Developers are using .xyz domains to revolutionize various industries with the power of blockchain technology. NFT platform Cohort.xyz aims to revolutionize the way brands interact with and retain their customers. Web3 startup MetaFlyers.xyz strives to disrupt the loyalty program industry with a decentralized rewards marketplace. Web3 video platform Shibuya.xyz aims to disrupt the Hollywood studio system of film distribution. In this week’s #BlockchainThursday, we’ll introduce you to a marketing platform that aims to revolutionize the way marketers reach, engage, and attract customers: SesameLabs.xyz.
SesameLabs.xyz is the online home of Sesame Labs, a web3 marketing platform aimed at providing web3 marketers and decentralized applications (dApps) with the tools they need to reach, engage, and attract users. In February 2023, Sesame Labs raised $4.5 million in seed funding co-led by Wing Venture Capital and early-stage venture capital firm Patron.xyz.1 Sesame Labs aims to provide web3 marketing solutions, including a campaign management platform, advertising network, and customer relationship management tool. Sesame Labs strives to help web3 companies develop targeted marketing campaigns that leverage competitor data, surface cross-channel customer insights, and create in-app engagement rewards all in one platform.
The Referral Quest feature from Sesame Labs is designed to allow current community members to act as marketers and receive rewards. To prevent misuse of the rewards system, the feature has spam protection that uses wallet and social activity. Providing easy-to-claim and easy-to-understand rewards can make web2 users more interested in using dApps and other web3 platforms. This can help these platforms attract top web2 users, giving them an advantage in the highly competitive world of cryptocurrency.
Sesame Labs is built on Polygon and aims to help companies in creating focused marketing campaigns that utilize competitor data, uncover cross-channel customer insights, and generate in-game engagement incentives using their platform. Sesame Labs launched in private beta in September 2022 to test its platform with over a dozen web3 gaming companies, including Decentral Games, Ethermon, and League of Kingdoms. While the platform’s initial customers are gaming-focused, Sesame Labs’ aims to work with any app with a web3 component. You can learn more by following the platform on LinkedIn and Twitter, and by visiting SesameLabs.xyz.
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