In this XYZ Quarterly we’ll cover seven website types and tips that can help you optimize them. We’ll also provide a recap of XYZ’s Q4 2022 activity.
This year we have reviewed the importance of selecting a memorable domain name, how to help optimize your website for search engines, and how an effective UX design can help your website make a lasting impression. In your quest to develop an online presence, it’s helpful to understand different website types and what distinctive characteristics they possess. While there’s certainly some overlap between the various categories, each type of website has specific objectives to accomplish and its own set of best practices. That’s the reason we’re sharing seven different website types coupled with helpful tips to make them most impactful as part of this year’s XYZ Quarterly theme of Back to Basics. Once you determine which category your own website belongs in, you can review the tips that can help. We are also providing some shining examples in the .xyz community for further inspiration.
Read on for Part 1: “Seven website types and helpful tips”
Or jump down to Part 2: “XYZ’s Q4 2022 Recap.”
A portfolio website can be a great opportunity for showcasing your work, highlighting your special skills, displaying your employment history, and just about anything you wish to present to the world. Everyone from artists, graphic designers, photographers, models, and more can use a portfolio website to present their work to potential employers, clients, or collaborators. A portfolio website can be designed like a resume, demonstrating your full potential beyond what can be shared on a traditional resume. With that in mind, your portfolio website could be one of the first interactions people have with you. This is your opportunity to make a lasting impact with a website that reflects you.
TIP: Launch a personal website to share a multi-dimensional resume or portfolio of who you are. Present a well-organized menu of pages to share your skills and talents, tell the story of who you are, or help your work shine through.
MichaelHo.xyz is an example of a personal website that makes an impact and communicates important information about its owner. Michael Rikio Ming Hee Ho is a Cantonese, Japanese American contemporary artist currently based in Tokyo. He specializes in creating art that is aimed to encourage dialogue about today’s society. Michael graduated summa cum laude with a BA in Fine Arts from the University of California at Los Angeles (UCLA) in 2018. At the end of that year, he moved to Tokyo and began showing work in Tokyo, Hong Kong, and Los Angeles. Michael designed MichaelHo.xyz to be easy to explore with a simple and informative website design. Visitors can easily navigate to each page, which can help make Michael’s information easy to find. Prospective buyers and curators can easily visit Michael’s Selected Artwork, CV, and his Bio pages to get a strong understanding of Michael and his art. MichaelHo.xyz features a slideshow of his unique, text-based artwork on his homepage. For a more detailed experience, you can visit the Selected Artwork page to see each art piece with a full description, such as a work titled Good Enough. This work is made of enamel, acrylic, ink transfers, spray paint and resin on canvas and stands over 4 feet tall. It is a black and white oblong structure that has been spray painted with the words “GOOD ENOUGH” in bright orange. With Michael’s inclusion of his CV page, potential collaborators, galleries, and clients can gain a full understanding of Michael’s talent, background, and experience.
Developing a personal website that communicates who you are and presents the information you wish to share with the world can emphasize your talent, promote your skills, and attract valuable opportunities.
A blog is a type of website often used for personal commentary or business content. Blogs can be interactive and include sections at the bottom of each blog post where readers can leave comments. Blogs can be written in a conversational style to reflect the voice and tone of the “blogger,” or the operator of the blog website. In fact, the primary difference between a blog and a journalism website is that journalism is supposed to be fact-based, while blogs contain the opinion of the writer. A “blog post” is the piece of content in a blog. Blog posts are typically presented in reverse chronological order, so that the newest content appears first. Some corporations include blogs as part of a larger website, where they publish informational articles pertaining to their business. Blogs can also function as online journals, available for the world to read. You can even create a family blog to keep your relatives and loved ones informed about your family updates.
TIP: Regularly updating your blog with new posts can increase the chances of return visits and the accumulation of dedicated viewers. Well-written and accurate content can even help your website show up in search engines for specific keyword search terms, generating more visitors.
