Spindl.xyz – MarkMonitor customer – (United States)
The .xyz community includes a wide range of creators, professionals, and innovators using .xyz domains to share their work and ideas with the world. From personal websites and creative portfolios to platforms exploring emerging technologies like blockchain and AI, .xyz offers a flexible online identity for a new generation of builders. Los Angeles-based jewelry brand CaliforniaDirt.xyz offers handcrafted metalware inspired by nature and fleeting moments. AI-driven gaming platform AllianceGames.xyz aims to advance decentralized game development. Award-winning video editor Danny Reidy uses DannyReidy.xyz to showcase work for brands like Geico and Johnson & Johnson. In this week’s #WebsiteWednesday, we’ll introduce you to an innovative platform focused on onchain attribution and user analytics for blockchain-based applications: Spindl.xyz.
Spindl.xyz is the online home of Spindl, a platform designed to provide attribution and measurement tools for blockchain-based applications. In marketing and analytics, attribution refers to the process of identifying which actions or sources – such as a social media post or a referral link – contributed to a specific user behavior, like making a purchase or initiating a transaction. According to its documentation, Spindl is built to help developers understand where their users originate – whether from platforms like X/Twitter or Telegram – and how those users interact onchain. In January 2025, Spindl was acquired by Coinbase and now operates under Base, Coinbase’s Layer 2 network. The acquisition announcement described Spindl as part of an effort to improve user discovery and attribution infrastructure for onchain developers.1
The platform is designed to merge offchain and onchain user data to offer what it describes as a full-funnel view of user activity. Its tools include analytics dashboards, event-based audience segmentation, and short links that track attribution across sources. The platform is structured to support campaign-specific performance tracking and conversion event tagging, particularly for blockchain-based actions like token mints or swaps. According to the documentation on its website, Spindl enables teams to analyze retention rates, conversion flows, and acquisition costs across a mix of social media, messaging platforms, and onchain interactions. It also offers features like Chartbuilder for visualizing user behavior and a customizable audience builder for cohort analysis.
Spindl is founded by Antonio García-Martínez, who previously served on the early Facebook ads team where he worked on audience targeting and programmatic ad infrastructure. Following the acquisition, Antonio now serves as Director of Base Ads at Coinbase, according to his LinkedIn profile. His background spans advertising technology and blockchain, with Spindl positioned at the intersection of those fields. Under his leadership, Spindl developed tools aimed at addressing what Coinbase referred to as the “onchain distribution problem.”
The choice of a .xyz domain name reflects a broader trend among blockchain and AI projects seeking a modern and flexible online identity. The .xyz extension has been used by a range of platforms building infrastructure for decentralized technologies. For Spindl, Spindl.xyz functions as a central access point for product documentation, updates, and platform features. The domain’s availability and neutrality may contribute to its appeal among developers looking for a distinctive and easily brandable name in a crowded tech landscape. You can learn more by following the platform on X/Twitter @spindl_xyz and LinkedIn @spindlxyz, and by visiting Spindl.xyz.
1.https://markets.businessinsider.com/news/stocks/coinbase-acquires-spindl-terms-not-disclosed-1034296964XYZ is proud to share about the many incredible members that make up the XYZ community! We encourage you to do your own research before using the products and services of the websites we feature. The information about products and services contained in this blog post does not constitute endorsement or recommendation by XYZ.
