a healthy and convenient meal-replacement option to serve the ketogenic community. There are ample protein shakes and meal-replacement shakes on the market, but KetoChow.xyz wasn’t seeing any that met the trifecta of requirements to make them perfectly ketogenic: high fat, moderate protein, and very low carbohydrates. Founder Chris Bair has been following the ketogenic diet since 2014. As a customer himself, it was easy to center the customer in his strategy. He took something that worked for him in his journey and developed it to make it available for the mass market. KetoChow.xyz created a shake mix of their own. Customers can add water and heavy whipping cream or avocado oil to create a convenient ketogenic meal replacement. KetoChow.xyz created an innovative solution for the ketogenic community, positioning themselves at the forefront of ketogenic meal-replacements.
Creating a brand new product or service that fills a gap in the marketplace can create incredible value for your audience and establish you as a forward-thinking brand.
Expanding your services can help you to provide more value to your audience. You can develop a second leg of your main service to combine two services in one offering that hasn’t been done before. Increasing your services can increase the size of your brand and demonstrate your awareness of the growing needs of your customers. Once you have developed your unique combination, you can add new pages to your website and/or launch a sister site to work in conjunction with each other. Many companies have fully reinvented themselves to take advantage of digital opportunities — online stores and applications can put all of your existing services at a customer’s fingertips, at any time of the day.
Learn from Spot.xyz, a startup that’s working on a workplace solution that aims to bring the spirit and utility of being in the same physical office to a digital experience. Their platform is combining features of a communication platform with that of shared workspaces. Spot.xyz includes virtual shared spaces and office services complete with chat rooms organized by topic, as well as private groups and direct messaging. They are positioning themselves as the virtual hub for your organization, and they are bringing together a channel-based messaging platform, a secure document sharing system, and an office simulation experience. Spot.xyz’s strategy of combining the many needs of the modern office in a single platform could place them ahead of competitors that only offer a piece of what they do.
Offering multiple products or services that customers need can help you to create a unique solution that positions you at the forefront of your industry.
Brands that stay ahead of the curve stay focused on their customers. Keep an eye on growing trends and the changing needs of your audience. Strive to offer them the best experience possible by adapting to new situations and perspectives when necessary. That could mean layering and increasing your services, developing smaller innovative solutions to improve what you currently provide, or making a drastic change that better utilizes your resources. Every improvement can be promoted with a website that is as adaptable and flexible as your business.
Following the examples of the seven .xyz websites above can help to keep the customer at the center of every decision and help to ensure the longevity of your brand.
2021 is well under way. For XYZ, Q1 was filled with innovation, accomplishment, and anticipation. Here’s how we made a big entrance into the new year.
In our continued effort to help the next generation of internet users make their mark online, we changed the face of the beauty industry online forever. We proudly introduced the first-ever domain names made for the beauty industry: .Beauty, .Hair, .Skin, and .Makeup! These exciting domains allow beauty brands, professionals, and influencers to acquire affordable, memorable URLs that match their brand name, first and last name, social handle, or creative idea. We also introduced .Quest, the domain made for gurus, experts, and authorities in any field. .Quest is the perfect domain for internet users to show their website is the destination their audience is seeking. These new domains are affordable, unrestricted, and available to anyone looking for a head-turning brand presence.
Flawless beauty brands are getting online with .Beauty, .Hair, .Skin, and .Makeup domain names. Many smart brands and visionaries have already taken advantage of these exciting domain opportunities and exceeded our expectations. A .Beauty, .Hair, .Skin, or .Makeup domain can enable beauty brands, professionals, and fans to launch affordable, memorable URLs that match their brand name, first and last name, social handle, or creative idea. Some noteworthy early adopters have already realized the value of these extensions. To name just a few, we’ve noted registrations such as www.MaxFactor.beauty, www.Barbers.hair, www.Freckles.skin, and www.Glossier.makeup!
We also launched .Quest, the domain intended for gurus, experts, and authorities in any field. .Quest is the perfect domain for internet users to mark their website as the destination their audience is seeking. Some of today’s gurus are already on board, including Twitch co-founder Justin Kan who launched www.Justin.quest as the dedicated home for his podcast The Quest. New apparel brand www.GoldenAge.quest is paying homage to famous expeditions with their Explorer Series t-shirts. Each t-shirt design charts a different well-known voyage from history.
At the onset of March, eight of our domains joined .xyz in achieving MIIT accreditation in China. We’re thrilled to say that any owner of a .Rent, .College, .Monster, .Baby, .Security, .Protection, .Storage, or .Theatre domain in China can publish their site live to a global audience. Meanwhile, .xyz continues to enjoy its position as one of the most popular domains in China, having maintained MIIT accreditation since 2016. With adopters ranging from startups, individuals, and organizations, we’ve seen so many launch creative websites on their .xyz domains. Be sure to check out our blog to learn first hand from .xyz adopters and discover their inspiring websites for yourself.
We’ve been busy preparing for the relaunch of our latest domain acquisitions. We’re excited to continue to serve the real estate and transportation industries with .Homes, .Autos, .Motorcycles, .Boats, and .Yachts domain names. They make it easy for brokers, dealers, and service-providers to create memorable domains that match what their audiences are searching for. Starting in June, we plan to make these unrestricted domains even more affordable. Stay tuned for more information!
XYZ supported five student-focused hackathons in the first quarter of 2021. Participants at Hack BI 2021, UPES-CSI, UofT Hacks, SacHacks, Makeathon 3077 received .xyz domains to help them launch their ideas and projects online. Located throughout the United States, Canada, and India, the hackathons all celebrated technology with workshops and mentors that helped participants learn and grow. XYZ is proud to help participants share their ideas and solutions with a global audience via their new .xyz domains.
We also supported entrepreneurs and small businesses by partnering with business education platform StartUpStarter in March. Free .xyz domains were provided as part of their No Code Week, a 9-day event where leading companies in the no code space taught participants how to build apps, a website, and even entire businesses.
In this XYZ Quarterly we’ll cover seven important features to add to your app’s promotional website and recap XYZ’s Q4 2020 activity.
Read on for Part 1: “How to build the ultimate website for promoting your app or project” or jump down to Part 2: “XYZ’s Q4 2020 Recap.”
Making a strong promotional website for your app or project is critical to its success. Showcasing your app on your website, a platform that you control, can help you reach potential users worldwide. A website enables you to promote and present your app independently, giving you creative reign over your marketing and your audiences. Launch your website on a short and memorable domain, and it becomes easy to share through social media, email, and word of mouth.
We’ll show you 7 essential features to consider in order to get the most out of your app’s promotional website. In this edition of the XYZ Quarterly, we’ll explore seven app websites that offer stellar examples of these features that you can use to market your own app or project.
A key step to marketing your app is to succinctly tell users exactly what it does. This important information should be quick to read and front and center on your website. Make it easy to understand the purpose of your app by using short sentences designed with high visibility. This strategy helps visitors decide immediately what they want to do next. By providing simple information from the start, you can lead website visitors down the path to the next steps you want them to take. To see how this tip works in practice, look to UseMy.xyz.
UseMy.xyz is an app where users can lend everyday items to others or find and borrow an item they need. Their homepage features a two-sentence elevator pitch of the benefits to users, along with a quick description of what the app does. UseMy.xyz includes a prominent button with a call to action (CTA) to download the app, located immediately under this description. Their strategy is to tell users what their app does via the elevator pitch, then make it easy to get to the app with a simple click. In less than 30 seconds, UseMy.xyz gives future users what they need to know to get started.
Try this strategy on your homepage to quickly relay information that new users need about your app, and encourage app downloads.
Crafting a promotional website for your app can help generate downloads and add new users. It’s essential that you make download links clear and highlight them so that they are one of the most important elements on the page. A call to action (or CTA) is an element of your website that tells your audience what to do. Websites most often will utilize a highly visible button with action text, that makes it easy for the user to see and click right off the bat. An example of a solid CTA layout can be found on POAP.xyz’s website.
POAP.xyz is an app that uses decentralized technology to create a system where users can collect badges to confirm their participation in activities at events. POAP.xyz’s homepage is colorful and simple, and right in the center of the screen they feature a small group of calls to action. POAP.xyz uses the brands of Apple App Store and Google Play in their CTA buttons to show users where the app is available. A third button calls out “Questions?” which leads users directly into messaging with their team.
Try placing prominent marketplace-specific buttons on your website to immediately signal where potential users can get your app and help increase download conversions.
