You’ve probably heard that the US women’s bobsled duo picked up a well-deserved silver medal in Sochi, but did you know who won the gold at the #XYZolympics? Let’s recap.
After we announced our official sponsorship of the New Zealand bobsled team, we wagered a friendly (yet possibly deadly) #XYZolympics bobsled bet against Name.com. They were represented by their Community Evangelist, Jared Ewy, while the big man himself, Daniel Negari, put his life on the line to compete on behalf of .xyz. Both parties quickly jumped into physical training, wardrobe selection, and some good ol’ fashion social media trash talking.
As promised, the camera crew followed the newly-minted bobsled athletes to Whistler, closely documenting the lead-up to the big race. A pre-race sneakpeak shows the two as they learned all the “worst case scenarios,” tips to avoid your underwear melting to your body (hint: roll, don’t slide), and the exciting reveal of the awesome bobsled with .xyz freshly painted across the nose.
Now for the bet.
As if catapulting down an icy course at 85 mph in a metal vessel wasn’t enough, Daniel and Jared added a little something more to increase the pressure — after all, they’re here to represent their brands.
If Jared wins, Daniel must “enthusiastically, to the point of harassment, talk about Name.com and how great it is,” all while wearing a bobsled helmet.
Upon Daniel’s triumph (naturally, as the domain extension for every website, everywhere), Jared must don the full-body .xyz. That meant, Jared must cover himself head-to-toe in .xyz stickers, for one whole day: the full-body .xyz.
They shook on it.
So who won the race? Check out this epic video as the two zip down the most dangerous bobsledding track in the world. And the best part? Catch all the drama, alleged scandal, and cashing in on the bet, as we conclude this season’s #XYZolympics.
Read up on the full story in our press release.
With our launch just right around the corner, we have more exciting promotions up our sleeves (or should I say, up our purple suits…) As always, our eyes and ears are peeled for you guys, #GenXYZ, so connect with us and stay in the know by following @xyz and our Facebook and Instagram!