There’s never been a better time to be a coffee-lover. Coffee shops mark practically every block in most popular cities, and supermarkets are packed with coffee varieties and brands. True coffee aficionados tend to have a fierce loyalty to who makes their cup of joe and where it came from. This week’s #WebsiteWednesday features a company making their award-winning coffee available to their customers internationally on Black.xyz.
Black.xyz is a specialty coffee roaster and supplier located in Bratislava, Slovakia. The owners behind the company pride themselves on the freshness, quality, and seasonality of their roasted coffee selection. All roasted in Bratislava, the coffee beans they currently offer come from popular coffee regions like Brazil and Columbia. The team behind Black.xyz has a good reason to be proud of their coffee, as they won both first and second prize at the Slovak Brewers Cup in 2019.
Their passion for and knowledge of coffee is evident in how they describe each type they carry. Black.xyz explains each coffee’s variety and exactly where it came from on their website. For instance, their Gildardo Manco coffee is meant to have notes of dried plum and caramel and was grown at precisely 1890 feet at the Fianca la Peña farm in Antioquia, Columbia. If a lighter variety is what you’re after, their Bota Fora is meant to have notes of dried apricot and almonds, and was grown at 1100-1300 feet at the Farm Bota Forum in Brazil.
It’s evident how much securing their Black.xyz domain name has been integral in their branding. As their favorite color and the associated color of coffee, the simple name “black.” is a memorable brand name that fits perfectly with their product. Their brand name of choice also matches the minimalist design of their coffee shop. However, highly sought after brand names like this are often hard to get as the name for your website. Black.xyz made a great choice by branding on .xyz, allowing them to get the exact name they want on a domain with a global reach. With Black.xyz, they have a domain ready to grow with their business. Although their brand name is such a common word, by choosing a .xyz domain, they didn’t need to sacrifice their brand-name of choice to get a short and intuitive domain.
Coffee lovers in Slovakia can head to Black.xyz’s Bratislava coffee shop to get a personally brewed cup, served with a variety of pastries and casual dishes. It’s described as a minimalist yet cozy place with a staff that’s always smiling. International customers can shop Black.xyz’s coffee selection via their online shop, along with all the coffee accessories you need to brew the perfect cup at home. Cafés and offices that would like to serve Black.xyz coffee can contact them to get everything they need.
Cities are constantly changing and evolving as new groups flow in and out and businesses and communities grow. These changes affect both the city’s layout and structure as well as the residents from diverse neighborhoods. Culture-focused projects can help guide these changes so they include the views of all city residents. One great modern example of this change in action can be seen from this week’s #WebsiteWednesday: ABCDM.xyz.
ABCDM.xyz is a collaborative culture project created by Laura Janka Zires, an architect for UNAM and urbanist for Harvard. ABCDM.xyz was created to address major urban changes happening in Mexico City. These changes are both cosmetic, like new building developments and general city repairs, as well as cultural, like gentrification. The cosmetic changes are often strongly tied to the cultural ones, and gentrification is one of the most impactful kinds of cultural change. Gaining an understanding of these terms helps show their effect, as gentrification in cities refers to the process of renovating and improving a house or district so that it conforms to middle-class taste. Fostering understanding of these terms for residents in Mexico City is one of the main aims of ABCDM.xyz.
ABCDM.xyz works to create a better understanding between city residents and those pushing for structural changes in a two-part process. First, the project collects, organizes, and analyzes language used in Mexico City to create an “urban dictionary.” The dictionary of terms is “urban” in that it breaks down specific terms related to the urban renewal happening in Mexico City. This gives residents and decision makers alike a better understanding of the sometimes confusing terms that describe changes happening in their city. For example, terms like “gentrification” did not previously exist in the language of residents in Mexico City.
Second, the project makes this research engaging and personal by discussing one term from the dictionary in each episode of their XYZ podcast (or X and Z in Spanish), available on GooglePlay, iTunes, and Spotify. The podcast, as ABCDM.xyz says, “gives voice to visionaries, to those responsible for public policy, to academics who define theories, to those who live urban realities, to those who oppose pre-established notions, and to ordinary citizens.” ABCDM.xyz believes that including the varied perspectives of the city’s residents will help to make sure that it grows in the most beneficial way.