A significant number of apps today are compatible with more than one device. New users will want to know which of their devices work with your app before they try it. Showing them what your app is compatible with gives them a visual of your app at work, making it real in their mind. This also answers one of the first questions users will have – how to use your app. A company that answers this question in an engaging manner is Fill.xyz.
Fill.xyz is an app designed to help users e-sign documents on their mobile devices. Fill.xyz‘s website homepage shows right away that their app works on both mobile phones and tablets by featuring images of the app in use on these devices. This visual cue gives users a clear understanding of how the app works and where, before they even read a word on the website.
Try this method to give your website viewers a strong visual that will stick in their minds, make it real, and show where your app can be used.
Your elevator pitch and images of compatible devices help viewers create a solid understanding of your app. To showcase the full range of benefits of your app, you can present a magnified version of each feature on your website. Use short, easy-to-read sentences that explain important individual features and their benefits. Share close-up images of these features next to the descriptions so users will know how to use your app as soon as they open it. A great example of this strategy is Mee6.xyz‘s website.
Mee6.xyz is a bot made to integrate into the messaging platform Discord, and gives users more control over their community. Mee6.xyz allows users to add custom commands and roles for members, or gain ranking based on activity related to the community. These services can be difficult to picture, so Mee6.xyz features screenshots of each one as they would look in use on a Discord server. These visuals help explain, showing potential users how the features work, and also make it easy to visualize the benefits.
Help users grasp the benefits and get them thinking about the ways your app can solve their problems by illustrating your app’s features.
There are an overwhelming amount of apps available today. Generating trust in your app is important if you want folks to try it out. One of the strongest ways to earn that trust is by showing your app has “social proof” of its legitimacy and benefits. While app platforms already provide reviews, you can use your website to highlight the best reviews from your users, and also feature testimonials posted on other mediums. These could be social media posts, quotes, or even videos of users talking about why they like your app. GitHistory.xyz can help provide some inspiration for trying this tip.
GitHistory.xyz is a browser application that enhances a key feature of Github, a popular platform amongst the developer community for code collaboration and version control. GitHistory.xyz’s website proves the app’s popularity and legitimacy by listing testimonials from well-known members of their target audience in a section on their website titled “What people are saying…” This adds social proof and shows the app is popular with makers and developers, which are GitHistory.xyz’s ideal user base.
Try this tip on your website to increase trust with new users and help increase downloads of your app from your target audience.
The tips so far have focused on how you can use your app’s website to tell your audience what your app is and show off its features and benefits. This next tip will show you a great way to set your users up for success by breaking down scenarios that users can relate to. Users will be able to anticipate the benefits of your app before they’ve even downloaded it.
Sharing potential uses and scenarios can be especially helpful if your app solves complex problems. A model to look toward following on this tip is Mailchain.xyz.
Mailchain.xyz is a blockchain-based, email-like messaging service designed to allow users to send and receive messages between addresses and accounts. Blockchain technology is highly popular and growing fast, but many people are just becoming aware of its benefits and uses. Mailchain.xyz shows how businesses, communities, and cryptocurrency owners alike could use this messaging service in the “Use Cases” section of their website. They list three different examples for each scenario, showing how users in various roles could use the service. This helps users try Mailchain.xyz with a clear goal in mind as they start.
Pitching your app can be more effective when you show potential users clear ways to get started. Try this tip to make a great first impression and guide your users to a successful first experience with your app.
New users often want to see your app in action before they try it themselves. Seeing how it works helps them feel more comfortable by trying before buying (or downloading.) Get inspiration for your website by seeing an example of how this is done, and also preview a useful tool that will help you do it yourself on Overframe.xyz.
Overframe.xyz is a recording service that helps users make demo videos of their app in use. Overframe.xyz knows the value of adding app demo videos to your website, because their app is a tool that creates demo videos! On their own website homepage, they feature a gif of the Overframe.xyz tool in use, showing the user interface of the app. They include a secondary call to action right next to their “Get it now” button, and an option to watch a demo. Clicking on the “Watch demo” button pops up a video that shows how a user can use their app to record their own app demo. This video helps potential users get a quick idea of the quality and ease of use of Overframe.xyz’s tool.
Try giving your audience a look at your app in action so they can know what to expect from the user experience. They’ll be able to see the benefits your app offers firsthand, and go into using it with more trust.
When it comes to making the ultimate website to promote your app, focus on making information easy to find and process. Give your visitors a quick pitch of your app, use clear download CTAs, and give social proof that others like your app to help turn website visitors into app users. Visualize the features and benefits of your app, offer videos or demos, and share the devices it works on to start users off on the right foot. Provide potential use cases to help your site visitors get a clear picture of how they will use your app, as well.
Following the example of the seven .xyz websites above can help you make your app’s promotional website as effective as possible for generating users.
2020 has finally drawn to a close. For XYZ, Q4 was filled with just as much activity, innovation, and excitement as always. Here’s how the XYZ team, our partners, and allied organizations helped make the most of the end of 2020.
On December 1, XYZ introduced the first-ever domain names made for the beauty industry: .Beauty, .Hair, .Skin, and .Makeup. The naming opportunities of these new domain endings give brands, professionals, influencers, and communities of the multi-billion dollar beauty industry an exciting new way to build a flawless, industry-specific online presence.
.Beauty, .Hair, .Skin, and .Makeup allow beauty brands, professionals, and influencers to get affordable, memorable URLs that match their brand name, first and last name, social handle, or creative idea. The domains will carry an expected MSRP of $15-$20 and are going through an early access period for trademark holders called the Sunrise period now until February 5, 2021. An unrestricted early access period will be held for anyone willing to pay an extra fee to get their domains before everyone else from February 10 until March 2. On March 2, 2021, the domains will become available to beauty pros, brands, influencers, fans, and everyone else worldwide.
December 1st also saw the arrival of .Quest, the domain made for gurus, experts, and authorities in any field. .Quest is the perfect domain for internet users to prove their website as the destination their audience is seeking.
.Quest follows the same launch phases as .Beauty, .Hair, .Skin and .Makeup, with a Trademark Holder Landrush period taking place now until February 5th. The domain will embark on its journey to serve online authorities everywhere on March 2, 2021.
The virtual hackathon scene is continuing to flourish, and XYZ helped support attendees at seven hackathon events in both India and the U.S. in Q4 of 2020.
Thanks to XYZ’s ongoing relationships with Script India Foundation and the Institute of Electrical and Electronics Engineers in India, XYZ supported five events in the region in Q4. Participants at IEEE Elysium, Let’s Hack, Hack the Bond, and Hack with CodeWarriors received .xyz domains to help them get their ideas and projects online. The hackathons focused on coming up with solutions to big problems like climate change and the Covid-19 pandemic. XYZ is proud to help participants share their ideas and solutions with a global audience via their new .xyz domains.
XYZ was also a returning sponsor of US-based events Cutie Hack and Hack RPI in Q4. Participants were happy to see XYZ return and welcomed another year of access to .xyz domains for their projects, portfolios, and ideas. They also appreciated XYZ’s guidance on how to set up their perfect .xyz website.
Higher education institutions have had a challenging year. To help them adapt to online learning, many XYZ partners shared how .College domains provide a platform for these schools to keep students and teachers connected. In addition to offering a sale on .College domains, GoDaddy, Dynadot, Rebel, and Porkbun each shared blog posts on how .College domains can take higher education organizations to the top of their class online.
Porkbun, Pananames, Rebel, and Domain Cost Club also shared a short video helping educators visualize the benefits .College could have for their institution. We’re proud to have our partners’ support in spreading the word about .College during this critical time for learning institutions online.
Creatives, out-of-the-box thinkers, and those seeking a unique domain for their website got a spooky surprise this Halloween thanks to cdmon and Pananames. Both partners served up spooky good deals on .Monster domains, with sales of up to 92% off standard price.
— PanaNames (@PanaNames) October 26, 2020
— cdmon (@cdmon) October 29, 2020
The sale was the perfect opportunity for ghouls and ghosts everywhere to grab deals on domain names that are sure to help their websites make a beastly impression.
The XYZ Anti-Abuse Team is at the forefront of safeguarding the namespaces of all XYZ extensions. In Q4 2020, they welcomed five new partners to join in their efforts to keep these zones safe and reputable. Thanks to the Anti-Abuse Team and our partnerships in the cybersecurity industry, .xyz concluded Q4 with a lower average badness score than other legacy TLDs during the quarter, according to Spamhaus.1
Adopters of XYZ’s family of domains can count on the XYZ Anti-Abuse Team and its partners to aggressively halt abusive use of any XYZ domains in accordance with XYZ’s Anti-Abuse policy. To report abuse of a .xyz domain, submit evidence at gen.xyz/abuse.
