(Hint: it’s instinctive)
It’s instinctive. It’s natural. It makes sense. XYZ is used daily, worldwide, as a short, easy to remember phrase. XYZ is also composed of three letters, just like other popular extensions, such as .com, .net, and .org, which brings a familiar quality to an innovative new extension. We end the alphabet with XYZ — we end a domain name the same way.