The .xyz community is home to forward-thinking innovators aimed at revolutionizing industries. Web3 video platform Shibuya.xyz aims to disrupt the Hollywood studio system of film distribution. Media company Offbeat.xyz creates media for the digital generation, with clients such as McDonald’s and Netflix. Music technology company Formless.xyz is aimed at changing the way music and other digital content is valued and distributed. In this week’s #WebsiteWednesday, we’ll introduce you to a retail technology company geared towards optimizing product traceability: EON.xyz.
EON.xyz is the online home of EON, a tech startup focused on revolutionizing commerce and product traceability. Product traceability tracks a product from its origin through the entire supply chain to its final destination: the consumer. This can help confirm a product’s authenticity, make its journey more transparent, and support ethical production. Product traceability can also help address recalls or production problems and protect both consumer and brand image. Natasha Franck founded the company in 2017. She previously worked at Jonathan Rose Companies and Delos, focusing on sustainable urbanism and health-centric designs. She now serves as the CEO of her company. Natasha’s career experiences helped inspire the development of EON. As she explained to luxury women’s brand Altuzarra, “Cities are really systems, and one of my biggest challenges was the fact that products couldn’t be connected or part of that system. This meant they could be wasted or underutilized. That sparked my imagination to say, ‘well, what if every product had an ID and was connected to a system?’ which led to the creation of EON.”1 In February 2022, it was reported that EON secured $10 million in a funding round led by IMAGINARY Ventures. Natalie Massenet, founder of Net-a-Porter and co-founder of IMAGINARY Ventures, also joined EON’s board.2
The New York-based company embeds digital IDs into products, which helps brands track them beyond the point of sale. As stated on EON.xyz, EON enhances product traceability, displays real-time environmental effects, and opens new revenue streams for brands through reuse and recycling. EON’s digital product IDs consist of a physical data carrier, such as a microchip or QR code, and a cloud-based profile where data is stored, aiming to bridge the gap between physical products and their digital identities.
Luxury fashion brands including Mulberry, Yoox Net-a-Porter, and Chloé are integrating EON’s digital IDs into their products. These IDs help them track where their products end up and how they are used or recycled. By doing so, these brands can better understand their environmental impact and explore new revenue streams like resale or recycling. Notably, luxury handbag label Coach is also aligning with this movement. In April 2023, they launched a sub-brand called Coachtopia, described as a “collaborative lab for innovation within Coach.”3 Every product is equipped with EON’s Digital IDs and is made from upcycled leather scraps, reflecting their commitment to staying connected with the Gen Z demographic and embracing modern technological solutions.4
The platform recently upgraded their domain from eongroup.co to the shorter and more memorable EON.xyz. A short domain like EON.xyz is easy to remember and spell. In today’s digital landscape, three-letter domain names are increasingly rare, making EON.xyz especially valuable. Whether heard on the radio, a podcast, or during a chat, it’s simple for listeners to recall and type out. Short domain names are also easier to access on mobile devices. You can learn more by following the company on Twitter and LinkedIn, and by visiting EON.xyz.
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