The XYZ podcast is meant to exist as an open space for debate on issues like gentrification while allowing all who will be impacted by them to have their say. The podcast analyzes one word from the urban dictionary each episode. They not only explain the meaning of the word, but also dive deep into exploring its effects, goals, and potential outcomes. A great example of this approach in action is their episode on urban ecology. The term is not easily understood at first glance, so ABCDM.xyz brought on experts like Isla Urbana Director of Socio-Ecological Education Dolphin Montaña and UNAM sustainable architecture professor Pipola Gomez to explain what the term means and the impact it will have across Mexico City. The episode questions the concepts of urban ecology, looks at opportunities it could create, and studies if it is the same in rural areas as urban areas.
The goal of these discussions is to inform residents of Mexico City so they can be an educated and active part of shaping the future of their city. The podcast is branded with a very memorable name, as well. XYZ is a clever play on words and fits perfectly with the ABCDM.xyz domain name. The ABCDM.xyz domain itself represents both the alphabet (tying in the dictionary aspect of the project) and Mexico City (which is often abbreviated as CDMX).
The project has ambitious aims, and backs them up with impressive institutional support. ABCDM.xyz is supported by institutions like UNAM and Mexico’s National Fund for Culture, as well as real estate developer Refurbano and urban development community Comunica la Ciudad. This support gives ABCDM.xyz the backing to conduct their research and produce interesting stories on their podcast. It also shows the broad-ranging support ABCDM.xyz has in Mexico City.
ABCDM.xyz works to give a voice to the diverse culture of Mexico City and amplify the voice of the city’s residents. With their creatively branded .xyz domain, they can also amplify their message to cities around the world and inspire others with their example. Listen to their podcast to learn their urban dictionary. Stay up to date with their work by following them on Instagram and Twitter at their handles which exactly match their domain name.
Global lockdowns and quarantines have accelerated digital adoption in 2020. Limiting in-person interaction disrupts everyday life, leading consumers to try out digital solutions for everyday tasks. This creates an opportunity for strategic new businesses to make technology-driven solutions for the people who need them. This week’s #WebsiteWednesday is taking your exercise routine digital by connecting health and wellness professionals to those wanting to keep moving from home at an affordable cost.
Moxie.xyz is a new platform that was born out of the COVID-19 pandemic. The developers behind the website worked on building software for large companies before the novel coronavirus canceled their projects. The team responded to the setback as an opportunity to put their resources into something people needed during the “new normal.”
With gyms and fitness studios closed, the Moxie.xyz team found that those around them wanted to remain active and really missed their health and wellness classes. Meanwhile, they recognized that fitness and wellness instructors needed help transitioning their offline services to online in order to keep their businesses alive. Managing various disconnected services for scheduling, payments, attendee management, and livestreaming was proving to be hard to juggle.
The Moxie.xyz website was built to give fitness and wellness instructors an all-in-one platform where they could continue to teach their classes online. The online platform includes the necessary features that instructors find at a physical fitness studio. Instructors can use it to schedule, host, and charge for their classes as they normally would. Instead of visiting a physical location, attendees can stream Moxie.xyz classes from the safety of their homes. On the platform, clients are able to browse the many fitness options, pay and reserve their virtual spot, and then livestream the class. Classes include everything from yoga to high intensity interval training, and even guided meditation.
Moxie.xyz continues to meet the needs of instructors and their customers with Moxie Music, labeled as the world’s first streaming music solution for online fitness classes. Using their smart technology, Moxie Music is meant to seamlessly play fully licensed tunes that instructors can use to pump up their classes with. Before the class, the instructor chooses from curated music stations that get refreshed every month. After starting the stream, Moxie Music’s technology keeps everyone in sync and hearing the same music, automatically adjusts the volume when the instructor speaks, and can even mute class attendees.
If you’re interested in taking a class, go to Moxie.xyz to browse the varied studios available. Instructor Bahareh Ameri offers low-impact dance-inspired classes, martial arts instructor Rahul Bhowmich can train you on karate and kickboxing, while Halima Henderson’s yoga classes range from beginner to intermediate. If you’re more interested in booking a class for a specific time, go straight to their classes page and choose the date and time that best suits your schedule. If you like the classes, it pays to invite your friends to join in. Their Referral Rewards program allows students to earn credit towards classes for new members they referred to Moxie.xyz.
