BonnieWang.xyz – Squarespace customer – (United States)
The .xyz community is home to skilled creatives using .xyz domains to develop their portfolios and showcase their work. Writer and marketer Daniel Abrahams uses DanielAbrahams.xyz to share insights and build community. Content marketer and writer Allaire Conte uses Allaire.xyz to showcase her portfolio. Writer and book editor Jackson Howard uses JacksonHoward.xyz to display his writing samples. In this week’s #WebsiteWednesday, we’ll introduce you to an art director and designer who showcases bold, experimental creative work on a “FirstNameLastName.xyz” domain: BonnieWang.xyz.
BonnieWang.xyz is the personal website of Bonnie Wang, an art director and multidisciplinary designer whose work spans graphic design, art direction, photography, and motion design. She earned her degree from New York University and has developed her career through roles with creative agencies, lifestyle brands, and studios. As a Graphic Designer for SoulCycle, she contributed to high-energy, community-driven campaigns. Before that, she worked as an Associate Art Director at global advertising agency TBWA\Chiat\Day New York for over six years, collaborating on projects for Adidas and One Love Foundation. Her earlier experience includes roles at Milk Studios and NARS Cosmetics, as well as freelance work for ViewSonic.
Bonnie uses BonnieWang.xyz to showcase a professional portfolio that mirrors her bold and experimental style. The website highlights her work with SoulCycle, where she directed and designed campaign materials in collaboration with filmmakers and photographers. These projects showcase her range of skills, including art direction, typography, film editing, and UX/UI design. Her SoulCycle campaign in particular demonstrates her ability to merge movement, music, and design into immersive storytelling.
Other featured projects include work at TBWA\Chiat\Day New York, such as the Adidas “Here to Create Change” campaign honoring Billie Jean King during the U.S. Open, and the One Love Foundation’s Valentine’s Day campaign #FlavorsofLove. The One Love Foundation is a nonprofit organization dedicated to educating young people about the differences between healthy and unhealthy relationship behaviors. For this campaign, Bonnie art directed a concept that used custom-designed chocolates to spark conversations around relationship dynamics. The work drew media attention, including a feature in online lifestyle publication PopSugar, underscoring the cultural resonance of her design.1
Her portfolio also highlights a visual identity project for the Brooklyn Film Festival, a globally recognized nonprofit organization. Bonnie contributed to the festival’s rebrand, which included logo redesign, color palette development, and updated printed materials such as programs and passes. The refreshed identity drew inspiration from overlapping circular shapes in the logo—representing both a camera lens and the double “O” in Brooklyn—while the new palette blended tones from the Williamsburg Bridge to create a striking visual impression.
Using a domain like BonnieWang.xyz gives Bonnie an online presence that aligns directly with her name and professional identity. This straightforward naming convention makes it easier for collaborators, recruiters, and potential clients to locate her work online. Having a domain name tied to relevant search terms can also improve visibility in search results. For example, searches for “bonnie wang graphic designer” are more likely to prominently feature BonnieWang.xyz (as of September 30, 2025). This enhances discoverability while reinforcing her professional brand across design and creative industries. You can learn more by following Bonnie on LinkedIn and by visiting BonnieWang.xyz.
1.https://www.popsugar.com/love/one-love-foundation-box-chocolates-campaign-2019-45799203XYZ is proud to share about the many incredible members that make up the XYZ community! We encourage you to do your own research before using the products and services of the websites we feature. The information about products and services contained in this blog post does not constitute endorsement or recommendation by XYZ.
