In today’s current age of emerging technologies and increased information gathering, you may have heard the term “big data” start making its way into everyday conversations. But did you know that this vast information management tool is already being used to measure social influence? See how one Chinese company, Kol.xyz, is doing just that today’s #WebsiteWednesday.
Kol.xyz, abbreviated from the company’s full name Key Opinion Leader, is a big data and AI company that has developed a system to measure the influence level of public figures. The social influencer industry has seen a huge boom with the rise of social media and the flood of users getting their entertainment and news from social platforms. Kol.xyz uses automated data monitoring to show potential clients a snapshot of these public figures’ level of influence, the reach of their influence, and, most critically, the effect their influence can have for companies looking to work with that influencer.
By assigning this measurable system, Kol.xyz helps their clients maximize the reach and impact of their marketing by choosing the correct influencer and market for their client, ensuring they make the largest impact possible on an audience catered to receive the marketing message well.
The internet is a revolutionary tool connecting communities, brands, and even countries in new and better ways. Kol.xyz shows that you can now use that connectivity to reach your ideal audience, pinpoint your market, and increase efficiency in delivering your message. Ready to start wielding the power of the web for yourself? Then get started with a .xyz website for your idea!