The .xyz community is filled with innovative new apps and startups that aim to make everyday life better. Autonomous delivery robot company Starship.xyz is making touchless food delivery possible at colleges all over the United States and Europe. Browser-based video service TwoSeven.xyz lets you stream TV shows and movies to watch with your friends online. Viral sensation MSCHF.xyz creates entertaining products, stories, and stunts that are sure to make you LOL. This week’s #WebsiteWednesday features another company that specializes in brightening its customers’ days by giving new meaning to the phrase “perks of the job.”
Amaz.xyz is a Hong Kong-based employee benefits platform that aims to make work a better place. Through their local business partnerships, they provide employers a wide range of perks to help attract and retain their employees.
The Amaz.xyz employee benefits platform is meant to be flexible and simple. The perks offered are customizable, so companies can decide what works for their teams and culture. By consolidating the perk management process in an all-in-one platform, Amaz.xyz aims to make it as easy as possible for company leaders to “set it and forget.” After customizing the types of perks they would like to offer their employees, their work is basically done. Companies no longer would need to worry about reimbursing each employee for their benefit purchases.
For those who enjoy shopping and dining-out, Amaz.xyz grants access to special discounts with local restaurants, bars, brands, and retail stores. Employees can find working from home even more comfortable with discounts on organic produce boxes, high-quality bedding, and homemade bubble tea. If experiences are more their thing, Amaz.xyz offers tickets to concerts, wellness classes, and immersive pop-up events. Employees looking to get some exercise can go stand up paddle boarding or take a yoga class. Companies can even book workplace events with their AMAZ Events program, which offers customized events for companies to entertain their employees with.
Amaz.xyz has partnerships to offer perks from a number of growing companies, and it’s easy to see why. Their direct sales channel helps these perk providers reach over 60,000 income earning clients, making the platform a potentially powerful driver for growth. By partnering with the platform, local businesses are able to increase traffic to their establishment by generating awareness of their services through benefits they offer to local employees. Through Amaz.xyz, businesses can also test the market by offering new products in limited quantities to a controlled user base of income-earning workers.
By connecting local businesses with employees, Amaz.xyz is creating a win-win-win situation. Employees get to try out new businesses, companies can entice employees with attractive and unique benefits, and local businesses enjoy a new channel to reach customers with.
If you are in Hong Kong and would like to offer Amaz.xyz perks to your employees or want your business available on the platform, go to their website to set up your 30 minute meeting.
Great founders often share the ability to look at an industry, see a need for change, and create a product or service that addresses that need. To reach the right audience and scale their solution in the market, founders need a memorable brand and the ability to broadcast their message globally. In this week’s #WebsiteWednesday, we’ll speak with a co-founder who saw a need for simplification in the property investment industry. He invented a platform that he envisions will become the future of property buying, and launched it using the perfect branded domain name: Property.xyz.
Property.xyz is a free-to-use property listing platform designed by property investors, for property investors. Property.xyz co-founder Robert Jones says his team’s vision is “to build the world’s most intelligent property platform.” He and his co-founder came up with the idea for the platform when they recognized the fragmentation in the UK property market. “There are hundreds of different websites to go to for each part of the process from search, to research, to arranging viewings,” says Robert. With Property.xyz, the co-founders created a software that aims to replace this fractured model with “a frictionless process for estate agents, auctions and new build developers to upload their properties for free and easily via their existing CRM.” To ensure they had the technical infrastructure to take Property.xyz to market, Robert and his team worked with a range of tech architects, as well as cloud and software engineers.
When creating Property.xyz, Robert and the team focused on building a true full-service solution that could revolutionize the property industry by covering everything from A to XYZ. “(We asked) what does the future of property buying look like? Not just in the UK but around the world. Not just residential property, but commercial, land, renting, homeowners. What does the process look like when you have the latest technology and no friction? So we imagined Property.xyz.”
