Hofmann.Auto – INWX customer – (Germany)
Brands use .xyz and XYZ Registry domains like .Auto and more to create a memorable online identity. A strong domain name can communicate what a brand does before a visitor reads a single word of website copy. For companies in the automotive sector, a .Auto domain provides an immediate connection to vehicle sales, service, mobility, and transportation. A .Auto domain is an exclusive namespace that helps automotive brands establish expertise on a powerful, authoritative web address, positioning them as forward-thinking, premium industry leaders and making it instinctive for customers to find them online. Today, we’ll introduce you to the website of German automotive retail group and family-owned dealership organization: Hofmann.Auto.
Hofmann.Auto is the online home of Hofmann Automobile, a German automotive retail group headquartered in Ingolstadt, Bavaria. According to the website, the company operates dealerships in Ingolstadt, Regensburg, Pfaffenhofen, Abensberg, Neuburg an der Donau, and Mertingen, representing the BMW, MINI, and XPENG brands. Hofmann.Auto states that the company offers new and used vehicles, vehicle service, and electromobility-focused offerings. In November 2025, Hofmann Automobile received XPENG’s Red Carpet Award, which the manufacturer presents to dealership partners for achievements in customer experience, sales performance, and service quality.1
According to Hofmann.Auto, Hofmann Automobile has been serving customers for 75 years and operates as part of the family-owned Wittmann & Hofmann organization. In November 2024, German automotive trade publication AUTOHAUS reported that the dealership group would adopt the unified Hofmann Automobile name, replacing both the HW Group and Autohaus Hofmann brands.2 As part of the rebrand, the company introduced a new visual identity and consolidated its operations under a single name. Hofmann.Auto also describes the company as the “Home of Electro,” a phrase the website uses in connection with its electromobility offerings.
Florian Hofmann serves as Managing Director of Autohaus Hofmann GmbH and Wittmann & Hofmann Holding GmbH, according to Hofmann.Auto. As reported by AUTOHAUS in May 2024, Florian assumed responsibility for the company’s operational business as part of a broader leadership transition within the organization.3 Kerstin Bacher serves as Managing Director of Autohaus Hofmann GmbH. AUTOHAUS reported that she joined the management team in July 2024, taking on responsibility for human resources and legal affairs.4
From its origins as a family-owned dealership business to its current operations across six locations in Bavaria, Hofmann Automobile has grown into a multi-brand automotive retail group representing BMW, MINI, and XPENG. Just as BMW represents a commitment to quality and craftsmanship, Hofmann.Auto reflects that same standard of intention, pairing the Hofmann name with a premium domain that instantly signals the automotive sector. Hofmann.Auto makes it a natural and memorable home for a business built around vehicles. You can learn more by following the platform on Facebook @HofmannAuto, Instagram @hofmann.auto, and LinkedIn, and by visiting Hofmann.Auto.
1. https://www.kfz-betrieb.vogel.de/hofmann-automobile-erhaelt-xpeng-red-carpet-award-a-f13459d585a53a9f110245555e74a9f8/
2. https://www.autohaus.de/nachrichten/autohandel/hwgruppe-neuer-name-neues-logo-neue-werte-3596327
3. https://www.autohaus.de/nachrichten/autohandel/bmw-autohaus-hofmann-so-sieht-die-neue-fuehrungsstruktur-aus-3514754
4. https://www.autohaus.de/nachrichten/autohandel/bmw-autohaus-hofmann-so-sieht-die-neue-fuehrungsstruktur-aus-3514754
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