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San Diego Comic-Con (SDCC) is one of the largest and most influential pop-culture conventions in the United States. What began in 1970 with 100 sci-fi fans in a hotel basement has transformed into an annual pilgrimage by comic enthusiasts from all over the world. Pulling in over 160,000 attendees in past years, SDCC 2017 was a five-day extravaganza devoted to all the movies, television, and literature that have made their mark over the years.

So, of course, Team XYZ and the #XYZsquad made the trip to downtown San Diego to introduce fans of all ages to .xyz, the domain extension for creative types, while also admiring the cosplay and connecting with artists.

XYZ on the convention floor

The heart and soul of SDCC is the convention floor. It takes up about every inch of space in the San Diego Convention Center and feels something like a mix of an exotic night market and being a cow in a cattle lot. Nevertheless, our intrepid social media expert, Tyler, braved the crushing claustrophobia and hit the floor to meet dozens of artists and creators to get them excited about .xyz.

Wearing his stylish XYZ shirt, Tyler discussed the importance of a memorable domain with comic book artist and historian Scott Shaw, the creators of gonzo comic Man vs Rock, character designer and concept artist Tom Bryski, the incredible artists at Imaginism Studios, award-winning graphic novelist Robert James Luedke, and cartoonist/ illustrator, Rick Geary, to name just a few. He also stopped by Sideshow Collectibles to talk about finding the right .xyz domain, marvel at their Swamp Thing Marquette, and score a little R2D2 time. Check out the Sideshow Collectibles video from Comic-Con and see Tyler’s interview starting around 2:08.

As always, the #XYZsquad was quite an event unto itself. Over the course of the con, we gave away hundreds of XYZ shirts, 3D glasses, and promo cards. We also had the purple people on hand, gathering crowds hundreds deep for death-defying break dance shows in front of the convention hall. Check out which other videos XYZ made it into, by following our Facebook, Twitter, and Instagram!

Crowd of 5,000 gets the .xyz pitch on stage

SDCC is so large that it’s impossible to do everything. Lining up for a panel to see the new Black Panther trailer could mean you miss out on your spot for the WestWorld VR experience or your chance to purchase an official Rick & Morty Portal Gun. But no SDCC would be complete without all the amazing industry events hosted around the town.

First, XYZ made it into the IMDB yacht party and connected with photographers working for Amazon. Check out Tyler’s picture in his XYZ shirt on Amazon Prime Photos. The next night, SyFy’s Live From Comic-Con held an event with Zachary Levi, who played Chuck on the hit series Chuck, Andre Meadows, the host of Youtube’s BlackNerdComedy channel, members of the Battlestar Galactica cast, and many more. During the pre-show taping, the event’s host actually called Tyler on to the stage to ask him about his XYZ shirt. Not missing a beat, Tyler took the microphone and told the audience of over 5,000 people about .xyz and handed out some XYZ swag to the front rows. We can’t wait to see all the amazing registrations that will come from our time at SDCC 2017.

San Diego Comic-Con 2017 was an unbelievable opportunity for XYZ. We reached tens of thousands of passionate people and dozens of creative companies and artists and even though the event just came to a close, we’re already itching to get back! To catch up on the rest of the XYZ excitement in the month of July, check out our upcoming event recap blog and make sure you subscribe to our newsletter!

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