TheLushLife.xyz is an example of blog website that offers sommelier Sarah Tracey’s wine knowledge and professional advice for the best pairings, wine gifts, style guides, and more. Sarah Tracey is a certified sommelier who has shared wine advice for MarthaStewart.com.1 Her website includes a dedicated blog page featuring resourceful and informative posts like 3 Invaluable Tips for Wine Gifts, From a Sommelier and 4 Unexpected Ways to Pair Sauternes Like a Pro. Each blog post shares more of Sarah’s insights and can encourage visitors to return often to continue learning. Sarah shares blog posts fairly regularly, as often as once a week. She also regularly uses her Instagram account to post inviting content for over 20K followers, including 12 days of cocktail recipes leading up to Christmas, and guides her followers over to her website. She links her bio to TheLushLife.xyz, which serves as her permanent online hub for her online identity and her blog content.
Blogs are websites or parts of websites that are actively and routinely updated with articles, which can demonstrate that you value your visitors and can foster a positive association with your website.
A business website is a website that is committed to representing a particular business or corporation. Many businesses, whether big, small, established, or brand new, have a business website and an online presence. Many potential clients may expect that if they look up your business online in search of more information, they will find your business’s website. Having a website and meeting that expectation can help make your business appear more professional and legitimate.
TIP: Business websites are typically branded identically to the company itself, with matching logos and messaging, and promote the services offered by the business. They may also showcase awards and accolades earned by your business, demonstrate examples of completed work, and even share positive customer testimonials.
Dragonfly.xyz is an example of a business website that promotes their services, conveys their messaging, and demonstrates authenticity. The San Francisco-based crypto investment firm backs teams building generational companies designed to exist for decades and products in crypto across sectors and stages. Their website says they particularly enjoy backing teams working on “something weird” and pushing the boundaries of the industry. Dragonfly.xyz introduced their hacker-inspired website at the same time as they announced their newly rebranded name and logo in an effort to signal a global presence and deep technical expertise. In a post shared on the firm’s Medium profile, managing Partner Haseeb Qureshi provided information about Dragonfly.xyz’s messaging and values. “We’re dropping the ‘Capital’ from our name, and our new look is more crypto-native, inspired by the hackers and weirdos (we say with love!) who have built this industry from the ground up. Our aesthetic is less Patagonia, more ASCII; less stock photo, more glitch art.” Dragonfly.xyz includes company information and resources to help demonstrate their authenticity and legitimacy. There is a section devoted to their successful investment portfolio, and an opportunity for visitors to learn all about the members of the Dragonfly.xyz team. You can hover over each team member’s animated portrait, including CFO Sylvia Liu and Controller Stephen Li, to show their bio and learn more about them. This look inside the firm and at their investment portfolio can help them convey an image of being a professional and reputable business.
Business websites feature branding and messaging that match the business it represents. They promote the services offered by the business and can help convey authenticity and legitimacy.
An eCommerce website is where users can shop and make purchases online, without leaving the comfort of their home. A well-designed eCommerce website can seamlessly guide customers through the process of making a purchase, and help them feel as if they are seeing the products in person in your shop. You can include product photos, detailed specifications, and interesting details to help your customer feel as informed as possible without being able to see the product in person.
TIP: Consider how to set your products apart from the competition. If you are as descriptive as possible, your customer may gain the best understanding of what they are buying.
PlantsAnimals.xyz is an example of an eCommerce website that helps its customers understand their featured products. Specializing in local delivery of natural wines, limited-release beers, and specialty coffee beans, PlantsAnimals.xyz helps customers enjoy the same feeling they would have while shopping at their local specialty shop. You can peruse the natural wines by style, region, and distributor, and read product descriptions and suggested food pairings, almost as if you were receiving an in-store personalized overview of the product. PlantsAnimals.xyz describes Meinklang’s Prosa Rosé Frizzante as a lightly sparkling Pinot Noir with a hint of ripeness on the palate that pairs nicely with sushi, while Olympia Coffee’s Big Truck organic coffee features tastes of sweet chocolate and ripe berry flavors, all in a dense heavy body.
eCommerce websites can help increase the revenue of a business by seamlessly guiding customers through the process of making a purchase. This includes providing detailed information and high-quality visuals to help potential customers feel as confident about making a purchase as they would in person.
Apps & Tools websites come in various forms. They can include web applications, project tracking tools, search tools, and more. These websites are typically designed to help individuals accomplish a task, provide a solution to a challenge, or streamline productivity. Apps & tools websites can be a go-to resource or simply a means to connect with other people.
TIP: Some crucial elements of a successful Apps & Tools website include a useful function, a simple and friendly user interface, and a visually appealing design. These features can help attract and retain new users to your website and help develop a successful and popular platform.