Online shopping was the go-to gift buying method this holiday season. XYZ helped online shoppers get the world’s favorite new domain, .xyz, for as low as $0.50 on Black Friday and Cyber Monday. XYZ’s partners Alibaba, Tencent, WestCN and Xinnet rang in the start of 2021 with holiday sales on .xyz domains. Their customers can start the new year with a memorable .xyz name and set themselves up for a productive year all for customer-friendly prices under $1.
In this XYZ Quarterly we’ll cover the seven essential features your business website needs to succeed and recap XYZ’s Q3 2020 activity.
Read on for Part 1: “Discover 7 fundamental features your business website needs to succeed” or jump down to Part 2: “XYZ’s Q3 2020 Recap.”
More people are going online today than ever before. In fact, current usage statistics say 62% of the world’s population is now online.1 Your website is one of the best ways to tap into this growing market, create new customers for your business, and promote your product or service. If done well, your website can lend credibility and professionalism to your company, be fully customized to meet your business’s needs, and help you reach potential customers all over the world. But what features does your website need to unlock its full potential and drive more customers to your business? In this edition of the XYZ Quarterly, we will show you seven successful businesses websites that are prime examples of the key features that make an impactful company website.
Visibility is crucial for your business’ website. Make your website easy for your target audience to find by choosing a short, memorable domain name that clearly conveys your brand or business goals. Keyword domain names can also offer a great opportunity to rank in relevant searches for your product, along with even broader branding opportunities. An example of this idea is all-in-one property management platform Property.xyz.
Property.xyz is a free-to-use property listing platform designed by property investors, for property investors. Their goal is to offer services for each step in the property buying process. The company’s long term aim is to become the world’s leading property management platform. That’s why they chose the Property.xyz domain name, which exactly matches the keyword search term for their industry. They also wisely branded with a global domain extension – .xyz. Using the .xyz extension shows they are a worldwide platform built as a solution for all aspects of the property industry.
“We’re creating a property platform that works for everyone,” says Property.xyz co-founder Robert Jones. “All buyers. All sellers. All agents and suppliers. Covers all geographic areas. All property types. All property categories from residential to commercial. All steps of the property process. All available data in one place. A centralized platform. ‘Building the world’s most intelligent property platform.’ We felt (the name) Property.xyz achieves this perfectly.”
Visibility is essential for your business’ website to attract customers. Increasing your website’s visibility online starts with your domain name, and choosing a short, memorable URL helps increase your chances of getting your website to reach your target audience.
Many of today’s customers want the values of the companies they’re supporting to match their own. Telling the story behind your product or service helps customers get to know your business and creates that deeper connection they may be seeking. Sharing how your business began, having a page introducing your team, and showing photos or video from inside your office are all effective ways to promote your company’s values to potential customers. One example website that accomplishes this very well is Moxie.xyz.
Moxie.xyz is a platform that helps health and wellness professionals bring their services online. The website was created by a team of developers previously working on building software for large companies. When their projects were shut down due to the COVID-19 pandemic, the team responded by putting their resources into something they recognized people needed during the “new normal.” With gyms and fitness studios closed, Moxie.xyz helps to give instructors the tools to continue their services online. Moxie.xyz shares the story of their inspiration to create the platform, along with the history of their service, in a section titled “Our Story.”
Moxie.xyz’s origin story proves they have earned their name, showing the company’s resilience, resourcefulness, and the genuine caring that went into creating their platform. Sharing that story with website visitors helps them get to know Moxie.xyz’s business on a human level, which creates a stronger positive association with the company.
Think of the values and mission that your company stands behind and highlight them on your website. This will help you attract customers that share your values and will build a deeper connection between them and your brand.
Your site needs to be easy for customers to navigate and read through in order to maximize their experience. Good user experience on your website helps generate more leads and sales. If your site is confusing or difficult to navigate on first visit, you could see a large number of potential customers quickly exit your page. When users “bounce” from your page like this, you lose potential conversions. To build the best possible experience for your visitors, consider things like your top-level navigation. What pages do you want to incentivize visitors to click? How well does your site guide visitors toward the actions you want visitors to take? A site that answers these questions well is Amaz.xyz.
Amaz.xyz is an employee benefits platform that helps businesses who use their service offer unique perks and experiences for employees. Amaz.xyz creates an easy and enjoyable experience for users starting right from the homepage. The company clearly explains what the service does “above the fold” – meaning users don’t need to scroll or click anything to learn this information. They introduce their service with a short, elevator-style pitch and feature a picture of the service in use. Overall this adds up to a quick and effective introduction of their service to new site visitors. Amaz.xyz clearly labels the navigation links atop their page to provide tailored experiences for both employers and businesses. When users scroll down the site’s main page, they’re given more information about how Amaz.xyz’s service works and its benefits.
Designing your website with the user’s goals in mind helps optimize their experience, which will keep them on your page longer and create a more positive association with your brand. Many of the most successful products and services are created with the user in mind first, and this same principle holds true when it comes to your website.
Generating trust in the quality of your business is a key part of promoting your product or service online. Show new customers they can depend on you in order to win them over. This is especially true for brand new products and services, or businesses working in emerging industries. One time-honored but effective way to create this trust through your website is by featuring testimonials from customers who have had a positive experience with your business. In addition, you may also showcase awards or notable media coverage you have received. This shows potential customers that others trust your company’s product or service and that it meets their quality standards. A great example to follow when adding this element to your website is Argent.xyz.
Argent.xyz is a cryptocurrency wallet service that aims to simplify the overall crypto trading experience by adding custom naming and other helpful services for users’ wallets.
The company’s product is an example of emerging tech that is not yet familiar to mainstream customers. So, in order to generate trust and transparency with new users, they’ve dedicated a section of their homepage to a wall of tweets praising the Argent.xyz service. Beneath this “wall of love,” Argent.xyz also lists the industry leaders who have backed their service, which includes venture capital firms like Hummingbird and Index Ventures. This further shows Argent.xyz’s legitimacy and success in their industry to potential customers and partners.
Adding testimonials, notable press, and awards you’ve received helps establish trust and show legitimacy with your website visitors from the first time they arrive on your page. This trust is crucial if you are asking them to try your business for the first time. It also gives you a more professional image online by showing that your product or service has others’ support behind it.
There are many ways businesses aim to stay in touch with their customers, from sending newsletters to posting regularly on social media. These methods help businesses remain on customers’ minds and drive them back to their website to generate sales and product usage. It’s crucial that you give your customers a way to stay in touch with you so that you can communicate with them once they leave your website. One of the simplest and most effective ways to do this is by adding a feature that asks for customer contact information in exchange for a valuable resource. An example of this strategy that you can follow for your business’ website is that of TheLushLife.xyz founder Sarah Tracey.
Sarah Tracey is a certified sommelier who has shared wine advice for MarthaStewart.com and served as wine director at a Michelin-starred restaurant. On her website, TheLushLife.xyz, she offers her expert wine advice for everything from pairings to gift ideas and even style guides. Her website includes a dedicated section for website visitors to sign up for her wine advice newsletter. Sending valuable information via this newsletter is one of the main ways Sarah stays in touch with potential customers and brings them back to her website.
Sarah also trades fun for contact information from her website visitors through features like the “What kind of wine should you ‘actually’ be drinking” quiz at the top of her page. As visitors fill out the quiz, it concludes by asking for an email before it can be completed.
Collecting customer information through fun and engaging methods creates a perfect avenue to bring them back to your site. When you provide value to customers through newsletters and similar outreach methods, you establish a stronger relationship with customers and keep them engaged with your business.
When you set out to build your website, the first goal in mind should be to prioritize what action you want website visitors to take on your page. It could be to sign up for your service, buy your products, or contact you to work with you, among many other things. Whatever your end goal for your visitors might be, it’s vital that you guide them to completing that action through your website design. The most visible and effective way to close the deal with website visitors is by using clear calls to action. Calls to action tell website visitors what to do in order to get something (i.e. add to cart or sign up for service). The best calls to action will catch website visitors’ eyes and inspire them to complete something that further engages them with your business. Without clear calls to action, your website visitors will not be sure of what action to take while on your website. Without clear direction, potential customers may leave without purchasing your product or service. To see a website that has calls to action done right, look to TheHop.xyz.
