Contributed by Kean Ong, Digital Marketing Specialist at Dynadot.
Got a killer idea brewing? That startup concept that keeps you up at night, or maybe the side hustle that’s ready to become your main thing? Here’s the thing – your domain name isn’t just your web address. It’s your digital calling card, your first impression, and honestly, it can make or break how people perceive your brand.
If you’re tired of seeing “domain not available” every time you search for a domain, you’re not alone. The .com landscape is more crowded than a subway at rush hour. But here’s where .XYZ domains come in clutch – they’re the fresh alternative that’s actually gaining serious traction. Ready to try it yourself? Search for a domain at Dynadot ↗️
Let’s talk numbers because they don’t lie. .XYZ domains hit 5 million registrations by June 2025, their 11th anniversary – that’s over a million more than the previous year. The growth means users and audiences are seeing .XYZ more often, which makes the extension increasingly familiar and recognized. That visibility strengthens your brand and positions you as part of a movement that’s shaping the future of the internet.
The surge isn’t random either. New gTLDs posted a year-over-year increase, with .XYZ leading the charge according to domain statistics. Why? Because smart entrepreneurs and creatives figured out what many haven’t yet – you don’t need a .com to build something incredible.
Think about it: most people find you through search, social media, or links, but where they land still matters. Your domain is the anchor for all those channels. Choosing the right extension is not just a technical detail, it is part of your brand. With .XYZ you are not settling, you are signaling that your idea belongs to the next generation of innovators.
The XYZ Registry has been transparent about this growth trajectory, with their Q1 2025 quarterly report showing consistent momentum across different market segments. This isn’t just about registration numbers – it’s about real businesses choosing .XYZ as their primary digital identity.
We’ve all been there – you search for the domain name you want in a traditional domain extension and it’s either taken or priced like luxury real estate. With .XYZ, you’ve got high availability and affordability compared to those saturated traditional options, making it much easier to actually get a domain that represents your brand without adding random numbers or hyphens like it’s 2003.
.XYZ isn’t just another domain extension – it’s become the calling card for disruptors. Tech startups, Web3 ventures, and blockchain pioneers are choosing .XYZ because it signals innovation without trying too hard. It’s like wearing the right sneakers – subtle but instantly recognizable to people who get it.
The registry’s commitment to supporting innovation shows in their quarterly updates. Looking back at their Q4 2022 report, “Seven website types and helpful tips,” you can see how they’ve consistently focused on empowering creators and entrepreneurs by providing website helpful tips rather than just collecting registration fees.
Unlike extensions tied to a single niche, .XYZ grows with you. Starting a blog? Perfect. Pivoting to e-commerce? Still works. Launching a SaaS platform? You’re covered. It’s the Swiss Army knife of domain extensions.
Don’t just take my word for it – look at who’s already making moves with .XYZ domains.
Google’s parent company Alphabet uses ABC.xyz to represent innovation. When a trillion-dollar company chooses .XYZ for their corporate identity, that’s not an accident.
Jack Dorsey’s Square (now rebranded to Block) uses Block.xyz as its corporate home. These aren’t small players testing the waters – they’re industry giants making strategic branding decisions.
In the web3 & blockchain space, Stripe acquired the stablecoin payments platform Bridge.xyz, underscoring how established leaders are choosing .XYZ for serious financial infrastructure.
In AI and emerging tech, Brilliant.xyz is building Forbes-featured AI and AR glasses, showing how innovators use .XYZ to bring next-generation products to market.
And it’s not just companies adopting .XYZ. Individuals are building their brands on it too. Actress and writer Elaine Carroll, known for her roles in Arrested Development, Modern Family, and Mad Men, uses ElaineCarroll.xyz as her digital home to showcase her creative work.
From institutional power to creative independence, .XYZ provides a modern, memorable brand home for everyone making an impact.
Your domain should roll off the tongue like your favorite song lyric. If people can’t remember it after hearing it once, it’s too complicated. Aim for something that works in conversation – “Yeah, check out myapp.xyz” should feel natural, not like reading a technical manual.
Make your .XYZ domain brandable. The best names are short, memorable, and uniquely yours — more like “Netflix” than a generic string of keywords.
Say it out loud. Text it to a friend. Would you be comfortable putting it on business cards? Your domain name is going to be everywhere – so choose one you’ll be proud of not just today, but well into the future.
There’s nothing worse than scoring the perfect domain only to find out the Instagram handle is taken by someone’s pet hamster. The good news is that many .XYZ users extend their brand seamlessly by using “xyz” at the end of their social handles. For example, Workspaces.xyz, a productivity newsletter acquired by Loops, pairs their domain perfectly with a @workspacesxyz handle. They are found on X/Twitter @workspacesxyz, Instagram @workspacesxyz, and Linkedin @workspacesxyz. That consistency makes your brand easy to find and instantly recognizable everywhere.
Some people wonder whether newer extensions like .XYZ carry the same weight as .com. The reality is that recognition grows with adoption. As more established companies, startups, and creators embrace .XYZ, the extension is becoming familiar to audiences worldwide. Your credibility comes from your brand and what you build, and a modern domain like .XYZ helps signal that you are part of what’s next.
The real factor? Build trust through your content, design, and user experience. A polished website with great content will earn trust regardless of the extension.
SEO isn’t about your extension, it’s about the quality of your site. Search engines treat .XYZ the same as any other domain, so your rankings depend on your content and strategy, not the letters at the end of your URL. If you’re starting fresh, .XYZ gives you a level playing field to compete and grow authority through what you build.
Professional email on .XYZ works the same way as with any other domain. Sometimes you might see people online claiming that newer extensions affect deliverability, but there is no real evidence behind this. Email performance is influenced by many factors such as sender reputation, authentication, and server configuration, not the letters at the end of your domain. If deliverability were truly an issue, Fortune 500 companies like Square would not be using Block.xyz as their brand home. If B2B communication is critical to your business, test your email deliverability early and consider using a professional email service that can help manage sender reputation.
Choosing the right .XYZ domain is not about following trends. It is about securing a digital identity that grows with your vision and places you where the internet is headed. With millions of registrations, adoption by global brands and innovators, and steady growth, .XYZ has proven it is not just another extension. It is the platform for what comes next.
Your domain name is the foundation of your digital presence. Make it count, make it memorable, and make it yours with .XYZ.
A: Yes, search engines treat .XYZ domains the same as any other extension. Your content quality and SEO strategy matter more than your domain extension.
A: Trust builds through user experience, not domain extensions. Major companies like Alphabet and Block (Square Inc.) use .XYZ domains successfully. Focus on creating a professional website with great content.
A: Typically .XYZ domains start under $10 per year. Even highly desirable names are often much more affordable in .XYZ than they would be with a .com ending.
A: Absolutely. Many businesses use .XYZ domains for their professional email addresses. Just ensure you use a reputable email service provider.
A: Yes. With millions of registrations worldwide and growing use by well-known companies and creators, .XYZ has shown it is a trusted and lasting choice for building your online presence
This guest contribution was provided by Dynadot. The opinions expressed are their own.
XYZ is proud to share about the many incredible members that make up the XYZ community! We encourage you to do your own research before using the products and services of the websites we feature. The information about products and services contained in this blog post does not constitute endorsement or recommendation by XYZ.
