EricLane.xyzGoogle Domains customer – (United States)

The .xyz community is home to skilled creatives using .xyz domains to develop their online presence and showcase their accomplishments. Independent and commercial artist Adam Latham uses to showcase his artwork and business projects. Multidisciplinary artist Nina Fraser displays her creative work on Video journalist, director, producer, and editor Gabriella Lewis highlights her vast career experiences on In this week’s #WebsiteWednesday, we’ll introduce you to a creative director who shares his work using a “” domain:

Get to know Eric Lane, a New York-based creative director is the personal website of Eric Lane, a New York-based creative with skills in the areas of design, visual effects, photography, and architecture. As the Creative Director at Hornet, a multidisciplinary production studio, Eric makes use of his diverse skill set to explore the boundaries of design in both physical (built) and virtual (digital) spaces. Before Hornet, Eric worked as an artist and Visual Effects (VFX) Supervisor for The Mill, a creative agency with studios around the world, including New York, Los Angeles, Seoul, and London. Eric makes use of his experience in CGI, video, photography, animation, and architecture, employing innovative applications to craft captivating and immersive experiences.

Using to explore Eric’s creative projects 

Eric’s projects are easily accessible on through a user-friendly and informative website design. Visitors can explore a gallery showcasing his diverse range of work projects and photography, enhancing the navigation experience. On the work page, you can check out Eric’s diverse range of creative projects. For a more detailed experience, just click on an image for more details. Check out Under Armour, featuring a component of sportswear brand Under Armour’s marketing campaign, which centered around star athletes Steph Curry, Misty Copeland, and Tom Brady, and embodied the brand’s “Rule Yourself” theme. In this project, Eric utilized CGI techniques to complement the live-action footage by creating multiple clones of each athlete. Through compositing and crowd simulation, Eric blended the CGI elements with the actual footage, resulting in a visually compelling representation that emphasized the unwavering commitment and dedication required for success in training. Eric also worked on the key visual for the Verizon Investor Day 2022 conference. Collaborating with a fully remote team, Eric took on the directorial responsibilities for the key visualizer project. The objective was to align with the new Verizon brand colors while crafting a compelling narrative that highlighted the disruptive nature of Verizon in the industry. Notably, special attention was given to the transition from a subdued gray color palette to vibrant oranges and reds to complement the product’s environment. uses a branded email address, which can help build trust with new clients and collaborators 

On Eric’s About page, he provides his branded email address [email protected] and welcomes visitors to reach out for inquiries on any projects or to acquire more information. There are benefits to a branded email address like [email protected]. Using a custom email address can help to establish professionalism and trust. When you have an email address directly associated with your domain name, potential clients and collaborators can use that email address to find your website and have confidence that they’re reaching out to the appropriate person. You can learn more about Eric and review more of his work by following him on Linkedin, Instagram, Twitter, Vimeo, and YouTube, and by visiting

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