Woman-led loyalty platform TYB.xyz helps brands like Urban Outfitters and Rare Beauty connect with over two million users

TYB.xyz – Gandi customer – (United States)

Innovative founders use .xyz domains to build platforms that connect brands, creators, and communities. Retail tech company EON.xyz collaborates with luxury brands like Coach and Chloé for transparent and sustainable commerce. Social commerce platform Crowdmuse.xyz helps creators and brands collaborate on exclusive product drops. Film platform GetGreenlit.xyz aims to streamline packaging, financing, and management for creators and producers. In this week’s #WebsiteWednesday, we’ll introduce you to a loyalty platform designed to connect communities with commerce: TYB.xyz. 

Introducing TYB.xyz: A platform for community-driven brand loyalty

TYB.xyz is the online home of Try Your Best (TYB), a platform that combines community engagement with rewards-based loyalty programs for consumer brands. According to the company’s LinkedIn overview, TYB is designed to help brands connect with, engage, and reward fans for taking valuable actions. Brands can use TYB to integrate community interaction directly into their commerce strategy. As reported by Fortune, TYB has 38 employees and works with 200 brands and 2 million users, most of whom are Gen Z women. In June 2025, Fortune reported that TYB raised $11M in Series A funding, co-led by Offline Ventures and Strobe Ventures, with participation from Coinbase Ventures, Castle Island Ventures, and Unusual Ventures. This brought its total funding to $23.5M.¹

Community engagement tools and brand partnerships

According to public materials and the Fortune report, TYB offers brands a range of community engagement tools. These include gamified challenges, collectibles, and blockchain-enabled loyalty profiles that can be used across multiple brands. Brands in categories such as beauty, fashion, and lifestyle use the platform, including beauty brands Glossier, Rare Beauty, OUAI, and Saie, beverage company Poppi, fashion retailer Urban Outfitters, and activewear brand Set Active. TYB reports that its customers can experience higher purchase frequency, increased lifetime value, and monthly engagement rates exceeding 40 percent. The company is also developing “affinity webs” that can apply a user’s loyalty to one brand within the network to another.

Brand benefits and customer perspectives

The website shares that Brands can use the platform to integrate loyalty, rewards, and community engagement within a single channel. For example, haircare brand OUAI used TYB to connect its loyalty and rewards programs with its broader community initiatives. Laural Simeon, Senior Director of DTC at OUAI, described the experience as “that ‘A-ha’ moment,” adding that the platform felt “like a whole new social platform where we can engage in our own type of way and also control the narrative.”

Founder Ty Haney’s entrepreneurial background

Entrepreneur Ty Haney founded TYB in 2021. As showcased on her LinkedIn profile, Ty is also the founder of active lifestyle brand Outdoor Voices, launched in 2014, and co-founder of Joggy, a wellness brand offering plant-based energy products. She describes Outdoor Voices as being built on the idea that “Doing Things”—moving your body and having fun with friends—outlasts a win when it comes to inspiring sustainable active lives. Joggy, founded in 2021, is described as offering “healthy energy” with the goal of maximizing happiness through movement. In the Fortune interview, Ty noted that her approach to fundraising for TYB reflects lessons from her earlier ventures, including being more selective about investors, aligning fundraising amounts with business needs, and minimizing equity dilution.²

The value of a short and memorable domain like TYB.xyz

Choosing TYB.xyz provides the platform with a short, memorable web address that aligns with its concise brand name. .XYZ is used across a range of industries and can offer a flexible, modern option for companies aiming to connect with diverse online audiences. TYB’s choice to pair its acronym with .xyz results in a domain name that is easy to recall and directly tied to its brand identity. You can learn more by following the platform on X/Twitter @TYBXYZ, Instagram @tyb.xyz, and LinkedIn, and by visiting TYB.xyz.