To promote this new platform, Robert and his team also knew they wanted a domain name that was bold, forward-thinking, and fit with their long term vision. “We’re creating a property platform that works for everyone,” he says. “All buyers. All sellers. All agents and suppliers. Covers all geographic areas. All property types. All property categories from residential to commercial. All steps of the property process. All available data in one place. A centralised platform. ‘Building the world’s most intelligent property platform.’ We felt (the name) Property.xyz achieves this perfectly.” The Property.xyz domain fits their mission and model perfectly, as it is a generic and brandable name. .XYZ is also a global domain name with universal reach, as x, y, and z are recognized worldwide as the ending of the alphabet. This allows Property.xyz to attract users from any country, helps their platform stand out without limiting it to any one market or region, and gives them a domain name that will scale alongside their global efforts.
The .xyz community is known as a home to many innovative startups looking to revolutionize their industry. Starship.xyz, an autonomous delivery robot startup from Skype’s co-founders, Engine.xyz, a $175 million “tough tech” incubator from MIT, and driver-friendly rideshare app Be.xyz are just a few of the many examples. Their mission to create a global solution that simplifies property buying and selling shows they share the same spirit of innovation that the .xyz community is renowned for.
Choosing a strong, memorable name is critical for any global brand. The best brands use their website URL as an opportunity to make a lasting impression on potential users and set themselves apart from others in the industry. With Property.xyz, Robert and his team have a brand name that makes a statement, shows their innovative nature, and sticks in potential users’ minds.
Property.xyz and its creators show that innovation comes from recognizing a need for change and coming up with a solution that is capable of bringing it. Armed with their memorable, expertly branded, globally reaching .xyz domain, Property.xyz is ready to take their services to the world and revolutionize the property investment industry.
Building a website about your experience is a truly polished way to share your expertise with others. It gives complete control over how your work is displayed and creates a great first impression for potential clients and employers. If an employer sees your website link in your signature or on your resume, they’ll likely click on it to see what you’ve built. Get inspired to create a compelling online portfolio by the refined website of this week’s #WebsiteWednesday, DeniDesign.xyz.
DeniDesign.xyz is the website of Sydney-based graphic designer Denise Ng. Originally from Hong Kong, Denise studied Multimedia Design at Hong Kong Polytechnic University before moving to Australia to pursue her degree in Digital Media Design from the College of Fine Arts. She specializes in brand identity, which includes everything from website interface design, to shopfront and signage, to advertising materials.
Denise has created a standout website to display the many design projects she’s worked on. We’ve broken down how the following four characteristics help her online portfolio represent her skills and abilities in the best possible way. You can apply these key features when building your own compelling design portfolio.
Having a personalized domain name is a key part of creating a portfolio website. It lends a sense of credibility and experience to your work and business. You can also use your domain as a memorable and personalized email address. This will make your communication with potential clients and employers that much more professional and polished.
For a personal website, include your name or nickname in the domain you choose, as Denise did with DeniDesign.xyz. She smartly kept her domain short, making it easy to spell and remember for her potential website visitors. As .xyz is a popular domain among designers and creatives, we can see why Denise chose it to brand her work as part of a forward-thinking community.
With any type of design work, it’s important for visitors to be able to focus their attention on the visuals of your portfolio. Keep the design of your website simple and non-distracting. You don’t want a lot of competing images, text, and animations that take away from the projects in your portfolio.
With DeniDesign.xyz, Denise lets the attractive colors of her design work stand out against a clean white background. She even uses muted colors for all text on the pages. In this way, website visitors’ eyes are guided to the large thumbnail images on her homepage and portfolio pages. That way they can easily navigate to each of her projects by clicking on these links.
If you work in a creative field, the images in your portfolio could be the deciding factor when being considered for a position or project. Include ample photos of the projects that you’ve worked on. Present your work in the best possible way by making sure the images are sharp and the subjects are well-lit.
Denise’s branding project for the Family Asian Mart is a great example of images done right. She includes clean and crisp images when displaying the many uses of the logos and other branding she has designed. You can clearly see how her work is beautifully applied in the business’ wall decal, business cards, coffee cups, flyers, shopping bags, and posters.