Created by 114-year-old Spanish brewery and beverage company Hijos de Rivera, TheHop.xyz gives startups the opportunity to develop new tools and technologies. The company program integrates the tools created by participants in their program into the promotion methods for it’s popular Estrella Galicia premium beer. To bring startups on board, TheHop.xyz’s website features clear calls to action starting right from the homepage.
TheHop.xyz strategically placed calls to action beneath their main elevator pitch and every program description section. These call to action buttons direct visitors to get to know their program, see projects created by program participants, and submit projects to be a part of the program. They also direct website visitors to engage more with the company’s mission and brand, which is TheHop.xyz’s main goal.
Using clear call to action buttons on your website guides visitors toward the sections of your website you want them to engage with. They also help you capitalize on every website visit by funneling users toward taking the actions you want them to, like buying a product or learning more about your services.
Smartphones have been the main way we access the internet since 2016, when usage surpassed desktop computers.2 As smartphones become more powerful and affordable, the number of mobile internet users only continues to rise. Your website needs to be designed to appeal to mobile users first, because they will likely make up the majority of your website’s visitors. Having a mobile version of your website that loads slowly, doesn’t look good, or is difficult to navigate could result in visitors leaving your page. This means lost sales and less visibility for your brand. Fortunately, you can build your website to be optimized for mobile no matter whether you are designing your website yourself or using a website builder.
An example of a very well designed mobile website is Comuzi.xyz. The London-based design studio creates forward-thinking, “radically creative” product designs.
Their mobile website is designed to be easy to navigate and view as a mobile user. The three-button layout at the top of the page leads visitors to relevant information about their studio, blog, and work. Comuzi.xyz also employs large text and short sentences in their site design to describe each project. These design choices work to keep the page’s main focus on the eye-catching images they use for each project page link and simplify overall visuals presented to mobile users.
Comuzi.xyz’s mobile website design allows visitors to easily scroll through the website to learn more about their work. A mobile-first design helps to communicate their message clearly and draw in potential collaborators and clients. Using this kind of simple and strategic mobile design on your website can help you to make a positive impression on your potential customers.
An effective company website is a crucial part of your business’ success. Making it easy to find and navigate your website will help you attract and retain potential customers. Authentically sharing your story, customer testimonials, and notable coverage of your business helps to create a stronger connection with website visitors. Utilizing clear calls to action helps you convert them into customers or users.
Whether you’re building a brand new website for your latest business or tweaking your existing website, these elements will build the backbone of your successful business website.
As the summer winds to a close, the XYZ Team looks back on everything that happened in another busy quarter for our team and our partners. Despite this summer being a bit different than usual, together we worked as hard as always to serve the .xyz community and spread the word about .xyz.
Summer is always a great time to listen to music as you soak up the sun. This quarter, the XYZ team celebrated the inspiring creativity of the musical artists in the .xyz community by creating a playlist of their impressive work: .XYZ Radio. The playlist features artists from the .xyz community who share their next-generation work through their .xyz websites.
The artists featured in the playlist cover a range of genres, from R&B sensations Aminidi (Amindi.xyz) and Quami.xyz (Quami.xyz), to pop vocalists C TORRES (CTorres.xyz) and Grant Carey (GrantCarey.xyz), and even features electronic vibes from Lance Free (LanceFree.xyz) and Electric Cafe (ElectricCafe.xyz.) The mix is streaming now on Spotify, jump in and discover your next favorite song from these creative artists and .xyz adopters.
Many events have gone digital, and so have XYZ’s efforts to support coders around the world. In Q3 of 2020, XYZ sponsored five hackathon events in two different countries that brought participants together to create projects which address current global issues related to health, education, and emerging technology.
First was XYZ’s return as an official sponsor of Hack the 6ix in Toronto, Canada, where we helped participants showcase their projects and create portfolio websites for their work. Then, XYZ showed support for the blossoming .xyz community in India by supporting four hackathon events in the country.
XYZ’s sponsorship helped coders in India work on projects at Hack in India, Garuda Hacks, Hack Gujarat, and Delhi Hacks. Some participants at the events were making their first ever websites, and we’re proud to have helped them do so with memorable .xyz domains.
.XYZ is the domain on which many great artists and designers have chosen to build a home for their work online. This quarter we were proud to give back to the global art community by supporting next generation artists in Vietnam at the TEDxTrangThiSt Art Hackathon.
The hackathon’s central theme asked participants to use modern coding techniques to create artistic solutions for traditional art problems. XYZ provided domain names for the participants to showcase their artfully coded projects and gave them a platform to share their solutions with a global audience.
For the past three years, XYZ has proudly been the official jersey sponsor for our friend Elliot Silver of DomainInvesting.com and his riding partner John Berryhill on their annual 80-mile charity bike ride in the Pan-Mass Challenge. XYZ was the lead jersey sponsor for the 2020 event as well, creating a jersey design which pays tribute to those whose lives have been affected by cancer. We were proud to support Elliot and help him reach $10,000 raised for the Dana-Farber Cancer Institute.
One more training ride to go before @PanMass weekend. 35 miles today and 30~ miles tomorrow. Thanks to our jersey sponsors for supporting @DanaFarber: https://t.co/l4BjMxoJAE Also, thanks to my domain industry colleagues for their support: https://t.co/w9x33blVbh pic.twitter.com/TCIDnQSCci
— Elliot Silver (@DInvesting) July 25, 2020
Our Indonesian partner Domainesia held an exciting super sale in Q3, offering customers a great discount on a .xyz domain and hosting bundle. The sale generated a great deal of interest, as Domainesia spread the word to a huge audience through a fun video showing customers they can do almost anything with their own .xyz domain!
In China, our longtime partner Alibaba Cloud had an incredible number of .xyz registrations in Q3, eclipsing over 100,000 new .xyz domains created. These .xyz names were registered as part of Alibaba Cloud’s ongoing developer campaign, which bundles a .xyz domain with a free website builder and hosting. The bundle was a huge hit with developers in China, and our team is happy to welcome them to the .xyz community.
Google’s registrar platform is now offering the world’s favorite new domain. Customers of Google Domains will now see .xyz among the list of available extensions, and we’re excited to welcome Google to our ever-growing family of retail partners. Our mission is to offer .xyz customers choice and freedom when choosing a domain name, and adding Google Domains as a retailer marks another step XYZ has taken toward fulfilling that promise.
XYZ, our partners, and the .xyz community still have plenty of exciting plans in store before 2020 draws to a close. Stay up to date on all things XYZ by subscribing to our newsletter, following us on Instagram, Twitter, and Facebook.
Making impactful connections online is crucial right now. That’s the reason our sixth anniversary celebration featured .xyz domains for less than $1. We aim to help entrepreneurs, innovators, and creatives everywhere achieve their dreams with a strong and memorable online presence.
Our support for the next generation of internet users doesn’t stop there. Through our new RGP Restore Fee Waiver Program, we’re waiving Redemption Grace Period (RGP) Restore Fees through the end of the year. In addition, our sponsorship this quarter of Hack in India and CitrusHack allowed us to continue our ongoing mission of supporting the innovation and creativity of young developers.
In keeping with the theme of our sixth anniversary, this quarter’s installment of our guide to Creating Your Ultimate .XYZ Website will provide tips on how to design a personal website that will get you noticed.
A professional website is one of the best ways to demonstrate your skills and experience online. Job-seekers, entrepreneurs, and established industry professionals can all benefit from having a personal website that stands out to potential clients, employers, or collaborators. When you start designing your personal website, you’ll need to give it some planning and thought to make it as impressive as possible. Use these six tips when building your online resumé or portfolio to create your ultimate personal website.
No one knows you better than you, which means no one is better equipped to market yourself to potential collaborators or employers than you. Marketing yourself is like selling a product or service, it starts with an elevator pitch. You may focus on pitching your impressive portfolio of past work, or highlight prestigious jobs and internships you have had. Whatever you think your strongest asset is, your elevator pitch should focus on that element so it shines through on your website.
Advait.xyz is a good example of this tip, as Advait Ubhayakar built his website around his impressive qualifications. Advait has both an MBA in Communication Management and an MFA in Creative Writing. He shares this impressive educational background front and center on the homepage, putting it as the main focus of his portfolio for potential employers. As a business consultant, he has worked with a number of global corporations and growing start-ups. This experience is another powerful selling tool for potential new employers, which is why Advait features each company’s logo to highlight how impressive his resume is through brand association.
