We are extremely happy and very proud to announce that XYZ has crossed a major social media milestone: 150,000 followers on Instagram. We began the summer with about two thousand followers and an ambitious plan to connect even more with our #GenXYZ community. At the time of this writing, we have more than 155,000 followers, through a coordinated marketing approach and extremely enjoyable content.
One of our most popular videos reached more than 180,000 people and got an astonishing 12,600+ comments. From our #GenXYZ community, we noticed that many people actually try to get their hands on our swag. To celebrate having grown such a huge following on Instagram, we decided to launch our very own XYZ Apparel Shop. You can now get your hands on the latest XYZ T-Shirts (as well as .College and .Security T-Shirts), get ready for the office and the weekend with our XYZ Bundles, or shop for XYZ Accessories, including our famous Purple #XYZsquad Morph Suit.
If you buy anything from our shop, be sure to post a picture of you #InAction on your favorite platform and tag @xyz on Instagram, Facebook, and Twitter. We might re-post it or even feature you! If you’ve not checked out our Instagram yet, go see our awesome break dancing #XYZsquad.