UAE-based SWFT.xyz develops restaurant brands including ChicagoBeach.xyz, a fast-food concept rooted in Dubai’s cultural history

SWFT.xyz – GoDaddy customer – (UAE)

Companies around the world use .xyz for projects spanning varied industries. Portugal-based marketing studio P1Studio.xyz supports community growth and go-to-market strategies for blockchain projects. England-based VC firm GenVentures.xyz backs machine economy projects across AI, DePIN, and blockchain. France-based TheBridgeGallery.xyz highlights contemporary art from Africa and its diaspora through cross-cultural exhibitions and dialogue. In this week’s #WebsiteWednesday, we’ll introduce you to a UAE-based food investment company developing hospitality ventures and restaurant concepts: SWFT.xyz. 

Introducing SWFT.xyz and its focus on hospitality brand development

SWFT.xyz is the online home of Swift Food Investment, a UAE-based company developing food and beverage brands. As shared on SWFT.xyz, the company works on shaping hospitality concepts and developing franchise opportunities for the region and international markets. The website notes that the group aims to build restaurant brands that influence the food and beverage landscape, reflecting its stated focus on originality and long-term brand creation.

ChicagoBeach.xyz: Swift Food’s first dining concept rooted in Dubai’s history

The website describes Swift Food as a collective working to introduce new dining experiences. Content on the website states that creativity and original thinking guide their approach to forming restaurant concepts. ChicagoBeach.xyz is featured as Swift Food’s first brand. According to the “About Us” page on ChicagoBeach.xyz, the brand positions itself as culturally rooted in Dubai’s landscape and draws inspiration from the city’s former Chicago Beach community. The ChicagoBeach.xyz page notes that the restaurant aims to honor the legacy of fast food, combining quality-focused preparation with a laid-back tone and nostalgic identity. It also states that the name references a well-known stretch of beach that existed in Dubai in the 1980s, and that the brand seeks to create new memories while reflecting the area’s sense of inclusivity.

A look at SWFT.xyz’s leadership team and its creative philosophy

SWFT.xyz lists Managing Director Abdulla Alkhaja and Managing Partner Ammar Hanifa as its leadership team. Abdulla’s LinkedIn profile notes that he has served as Managing Director at Swift Food Investment since 2019 and holds an ongoing role as Executive Director at Pimex Medical Equipments LLC. The About Us page on SWFT.xyz describes Abdulla as valuing loyalty, honesty, and perseverance and depicts him as a food enthusiast who enjoys exploring ideas and concepts. Ammar’s LinkedIn profile highlights roles in process management, business analysis, and global sales before co-founding Swift Food Investment in 2021. SWFT.xyz describes Ammar as having a background that spans aviation and packaging and references his interest in technology and food. The website also states that Abdulla and Ammar have known each other since childhood and share a long-standing interest in food that contributed to their partnership. Additionally, SWFT.xyz describes Swift Food’s internal philosophy as oriented around challenging conventional boundaries and approaching brand development as a creative process.

SWFT.xyz and ChicagoBeach.xyz: Forward-looking domains with international appeal

Swift Food uses SWFT.xyz as its primary web address, while its Chicago Beach concept also operates through ChicagoBeach.xyz. This adoption reflects how .xyz domains are used by businesses in different sectors and regions. Because .xyz is not tied to a specific industry or location, it can serve companies with broad audiences or multi-market ambitions. SWFT.xyz includes a Get in Touch contact page that displays branded contact information such as [email protected], links to the company’s social media channels, an email form for inquiries, and a field where visitors can subscribe to updates by entering an email address. This setup offers multiple ways for interested parties to contact the company, follow its updates, or learn more about its developing restaurant concepts. You can learn more by following the company on LinkedIn and Instagram @swft.xyz, and by visiting SWFT.xyz.