Advait.xyz functions as a sales pitch for Advait’s services and has a proven track record.
“Within a month of going live, it got me an interview for my first full-time copy-writing job for an ad agency in the U.S.,” says Advait, “And in the three years since then, it continues to bring me exciting new opportunities to work on creative writing projects from around the world.”
You can follow this same principle with your professional website. Create a 30-second pitch about yourself and pay attention to what you mention at the start. No matter what level of experience you have, you can still make your best qualities and skills the focus of your portfolio. Those traits should be the core of your professional website’s overall pitch to visitors, as it highlights what you can offer to a potential employer or partner.
Once you have hooked your audience with your homepage, you will want to explain your abilities in further detail. A great way to do this is by creating additional pages for the projects and achievements that you have worked on. This may include professional experience, education and academic achievements, awards and accomplishments, training and certifications, or other projects relevant to your desired job. Structure the layout of your website so that it’s easy to navigate through your work.
Award-winning writer and journalist Melissa Hung shares her portfolio on her personal website, MelissaHung.xyz. Melissa’s outstanding work and admirable experience are organized neatly on three main pages. You can view the stories she’s written for publications like Vogue and Catapult under Essays. Head to Journalism to read her San Francisco Chronicle and NBC News features. Under Editing you will find information about the many books she helped develop and line edit, as well as the magazine where she held the highest-ranking editorial title of Editor-in-Chief. On her About page, she lists notable press she’s received as well as prestigious accomplishments like being awarded a White House National Arts and Humanities Youth Program Award.
All of the pages Melissa has on her website are purposefully laid out to be simple and contain little extra content that would take the focus from her writing. This puts the focus on the pages that do feature her work and avoids creating distractions for visitors to get lost in.
Whatever aspect of your work you choose as the centerpiece of your website, remember to create a site navigation that guides visitors toward it. This makes your chosen skill the main focus of your site, and uses that skill to illustrate your full abilities and the true quality of your portfolio.
Time is precious for your potential clients and employers, so it’s important to communicate your core beliefs and mission as effectively as possible. If you can, make use of recognizable companies and people you may have worked with. You may also want to consider sharing some data and metrics that prove the success of your past projects. This type of language will get their attention and increase your chances of sticking in their minds.
Esteemed business professional and author Juan José Delgado shares his personal website on JJDelgado.xyz. On the homepage, JJ welcomes website visitors with an eye-catching description of himself: The leader behind the biggest sales day in Amazon history. With a PhD in Digital Economy and Online Human Behavior, and over 12 years of business experience at well-known brands across Europe and Latin America, JJ could have described himself in many impressive ways. To make the most immediate impact on visitors, he chose to lead with a powerful statement that references ecommerce behemoth Amazon.
Further description of JJ on JJDelgado.xyz mentions his status as one of LinkedIn’s Top 15 Influencers of 2018 and Top 50 Worldwide Human Behavior Experts to Follow in 2017. This reference to yet another recognized brand and inclusion in these rankings further prove his notoriety in his field.
Employers and potential collaborators are coming to your website to learn more about you and what you offer. When you convey that information clearly and concisely on your website, you increase the chances those visitors will identify with your personal message and want to work with you.
Countless social media and other online platforms prioritize video and pictures over all other content. This is an indicator that images and video are more engaging. Using eye-catching imagery on your website is a quick and effective way to draw visitors into your page and get them interested in you. This could mean using a rotating slideshow of past projects, sharing business logos when listing the companies you’ve worked for, and sharing a professional photo of yourself with your description.
Video game character designer Soa Lee has crafted many beautiful characters for the popular game company Naughty Dog Games, including characters in the newly released and highly anticipated The Last of Us Part II. Her personal website, SoaLee.xyz, prominently features these amazing designs. Soa uses both video and images to showcase her work as if it were a digital photobook.
Soa’s strategy of including vivid imagery of her work is effective. She explains “My career and fame as a 3D artist have been growing with my personal website. Now, my website has become the most important way I spread awareness about myself.”
When you can, try to show your skills and past work through well-placed pictures and video. This will grab visitors’ attention and keep them on your page. It’s also a clever way to draw visitors’ eyes to specific blocks of text on your site you want them to read.
Creating your website with your target audience in mind helps you focus your design choices to better appeal to that specific group. It helps you attract collaborators or employers who best match your interests and skills. Whether you’re a musician looking to find collaborators in a certain genre, a writer pursuing stories in a specific field, or a trained professional looking for a job in a certain industry, your website should appeal directly to others in that same niche.
One great example of this in action is JovelRoystan.xyz, personal website of an ASOS fashion executive. Jovel created his personal site to share his thoughts on fashion, music, and lifestyle to “all the ambitious twenty-somethings who desire more than 9-to-5s and Netflix.”
He makes frequent use of aesthetic photos showing his personal style and the places he’s visited to appeal to young professionals who dream of a similar lifestyle. He utilizes his blog to offer his thoughts on music, fashion, his industry, and current events that are relevant to his audience. All of this creates a unique style on the website and puts forth an image that will appeal to others who think and hustle like him.
Work backwards from who you want to visit your site, then build it to appeal directly to that group. This helps you maximize your reach to your specific audience and increase your influence in your target market, like Jovel did.
Think for a moment of the many different skills you have. When your website reflects your full range of abilities, you give a more complete picture of what you can do to potential collaborators, employers, and clients. You might have lived in a unique place, possess a special skill, or come from a specific background that adds depth to your experience. Displaying that part of yourself on your professional website lets employers and collaborators understand you better and helps them visualize how you can fit into the culture of their company.
Multitalented professional Karen Wang has many capabilities, from writing to UX design to teaching yoga and mindfulness. On her portfolio website, KarenJWang.xyz, she showcases each of her skills to paint a full picture of herself to visitors. Karen does this through her website design by using three tabs at the top of the site corresponding to the three main skill areas of her life: Work, Art, and Wellness.
With KarenJWang.xyz, Karen hopes to inspire others to pursue their hobbies and interests outside of their career. She explains “Creating a website that showcases my eclectic interests has always been a priority of mine. Besides being an aspiring UX designer, my free time consists of cooking vegan meals, teaching vinyasa yoga, dancing, blogging for music festivals, and lots of time for being silly.”
Your personal website can be about more than just your professional accomplishments. Include the skills and passions you have outside your professional life to make your personal website have a more human feel. This can show potential employers you can be both a work and culture fit for their business.
In summary, if you want a great portfolio website that will stick in the minds of your website visitors, then make your design choices carefully so you highlight your work in the most efficient way. Show the full scope of what you can do and inspire your website visitors with your exceptional words and creations. Use your website design to accentuate the best parts of your portfolio and present what you do clearly and concisely. Remember to paint a complete picture of yourself so that site visitors see the “professional” you and feel like they’ve met the “personal” you as well.
These tips will help you make a website that is memorable and presents you in the best light to the potential employers or collaborators you want to reach. Your personal website is a way for you to express yourself in all your creativity, complexity, and fullness to potential collaborators and employers. Put your best foot forward using an inspired design like these .xyz adopters.
2020 has already presented our team with a few opportunities to help individuals launch their side projects online. In January we announced the addition of five new TLDs coming to our portfolio later this year. These new extensions will provide platforms for beauty industry professionals and knowledgeable experts to brand their projects using domain names that match their passion. In February, our .Cars, .Car, and .Auto team attended the NADA Expo with our partner Rackspace and shared how .Cars domains can help automotive businesses launch new projects with better-branded URLs. We also sponsored six hackathon events in three different countries, providing .xyz domain names for participants and giving them a platform to present their projects to potential users around the world.
We know that a website is key to sharing your project with a global audience, which is why this year’s XYZ Quarterly theme is Creating Your Ultimate .XYZ Website. Each quarter we will provide you with tips on how to build a .xyz website that serves as the perfect platform for your specific idea. To kick things off, this quarter we’ll be showing you how to turn your hobby, side hustle, or passion project into your ultimate .xyz website.
Personal hobbies and passion projects are among the biggest sources of excitement, joy, and fulfillment in life. They introduce us to people who become lifelong friends, guide us into communities that become foundations in our lives, push us to grow personally by stepping outside our comfort zone, and whisk us away to the most amazing places.
A project, hobby, or side business that you care about deserves its own home online via a dedicated website. In this article, we’ll help you get started with advice on how to build the ultimate .xyz website and share examples of .xyz users who have created inspiring websites around their passions.