Lore.xyz is an example of an Apps & Tools website that offers a unique professional networking element coupled with a visually appealing design. The innovative web3 platform aims to help potential investors meet new people in the crypto space, connect with verified investors, and find new opportunities. Users of Lore.xyz can find crypto investment opportunities by following verified investors and seeing what they’re investing in. Users can follow other members and then view their cryptocurrency and NFT transactions unfold on their feeds. Profiles on Lore.xyz are backed by on-chain track records which help you to verify the investment activities of “experts.” Users can connect their crypto wallet to follow each other’s profiles and receive a live feed of all on-chain investment transactions. Social feeds derived from crypto wallet activity can help users to view the investment activities of their friends and crypto influencers, and share in potentially lucrative opportunities. These features combine with a well-designed interface to provide users with a unique social media experience that can help to develop a popular following.
Apps & Tools websites can help individuals accomplish a task or overcome a challenge and can include a useful function, friendly user interface, and visual appeal.
Membership websites are gated websites that include features available to members only. They can be used by organizations, clubs, and businesses in order to provide additional value. Memberships can be a fixed monthly or annual price, or operate on a tiered system that offers different levels of membership for different values. Some membership websites are free, and only require members to establish an account.
TIP: Membership websites can attract a large community if they regularly post quality content, offer reasonable pricing, and provide exciting, added value.
A0k1verse.xyz is an example of a blockchain-based membership website. Created by DJ Steve Aoki, the NFT-driven membership community helps its members, otherwise known as citizens, to gather perks like exclusive access to concerts and limited edition merchandise. As the website states, “CITIZENS OF THE A0K1VERSE GAIN UNRIVALED ACCESS TO BOTH ON-CHAIN AND PHYSICAL EXPERIENCES.” To join, you can use Ethereum-based cryptocurrency known as A0K1 Credits to redeem the A0K1VERSE Passport NFT, which serves as your personal admission ticket to the community. Each Passport NFT can be upgraded using additional A0K1 Credits. As members take part in community events and amass more A0K1 Credits, they will earn stamps in their evolving passport which can unlock access to new perks.
Membership websites can be used by organizations, clubs, and businesses to provide additional value and exclusive perks to help develop a strong community.
A landing page is a one-page website that makes an impactful first impression and persuades visitors to take a specific action. Concise content and straightforward design can lead the user to one specific CTA (call-to-action). A landing page can serve to reach prospective customers and nurture their interest in your product or service. Some offer customers valuable resources, like an ebook or checklist, in exchange for an email address to keep in touch. Your landing page could serve to educate potential customers about your app and direct the user where to download it and how to use it.
TIP: Your landing page can implement a concise, easy-to-understand Call to Action (CTA) to help expedite the mission of your website. A CTA can provide your visitors with added value and help encourage them to complete an action to unlock that value.
RDY.xyz is an example of an informative and impactful landing page. The website is the online home of the RDY app, a mobile app that helps users order ahead at local independent coffee shops. RDY.xyz uses your phone’s location services and an innovative order queue to time your drink to your arrival. The location-based ordering option alerts the coffee shop when you are within one mile away, so they can start making your order and serve your coffee at the proper temperature. The landing page website is designed to inform coffee drinkers as well as coffee shops about the app and its usage. Interested coffee shops are directed to a CTA that states “For Cafes” to help them join the RDY network. Coffee drinkers interested in ordering ahead at their local cafe are guided to a pair of CTAs that will take them directly to the mobile app store of choice.
A landing page website can be concise and designed to attract customers and foster their interest in your product or service. The inclusion of an easy-to-understand CTA can help guide your visitors to complete an action and accomplish the goal of your website.
This year, we’ve been putting the “FUN” in fundamentals and sharing valuable tips to help you break down the essentials of a powerful online presence. We have ended the year with a breakdown of some of the most prevalent website types. Registering a new domain is the easy part. Learning about the various website categories can help you determine which category you are aiming for as you develop your new website. Determining your website category can help you identify the goals of your website. Once you understand your website’s objectives, you can begin designing accordingly.
The conclusion of 2022 marked another successful year of significant growth. From the popularity of our informative Domains Reports, to the success of our eth.xyz service, and the support of 52 hackathons and their dedicated student participants, it’s been a remarkable fourth quarter. Here’s what we’ve accomplished in Q4.
