YoungCollective.xyz is a creative charity organization helping proven institutions raise money through non-traditional thinking and marketing. If you are interested in the business of making the world a better place, this week’s #WebsiteWednesday is for you!
Led by PR consultant Erik Isberg, one of YoungCollective.xyz’s first projects was Picture: Connection, a website selling the work of Swedish photographers. The project earned coverage in Elle Sweden, and all of its proceeds went to continuing music education for children in war-torn countries. Shortly after, YoungCollective.xyz launched the Glove Is Love campaign, a set of 5 different, limited-edition condoms promoting conservation, with the donations from each prophylactic going to a specific cause. After Isberg wrote a column in the Swedish daily Dagens Nyheter, publications like Sputnik News also covered this unique campaign to save the environment.
“Young Collective is built around the idea that the people around you, their skills, knowledge and background is a part of you as well. Your colleagues, friends and family gives through them a wide array of experience and know-how that are yours to draw from. That’s why we call ourselves a collective, spanning around the globe through the people in our life.”
– From YoungCollective.xyz’s About Us page
YoungCollective.xyz is committed to tackling the world’s future problems, and they do this by connecting with, and appealing to, the future leaders of the world: generations X, Y, and Z. By working with young people and choosing a domain representative of their audience, YoungCollective.xyz is a perfect example of an organization using a .xyz domain to make a statement about who they are and who they’re looking to connect with.
If you’re trying to change the world for the better, or you’re interested in supporting some of YoungCollective.xyz’s projects, reach out to them today. To see more of their work, follow them on Instagram. And as always, to see more great .xyz use cases, follow @xyz on Instagram, Facebook, and Twitter.