Sharing your expertise on an industry or hobby that you care about is a great way to pass your experience on to others. It can help members of your community get a strong start on their journey, and create a greater sense of personal satisfaction from your work. Whether you’re an expert in navigating 18th-century literature, making homemade kombucha, or planting a balcony garden, there’s most certainly an audience that can benefit from your tips and experience. When you use your website to share what you know, it gives you the freedom to publish many types of content while documenting the information, findings, and discoveries you’ve amassed throughout your years of experience. You can start a blog and share your writings through social media and newsletters, or embed video content dispensing your advice.
Liucid.xyz is an example of this kind of information hub. Red Dot Design Award winner Annie Liu created blog on her site with posts about her experience mapping a career in design, tutorials on illustration tools, and new design techniques for her readers to use in their work. She connects updates from her social media feeds on Liucid.xyz as well, making the site a one-stop hub for readers to find her tips and insights.
While Liucid.xyz has grown into Annie’s multifaceted educational tool for the design community, your information hub site could take any form you like. However you choose to build it, your .xyz site is equipped to grow along with your knowledge and the community you share it with.
Building a website dedicated to your creative endeavors gives you a platform to share your point of view with the world. Your website is a perfect place to share the things you make in your free time; whether that’s telling your short stories, showcasing watercolor pictures you’ve painted, or displaying your carefully curated collection of comics. Since your website can look like, feel like, and say anything you want, you also have the freedom to mold it in your image while displaying your unique style and personality.
Create pages dedicated to each of the things you can’t live without, and tell stories about your personal experiences. Generate a following by documenting your daily habits as they relate to your passions, and you could soon find yourself gathering influence in that community.
Katie Novack is a blogger and self-proclaimed lover of exploration who documents her creative journey on her website TheWonderList.xyz. Katie uses her personal website to share her experiences and recommendations on travel destinations, health and beauty, and food and drinks. The name TheWonderList.xyz itself comes from Katie’s wonderment about the world. As she explains, “I created The Wonder List because I have a strong passion for learning about the world and I am always ‘Wondering’ where my journey will take me next! I love sharing everything from fashion tips to my global diary and all in between. I chose a .xyz domain because I think it’s part of a new movement of entrepreneurs and companies who want to go in a different direction than the norm. It’s part of the reason why The Wonder List is so unique. A new outlook on the world through the lens of XYZ.”
The lists, reviews, stories, and experiences Katie shares on TheWonderList.xyz give her readers the same knowledge she’s gained. By sharing her journey to find the wonders in life, Katie has developed an engaged following on her site.
Turning your own creative pursuit into a website is a great way to get your work noticed and appreciated.
If you are someone who tends to work on many small projects, give them the proper recognition they deserve by putting them on your website. Your website is the perfect place to aggregate all your creative pursuits and showcase them in one place. By creating pages for each project and sharing your inspiration behind them, you can also become an inspiration to countless others like yourself. Keep in mind that the more you share your projects and work, the greater the chance someone will see it and potentially pay you for that work.
Video game journalist Andy Kelly uses his website UltraBrilliant.xyz as a home for his humorous, interesting, and sometimes bizarre internet creations. Andy’s creative output on UltraBrilliant.xyz includes his award-winning short film series, Other Places and an interactive science fiction story he wrote, and also showcases multiple popular Twitter accounts he’s created like @DarkStockPhotos and the Louis Theroux bot.
As a creative, Andy always has some kind of project going on outside his daily job. He uses his .xyz site to promote these projects to a larger audience, and in turn, gives his creations the recognition they deserve.
Using your site as an extra-powerful online journal to chronicle life events can help you get more fulfillment from the experience. If you are embarking on a personal transformation, you can share progress updates and track your journey. If you are taking a physical trip, you can provide updates along the way and impart the lessons you learn through your site. If you’re learning a new language or skill, document your progress so that others can look at your experience when they start down the same path.
The Colebrook family uses their .xyz site BigBlueDot.xyz in precisely this way. They visited 21 countries over an 18-month journey and shared photos and updates on their site. Followers of the Colebrook’s travels could track them via the site, and even witnessed the three Colebrook children’s first experience in making their own web pages. Now that the trip has ended, the site serves as a detailed digital scrapbook for the family and their supporters to revisit, so they can always keep the memories of that experience close to them.
Creating BigBlueDot.xyz helped the Colebrook family document their trip and provided an educational experience for their children. Sharing you or your family’s journey online can help increase your enjoyment of it while serving as an inspiration guide for others.
Create a meeting place for your community with a website it can connect on. It could be a place to discuss topics you’re passionate about, such as faith, politics, sports, art, culture, travel, or fashion. Share ideas and form new bonds with like-minded individuals. Your .xyz website gives you total control to customize it to meet the needs of your community.
That’s why software engineers Mary Kate Fain and Alex Gleason created social platform Spinster.xyz. As influential figures in the modern feminist movement, they faced social media harassment and abuse. The pair decided to solve the problem by creating a platform that prohibits such behavior.
Mary Kate and Alex knew exactly which domain to use as a space where their community can gather to safely discuss feminist issues. As Mary Kate explains, “We chose .xyz as our top-level domain for two main reasons. First, it is short, snappy, and easy to say, spell, and remember. Second, we liked .xyz because it felt tangential to the content of Spinster. As a feminist social media platform, we regularly deal with questions of identity, biology, what it means to be a woman. Since “X” and “Y” are the human sex chromosomes, we thought .xyz was a bit of a cheeky reference to the extravagance of modern gender discourse.”
After welcoming thousands of users at first launch, Spinster.xyz is now among the leading places for feminist discussion online. A website offers you the freedom to manage your community with total control so it can flourish.
Competitions can unite avid fans of a particular industry or practice in a way that advances the entire medium forward. On your own website, you can create open competitions whose entries could introduce you to new ways of thinking and improving your current methods. Competitions encourage the sharing of information while also motivating entrants to think outside the box to have their submission stand out from the crowd. Whether you need a logo for your business, a new way to improve your product, or simply want to see what kind of interesting inventions could lie in our future, using a competition website gives you a direct way to solicit those ideas from many different sources.
Architecture competition website Uni.xyz presents design-related problems to designers and architects around the world. These problems range from globally impactful challenges like re-developing prisons for maximized rehabilitation, to dreaming up the most exciting interactive performance venue. The nature of the competitions invites creativity by asking entrants to wrap their heads around massive challenges.
Hosting online competitions can generate inspiration and new ideas in your community. A competition website can be a valuable tool for pushing a medium forward.
If you find that your homemade products or personal skills are in high demand with your friends and family , you may be able to grow that into a personal business via your website. Many small businesses today are born this way. Creating a website for your brand not only increases awareness, but gives you a platform to promote your products and services that you fully control. You might try setting up a company store to list your offerings and give a detailed description of what makes your business different from the competition.
Utah dad Chris Blair found his niche when he lost nearly 60 pounds by following a ketogenic (or “keto”) diet. During his diet, he created a custom protein shake mix that contained the necessary nutrients to power him through his day and later shared his recipe online to much acclaim. Recognizing the potential of his creation, Chris got to work building a presence for his brand online at KetoChow.xyz. He grew the business through his site’s online store, and began expanding his product offerings by adding new drink mix flavors. The side hustle became so successful for Chris that he’s turned it into his full-time gig and the family business.
Your side business could get a massive boost from having its own well-built website, just like KetoChow.xyz did for Chris. Either way, listing your goods and services online makes it available to a worldwide audience.
If you have an idea you are passionate about pursuing, whether it be a personal journey, a side business, a new app, or founding an entire community, one of the most powerful ways to reach your goal is making a website for it. Your website gives you the freedom to fully express yourself beyond the limits of social media, provides you with a creative outlet, and serves as a home on which to build your network.
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The importance of a logo in a company’s brand identity is well known. It’s that one symbol that carries specific information about your business that you wish to portray. It encompasses your brand persona, sector, service and often, intent or vision.
So, how do you create that logo or brand symbol that fulfills every criteria that you aim for?
There are 3 main things to consider before launching into the vital process of logo creation:
A marketing background is helpful. If you’ve explored aspects of brand or product positioning analysis of target audience, this would be valuable knowledge to have. It also matters how familiar you are with the brand and what it stands for.
