Retail is one of the world’s oldest and largest industries, but with the dawn of e-commerce and the meteoric rise of social media use, retail is getting a big makeover in the 21st century. Want to know how to launch a retail brand that is positioned to harness these new technologies to take the market by storm? Then look no further than the work of this week’s #WebsiteWednesday, Supernova.xyz.
Supernova.xyz, founded by serial investor and entrepreneur Emily Hamilton, is a brand management company which has designed and launched 4 unique and highly successful retail products: fitness and nutrition program ‘bodyboss’, weight loss solution ‘SkinnyMint’, skin care system ‘Sand & Sky’, and hair nourishment lotion ‘Coco & Eve’. Supernova has pushed these brands to staggeringly impressive levels of social influence, including garnering a total of over 70 million views across their social media channels and amassing an audience of over 2 million women reached via social media per day. Even social media queen Kylie Jenner is a believer in Supernova.xyz’s products.
So, how does Supernova boost their direct-to-consumer brands to such high levels of social influence and commercial success? It’s all in their systematic approach, which maps out product development, branding and packaging, social media marketing, an e-commerce storefront, international shipping, and customer service to ensure the highest level of consumer satisfaction. This synchronization of product development and brand messaging gives each of Supernova.xyz’s products a relatable identity, paired with high product accessibility.
“The inspiration for Supernova.xyz was to combine innovative product development and social media marketing to create and build digitally native brands. We aim to grow our existing brand portfolio to expand the products on offer and the markets we reach. Plus we are incubating more brands to expand the brand portfolio to cover more beauty, fitness and health brands.
As members of Generations X, Y and Z, we live in a world with easy access to technology that is vitally connected by social media networks. This means that, with the right strategy, we have a truly unique opportunity to develop products we believe in and grow them into global brands. Supernova.xyz is a perfect example of how #GenXYZ is seizing this moment in history, and serves as proof to every young entrepreneur that their dreams of bringing their idea to millions can be a reality.