Women-led skincare clinic Saelo.xyz brings Seoul-inspired facials to San Francisco
posted by Team XYZ on November 11, 2026
Saelo.xyz – Shopify customer – (United States)
TL;DR:
- Saelo.xyz is the online home of Saelo, a San Francisco, CA-based skincare clinic company offering biostimulating facials and injectables.
- In August 2025, digital news outlet The San Francisco Standard reported that after a July 15 appointment drop, every slot was booked within two hours.
- 7×7 called Saelo a “cult-favorite” when its second location opened in May 2026.
- Founders Brie Pujals and Kipeum Lee both previously worked at Postmates.
Saelo.xyz Overview
- What: Saelo operates skincare clinics that offer biostimulating facials and injectables meant to strengthen the skin, modeled on Seoul-inspired treatments.
- How: Most of Saelo’s products and equipment are Korean, according to the company, which designed its treatments alongside Seoul biotech firms and local clinicians. Every new technician also gets added instruction from a clinical team in Seoul.
- Why: The company says its mission is “to make world-class aesthetic care feel modern, trustworthy, and genuinely personal.”
- Who: Kipeum Lee and Brie Pujals founded the skincare clinic company.
- Where: Saelo has two clinics in San Francisco, CA: Saelo Pacific Heights and Saelo Hayes Valley.
- When: Saelo opened in June 2024, according to The San Francisco Standard.
In The News
- On August 16, 2025, The San Francisco Standard reported that Saelo, which it called “SF’s first Korean facial spa,” wants to be like an In-N-Out “but for your face.”
- In the same report, founder Kipeum Lee said that within 72 hours of launch, the company had to sign a lease for an additional room.
- On May 6, 2026, San Francisco lifestyle platform 7×7 reported that Saelo opened its second location in Hayes Valley, calling it a “cult-favorite, high-tech Korean skincare clinic.”
Additional highlights
- Founders Kipeum Lee and Brie Pujals both helped scale Postmates. Kipeum also built and scaled teams at Airbnb, while Brie later led Instagram’s private messaging product at Meta.
- Brie told 7×7 that the Saelo menu works “like a Russian nesting doll,” with each treatment building on the last.
- Treatments use Korean skin boosters such as Rejuran HB, Rejuran Healer, and Juvelook.
Saelo.xyz Leadership
- Brie Pujals: Founder
- Kipeum Lee: Founder
- Christopher Chow, DDS, MD: Medical Director
- Allison Kim: Physician Assistant
Words from Saelo.xyz
“We chose .xyz because the founders came from the tech industry, where that domain is more common. We liked that in-the-know tech industry people would recognize the domain, so it made us stand out in the hospitality industry in Silicon Valley / SF Bay Area.”
– Brie Pujals, Founder, Saelo.xyz
Connect with Saelo.xyz
Why .xyz is a great choice for Saelo.xyz
- The wide availability of .xyz domains helped Saelo secure a short, memorable domain that reflects its full brand name without added words or hyphens. The same name carries through to its email address, [email protected].
- As the go-to domain ending for the next generation of internet users, .xyz gives Saelo a recognizable connection to the tech community, helping the skincare clinic distinguish itself within the San Francisco Bay Area’s hospitality industry.
- As a globally recognized extension, the .xyz domain gives Saelo an online identity that fits a brand connecting San Francisco clients with South Korean techniques and technologies.
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