The .xyz community is home to many amazing artists and inspiring creatives. Former Amazon executive JJDelgado.xyz spreads his powerful business philosophy through his personal .xyz website. Viral sensation MSCHF.xyz show off their bizarrely awesome viral projects using their well-branded .xyz. Soulful R&B star Quami.xyz even uses his website URL as his stage name.
Amindi.xyz is the hybrid promotional and personal webpage of 20-year-old reggae and R&B singer Amindi K. Fro$t. Aminidi says, “My intention was to create a blog-like site where my supporters could keep up with my latest releases as well as extra content that goes along with them.” Amindi has welcomed many of those supporters since her 2017 hit single “pine & ginger”, which has reached over 14 million plays on Spotify. The song catapulted her into the music spotlight, earning her a profile from Vice and a documentary from The Fader. She’s even given a tour of her hometown of Inglewood, California for LA-based urban innovator publication Citizen.
Amindi’s impressive streaming numbers and growing media profile are great signs of her stellar rise to prominence. Her personal career milestones illustrate her impressive reach as well. One of the best examples is when Amindi received an invitation to perform in Portmore, Jamaica. Her music is such a hit in the country that the audience sang her lyrics back to her at the show. This was particularly special for Amindi, as her Jamaican roots play an integral role in much of her music along with her home city. “One side (of me) is dipped in my LA culture while the other side is dipped in my very strong household Jamaican culture,” she says. “There’s no denying that I’m from LA, but also, I’m very proud to be Caribbean and West Indian.”
Amindi shows that pride in her website design, which features a Jamaican-inspired color palette that seems to reflect the country’s significance to her heritage and her music. Clicking the side navigation menu links will take you to dedicated pages for each of Amindi’s singles. The pages are complete with embedded streaming links, full lyrics, and song credits. This is not only a good way to promote her work, but also a way Amindi shows her personality and gives a glimpse into her thoughts on her music. For the songs “love em leave em” and “eggs aisle” she uses funky, colorful text that creates a playful vibe. For “eggs aisle” specifically, she’s overlaid that same colorful type on top of gifs of herself making eggs which function as a quirky, eye-catching calls-to-action that entice visitors to watch or listen to the song.
The dedicated page for “pine & ginger” is the most similar to a classic diary or blog entry that you’ll find on Amindi’s website. On the page she shares a short essay about the history of the song while exploring her current feelings about it two years after it launched her to stardom. The post is a touching personal perspective from an artist who is very aware of her creative direction and grateful for the path that led her there.
Amindi knows the power of her personal website, which is why she puts it to good use by making it a key part of her self promotion. The About section of her Spotify page links directly to Amindi.xyz, making it the main source for listeners who want to learn more about her. She also promotes the memorably-branded URL as the sole content of her Instagram bio, as well.
When it came time to choose a domain extension, it’s not surprising someone as creative as Amindi was drawn to choosing a domain name that matches her mindset. As she simply put it, “I chose the .xyz domain because it was the coolest and most unique out of the options.” Amindi is an exciting talent to watch thanks to her creative vision and songwriting skills. Her personal website Amindi.xyz is a great example of the creativity and unique artistic styles of the members of the .xyz community.