If you are outsourcing your logo design to an external agency or team, your budget plays a major role in the product that you receive. Logo creation costs can vary greatly and largely depend on the number of iterations that are produced and the experience level of the designer and/or team. The output is directly related to how much you wish to spend and of course, the expertise of the designing company.
If you’re in a hurry, and likely busy with setting up other branding activities, it’s wiser to outsource your logo design. Usually once a design professional or team has your detailed creative brief, they will submit a few options within a week to ten days. Then it’s just a matter of viewing, tweaking and finalizing.
So, you have the time, inclination and ability to make your own logo.
There are a vast number of logo creation tools available online such as Adobe Illustrator, CorelDRAW, and Canva. Each tool has its own features and some are more complicated to use than others. Some are so simple that you may simply select, drag and drop design elements rather than creating them from scratch.
But before you begin creating your own logo using a design tool:
Though creating a logo is the cheapest option, it could involve learning new tools and taking some extra time to master certain design skills.
Once you’ve decided to hire a professional creative agency to make your logo, follow these steps to identify the right one:
The third option to create your logo by utilizing crowd-sourced design platforms. These platforms often host a community of thousands to hundreds of thousands of designers from around the world. You, the logo contest holder, would provide a design brief to the community of designers, who would then compete amongst each other to provide you with hundreds of logo options.
All you need to do is post your brief, select the options that you like, and then make any final changes. You will pay a relatively low fee when compared to a design agency or freelance designers. Two popular crowdsourcing logo design platforms include 99Designs and Design Contest.
Apart from delivering high-quality work at cost-effective prices, this technique will get you quicker results. The other advantage is the time you save in explaining your creative brief to various agencies. You will be required to post a simple, straightforward brief on the websites just once, and you will begin to get logo options almost immediately.
With the internet playing an increasing role in our lives, concepts such as crowd-sourcing design platforms are gaining popularity for the convenience that they offer. Time is limited and emerging technology may allow you to get a stellar logo in an efficient and affordable manner. So, if you have a new logo design requirement or you are thinking about refreshing an old one, a crowdsourcing platform may be able to provide your desired result.
Show off your new logo or list your design portfolio on your own website with a .xyz domain for just $1 by using promo code LOGOXYZ at checkout.
We’re wrapping up 2019 with the fourth installment of our “How To Get Online” series: Expand Your Business or Project. Last quarter we shared how to expertly grow your audience, and now you can learn how to take your business or project to the next level by expanding it.
Q4 of the XYZ Quarterly outlines how to grow your brand within your current market, and how to extend into new markets. Learn four key ways to ramp up your business or project and meet the .xyz community members who have gone on to expand in exciting ways after their brand’s initial success. Also, catch up with all things XYZ as we share our many accomplishments from 2019.
After you’ve found your business’ niche and established a unique brand, the next step to mastering your online presence is to deliver your brand to your potential customers, fans, and members. Consider who would most likely enjoy the product or service that you’re offering. How old are they? Do they live in cities or suburbs? Are they married or single? Wealthy or low income? What kind of jobs do they have? What are their interests?
Once you have defined the specific traits of your target audience, you can find the platforms and communities that they are a part of and introduce your brand in a meaningful way. Show how your offerings solve a problem they have, and use creativity in your delivery in order to stand out against the competition.
We have outlined six different ways to promote yourself. Carefully choose the marketing opportunities that make sense for your audience – it may be all six or just one or two. Strategically selecting which marketing activities to engage in will help to ensure that your time and money are well spent.
Virtually everyone who uses the internet also uses search engines to find what they need. One of the basic ways to attract your audience is by gaining organic traffic to your website through visibility in search engines.
Keyword research is a vital part of optimizing your website to rank highly for the terms your audience is searching for. Look up keywords or phrases related to your niche in top search engines and pay attention to the suggested searches. This will tell you what people are searching for when researching your topic, so you can then be sure to include these keywords in your website’s content.
Your domain name can be an important factor in your search ranking. A keyword that is part of your domain can act as a relevancy signal and can boost clicks on your site in search results. As a generic extension, .xyz is recognized and indexed by Google the exact same way all other generic domains are, including .com, .net, and .org, which Google has verified.
For example, a mobile application builder would want to target the keyword “app maker.” The domain name that AppMaker.xyz uses is a very wise choice that surely helped to land them on the first page of Google’s search engine results page for that keyword!
The versatility and cost-effectiveness of social media marketing makes it another popular way to reach a target audience. An individual, business, or organization can spread their message by posting relevant content on social media platforms at just the cost it took to create it. Be sure to use hashtags and engage with other users in your target audience’s community in order to increase visibility of your post and updates.
Keep in mind that different social media channels attract varying types of people. For example, if you have a health food blog, then sharing recipes on Pinterest may garner a lot of traffic to your website. If your startup helps small businesses, then you may want to focus on making contacts through LinkedIn.
Instant, 140-character updates make Twitter the best platform for sharing breaking news, and so it is popular among avid followers of current events and journalism. Independent journalist, MelissaHung.xyz, expertly takes advantage of this type of text-heavy content by updating her smart and witty tweets almost daily, amassing a substantial following to share her latest stories with.
If you would like to expose your messaging to a larger audience, you can look into paying for ad space. Ad space can be purchased online through digital ad networks and social media, in printed newspapers and publication, on out-of-home (OOH) advertising with billboards and posters, as well as on radio and commercial broadcasts.
No matter the type of advertising, it’s important to make sure that your messaging is being communicated clearly to your target audience, and that you have a predetermined way to measure its success. Clicks on an online ad, readership from a magazine, and viewership on a TV commercial are some ways to measure your advertisement’s effect on your goals.
Vaporwave fashion brand PublicSpace.xyz is known for designs with lively references to 80’s and 90’s pop culture. They expertly use social media advertising on the platform with the largest millennial audience: Instagram. Their targeted Instagram ads trigger nostalgia amongst their audience, inspiring potential buyers to click through to their website or follow their page.
Learning about a new product or service from a familiar face can add credibility. Social media influencers have built relationships and trust with their fans who respect their content and recommendations. Partnering with those who have influence amongst your target audience can improve your brand awareness and build trust.
Finding the right influencers to work with can be tricky, so you may consider using an influencer platform like Moon.xyz. Their marketplace is comprised of over 7,000 influencers that can be easily sorted by audience category and follower count.
Another useful way to grow your audience is through in-person interactions. You can host an event in order to build stronger relationships with prospective customers, or attend an event as an exhibitor. You can also promote yourself through attending mixers and networking events.
Cutting-edge kimono brand, Kisaburo.xyz, knows the power of connecting with their customers in person. Designer Kisaburo Iwamoto hosts regular pop-up shops, called the Yukata Lounge, where he demonstrates the correct way to tie the Japanese robe and shares his expertise as a fourth-generation kimono designer.
An important way to continue communication with your target audience is through email and SMS marketing. Build up your contact list by creating a signup form on your website or drive new leads through social media. You can send updates, news about product launches, and special sales straight to your audience. Be sure when you’re sending emails from your business that you follow all commercial messaging laws, like the requirements established by the CAN-SPAM act.
Joyinc.xyz is an organization that aims to develop healthier psychology and create positive social movements in Africa. Their target audience can sign up for a daily and weekly newsletter series. The Daily Vulnerable sends inspiring quotes and gives guidance and reading recommendations every day. The Joy List provides updates on the business and other guidance for Joyinc.xyz supporters every week.
Be thoughtful about which marketing platform that you decide to use. Be sure to join in on communities that your target audience is a part of, and continually measure the effectiveness of your outreach. The best marketing opportunity is the one that works for you and your business or organization.
Ready to start building an audience for your brand online? Choose the .xyz domain you want and use promo code GROWXYZ at checkout to get your domain for $1 for the 1st year!
Once you’ve cornered your target market by finding and claiming your niche, it’s time to stamp your brand’s presence online. At its core, your brand is the perception others have about you. Your name, design, positioning, and values all go into creating this gut-feeling that lives in the hearts and minds of your target market.
Your brand is important because brand recognition is a big part of how consumers make purchasing decisions. Based on a survey by Nielsen, 59% of consumers say they prefer to buy new products from brands that are familiar to them. Building your personal brand online can also help with employment opportunities, as 57% of employers are less likely to interview job candidates if they can’t find information about them online, according to a CareerBuilder study.
Companies with similar products or services will compete for your customers, professionals with similar experience will line up for the job you want, and communities and organizations driven by the same mission will vie for the same members and supporters. One lasting way to stand out against the competition is by eliciting a gut-feeling that works in your favor and will make your audience choose you. Creating this feeling is known as branding.
