The .xyz community is home to innovative brand-building agencies and platforms, fostering a modern, creative online space for audience engagement and community growth. Media company Offbeat.xyz creates modern media for the digital generation, with clients such as McDonald’s and Netflix. NFT platform Cohort.xyz aims to revolutionize the way brands engage with customers. Germany-based type design studio NaN.xyz strives to deliver projects with purpose for clients including Google and Virgin. In this week’s #WebsiteWednesday, we’ll introduce you to a fan engagement platform designed to help brands enhance communication with their audiences: Access.xyz.
Access.xyz is the online home of Access, a platform aimed at helping to build stronger connections between brands, organizations, and their audiences through personalized communication, community building, and content sharing. According to Access, a “brand-centric app” allows businesses to centralize audience engagement, redirect social media followers to a dedicated platform, and maintain control over their brand’s community. The platform provides a space for exclusive content, special offers, direct communication, and interactive experiences, all aimed at boosting revenue and cultivating a sense of community.
The platform aims to serve a variety of sectors, each with its unique community engagement requirements. It serves the entertainment industry by fostering direct connections between fans and entities such as TV shows, movies, and record labels. Brands can use the platform to build and maintain customer relationships beyond social media, and specialist print magazines can establish communities for reader discussions. For internal communications, companies can facilitate employee interactions and information sharing. Sports clubs could use Access for fan engagement, churches for congregational communication, and live event organizers for engaging attendees. Website owners can utilize Access to extend their site’s interactivity, enabling users to share media and engage in discussions within a controlled environment.
Access.xyz highlights the importance of delving into fan engagement metrics rather than just counting casual social media interactions. “Fan engagement is about quality over quantity,” they state, emphasizing the need to measure the depth and quality of interactions to distinguish between casual followers and dedicated fans. By focusing on actions like active discussions, content sharing, and event attendance, Access suggests brands can better understand the loyalty and value of true fans. Metrics like community growth rate, retention rate, and conversion rate can provide more insights into fan engagement, helping to grasp the deeper connections fans have with the brand or entity they support.
Securing a premium domain name like Access.xyz can be a strategic move for your platform. Being short and direct, Access.xyz is easy to remember and type, especially on mobile devices, which can facilitate user access. This name not only aligns with the platform’s function but also has potential to enhance organic search traffic, positively impacting SEO. A premium domain like Access.xyz is a valuable investment that could lower marketing expenses by driving organic traffic, much like a centrally located shop attracting more foot traffic. Over time, Access.xyz can become synonymous with community engagement, mirroring the clarity and appeal of its domain name.
We spoke with CEO Kevin Brown about the decision to secure Access.xyz. As he explained, “When conceptualizing Access.xyz, we wanted a domain that encapsulated our forward-thinking approach and our commitment to connecting communities of all types. The .xyz domain, with its universal appeal, perfectly symbolized our mission to provide comprehensive, community engagement solutions. It resonated with our belief in limitless possibilities, transcending traditional boundaries, and connecting with the next generation of digital natives.”
XYZ is proud to share about the many incredible members that make up the XYZ community! We encourage you to do your own research before using the products and services of the websites we feature. The information about products and services contained in this blog post does not constitute endorsement or recommendation by XYZ.