Hillenbrand.xyz – GoDaddy customer – (United States)
The .xyz community is a hub for skilled creatives who use .xyz domains to market their talents and showcase their work. Independent and commercial artist Adam Latham uses AdamLatham.xyz to showcase his artwork and business projects. Copywriter Edward John uses EdwardJohn.xyz to showcase work for brands such as Netflix and Redbull. Video journalist, director, producer, and editor Gabriella Lewis highlights her vast career experiences on GabriellaLewis.xyz. In this week’s #WebsiteWednesday, we’ll introduce you to a skilled graphic designer who shares his work using a “LastName.xyz” domain: Hillenbrand.xyz.
Hillenbrand.xyz is the personal website of Joseph Hillenbrand, a graphic designer based in the Twin Cities area of Minnesota. Focusing on brand identity design and custom typography, Joseph’s approach emphasizes craftsmanship and attention to detail, creating memorable visuals that resonate with his clients. He shares that his journey as a designer is shaped by his nomadic upbringing, allowing him to draw inspiration from both urban and rural settings. Through his experiences, Joseph has developed a unique perspective, blending simplicity with storytelling to produce distinctive work.
Image by Joseph Hillenbrand via Hillenbrand.xyz
Joseph’s work is organized intuitively on Hillenbrand.xyz, with pages dedicated to highlighted projects and logo designs. This straightforward layout provides visitors with a clear view of his creative range, making it easy for potential clients to explore his body of work. On the Projects page, Joseph displays his work, each project highlighting his skill in balancing bold brand identities with intricate typographic details. For instance, check out Joseph’s work with HealthyLine, an innovator in wellness technology. As a designer with The Sasha Group, Joseph reimagined HealthyLine’s brand identity from the ground up. The new logo, inspired by the calming ritual of stacking stones, combines softness and simplicity, forming an abstract ‘H’ that embodies a sense of zen. His design approach prioritizes “making room to breathe,” employing a layout system that leaves 50% of the space empty. This thoughtful design emphasizes selective focus on health and wellbeing, aligning seamlessly with HealthyLine’s mission.
Joseph’s logos reflect his commitment to craftsmanship, with each design embodying the personality of the brand it represents. For example, the logo he created for Olivette Chocolate in 2023 features a playful yet refined olive on a toothpick, adding a touch of sophistication to the brand’s identity. Similarly, his 2020 logo for Muah Cosmetics suggests a puckered set of lips, capturing the essence of beauty and allure. Each logo brings a unique aesthetic that aligns seamlessly with the brand’s identity, showcasing Joseph’s dedication to thoughtful and intentional design.
We spoke with Joseph about his decision to build his personal website on .xyz. As he explained,
“I’m really drawn to the .xyz domain because it calls the alphabet to mind. As someone deeply interested and entrenched into the world of typography and graphic design, it felt like a nice way of denoting that my work, housed on a .xyz domain, was built on my typographic attention to detail. I think the domain has become more and more popular with type foundries and designers because of that association.”
We are proud to have Joseph in the thriving .xyz community of skilled creatives. You can learn more by following him on Instagram and X/Twitter, and by visiting Hillenbrand.xyz.
XYZ is proud to share about the many incredible members that make up the XYZ community! We encourage you to do your own research before using the products and services of the websites we feature. The information about products and services contained in this blog post does not constitute endorsement or recommendation by XYZ.