We continue to see distinctive projects from across the globe developed on XYZ domains. Brands, businesses, and individuals from all over are using our diverse set of 34 domain endings in the XYZ family to develop their online presence.
Some of the inspiring websites we recognized this quarter include:
Creators, innovators, and imaginative brands have 34 versatile domain extensions to choose from within the XYZ family. Join the movement – register your own domain today!
We couldn’t be more excited that .Lat has officially joined the XYZ Family of domains! Inspired by LATAM pride, .Lat is the domain ending that includes all of Latin America in your online presence. XYZ is dedicated to the growth and enrichment of online prosperity in Latin America and around the world, where an affordable, short, and generic domain ending is essential for representing Latinos worldwide.
.Lat is ideal for brands, individuals, businesses, and organizations that wish to develop memorable websites that connect with Latin America and over 805 million Spanish and Portuguese speakers around the world. You can use .Lat domains for eCommerce websites, web forums, new apps and tools, personal websites, organizations, blockchain-based platforms, NFT projects, and more.
Check out these established websites already making an impact on .Lat domains:
At this time, .Lat has a great selection of available domain names. XYZ has big plans for .Lat in the year ahead, and the time to score your ideal name is now. There are plenty of short and professional domain names available today, infused with Latin pride! Don’t hesitate, get .Lat today.
The XYZ Black Friday and Cyber Monday sales provided a great opportunity to score the perfect domain and put our Back to Basics tips to use to develop your online presence.
Our partners offered .xyz for as low as $0.99/1st year, .Monster, .Quest, .Christmas, .LOL, .Pics,and .Mom for as low as $1.50/1st year, plus exciting deals on other great domains in the XYZ family. We offered extraordinary savings on Beauty, .Hair, .Skin, .Makeup, .Homes, .Autos, .Motorcycles, .Boats, and .Yachts domains for as low as $1.50/1st year! Also up for grabs was .College, .Baby, and .Rent domains for as low as $5/1st year!
There were some great domains registered, and many already have live websites up and running, including:
In case you missed the sale, subscribe to our newsletter now so the next one won’t pass you by.
The Double Eleven Shopping Festival refers to China’s annual online promotion day on November 11. Also known as 11/11, it originates from the online promotion held by Taobao Mall (Tmall) on November 11, 2009. During this year’s Double Eleven sale, our partners offered special pricing for many of our versatile domains. Individuals, businesses, and brands picked up .xyz, .College, .Baby, .Rent, and .Monster domains for as low as $0.99! These sales helped people and organizations across the globe begin 2023 with powerful new websites. We saw many unique domain registrations including:
Don’t miss the opportunity to register your perfect .xyz domain today.
This quarter we offered inspiration and ideas to get a head start on the Halloween and Christmas holidays with the two of the most festive XYZ domains. We shared standout websites developed on .Monster, the spookiest domain extension in the XYZ family, as well as merry websites developed on .Christmas, our most spirited domain extension.
We highlighted the following scary good .Monster websites:
After Thanksgiving, we took out the tinsel and the ornaments and shared the following .Christmas websites:
Each of these festive websites can help inspire you to launch your next big idea on .Monster and .Christmas domains. Get yours today!
Each Wednesday we proudly feature a #WebsiteWednesday spotlight on an exciting and creative member of the .xyz community. Businesses and organizations of all sizes are building their online homes on .xyz domains. We had the privilege of featuring a few.
Skilled artists and talented developers continue to build well-organized portfolio and personal websites on .xyz domains. We enjoyed sharing an inspiring selection:
.XYZ’s community of web3-focused innovators continues to flourish, and we wanted to share as many of the exciting blockchain projects we could. We simply needed to expand, so this quarter we introduced our new series titled #BlockchainThursday to complement #WebsiteWednesday.
We spotlighted an assortment of web3-based platforms, including:
Blockchain-focused businesses are establishing their online homes on .xyz domains. Here’s a couple that we’ve shared:
We look forward to highlighting many more web3 platforms, NFT projects, blockchain-focused business, and more in the year to come. Be sure not to miss a single installment of #BlockchainThursday!
Last December, we launched eth.xyz, a service we developed to help ENS users share what they want to the world. With eth.xyz, all .eth name holders can display their ENS profiles in all web browsers. 2022 saw over 3 million visits to eth.xyz profiles!
