Fashion is one of the most vibrant, creative, and influential industries in the world. If you want to make it your career, though, it can be an arduous road. If you’re looking for a success story from the fashion industry to inspire you to pursue your designer dreams, then this week’s #WebsiteWednesday is for you: DAMOWANG.xyz.
DAMO WANG was created in 2015 by fashion designer Da Mo and his friend Alex Wang while the two were students at Beijing Institute of Fashion Technology, and a mashup of the pair’s names served as the inspiration for the brand’s moniker. Da Mo had already established himself as a name on the Chinese fashion scene, having worked for 10 years at another top fashion brand and creating his own clothing label ICYSOUL in 2012.
Since it’s launch, DAMO WANG has followed an impressive path to success and popularity. At the Shenzhen Original Design Fashion Show in 2016 and 2017 DAMO WANG was awarded Best Designer and Best Commercial Potential Brand, respectively. DAMO WANG’s styles have been worn by famous Chinese actresses like Han Xue, Liang Jing, and Yao Xingtong. Feature stories covering DAMO WANG’s work have appeared in major press outlets like Sohu.com, Fashion.ef360.com, HaiBao, Fashion QQ, and China SSPP, and have garnered millions of views.
This meteoric rise to the top of the industry is well deserved, and it’s clear the catalyst behind DAMO WANG’s success is their rebellious, forward-thinking attitude.
“By extracting fashion fragments and methods of overlapping, DAMO WANG reshapes the concepts of avant-garde and fashion, while in the meantime reflecting magnificence and sexiness, and bringing back delicacy and elegance. Therefore, it overthrows the over-simple value orientation of traditional designer brands, and creates a brand suitable for women today who have more and more identities.
DAMOWANG.xyz is a window for our customers to understand us more comprehensively and intuitively, to better enhance the brand effect, to acquire business opportunities, and to provide better customer service.
We love .xyz, especially because when it connects with DAMO WANG, the personalized domain is more recognizable, like our consistent brand design style. DAMOWANG.xyz endows our brand with rich meaning and unlimited imagination.”
– Da Mo, Founder of DAMO WANG and creator of DAMOWANG.xyz
DAMO WANG is proof that when you combine your passion with hard work and a clear vision, you can take your career to amazing heights. Once you’re ready to bring your brand online, you can get your own .xyz domain to build a unique and powerful online identity, just like DAMOWANG.xyz.