Conferences and events are powerful networking and educational opportunities for professionals. Attendees can mingle and learn from those in their industry through special guest speaker presentations, breakout sessions, and social functions. With many conferences being on hold during 2020, you may have extra time to get a head start on planning one for the upcoming years. This week’s #WebsiteWednesday features an upcoming conference with definite star potential, DataSpace.xyz.
DataSpace.xyz is the online home for a space conference taking place in Glasgow, Scotland in February 2021. According to the DataSpace.xyz website, its mission is to raise awareness of global solutions and commercial opportunities that can be found through space exploration and research. They say that they hope to provide a networking and space discovery platform for professionals across start-ups, investment firms, governments, and businesses. The conference has been attracting attendees from space technology, data, energy, agriculture, and more since 2017.
The promotional conference website of DataSpace.xyz skillfully communicates the benefits of its conference. Take note of these five standout features for your next conference or event website.
This tip may sound obvious but it can be easy to get wrong. When you have an exciting event to share online, you may be tempted to pack your homepage with details. This creates an overwhelming experience for the viewer and your most important information could get lost. The name, location, and date of your event should stand out to the viewer right away.
DataSpace.xyz effectively displays this important information, along with their event tagline “Space for Everyone,” above the fold on the homepage. They even include a live countdown clock that tracks the days, hours, minutes, and seconds until the conference commences. This design ensures that the most basic information is easily accessible to their website visitors.
The easiest way for a potential attendee to get a sense of what your event is like is through a video. If a picture is worth a thousand words, then a video is worth even more. If you have exciting video footage from a past event or a video created to hype a new event, consider sharing it on the homepage of your website to entice visitors to sign up to attend.
The DataSpace.xyz video instantly gives viewers a taste of the conference location, attendees, and events. It also includes interviews from past attendees and speakers that share their testimonies, so the viewer can hear from the experience of others. A video from a past event can be a powerful selling point for your potential attendees.
Once you have hooked a potential attendee with your basic information and an engaging video, it’s important to share more details. Creating a page for the benefits of attending your event makes this information easily accessible. Share all of the reasons why your audience would want to attend your event on this page.
DataSpace.xyz calls their benefits page Why Attend. On this page, you can find a description of the conference and important statistics from 2019. Website visitors are able to learn more details about the conference to help them decide if they would like to attend.
Other than your benefits page, the other most important page to include is what your biggest draw is. In other words, the portion of your event that is the deciding factor for your audience’s attendance. Your biggest draw depends on what kind of event you are having. The biggest draw for a music festival would be the musical artists that are performing, while a wedding trade show would be the bridal brands that are participating.
For a conference like DataSpace.xyz, the biggest draw is its speakers. They have a whole page set up for the speakers that will be at their 2021 event, as well as those who have presented in the past. Attendees of the 2021 conference can look forward to Graham Turnock of the UK Space Agency and Adina Gillespie of satellite greenhouse gas monitoring service GHGSat.
It’s important to make it as easy as possible for website visitors to convert into event attendees. That means including a ticket checkout process right from your website, if you’re able to. You will also want to make the button for selling tickets featured prominently on your website.
DataSpace.xyz makes the ticket selling button accessible on all website pages by putting it into the top navigation bar. By putting the Register button on the top right-hand corner, viewers can get to the ticket page with only one click, no matter where they are on the website. From there, they can select the type of conference ticket best suited for them.
Creating a website for your event is one of the most effective ways to share your event information and sell tickets to a worldwide audience. It gives you control over your message and allows you to promote the biggest draws of your event exactly how you want. Follow these five tips to get a head start on throwing an amazing event. Go to DataSpace.xyz to see more and follow along on Twitter with @dataspacexyz.