The eth.xyz shortlink can work for .eth holders in a few ways. Eth.xyz works as a lookup where you can more easily find the profile and wallet information connected to an .eth name. It can also function as a way to share your addresses. Or, you can simply use eth.xyz as an easy way to showcase your NFT collection.
To use the eth.xyz shortlink , just add “.xyz” to the end of any .eth name in any web browser and the corresponding ENS profile will display. The profile content is automatically populated from publicly available information provided through ENS, and is ultimately controlled by the relevant ENS user.
In the final quarter of last year, we introduced the XYZ Registry Domains Report. Each month, we share exciting highlights from the previous month, including which XYZ domains took the lead, most popular keywords in domain name registrations, and the highest aftermarket sales of the month. We are excited to share that this insightful report has become our second most popular feature.
In the months ahead, we aim to continue enhancing the Domains Report with even more features. Right now, you can also learn about inspiring businesses and new ideas launching on XYZ premium domains, as well as notable influencers using XYZ domains. You can even read powerful testimonials from registrants of premium and aftermarket sales. Be sure to subscribe to our newsletter so you don’t miss a single XYZ Registry Domains Report.
In addition to over 200 partnerships with registrars and retailers, we engaged in some new creative endeavors. Check out more about our enriching new partnerships and our growing support of global hackathons.
Unicorn Platform is a no-code website and blog builder for startups, mobile apps, and more. Our partnership helps us to support many Unicorn Platform customers as they develop their impactful websites with .xyz domains. We’re proud to see innovative websites being developed, like StudentFinder.xyz, a platform designed to help private colleges in Canada and the United States to increase enrollment for career-oriented programs, and QuantumObjects.xyz, a collection of unique NFTs on the Tezos blockchain.
Ladipage.vn is a Vietnam-based landing page design platform that can help businesses and organizations to promote sales and market their products and services. Through our exciting new partnership, we’ll be able to support Vietnamese businesses develop landing pages on .xyz domains that can help generate more conversions and increase their revenue.
SuperstarX.xyz is a digital publication whose main theme is “We See You” – it strives to amplify diverse voices to celebrate being human and destigmatize being different. The magazine’s topics include multidimensional wellness, art, film, music, and fashion, all with an aim to help promote greater awareness, understanding, solidarity, and celebration of Indigenous Peoples, Black People, and People of Color. Through our unique partnership, we can help the platform’s growing community of subscribers and creators to develop mission-driven websites on .xyz domains.
XYZ helped support participants at 52 hackathons in the final quarter of 2022! Inspired coders received .xyz domains to help encourage them to develop their creative ideas online. Many hackathons were held virtually, while others took place throughout the world:
Spark, Engage Hackathon, ClockHacks, hackCBS, Exun 2022, Code breaker competition, dCTF, REVA HACK 2022, INSPIRATHON 2.0, EconBowl 2022, PyHacks 2022, WarP 2022, UHACK 5.0, CodeX V4.0, Hack On Hills, Keep Austin Hacking, Elithon V5.0, Inspire Hack, Hacknovate 4.0, SpreadLove, Bear Hacks 2022, AIHacks4Good, Cryptic Hunt, Technophilia, Fortune hacks, Trihacks, SHISTECH, ALCHEMIA HACKATHON, ROBOHackIT 2022, CelesteCon, Technorax V8.0, HackHW 2022, ComposeNCompete, NeoFest, HACK AT SITS, SacHacks IV, VELOCITY 2.0, Hacktoberfest, Unie Hacks, MakeUC, Code Wars, Stretch Your Imagination, Fall Club Fair 2022, Tri-Valley Hacks, TecHacks 3.0, WinterHack, Horizon 2022, AstraHacks 3.0, CelesteCon 2022, Datahacks 2.O, Recalibration, CODE
XYZ enjoys helping dedicated non-profit organizations and educational hackathons share their ideas with a worldwide audience on their own .xyz domains. If you are interested in registering your own hackathon with XYZ to help the next generation of internet users develop the future of technology, contact us today!
Q4 was a strong ending to another accomplished year. XYZ is inspired and looking forward to all the possibilities that lie ahead in 2023. We resolve to continue helping the next generation of internet users create an impactful online presence. Stay tuned by subscribing to our newsletter, and following us on Instagram, Twitter, and Facebook.