We think good branding is truly the secret weapon of success, so let’s get started with establishing your brand in four steps.
The first–and arguably the most important–step to creating your brand is getting crystal clear on what your mission is. Also sometimes called a vision statement, your mission statement is a formal summary of the aims and values of yourself, your company, or your organization. It is the key message that you want everyone who comes across your brand to walk away with.
.XYZ was founded five years ago with a bold mission to unlock the internet’s limitless potential and give new users an innovative and affordable domain name to connect with the world online. With support in over 200 languages and more users than any other new domain in the world, this mission has been the guiding principle throughout every decision the company has made.
A great example of a company whose stayed true to their mission is Dare2Dream.xyz, a foundation who aims to “improve the quality of life for youth and young adults in order to strengthen our communities both domestically and globally.” Founded by Lefty Williams, star basketball player who once played for the Harlem Globetrotters, the foundation empowers youth and helps them develop healthy habits through ambassador programs and basketball and fitness camps.
Now you must give your brand a name. If you’re working solo and don’t have a brand name you want to use, then you could simply stick to your first and last name. For a new company or organization, you have a lot more room to work when choosing your name compared to an existing business. Use your mission statement as a jumping-off point to start brainstorming names. It should convey the feeling of your key message as much as possible.
Your brand name should be easy to spell, easy to pronounce, and easy to remember. Make sure it passes the radio test; if someone heard it on the radio (or a podcast), it should be memorable and easy to spell (even if you made up the word), so they can look you up later. Similarly, if someone else has only read about your brand, they ideally should be able to talk about it without worrying if they’re pronouncing it correctly.
Peer-to-peer sharing app, UseMy.xyz, chose a brand name that fits this criteria well. UseMy.xyz’s mission to allow people to share everyday things via their community-based platform is expressed cleary by their brand name. It’s also easy to spell, pronounce and remember, plus using the .xyz in their brand name promotes awareness about their exact website name.
Once you have some contenders, do your research to make sure the name you want to use is not already trademarked. You will also want to do a search online to make sure it hasn’t already been popularized by another business.
You now must register your winning brand name’s domain. Your website will be the main way your customers and supporters find information about you, so the URL should clearly state your brand name. The chances that your brand name is available depends on the top-level domain (TLD) that you choose, what comes after the dot. The longer a TLD has been around, the harder it might be to find a domain name that is available.
.XYZ is a new TLD, so the likelihood of getting YourBrandName.xyz is still quite high. It is also globally recognized and pairs well with any industry, profession, or mission. You can check your brand name’s availability at gen.xyz/register, or with one of our retail partners.
Using a .xyz also creates an instantly memorable domain name. Independent arts and music magazine, Preme Magazine, chose Preme.xyz because they wanted a domain name as cutting-edge as their content. Founder, Anthony Supreme, states, “Creating Preme.xyz was inspired by trying to think of something different than a typical .com. We wanted to name our site something creative.”
Once you have your domain name registered, you can set up your website. Create a logo and choose fonts and colors that express your brand’s mission and attract your audience. If coding and design isn’t part of your skillset, you can select and customize a template from one of the many website builder services that are available today, like the Weebly website builder that’s available for free with any .xyz domain registered at gen.xyz/register.
You want to fill your site with information about what you have to offer, and a good place to start could be your mission statement. A tagline and short description, also known as an elevator pitch, can also be used to spark interest in what you do. Make sure it defines who you are, describes what you do, and identifies what makes you unique.
Once you have launched your website, you must create ways for people to find it and contact you through email and social media. It’s recommended that your email address and social media handles are all the same in order to build brand recognition and awareness. Most of your communication with potential customers, clients and members will probably be done over email, so it’s key to use a custom email address in order to appear professional. With a .xyz, you can get your custom email address when you register your domain.
Use your brand name to create social media accounts on all the platforms that your audience uses. Using your full domain name as your social media handles ensures that you’re easily recognizable on all platforms.
Toronto-based R&B musical artist, Quami.xyz, shows true understanding of the digital world we live in by using his domain name as his stage name too. It’s easy to connect with him on social media as well, thanks to his branded social media handles @quami.xyz on Instagram and @quamixyz on Twitter.
Completing these four steps establishes your brand online and sets you up for success. You’re now ready to share what you have to offer with the world! At this point, it’s a good idea to summarize all of your brand information into a deck, called your Brand Guidelines, that you and your team can reference for the future. Keep in mind that your brand may grow and expand as the years go by, but your mission should still ring true. It’s common for brands to update logos, fonts, and colors as they grow.
Your brand may also expand in other ways. Fashion entrepreneur, Egreis Gjergjani of StilettoMeUp.xyz, started her blog four years ago as a way to share her story during a major life change: her first child. Since then, she’s launched two businesses, contemporary women’s line By Egris and children’s line Itty Bitty Toes, all while proving that juggling being an entrepreneur and a mom can be done in style.
This article originally appeared in XYZ Quarterly Vol. 2 Issue 1.
Getting online is a critical part of successfully reaching the people that matter most when you’re looking to promote your business, showcase your work, or raise funds for an important cause. An online presence is how your audience will find you, learn what you have to offer, and potentially become loyal customers, fans, and supporters.
One of the very first steps of marketing yourself online is picking a niche. A niche is an industry or genre that you specialize in and the types of products or services that you offer. Some popular niche markets of 2019 are alternative health and diets, environmentally responsible living, and the latest modes of transportation. Essentially, it’s a particular market that you know you can serve over and over again.
Growth marketing agency, GrowthEngine.xyz, is an excellent example of this. By focusing mainly on “growth hacking” for digital businesses (e-commerce, mobile applications, and software as a service), the agency is able to expertly deliver what their clients want most: customer acquisition and retention.
Finding your niche will help you to strategically concentrate your efforts in one direction. If you’re clear on what you offer and who your audience is, you will be able to best determine how to entice them.
One common misconception is that your online presence needs to appeal to everyone. A new business that attempts to market itself to the masses often results with a watered-down message. Creatives often seem more experienced when they have a distinct specialty, and non-profits can seem more trustworthy when known for benefiting a specific cause.
Marketing with focus will help you build expert status in your space. You will be able to bring value to your potential audience by identifying and meeting their unique needs. Starting with a small, well-defined niche doesn’t mean you can’t expand into other spaces as you grow. Take notes from contemporary culture online publisher, Milk.xyz. They have been able to expand beyond writing about innovative brands to rolling out their own collaborations and podcast due to the growth of their community.
Start defining your niche by making a list of possible ideas. Some questions to ask yourself are:
Chicago Tribune reporter Louisa Chu and WBEZ’s Monica Eng did exactly this when they started Chewing.xyz. The pair combined their shared interest in food culture to create a podcast and website that explores the intersection of good food, good health, and good policy.
Pick your top three ideas and narrow them down by general interest and profit potential. It’s important to know if there is an audience out there that can benefit from what you have to offer, and there are a few ways that you can determine this:
A useful way to gauge general interest and profitability is by checking keyword search query reports online. Generally, focus on keywords with at least 10,000 search queries in order to find a niche with a substantial audience. A high level of competition is not necessarily a bad thing, as competition means there is a market interested and ready to buy. A low level of competition may mean that there are not many interested people out there.
Another way to measure the market size for niche topics is by checking the amount of books, articles, and papers written about it. If there is a substantial volume of work on your topic out there, then that means publishers have deemed it to be a profitable subject, publications consider it to be newsworthy, and researchers find it to be important. A low amount of published work on the subject could mean that there’s relatively low public interest on the subject.
After determining which topics have an interested market, it’s time to research the competition. Search the keywords associated with your niche and see what and who comes up. Start logging all of the major competitors and defining the characteristics that make you stand out in the crowd.
Key differentiators may be the pricing, level of quality, and innovation of your product or service.
Fashion tastemaker, JovelRoystan.xyz, stands out from other influencers by catering his content towards ambitious young professionals, and sharing on-trend style sharp enough for the office.
One immediate way that anyone can instantly differentiate themselves is with content and design. An expertly branded website with clear navigation and functionality can be the ultimate decider for a new customer or supporter.
A new domain name ending like .xyz can offer a consistent and clear brand message. Get a domain name that is the exact name of your business, or your first and last name, so your audience can easily find you online. A .xyz domain is generic yet memorable, so it’s perfect for any niche market. Register your .xyz domain today to start building your online reputation.