Advait.xyzGoDaddy customer (India)

A strong online presence can be a vital part of landing your dream job. With most employers researching a job applicant online before interviewing them, a well-made personal website can be the defining factor that makes you stand out from the rest. So what are the necessary components that create an effective personal website? This #WebsiteWednesday will break down the website of someone who we think totally nails it: is the personal website of Mumbai-based business professional Advait Ubhayakar. With master’s degrees in both Communication Management and Creative Writing, Advait has a unique skill set that he uses to craft what he calls “human-centric strategies and stories.” By doing so, he’s able to create new campaigns, publications, and training assets that deliver measurable results for organizations. Over the past ten years, he’s worked with global corporations, growing start-ups, non-profits, universities, and publishers.

“Within a month of going live, it got me an interview for my first full-time copy-writing job for an ad agency in the U.S.,” says Advait, “And in the three years since then, it continues to bring me exciting new opportunities to work on creative writing projects from around the world.”

It’s no surprise that Advait has been able to masterfully tell his own story with the design and layout of These eight key factors make a standout personal website.

  1. Use a short and catchy domain name
  2. Your domain name is the first factor of your website that a potential client or employer sees and evaluates. You will want to make sure that it’s something professional and easy to type in. Advait created a short and catchy domain name by registering his first name only. A memorable domain ending like .xyz also brands his website as an industry leader and helps him to stand out to a global audience.

    Advait chose a domain name that communicates his range of capabilities. He explains, “The .xyz domain gave me an innovative URL that showed (1) The ‘a to z’ range of my work, and (2) My willingness to go beyond the ‘.com’ (commercial) mode to explore other collaborations (non-profit, teaching and other kinds of projects).”

  3. Use an eye-catching image or illustration
  4. The homepage of serves as a powerful landing page for his background and experience. At the top of the page, a large ampersand symbolizes his dual master’s degrees. This element adds a personal touch to the page, making the overall website more memorable and unique.

  5. Put your elevator pitch front and center
  6. Advait’s “elevator pitch” is then stated under the graphic. An elevator pitch is the one sentence that describes what he has to offer. The viewer comes away with this key information after only a few seconds on his website.

  7. Add credibility to your work experience with logos
  8. Below the elevator pitch, Advait professionally shares his past work experience. Instead of simply listing his past positions in text, he catches your attention by making a scrolling gallery of the logos of the companies, non-profit organizations, and universities that he’s worked for.

  9. Add interest to your skills with icons
  10. Next up is another well-designed section: My Skill Set. Each of his many skills are cleverly showcased with a matching icon. For example, “Storytelling” includes a symbol of a person, while “Strategy” is next to a dollar sign. These visual elements add further context to each skill and break up the text so it’s easier to read.

  11. Categorize your portfolio
  12. One of the last sections is Advait’s Work Portfolio. His past projects are organized into categories like Apps, Campaigns, and Videos, so that the viewer is able to easily switch between various examples of his work. This not only makes for easy navigation, but draws attention to the many types of projects he has experience in.

  13. Add social proof with personal quotes
  14. The bottom of the homepage displays positive quotes from Advait’s past clients, colleagues, bosses, and students. These personal reviews add a sense of trustworthiness to Advait’s background.

  15. End with a call to action
  16. After the viewer has had a chance to learn about him, Advait clearly states his main call to action with a button, “Email Me”. This makes it easy for a potential client to get in touch with him and possibly use his services.

These eight key factors showcase Advait’s background in a very compelling way to potential clients and employers. Head to to learn more about Advait and see his stellar personal website for yourself. Do you have a personal website of your own? Head to to register yours today!

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