JoelHernandez.xyz – Cloudflare customer – (Mexico)
AI founders and product builders use .xyz domains to showcase projects, ventures, and professional experiences in a single online destination. Bloomberg Senior Research Engineer Albert Jimenez uses AlbertJimenez.xyz to share AI projects and research. AI Engineer Ryan Klapper uses RyanKlapper.xyz to highlight enterprise deployments, independent builds, and more. Researcher Lennart Heim uses Heim.xyz to explore the complexities of AI governance. In this week’s #AIMonday, we’ll introduce you to a TechCrunch-featured entrepreneur who showcases AI projects, startup ventures, and interactive experiences using a “FirstNameLastName.xyz” domain: JoelHernandez.xyz.
JoelHernandez.xyz is the personal website of Joel Hernández, a full-stack engineer, designer, and entrepreneur based in Mexico City, Mexico. With a background spanning open-source software, product leadership, and AI-powered apps that have reached hundreds of thousands of users, Joel builds at the intersection of technology, design, and business strategy.
Joel’s website serves as a central hub for his work, projects, and professional background. The homepage of JoelHernandez.xyz features an ETHOS.md section that outlines his approach to product building, along with a searchable timeline of roles and ventures. Alongside product leadership roles, including his time as Product Engineering Lead at livestreaming platform Restream, JoelHernandez.xyz presents ventures Joel has founded: Venturu, an SMB acquisition platform focused on modernizing the acquisition and sale of small and medium-sized businesses1; Jamboss, an AI music app designed for generating and sharing songs2; Retrato, an AI headshot app designed to transform selfies into headshots3; Peekalink, a link preview API used by organizations including professional services firm Deloitte and privacy-focused search engine DuckDuckGo4; and Okuna (originally launched as Openbook), a Kickstarter-funded, open-source social network that was featured by TechCrunch and advised by Phil Zimmermann, creator of email encryption software package Pretty Good Privacy (PGP).5
JoelHernandez.xyz incorporates several interactive elements. A Skill Sequencer lets visitors explore Joel’s technical and creative skills through a playable musical interface, with skills mapped to notes that can be reordered, filtered, and downloaded as MIDI files. The website also includes Joel AI, a conversational assistant trained on Joel’s work, principles, and experience. Visitors can ask questions about his background, skills, and projects directly from the homepage. When we asked which of his projects taught Joel the most, Joel AI pointed to Retrato, an AI application that, according to Joel’s résumé, grew to more than 500,000 users in under two months. Joel AI’s generated response stated: “Joel has learned a great deal from various projects throughout his career, but Retrato stands out as particularly impactful. As the founder of this AI app that transformed selfies into professional photos, he scaled it from 0 to 500,000 users in just two months, achieving significant revenue and recognition on platforms like ProductHunt. This experience taught him valuable lessons in product-market fit, user engagement, and the importance of rapid iteration in the tech space.”
In addition to the interactive homepage experience, JoelHernandez.xyz includes a “boring-cv.pdf” link that presents Joel’s background in a more traditional résumé format. The page uses a Microsoft Word-inspired interface, office-themed visuals, and workplace audio effects such as keyboard typing and ringing phones. The page also includes sections such as Professional Summary and Core Competencies & Technical Skills, along with contact information, including the branded email address [email protected].
Joel’s career spans early open-source ventures with global press coverage, product leadership roles at established platforms, and AI projects that reached hundreds of thousands of users within weeks of launch. The .xyz domain is a natural fit for a founder like Joel, whose work crosses engineering, design, and business strategy across multiple ventures and industries. Joel’s portfolio continues to grow, and .xyz’s open, generic nature makes it a flexible foundation for wherever that work leads. JoelHernandez.xyz brings together startup ventures, product leadership experience, interactive experiences, and AI-focused projects in one place. Using a FirstNameLastName.xyz domain like JoelHernandez.xyz keeps that presence directly tied to his name and work. This naming approach can help people searching for his work locate a single, clearly identifiable destination. Anyone who searches for “Joel Hernández AI” will find JoelHernandez.xyz at the top of search results (as of June 10, 2026). You can learn more by following Joel on X/Twitter, LinkedIn, GitHub, and Product Hunt, and by visiting JoelHernandez.xyz.
1. https://www.venturu.com/
2. https://www.producthunt.com/products/jamboss
3. https://www.producthunt.com/products/retrato
4. https://www.peekalink.io/
5. https://techcrunch.com/2018/08/11/openbook-is-the-latest-dream-of-a-digital-life-beyond-facebook/
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