Including some background information about your work will help to explain why it was a success. Share notes about who the client was, what skills were used, and how the project was marketed.
The page Denise created for street food restaurant De Hawker tells the story of the branding project she worked on for them. From the page’s description, you learn that the restaurant was inspired by traditional Chinese food-serving pushcarts – known as hawker carts. Denise created a slick logo that tied in the shape of a hawker cart along with chopsticks, Chinese characters, and neon signage. Sharing the logo’s inspiration makes the branding even more meaningful and impressive for her website visitors.
Utilize a custom domain name, thoughtful website design, high-quality images, and descriptive background information when building your portfolio website. These four key factors will help showcase your work in a compelling way. Head to DeniDesign.xyz to learn more about Denise and see her polished personal website for yourself.
One of the best ways to feel greater satisfaction from working on your creative passion projects or hobbies is to share your work with others through a personal website. Even if you have many varied interests and skills, you can increase the joy you get from what you are most passionate about by creating a website dedicated to it. This week’s #WebsiteWednesday, ZBKPhotos.xyz, is the perfect inspiration for building a website that shows off your work and brings you closer to your passion.
Zachary Kemper is an LA-based photographer, filmmaker, and actor who uses his portfolio website ZBKPhotos.xyz to share his photography work. Zachary’s journey as an artist began with acting. He studied theatre at Los Angeles County High School and the New York Conservatory of Dramatic Arts. He also wrote and starred in “A Song for your Mixtape“, a short film about confronting difficult mental health issues as an LGBTQ+ youth. It went on to receive over 100,000 views, recognition as a Vimeo Staff Pick, and a screening in the Boys Short Program at Outfest. Now as a sociology major at University of California Irvine, Zachary’s interest in people and personalities guides his art and the expressive way he portrays humanity and relationships in his photos.
The area Zachary explores most often in his photography work is the ability of our physical bodies. His interest in sociology and human behavior is apparent in the overall style and feel that his photos convey. He favors shooting his subjects in creative, visually striking, and sometimes vulnerable situations. His photos are often compelling scenes depicting subjects’ bodies in motion. He rarely chooses to show someone in a photo simply standing or facing the camera without doing something else that is eye-catching and unique. This stylistic choice is another way Zachary’s sociology studies appear to influence his art. Some of Zachary’s most stunning work shows subjects seemingly defying gravity by floating, standing upside down, or even balancing their entire body on one arm. By centering the viewer’s attention on a human body in extreme motion, Zachary gets them to explore their own concept of what is possible for a human to do.
Zachary says he chose photography as his primary form of creative expression because he “feel(s) most in control of the work I create, which fulfills me more than any other form of art I have ever practiced.” That fulfilling artistic work seems to draw inspiration from his time spent acting, as evidenced by the photos featured on his website. Zachary’s site features vivid headshots and introspective yet revealing self-portraits that one could easily imagine seeing in a magazine promoting his appearance in a film. Zachary’s work bears a cinematic quality, as well. For example, some of his photos seem as if they are stills taken on the set of a movie in the process of filming.
Zachary recently showed his acting skills in his first feature film, “Hollow Bedroom,” which is currently in production. Though he focuses his website on his photography work, his decision to list his achievements in theatre and filmmaking in the About section helps his website visitors get a full picture of his creative inspiration. It also shows his many talents while not distracting from the photographs which are the main focus of his website.
Zachary is still early on in his career, but his art is already making waves. His photography work garnered him a profile from Los Angeles city guide magazine VoyageLA. While he is pursuing his sociology degree he plans to continue to express his artistic creativity through his photography. He is currently working as a freelance photographer, and wisely shares his portfolio link in his Instagram bio so that he can promote his work to potential collaborators, employers, and fans.
Zachary uses his personal website to exhibit his photography work and share the passion he has for it with others. As he continues to grow his career and his personal brand, his memorable .xyz domain is ready to grow with him. Whatever your passion or hobby is, sharing it with others through your own website creates a closer connection with that hobby and gives you the freedom to display your work in the way you like.
