Cohort.xyz – Google Domains customer – (France)
Developers are using .xyz domains to disrupt industries by leveraging the power of blockchain technology. Web3 startup MetaFlyers.xyz strives to disrupt the loyalty program industry with a decentralized rewards marketplace. Forbes-featured artist Brandon Tory’s Formless.xyz leverages blockchain technology to change the way music and other digital content is valued and distributed. Web3 video platform Shibuya.xyz aims to disrupt the Hollywood studio system of film distribution. In this week’s #BlockchainThursday, we’ll introduce you to an NFT platform that aims to revolutionize the way brands interact with and retain their customers: Cohort.xyz.
Cohort.xyz is the online home of Cohort, a B2B (business-to-business) SaaS (Software-as-a-Service) platform that aims to leverage NFTs to revolutionize the way brands interact with and retain their customers. B2B SaaS refers to software that is designed and delivered specifically for use by businesses and is typically sold on a subscription basis. In this case, Cohort.xyz strives to provide brands with an innovative platform that allows them to engage with customers in new and exciting ways through the use of NFTs. The platform offers a unique approach to marketing, with a goal of demonstrating the practical benefits of web3 technology. Cohort.xyz recently announced a €3.2 million (approximately $3.4 million USD) seed funding round led by venture capital firm IRIS, with participation from Kima Ventures, web3 startup studio 3founders, and more. This funding will help the company to accelerate the expansion of its sales, grow its product and tech teams, and hire new team members.1
The platform claims that brands can now offer their customers exclusive experiences, limited edition products, and VIP services. This can be valuable in today’s digital world where customers expect more from the brands they choose to interact with. Cohort.xyz emphasizes that users own their data and assets, providing them with control over the sharing of their data with brands and businesses through built-in privacy features.
Cohort.xyz is co-founded by Séraphie de Tracy, former Chief Operating Officer of FinTech startup Stratumn, and Nathan Barraillé, founder of AI-powered insurance platform Tint. The platform has signed more than 15 clients in France and the US, including women’s lingerie brand Etam, women’s shoe brand Socque Paris, and men’s skincare brand L’Atelier Shelter. As co-founder and CEO Séraphie shared in the press, “a new era of customer engagement is emerging. Customers are demanding more from brands and want greater control over their data. With Cohort.xyz, brands can offer a new class of hybrid products, provide exclusive memberships, collaborate across brands, and create social dynamics around their digital assets, all while helping with both acquisition and retention. Marketing, as we know it, is being completely reinvented for the better.”
We are inspired by Cohort.xyz’s aim to leverage NFTs to offer a new and innovative approach to customer engagement. We look forward to seeing the platform grow and bring the benefits of web3 technology to the masses. You can learn more by following the platform on LinkedIn and by visiting Cohort.xyz.
1. https://tech.eu/2023/02/01/offering-brands-an-nft-based-turnkey-loyalty-solution-cohort-raises-eur32-million/
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