Domain investing is a business almost as old as the internet itself. You’ve no doubt heard about the success stories from the early days of the web and those savvy investors who made millions from selling domains. Now there are hundreds of new domain extensions available and there is a greater supply of valuable online real estate to be bought and sold.
If you’re looking to get into domain investing or have your own portfolio of domain names, here are 5 tips to get your domains found and sold.
You won’t be able to sell your domain if a buyer isn’t seeing it, so it’s recommended that you list your domains on online marketplaces. A few of the most popular domain marketplaces include:
Since you will likely receive more inquiries when selling your domain through a marketplace, it’s recommended you do your due diligence and make sure you verify the interested buyer’s identity. That way you can avoid scammers or bad actors and get an honest transaction when selling your domain.
It’s typically recommended to research historical sale prices of domains with comparable keywords to the domains you want to sell, which can help determine the market value of your domain(s). One service you can use to conduct this research is Namebio.com, which has a searchable list of publicly recorded domain sales and allows you to filter them by keyword, domain extension, pattern, or price.
While length and keyword relevance are strong determining factors in value, the popularity of the extension your domain is on can also factor significantly into the final sale price.
If you’ve put in the work to list your domain in online marketplaces and have expended effort promoting that it’s for sale, you may also want to be sure you set up notification systems so you don’t miss the chance to discuss selling your domain with interested buyers. You can manage your domain portfolio via an excel spreadsheet, or you may want to consider using a software like DomainPunch.com to keep track of your names and offers received.
You can list your contact information on the site, and most online marketplaces have notification features built in, so you may want to take advantage of those as well.
In conjunction with listing your domain on the aforementioned marketplaces, you may also want to consider direct outreach to potentially interested parties. You may consider looking at domain investors who publicly list their domains for sale, and see if you have names matching some keywords they invest in that you can reach out to and offer your domain for sale.
You could also find companies or individuals in an industry related to your domain name and contact them to make them aware the domain is for sale. You can craft a quick email letting them know you plan to sell the domain and that you want to get in touch as you think they may be interested. This kind of outreach can help you connect to buyers in the verticals who stand to benefit most from acquiring the domain you are selling.
If you and your interested buyer have agreed on a price, you may want to use an escrow service for the domain transaction. Escrow services act as a third party that securely establishes a transaction between you and a buyer, passing the domain to them and the purchase fee payment to you. Some escrow services that are offered online are Escrow.com and Sedo.com.
While these guidelines can help you sell your domain at the price you are hoping for, selling domain names can be a very nuanced process and it may take some practice and learning to get a full grasp of the industry. Doing as much research as possible and getting an understanding of the domain selling process is also recommended to ensure you have success in the domain aftermarket.
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