The .xyz community consists of many talented creatives using .xyz to showcase and promote their work. Visual effects specialist Christopher Kerr uses ChristopherKerr.xyz to share his professional film and television experience. Designer, artist, and software instructor Erindale Woodford displays their 3D design experience on Erindale.xyz. Illustrator Leighton Gray uses LeightonGray.xyz to highlight her variety of gaming, illustration, and podcast projects. In this week’s #WebsiteWednesday, we’ll introduce you to a multidisciplinary artist who showcases her assortment of creative work on a personal website using a “FirstNameLastName” .xyz domain: NinaFraser.xyz.
NinaFraser.xyz is the personal website of Portugal-based artist Nina Fraser. Practicing multiple disciplines, Nina has developed a substantial collection of work including collage, painting, assemblage, sculpture, and illustration. As she explains on her Info page, Nina conceives her artistic path as “a shared journey, co-creating projects and practical structures to improve our social and human experience.” Nina graduated from Winchester College of Art in Hampshire, England with a Bachelor’s degree in Textile Art. After successfully collaborating on the creation and operation of a highly-rated organic cafe and arts venue in Southampton called The Art House,1 Nina moved to Lisbon, Portugal in 2014 to begin developing her art practice in collage and sculpture. Since then, Nina has shared her work in group and solo exhibitions in England, Portugal, Germany, and the United States, and her collages have been selected for publication in the United States, Italy, Spain, and Portugal.
Nina’s diverse artwork is displayed in a well-organized manner for visitors to easily navigate, which can help her to attract collaborators, co-creators, and clients. The eye-catching homepage of NinaFraser.xyz contains an overview of her varied artwork. Visitors can click on any image to learn more about it, such as Tales of Turbulence and Tulips, which explores the relationship between the individual and the collective. The remarkable creation includes fragments of colorful magazines that have been arranged and pasted, blurring boundaries between painting, collage, and the photographic image. Nina created the work with the assistance of a studio intern, which gave her the opportunity to explore collaboration and the idea of sharing artistic experience. For a chronological view of Nina’s work, visitors can view pieces by year, from 2016 to present. In 2018’s Caught Up in the Field, Nina uses magazine imagery of women to explore the subject of femininity, desire, and spirituality. On this page, visitors can learn more details about the collage including its size and its inclusion in the 2019 Sublime exhibition at MUTE Gallery in Lisbon, Portugal. For a glimpse at the various publications that Nina has worked with, visitors can hover over the Print menu to select Publications. Here, you can find 10 publications that have shared Nina’s work, including Cut Me Up magazine, a collage-focused art magazine founded by New York-based artist Andrea Burgay.2 With Nina’s work cohesively displayed and organized on NinaFraser.xyz, website visitors have the opportunity to review her extensive experience all in one place. This simplified navigation makes it easy for visitors to get a strong sense of Nina’s abilities and help them consider her for a collaboration.
Using a FirstNameLastName.xyz domain like NinaFraser.xyz can help make it easier for Nina and her artwork to be discoverable online. Anyone who Googles “nina fraser” will see NinaFraser.xyz at the top of the search results page. With a professional website using a domain name that matches your full name, it’s more likely that your website will show up in relevant results. In addition, there is a great benefit to a branded email address like [email protected]. Much of her communication will likely be email-based, so it’s a great idea to use a custom email address in order to appear professional and generate trust. When you have an email address directly associated with your domain name, customers can use that email address to find your website and feel confident that they’re reaching out to the appropriate person.
Nina believes the .xyz domain is a great option for artists. As she explained to us,
“I couldn’t settle on anything else that wasn’t location-specific until I found .xyz. Being a millennial, I thought it would be fun to tap into this new domain. It doesn’t have an inherent meaning, and it sits outside of the box – in terms of how people quickly decide what it is you are doing based on your website. For artists this is nice – to be a little more ambiguous.”
We are proud to have Nina among the thriving .xyz community of artists, creators, and makers. You can learn more about Nina by following her on Facebook, LinkedIn, and Instagram, and by visiting NinaFraser.xyz.