Innovative platforms and corporations have been embracing .xyz domains and upgrading to domain names that signal their forward-thinking status. In 2015, Google’s parent company Alphabet was created, and forward-thinking decisionmakers used abc.xyz to brand its online home. Since 2016, Skype co-founders Ahti Heinla and Janus Friis have used Starship.xyz for their autonomous robot delivery service. Massachusetts Institute of Technology (MIT) has used Engine.xyz for years as the online home of their “tough tech incubator” The Engine, which provides funding, lab space, equipment, and mentorship to startups working to build world-changing technology. Venture capitalist and influencer Kevin Rose uses Proof.xyz as the online hub for his informational podcast devoted to the NFT space. In this week’s #WebsiteWednesday, we’ll introduce you to the newly rebranded parent company of popular services such as Cash App and their original product Square, whose credit card reader and app has helped entrepreneurs to launch their products and accept in-person and contactless payments effortlessly: Block.xyz.
Block.xyz is the beautifully designed online home of newly named financial services-focused Block, Inc. (formerly Square, Inc.). The company, which has a net worth of $89.72 billion1, officially rebranded on December 10, 2021 to acknowledge their growth beyond their Square product, and to signal their intention to continue expanding their roster of products and services. As stated on their website, “These are our building blocks, united by our shared purpose of economic empowerment. We’re creating tools to help expand access to the economy.” This includes a focus on blockchain technologies, such as their Bitcoin-focused Square Crypto project, now known as Spiral.xyz, aimed at making Bitcoin the planet’s preferred currency. The company is celebrating the introduction of Block with an enjoyable TIDAL playlist curated by rap and hip-hop legend (and TIDAL backer and board member) Jay-Z, playable directly from the captivating Block.xyz homepage.
Prominent technology billionaire and Twitter co-founder Jack Dorsey also co-founded Block.xyz’s most notable service, Square, in 2009. Since then it has become a leading mobile payment solution that helps individuals, entrepreneurs, and businesses easily accept credit card payments on smartphones and tablets. Jack was most recently serving as Twitter’s CEO while also running Square. Jack stepped down from his role as Twitter CEO two days before Square, Inc. announced their rebrand. Jack explained the rebranding decision on Square’s product website: “We built the Square brand for our Seller business, which is where it belongs. Block is a new name, but our purpose of economic empowerment remains the same. No matter how we grow or change, we will continue to build tools to help increase access to the economy.”
There are layered reasons behind the choice of Block, Inc.’s new name. Square released a thread of Tweets2 sharing the news about the parent company’s name change, and included their inspiration behind the name Block: “Block references the neighborhood blocks where we find our sellers, a blockchain, block parties full of music, obstacles to overcome, a section of code, building blocks, and of course, tungsten cubes.”
The many associated meanings signal what they’ve accomplished thus far and what they intend to develop going forward. We are very excited to welcome Block.xyz to the .xyz community of innovative, forward thinkers, and we look forward to seeing what else is in store. For more information, you can follow the company on Twitter, Instagram, and LinkedIn, or visit Block.xyz.
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