Sotheby’s-backed NFT platform developer Mojito.xyz aims to help brands enter the Web3 space

Mojito.xyz – Namecheap customer – (United States)

More and more innovative NFT-focused platforms are joining the .xyz community. Ethereum-based platform Manifold.xyz provides creators with a means to mint NFTs embedded with smart contract technology. DAO-governed Universe.xyz helps artists mint NFTs and launch community-driven NFT universes. Crypto-based publishing platform Mirror.xyz connects writers with their audiences and helps them to distribute and monetize their minted work. In this week’s #WebsiteWednesday we’ll introduce you to a new Web3 platform designed to help create NFT marketplaces: Mojito.xyz.

Mojito.xyz is a Delaware-based NFT studio and Web3 platform that designs and operates Ethereum-compatible NFT marketplaces, games, and communities. That means that any website or organization that wants to start selling NFTs or create an NFT-focused game can hire Mojito.xyz to bring their idea to life. Mojito.xyz will create, power, and help manage the newly designed NFT feature. The studio offers useful tools and solutions for custom NFT marketplaces such as the ability to help your platform’s users to pay with credit card, electronic bank-to-bank payment, or cryptocurrency for both primary and secondary NFT sales.

One of the most notable NFT marketplaces that Mojito.xyz created is for 277-year-old British auction house Sotheby’s. On October 15, 2021, the platform helped the renowned auction house launch Sotheby’s Metaverse, a marketplace for collectors of digital art. The Sotheby’s platform allows visitors to view and bid on digital artworks available at auction, as well as learn about the collectors and artists behind the NFTs. Sotheby’s initially chose to feature 53 pieces from the holdings of 19 notable collectors including NFTGirl and Paris Hilton¹. Nearly one week later, on October 21, 2021, Sotheby’s made their first crypto investment by joining a $20 million seed round investment in Mojito.xyz, valuing the firm at $100 million. They invested along with Connect Ventures, an investment partnership between leading entertainment and sports agency Creative Artists Agency (CAA) and global venture capital firm New Enterprise Associates (NEA). 

Mojito.xyz plans to use the capital to develop their engineering teams and continue building the Mojito platform. They aim to create more partnerships to launch brand-specific NFT marketplaces. Mojito.xyz is co-founded by early crypto entrepreneur Amanda Cassatt. Before co-founding Mojito.xyz, Amanda helped bring Ethereum to market while serving as Chief Marketing Officer for leading Ethereum software company ConsenSys. Web3 pioneers like Amanda continue to use .xyz domains to bring their exciting new projects to life. You can learn more by following the platform on Twitter and LinkedIn, or by visiting Mojito.xyz.

¹_{https://www.forbes.com/sites/isabelcontreras/2021/10/21/sothebys-makes-first-crypto-investment-backing-nft-startup-using-ethereum-blockchain/?sh=6cee73c03d82}