If you were at SXSW 2016, chances are you saw the #XYZSquad all over the city…literally everywhere – we covered a total of 60 miles during our weekend in Austin. Having attended SXSW the past 2 years, our #XYZSquad has become quite recognizable in their purple suits. However, this year they left a lasting impression on attendees by sparking a 3D fashion statement.


Last week, we introduced our secret XYZ 3D Lab (read the full blog post here) to attendees by handing out thousands of custom 3D glasses while the #XYZSquad was parkouring throughout Austin. Everywhere they went they left a Hansel and Gretel trail of people rocking some red, blue, and purple shades.


At an event as creative and innovative as SXSW, how can 3D glasses NOT become an immediate fashion trend?! Not only were the glasses a huge hit for style points, but they also grant access into the XYZ 3D Lab. The popularity of our 3D Lab shows that this year’s SXSW crowd has spoken – blue and red glasses are back in style.

SXSW has always been one of our favorite events, and this year it was better than ever. The combination of everyone in their 3D glasses, the excitement around at SXSW, plus getting to meet so many amazing .xyz fans all over Austin made 2016 a tough year to beat…

So we can’t wait to see what SXSW 2017 will bring!

Check out our Facebook page for the full SXSW 2016 photo album! If you were lucky enough to run into the #XYZSquad but don’t see your picture in the album, drop us a line on Facebook or tweet at @XYZ – the more the merrier!

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