We’ve used our #WebsiteWednesday series to highlight many .xyz community members that have expanded their promotional reach via a well-designed website. Web push notification app PushPad.xyz promotes its services with a dedicated page showing the app’s features and potential benefits. UseMy.xyz is a great example of how to use your website as the center of a cohesive online brand for your app. In this week’s #WebsiteWednesday, you’ll meet another app creator that boosts their reach by pairing their .xyz website and their app to create a complete online educational experience for their users: ClassNotes.xyz.
ClassNotes.xyz is a startup from Austin, TX that provides educational resources to students from around the world. The company lists their foundational mission as their belief that “good quality education is a basic right of every human being.” ClassNotes.xyz claims their service improves standardized test scores by offering exam prep that costs 10 times less than tuition centers and academies. To get this reduced cost, ClassNotes.xyz says they’ve increased the efficiency of exam preparation by providing personalized feedback to each student according to their strengths and weaknesses. The ClassNotes.xyz service also provides analytics to students about their current preparation and what they need to focus on. Then, ClassNotes.xyz says they can create a detailed study plan and schedule for each student to prepare for their upcoming exams.
ClassNotes.xyz says their main focus is to help their global community of students access educational resources by digitizing and sharing materials through their app and user-friendly online platform. To accomplish this, they designed their app to work along with the ClassNotes.xyz site to create a flexible and complete learning service. Notes for classes in the curriculum are available on the ClassNotes.xyz website, and can then be downloaded onto the ClassNotes.xyz app. Notes are organized according to different subjects and student grade levels. ClassNotes.xyz even gives examples of past papers to help students with homework.
Both the ClassNotes.xyz website and app offer different services designed to provide a full service learning solution. In addition to test materials and guides, ClassNotes.xyz also features a student blog section. Here, students can share articles with advice for studying, choosing careers, and personal educational experiences. On the other end, the ClassNotes.xyz mobile app offers remote access to test prep materials, offline notes, downloadable materials, and flash cards, which are geared towards on-the-go learning. This dual approach and synergy between the ClassNotes.xyz app and website covers different areas of learning to give students test prep help no matter where they’re located.
The service already caught the attention of some notable backers. ClassNotes.xyz is partnered with the Public Information Technology Board of Pakistan and helps provide students prep materials for their exams. In addition, ClassNotes.xyz lists $4.3 billion-funded startup accelerator MassChallenge as a partner.
As ClassNotes.xyz shows, using your website and app together allows you give your audience access to your service no matter where they are in the world. This flexibility can then in turn make them more likely to continue using it. Of course, creating a website for your existing app starts with getting a memorable domain name, like ClassNotes.xyz has. Get the perfect branded domain name for your service and turn your app and website into the ultimate one-two punch.
Carving a path for your career is not always a straightforward task. There are many options, and it can be a challenge to pick the right one for you. Your own style and confidence are among the best guides you have to follow when mapping out your professional path. Success can be found when you’re able to identify the skills that make you stand out and combine them with a strong belief in your work. This week’s #WebsiteWednesday features a celebrated interior designer who shows this method in action. Adri van Zyl decided to make a bold choice and change her career plan at the last minute to enter a whole new industry while using her personal taste to guide her business: AtelierInteriors.xyz.
AtelierInteriors.xyz is an interior architecture and design studio established in 2014 by Cape Town-based interior designer Adri van Zyl. Adri drives the creative side of the business while her husband Vincent helps manage the commercial side. Though she is now at the helm of her own successful design studio, Adri started her career with a plan to study law. The week before her classes began, however, she realized that she felt a stronger passion to study graphic design and photography, despite having no previous background in the arts. Adri’s decision to follow her intuition and passion proved to be both a wise and confident choice.
Through AtelierInteriors.xyz, Adri has made a name in her industry and taken on design projects for major retail, residential, and commercial spaces. Her work has also been featured frequently in notable decor outlets Elle, House & Garden, Architectural Digest, and House and Leisure, among many others. Adri continues to display a confident spirit in her work today by allowing her own taste and morals to guide her business.
As the AtelierInteriors.xyz website explains, the studio brands themselves as a “young, innovative, socially conscious studio that believes in bold design and doing things right. The full list of design services that AtelierInteriors.xyz offers covers everything from A to Z, so their domain perfectly fits with their business approach. This includes architecture and decor, furniture design, procurement, styling, and even project management. The studio says they maintain a focus on beautiful design that is also functional.
