Team XYZ was at some of the country’s biggest events in June to celebrate .xyz’s 3rd Anniversary. To kick things off, we introduced the innovative 1.111B® Class as part of our new AYDACFU campaign. We spent months planning and prepping, and our registrar partners all over the world did a fantastic job helping us launch this new initiative. And to commemorate turning 3, we hosted a BBQ by our Santa Monica office to go along with some entertainment from the #XYZsquad.

Check out the video below and read on to find out where we went and what else we did to tell the world that .xyz just turned 3!

E3 2017 – Los Angeles, CA

Our huge AYDACFU marketing campaign surrounding the release of our 1.111B® Class was developed, in part, to reach a particularly tech-savvy #GenXYZ audience. So why not reach some of them at one of the largest video game conventions in the world? With close to 70,000 attendees, E3 2017 gave Team XYZ ample opportunities to connect with developers and designers to raise awareness of the 1.111B®Class. And in the end, the #XYZsquad stole the show by busting a groove at the convention. To see more of our E3 2017 coverage, check out our E3 recap post or watch the video below.

Product Forge Cancer Innovation Challenge Data Dive – Edinburgh, Scotland

Product Forge has become one of our top partners when it comes to organizing hackathons for future innovators and entrepreneurs. Our most recent event with them, the Cancer Innovation Challenge Data Dive, was a three-day collaborative effort between clinicians, designers, and engineers to improve cancer care.

If you like what we’re doing with Product Forge, check out last month’s recap, which covers another hackathon with them.


EyHost + XYZ networking – Mohammadpur Dhaka, Bangladesh

Throughout the month of June, we worked with our partner EyHost to encourage .xyz adoption in Bangladesh. EyHost did a great job of hosting sponsored events to connect startups and small businesses, while educating them on how .xyz is being used by other Bangladeshis, such as and In fact, the team behind even invited some people over to check out their office!


In case you missed them, be sure to read our previous #WebsiteWednesdays about and Then hop over to EyHost to check out their special offer on .xyz domains!

CoderDojo + XYZ provide free web development tools to young coders

June also saw the launch of a new partnership with CoderDojo, the international organization dedicated to teaching students aged 7 to 17 how to code. Through July 24th, all members of the CoderDojo community can apply for a free .xyz domain and all the tools necessary to create some of their first projects on the web. This partnership is yet another way that we are encouraging entrepreneurs to adopt .xyz to cultivate the Generation XYZ community.

For all our younger readers, don’t forget to check out CoderDojo to learn how to code with a .xyz domain today!

NIADA 2017 – Las Vegas, NV

Of course, June wasn’t only about .xyz. We also teamed up with GoDaddy to cross the desert and attended NIADA 2017, the largest independent car dealership trade show of the year. Drawing nearly 2,000 general managers and owners from coast to coast, as well as abroad, this was the perfect place to educate dealers on the benefits of upgrading to a .Cars/.Car/.Auto domain, just like manufacturers Lucra.Cars and Renovo.Auto, as well as independent dealers, like Arizona.Cars and Brilliance.Auto have done already. Two of our favorite domains registered from the conference are VirginiaBeach.Cars and Z.Cars.

To learn more about .Cars/.Car/.Auto, visit www.Go.Cars, or upgrade your domain at www.GoDaddy.Cars.

Imersiv – Downtown LA
Pancakes & Booze Art Show – Los Angeles
Twilight Concerts – Santa Monica
Jayme Stone at Annenberg – Santa Monica

We attend a variety of events every month to educate the public on what .xyz is, who uses .xyz, and to connect with existing .xyz customers – June was no exception. Team XYZ started the month by attending The Los Angeles Pancakes & Booze Art Show, Jayme Stone’s Folklife Concert at the Annenberg Community Beach House, and Mayhem’s Imersiv concert. These three venues were intimate opportunities to connect directly with the next generation of internet users and introduce them to .xyz. We then finished the month by attending two Twilight Concerts, where thousands of Angelenos come every week to mingle in Silicon Beach. If you’re not in LA, catch the live action with the XYZ Team by following us on Instagram @XYZ!


The summer is far from over and XYZ has a lot more in store. We are keeping the momentum of AYDACFU up to raise awareness for your new 1.111B® Class of domains. Be sure to keep a close eye on our Instagram (@XYZ), Facebook (/XYZ) and Twitter (@XYZ), to see what Team XYZ and the #XYZsquad have planned for the rest of the summer!

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