ARWC.xyz – Ionos customer – (United States)
The .xyz community is home to creative and talented individuals using .xyz to showcase their passions and career experiences. Indie musician, producer, and Coachella performer MELVV uses MELVV.xyz to showcase his music, performances, independent label, and more. Multi-talented storyteller Steve McAllister uses SteveMc.xyz to showcase his creative journey. Graphic designer Joseph Hillenbrand uses Hillenbrand.xyz to showcase his craftsmanship and unique design approach. In this week’s #WebsiteWednesday, we’ll introduce you to a multidisciplinary designer and educator with a systems-minded approach to design: ARWC.xyz
ARWC.xyz is the personal website of Alexander R. Wilcox Cheek, a design leader, educator, and researcher based in New York. Over the past two decades, he has worked across startups, multinational companies, and academic institutions. According to his website, Alexander currently leads UX Design, Content Design, and Research at Google, focusing on Privacy Sandbox initiatives. He previously served as Head of Design at SigFig and held senior design leadership roles at LearnVest and Northwestern Mutual. Alexander also spent over a decade teaching at Carnegie Mellon University, where he developed and taught design-focused courses across multiple departments and campuses.
Alexander’s website is organized into three primary sections: Portfolio, Writing, and Teaching, each showcasing different aspects of his multidisciplinary practice. The Portfolio section showcases projects like Macromicro, an enterprise data visualization platform that helps large organizations analyze workforce structures. According to the website, Macromicro uses multiple visualization methods—including “icicle,” “sunburst,” and layered views—to explore data such as job grades, compensation ratios, and geographic distribution. The platform earned recognition from SAP and appeared in the 2017 SAP Sapphire keynote. Another featured project, Neighborhoods of Manhattan, is Alexander’s detailed illustrated map that he indicates has been featured in The New Yorker, Creative Review, and Strange Maps, a blog-turned-book that explores unusual and thought-provoking cartography.
Alexander uses the Writing section of ARWC.xyz to collect his perspectives on the design process. His piece “Ten Thoughts on Design” explores themes like process-oriented thinking, the rhetorical nature of design, and the importance of addressing complex systems with discipline-free approaches. A second longform essay, “The Design Disposition,” outlines twenty-four qualities and mindsets that he believes shape impactful designers—ranging from lateral thinking and empathy to abductive reasoning and scalar awareness. These writings reflect ideas drawn from Alexander’s teaching, research, and applied design work over the years.
The Teaching section highlights his academic tenure at Carnegie Mellon University. According to the website, Alexander taught and developed courses in interaction design, service design, research methods, design theory, and more, while also managing an undergraduate track in design and architecture at the university’s Doha campus. His pedagogical approach emphasized systems thinking and real-world application, often involving students in projects that addressed social, environmental, and organizational challenges. The website notes that many of the teaching materials are available under a Creative Commons license for non-commercial use.
A domain like ARWC.xyz offers a flexible and globally recognizable web address for a multifaceted professional like Alexander R. Wilcox Cheek. The short, initial-based domain name reflects his personal brand while providing an easy-to-remember location for visitors to explore his work. .XYZ supports a wide range of uses, making it a fitting choice for anyone looking to bring together varied interests in one central location. You can learn more about Alexander by following him on LinkedIn and Instagram and by visiting ARWC.xyz.
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