To see this approach in action, you can simply flip through a gallery of their past projects from the AtelierInteriors.xyz projects page. Clicking on each individual project will take you to a page sharing insight from Adri into the thought process the studio had for each interior design. For trendy wine bar and restaurant Mulberry & Prince, Adri created a French retro chic design that made it unique to the Cape Town eating scene. In the retail sector, Adri designed a boutique jewelry concept store for Famke Jewelry inspired by Memphis, a 1980s design movement. Adri’s versatility in her craft is also on display in the many residential projects she’s taken on, like her minimalistic approach for a luxury loft space in Cape Town’s city center.
Another area where AtelierInteriors.xyz show their sharpness is through their branding. They communicate with potential clients through an email address branded with their .xyz URL. They also use the URL as their social media handle, making for easy brand recognition and increased memorability. This coordinated marketing strategy allows AtelierInteriors.xyz to generate awareness of their website in all their promotion efforts. It’s also a great strategy for driving more traffic and potential clients to their business.
The .xyz community is home to many creative minds that aren’t afraid to follow their own unique style. Through their carefully crafted website design and promotion, AtelierInteriors.xyz and their intrepid founder Adri perfectly illustrate the spirit of creativity, innovation, and branding savvy the .xyz community is known for. Following your own unique taste is a great way to make your work stand out, and AtelierInteriors.xyz shows it can lead to great career success.
Creative fashion professionals love using .xyz domains. Luxury menswear designer Sissi Goetze makes her modern collections stand out online with Goetz.xyz, ASOS social media executive Jovel Roystan shares his personal style at JovelRoystan.xyz, and popular fashion influencer Egreis Gjergjani blogs about balancing work with motherhood at StilettoMeUp.xyz. Today’s #WebsiteWednesday is another .xyz adopter from the fashion community who knows how to get the look online: PerryGibson.xyz.
PerryGibson.xyz is the portfolio website of Perry Gibson, a London-based freelance photographer. Perry graduated in 2016 with a Bachelor’s degree in Media and Journalism from the University of the West of England, and now specializes in both film and digital photography. His website showcases his robust portfolio of work, and puts his special talent for fashion and event photography on display.
Perry’s knack for capturing athletic apparel is evident in the brands he’s worked with. His website features two projects with top sportswear label Adidas. He’s captured lively event images for Adidas x Stormzy, where his photos capture the excitement in the eyes of event-goers with the unveiling of the tracksuit collaboration with the popular English rapper. He also skillfully photographed the opening of the Adidas London flagship store, utilizing the event’s neon lighting to create movement in the shots. From his website, it’s clear that catalogue fashion photography is another one of his strengths. His portfolio includes modern streetwear photos he’s taken for popular London footwear retailer Tower London, and cool behind-the-scenes shots he did for the Converse One Star campaign.
Another impressive part of his fashion photography portfolio is street style photography, or documenting the outfits of real people in urban environments. He has an entire section of his website devoted to the stylish show-goers of London Fashion Week, dating back to 2018. His eye for style is evident with the polished snaps he took at the 2019 Women’s Autumn/Winter shows. Anna Wintour, the Editor-in-Chief of American Vogue, is among the many chic attendees he captured. Most recently, he skillfully captured the urban sportswear style that was evident at the 2020 Men’s Autumn/Winter shows. Filled with designer sneaker and statement-making puffer jackets, his shots document the streetwear trend happening in London.
Perry also shares personal images on his website as well, giving the visitor a sense of his character and personality. A section entitled Photo Diary shares vibrant images from the places he’s visited. He also shared a collection of powerful images from a Black Lives Matter protest at London parliament on July 6, 2020.
Through his .xyz website, Perry is able to share his wide range of photos in a format that he has total control over. He alone chooses how his photos are displayed and used; two privileges he would have had to sacrifice using a photo hosting service instead of his own website. Although he is based in London, Perry states that he is available for assignment worldwide, and PerryGibson.xyz helps him to reach that global audience. Go to PerryGibson.xyz to see more of his work or contact him. Stay up to date with his latest photography through his Instagram @perry_gibson.