Let’s hear it for the #XYZsquad! For the second year in a row, the purple people were a major hit with South By Southwest (aka SXSW) attendees. From Graffiti Park to Downtown Austin, the #XYZsquad parkoured across the city during one of the largest conferences that attracts 72,000+ attendees each year from all over the world.
Back-flipping, forward-flipping, photo-taking, and sticker-giving, they covered a lot of ground while explosively (and awesomely) spreading the message that .xyz is for every website, everywhere.
We have tons of footage that we can’t wait to share with you all. While we’re putting our final magical touches on the videos, here’s a sneak-peek at what went down on the streets of Austin: