Haircare brand GrowGood.Beauty, by Grammy-winner Cardi B, showcases its collection built around her personal routine

GrowGood.Beauty – GoDaddy customer – (United States)

TL;DR:

• ​GrowGood.Beauty is the online home of Grow-Good, a haircare brand founded by Grammy-winning artist Cardi B, born Belcalis Almánzar.
• According to WWD, the brand launched its debut collection on April 15, 2026, developed in partnership with Revolve Group as part of a multicategory venture announced in 2025.

GrowGood.Beauty Overview

• What: Grow-Good is a haircare line developed around ingredients and remedies drawn from Cardi B’s Dominican family background and her own hair-repair routine.
  • Debut collection: Six products at launch, including Wash Cycle and Wash Cycle+ Repair Shampoo, Soft Serve and Soft Serve+ Repair Conditioner, the Get Rich Hydrating Mask, and the Everything Serum.
• When: According to WWD, the brand launched its debut collection on April 15, 2026, developed in partnership with Revolve Group as part of a multicategory venture announced in 2025.
• How: The line is built around Fibrelace, a complex the website states is designed to seal and smooth the hair cuticle, support internal bond strength, and reduce breakage over time.
• Growth: The debut collection sold out within 45 minutes of going live. Subsequent restocks have also sold out quickly, with the hair mask and serum reportedly selling out in as little as 8 to 10 minutes.

Company Leadership and Partnership

• ​Cardi B: Founder; Grammy-winning recording artist
• ​Jenny Baxter Moser: CEO since March 2026; previously Managing Director at TSG Consumer Partners for 16 years, where she invested in and served on the boards of consumer brands including e.l.f. Beauty, PAIGE, Backcountry, and REVOLVE.
• Partnership: Developed with Revolve Group; WWD reports the venture also involves Revolve co-founders and co-CEOs Michael Mente and Mike Karanikolas, chief brand officer Raissa Gerona, Cardi’s manager Patience Foster, stylist Kollin Carter, and Walker Drawas co-founders Jennifer Walker and Adam Drawas.

Connect with GrowGood.Beauty

• Website: https://growgood.beauty/
• Instagram: @growgoodbeauty
• TikTok: @growgoodbeauty
• LinkedIn: @growgoodbeauty

Why .Beauty is a great choice for GrowGood.Beauty

• ​.Beauty immediately signals the website’s product category, pairing a descriptive domain extension with a brand name centered on a hair-care routine.
• The availability of .Beauty domains made it possible for Grow Good to secure GrowGood.Beauty, pairing the brand name directly with a beauty-focused domain extension.
• The company has also registered GrowGood.Hair, which redirects to GrowGood.Beauty. Securing the closely related .Hair domain alongside the .Beauty domain helps the brand capture visitors who search or guess using either extension, while keeping a single, consistent destination for the business.

More .Beauty from the #XYZCommunity

• Award-winning beauty-tech brand Celf.Beauty transforms Oral-B toothbrushes into at-home skincare tools
• ​Charlis.Beauty is the online home of CHARLÍS, a skincare brand offering products with a focus on ingredient transparency, faith-based values, and U.S. production.
• ​Fiera.Beauty is a cosmetics brand centered on confident aging and skin-first beauty. Its products are formulated with input from women across life stages, focusing on makeup and skincare designed to support natural radiance at any age.