(You know, the letters after the dot)
.xyz is an upcoming generic domain extension on the internet. You know the .com at the end of an address in your navigation bar? That’s an extension (sometimes known as a gTLD). Right now there are only 22 to choose from. But, starting very soon, there are going to be a whole bunch of new ones released. ICANN, the organization that governs internet protocol, recently decided to allow internet registries to apply for new domain extensions. We’re excited that we are able to bring to you .xyz.
(Hint: it’s instinctive)
It’s instinctive. It’s natural. It makes sense. XYZ is used daily, worldwide, as a short, easy to remember phrase. XYZ is also composed of three letters, just like other popular extensions, such as .com, .net, and .org, which brings a familiar quality to an innovative new extension. We end the alphabet with XYZ — we end a domain name the same way.
(Anyone and everyone)
.xyz is for everyone. It is for users who prioritize affordability and recognition without sacrificing flexibility, and intended for a multitude of demographics, including (but not limited to):
This wide audience makes up the universal collective we like to call Generation XYZ®.
(We are the next generation of the internet)
Generation XYZ® is everyone. It combines Generations X, Y, and Z to create a whole new generation inspired by the internet and its limitless potential. .xyz is one of the first unrestricted platforms for people all over the world to share their passions, cultivate knowledge, and express themselves.
(For those of you on the cusp)
Named after Douglas Coupland’s novel Generation X: Tales from an Accelerated Culture, this is the first generation to grow up amidst digital technology. These overly-educated Gen Xers have been represented by the likes of Kevin Smith, Quentin Tarantino, and Steven Soderbergh. They grew up eager to create change through social institutions, rather than in spite of them. With .xyz, Gen Xers will be able to continue spreading their message in a way that is both new and familiar.
Also known as the Millennial Generation, Generation Y is all about interaction. As a group constantly sharing, streaming, and updating, Ys are heavily influenced by MTV and digital technology. With icons like Oprah Winfrey and Michael Jordan, this generation has been raised to dream big, making .xyz the perfect stage to share their stories.
The Pluralist Generation is growing up in a diverse, fragmented world, held together only by the constant communication provided through the internet. Always connected, they’ve never known a world without smart phones, computers and the web. Z’s are truly digital natives, and .xyz will be the platform leading them into the next generation of the internet.
(Preregister and join the movement)
(We bring choice, accessibility, and innovation to everyone on the internet)
.xyz offers choice to internet users when selecting their domain names. The .com space is crowded. .xyz is pressing the reset button on the namespace, allowing for greater accessibility, variety and innovation. A truly unrestricted domain extension for everyone is being made available with .xyz.